Year 10 Global Literacy

CAT 3 – The Game of Business

Did you know that more than 60 per cent of small businesses in Australia close within their first
three years? One of the crucial mistakes these businesses make is that they fail to plan, which
means they plan to fail. However, FAIL is first attempt in trying. Some of the most successful people
failed, learnt from their mistakes and overcame challenges to succeed!

Task:
In groups of 4, you will create a business plan for a product of your choice within a given industry. However,
to make things interesting, each group will have “wild cards”, which will alter how decisions are made!

Conditions:
You will have five periods of class time to work on this CAT paper as a team.

Submission:
Each group will work on the one document and submit one CAT paper as a group, which will include an
individual reflection for each group member.

DUE DATE:
 Part 3 due - Week 6 Tuesday 10th of November 2020
 All Parts 1-4 due - Week 6 Thursday 12th of November 2020

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CAT 3 - The Game of Business
PART 1 – Business idea.................................................................................................3

Step 1: Business Partnership......................................................................................3

Step 2: The Business Idea...........................................................................................8
PART 2 – The Business Environment..........................................................................10

Step 3: Factors that impact businesses....................................................................10

PART 3 – Marketing Strategy......................................................................................12

Step 4: Marketing Mix (4P’s)....................................................................................12

Part 4 – Business Success............................................................................................14

Step 5: Measuring business success.........................................................................14

Step 6: Individual Reflections...................................................................................15
MARKING RUBRIC – Year 10 Economics & Business CAT 3........................................19

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PART 1 – Business idea
Step 1: Business Partnership
Businesses are formed by individuals and by groups of people. For this task, you will form a legal business
partnership. A partnership is business legal structure with 2-20 owners. This means that all of you are
equally responsible for the success of this business.

All group members must contribute equally to this CAT. However, to ensure that each group member is
accountable and each person will manage and be responsible for certain area.

1. As group, discuss everyone skills and strengths.

For each group member, identify 5 positive traits, skills, abilities or other things that you can
contribute to work-related situations.

Person 1: Person 2:

i. i.

ii. ii.

iii. iii.

iv. iv.

v. v.

Person 3: Person 4:

i. i.

ii. ii.

iii. iii.

iv. iv.

v. v.

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2. Now you have explored everyone’s strengths, assign each team member to a suitable
position:
Job Title: Job Description: Group Member:
You are the leader of the group, who must
Chief Executive Officer
inspire and motivate your group to achieve
(CEO) - leader
your group’s goal.
You are the person who must ensure that the
Operations Manager – all resources (e.g. time, word doc) are managed
producer effectively to ensure that you can produce a
high quality CAT.
Human Resource You are the person who must ensure that
Manager – everyone is on task and completing their roles
communicator and assigned tasks.
You are the person who will investigate options
Marketing Manager -
through research and liaising with the teacher
thinker
to ensure the groups makes the best decisions.

3. It is very important that a group of people in business and school have a common goal to all
work towards. As a group, write a SMART goal:

Our group goal is…

 Target date:

How will we know we’ve reached our goal?

🐾 Action steps:

1.
2.
3.
4.
5.

 This goal is important to us because…

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Responding to challenges:
(e.g. what will happen if there is any conflict?; what happens if a group member is not doing there
work?)
How we plan to respond to each
Obstacles that may arise are…
obsatcle:
1. 
2. 
3. 
4. 
5. 

What will be good about achieving our goal?

4. An industry is a group of manufacturers or businesses that produce a similar kind of goods or

services. Here are some examples of different industries:

You will be given an industry. Outline the industry your business will be a part of.

PARTNERSHIP AGREEMENT
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THIS DEED made the __________ day of _______________ two thousand and _______________

1.0 PARTNERS’ NAMES:

2.0 NATURE AND PURPOSE OF PARTNERSHIP BUSINESS:

The nature of the partnership is to be _________________________.
The purpose of the partnership is to engage in the ____________________ industry.

3.0 BUSINESS NAME:

4.0 DURATION OF PARTNERSHIP:

The partnership will commence on the abovementioned date and shall continue until
termination as hereinafter provided.

5.0 CAPITAL CONTRIBUTION:

The capital of the partnership shall be deemed to be contributed by the Partners as follows:
Name: ______________________________ Amount: ______________
Name: ______________________________ Amount: ______________

Name: ______________________________ Amount: ______________

DISTRIBUTION OF PROFITS AND LOSSES:

Losses will be distributed equally between the Partners.

Profits will be donated to the class’ chosen charity.

6.0 SHARES OF MANAGEMENT:

Name:
Responsibilities:

Name:
Responsibilities:

Name:
Responsibilities:

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 Name:
Responsibilities:

7.0 AUTHORITY OF PARTNERS:

Each partner has the authority to act as an agent of the partnership, provided that before
committing the partnership to anything exceeding the monetary value of
$_________________, the other partner(s) give consent to the dealings.

8.0 DISSOLUTION OF PARTNERSHIP

The partnership shall be dissolved in any of the following situations:
(1) Death of either (any) partner
(2) Bankruptcy of either (any) partner
(3) Court order for dissolution
(4) Partnership is no longer a financial success
(5) Bankruptcy of the partnership

The above named partners hereby agree to abide by the abovementioned conditions and any
other provisions of the Partnership Act not stated herein.

SIGNED SEALED AND DELIVERED )

by the said (insert name of partner))
in the presence of (teacher): ) Date:

SIGNED SEALED AND DELIVERED )

by the said (insert name of partner))
in the presence of: (teacher): ) Date:

SIGNED SEALED AND DELIVERED )

by the said (insert name of partner))
in the presence of: (teacher): ) Date:

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Step 2: The Business Idea

1. What is your group’s business name?

2. What is your group’s source of business opportunity?

3. What is your group’s business idea?

4. What is the main product (good/service) your business will sell?

5. What is your business’ goals? You must have at least one.

6. Is your business concept new or do similar businesses already exist?

7. Who are your competitors? Describe at least two competitors.

8. What is the level of risk for this business venture? Explain whether your group should proceed
with this business idea or refine the business idea.

9. What is the likelihood your business will succeed and meet your business goals?

10. What is your business’ competitive advantage (i.e. strengths)? If the business is new, why is
this idea needed? If similar businesses already exist, what makes your business different to
your competitors?

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PART 2 – The Business Environment
Step 3: Factors that impact businesses
No business operates in a vacuum. This means that factors outside the business will help and hinder the
business success. For example, the global issue of COVID-19 has seen many businesses having to shut down
or change their operations.

Business is a game! There will be winners and losers. Therefore, only those who can take a risk, look outside
the box and play with the hand they are dealt will succeed.

1. Go to this website: https://www.online-stopwatch.com/chance-games/roll-a-dice/

Roll the dice two times. If you get the same number then you will need to roll again.
 Roll 1 =
 Roll 2 =

2. In the table below, highlight the factors that your business will need to consider when making
business decisions. The dice above have decided this.
Wild Cards
Factors that will influence business decisions
1. The global issue of 2. Societal attitudes have 3. The economy is in a
Coronavirus has seen shifted and the current recession meaning
stopped trading trend is seeing everyone customers are not
internationally and embrace artificial spending much money. In
Australia has decided to be intelligence (AI) order to maximize sales
become a closed economy. technology, as life is made your product must be
This limits your potential easier with the help of cheap but still be of some
number of customers and robots and technology. quality.
sourcing suppliers.

4. The government has made
a law saying that all
packaging must be
biodegradable and
environmentally friendly.
5. The community has an 6. There has been a major
expectation that flooding and this natural
businesses are operating in disaster has caused your
a social responsible way suppliers to double the
and ethical manner. This price of materials.
means that business
consider social welfare of
all community members
and not just about making
a profit.

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3. Do you predict these factors will have positive or negative influence on your business’
success?

s
4. What is your groups plan to deal with these business environment factors?

5. Do you need to refine your business goals due to the factors/complications?

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PART 3 – Marketing Strategy
Step 4: Marketing Mix (4P’s)

This section will outline your strategies for convincing potential customers to buy your products.
Remember to consider your business environment when making marketing decisions.

1. Who is your business target market?

2. What are your customers’ needs and/or wants?

3. What is your product positioning? Explain how your product is different to your customers.

4. Complete the tasks in the table below to connect and satisfy your target markets needs and
wants:
The Marketing Mix – 4Ps
4Ps: Question/Task: Response:
1. Create a slogan for your business to 1.
be included on your advertising.

Product - 2. Create a logo for your business to 2.

What is being help your customer base recognise
sold? your brand.
3. Create a prototype of your product, 3.
including the packaging.

4. What is pricing strategy (i.e. cost- 4.

based; psychological; going rate) will
Price - How
much is the your business use? Why?
product sold 5. How much will you charge for your 5.
for? product?

Place - Where 6. What distribution strategy (i.e. 6.

is the intensive; selective; exclusive) will
consumer able
your business use? Why?
to get the
product?
Promotion - 7. What will be the objective of your 7.
How are businesses promotion strategy (i.e.
potential
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 to inform; to persuade; to remind)?
customers Why?
informed
8. Create advertisement for your 8.
about the
product? product either a poster and/or video.

5. How are you showing customers that you are being an ethical and socially and
environmentally responsible business? (e.g. using recycled materials, donating a portion of
your profits to charity)

6. Considering your business environment, do you think that your business’ marketing strategy
will give you a competitive advantage and help you to meet your business goals?

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Part 4 – Business Success
Step 5: Measuring business success
1. How will you know when your business meets their goal/s and succeeds?

2. One measurement business use to measure the achievement of business objectives is market
share. Market share is the total percentage of total sales in an industry that your business has
gained over your competitors.
As a year level, we will hold a business expo and survey the Westall market to see which
business will have the biggest market share and be the market leader in their industry.
How well did your business perform in your industry? Were you the market leader?

3. Did this result surprise your group? What do this mean for achieving your business goals and
your overall business’ success?

4. If you were to start this business in real life, what would your group do differently and/or the
same?

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Step 6: Individual Reflections

Group members will need to complete a personal reflection about their experience of completing
this CAT.

Team Member #1 Name:

1. Explain your own contribution in terms of time, effort and responsibility to the planning and
running of the business:

2. What do you think:

a. were your own strong points or things you did well?

b. were things you could have been done better?

c. were the strengths or things the group as a whole did well?

d. were the weaknesses or things the group as a whole could have done better?

e. you learnt from the experience?

3. If you were to do this activity again, what would you do differently?

4. What will you take away from this experience and apply to your school or personal life?
(i.e. Would you start your own business in the future? What will you do next time you have
to work in a team?)

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Team Member #2 Name:

1. Explain your own contribution in terms of time, effort and responsibility to the planning
and running of the business:

2. What do you think:

a. were your own strong points or things you did well?

b. were things you could have been done better?

c. were the strengths or things the group as a whole did well?

d. were the weaknesses or things the group as a whole could have done better?

e. you learnt from the experience?

3. If you were to do this activity again, what would you do differently?

4. What will you take away from this experience and apply to your school or personal life?
(i.e. Would you start your own business in the future? What will you do next time you have
to work in a team?)

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Team Member #3 Name:

1. Explain your own contribution in terms of time, effort and responsibility to the planning
and running of the business:

2. What do you think:

a. were your own strong points or things you did well?

b. were things you could have been done better?

c. were the strengths or things the group as a whole did well?

d. were the weaknesses or things the group as a whole could have done better?

e. you learnt from the experience?

3. If you were to do this activity again, what would you do differently?

4. What will you take away from this experience and apply to your school or personal life?
(i.e. Would you start your own business in the future? What will you do next time you have
to work in a team?)

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Team Member #4 Name:

1. Explain your own contribution in terms of time, effort and responsibility to the planning
and running of the business:

2. What do you think:

a. were your own strong points or things you did well?

b. were things you could have been done better?

c. were the strengths or things the group as a whole did well?

d. were the weaknesses or things the group as a whole could have done better?

e. you learnt from the experience?

3. If you were to do this activity again, what would you do differently?

4. What will you take away from this experience and apply to your school or personal life?
(i.e. Would you start your own business in the future? What will you do next time you have
to work in a team?)

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MARKING RUBRIC – Year 10 Economics & Business CAT 3
Criteria 5 4
Business Clear outline of business
ideas and plan. Evaluates of concept,
competitive objectives and competitive
advantage advantage.
Detailed information of
target market. Excellent
explanations of marketing
Marketing strategies including the
plan creation of a high quality
and visually appealing
sample product and
advertising material.
Reflection on Evaluated their strengths
experience and weaknesses in
working as a team. Areas
of improvement were also
analysed.
Teamwork All group members
participated and
contributed equally and
were able to cooperate
and support each other,
where the all members
had a role and ensure that
the common goal was met.
Synthesis of business plan.
Analysis of concept,
objectives and competitive
advantage.
Good identification of
target market. Clear
explanation of marketing
strategies, including the
creation of a visually
appealing sample product
and advertising material.
Analysed their strengths
and weaknesses in
working as a team. Areas
of improvement were also
explained.
All group members
participated equally and
were able to cooperate,
where most members
ensured that the common
goal was met.
3 2
Summarises the business
plan in general terms.
Good overview of required
information.
Identifies target market in
general terms. Overview of
marketing strategy,
including the creation of a
sample product and
advertising material.
Explained their strengths
and weaknesses in
working as a team. Areas
of improvement were also
identified.
All group members
participated equally and
where most members
were able to support and
encourage each other.
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1
Basic overview of plan. Very short outline.
General overview of Outlines general
required information but information.
missing parts.
Mentions target market Outlines marketing
General comments on strategy.
marketing strategies,
including the creation of a
sample product or
advertising material.
Identified their strengths Response lacked detail and
and weaknesses in did not address their
working as a team. strengths and weaknesses.
Most group members Minimal evidence of
were able to support each teamwork.
other and there was
attempts to work towards
the common goal.