University of Vienna

Study Service and Teaching

Admission Office
Universitätsring 1 1010 Vienna

Letter of motivation
Master programme in Business Analytics

Part 1: Personal information

Personal data

Last name: Hafeez Date of birth: 10-12-1988

First name: Muhammad Salman

First completed degree programme

Type (BA, MA, PhD, etc.): Bachelor (Hons)

Subject area/major : Software Engineering Other:

Thesis title: Automated Context based

Positive & Negative Spatio-temporal
Association Rule Mining
Name and country of the university:
Foundation University Islamabad, Pakistan.

Graduation date: 4, Feb, 2015 Your GPA/best possible GPA at institution*: 2.48/4

I am writing to express my sincere intent to apply for admission to the Master's in Business
Analytics program at the University of Vienna commencing Winter 2024. With a strong
academic background and a passion for advancing my knowledge in Software Engineering &
Data Analytics, I am eager to contribute to the vibrant academic community at your esteemed
institution. I completed my Bachelor's degree in Software Engineering from Foundation
University Islamabad where I gained a solid foundation in Software Engineering & Data
Analytics principles and developed a keen interest in Software designs, development & analysis.
 University of Vienna
Study Service and Teaching
Admission Office
Universitätsring 1 1010 Vienna

I have a Bachelor’s Degree in Computer Software Engineering and over 9 years of work
Experience in IT field in one of the largest and top organization of the Pakistan. I have been very
active in academics publishing 3 research papers,

1. An Improved Model for Requirement Management System

2. Urban Traffic Control with Pedestrian Handling
3. An Optimum Dynamic Time Slicing Scheduling Algorithm Using Round Robin Approach.
Certifications

1. Google Certification (Advanced Google Analytics)

2. HubSpot Academy (Digital Marketing Certified)
3. Pakistan Engineering Council (Geographical Information System)
4. Alison (Management Information System)
5. UNICEF (Web Accessibility Training)

Job Experiences: Analyzed software, hardware and network systems for various transmission
systems. Configured and installed routers, switches and wireless controllers. LAN configuration,
Networking. Webmaster, social networks management. Equipment handling, CCTV installation
& configuration. Server management/ monitoring, storage, backup/ recovery. Troubleshooting,
failure analysis of equipment. Leading the IT team to perform day to day IT operations. Trouble
shooting, Failure analysis of equipment. Installation configuration and maintenance. Daily
monitoring & tracking progress of equipment to ensure operational reliability. Create user with
appropriate roles and level of security. Created packages, procedures and functions. Create
user with appropriate roles and level of security. Created packages, procedures and functions.

These experiences not only deepened my understanding of computer science but also fueled
my desire to pursue advanced studies to address complex issues in the field. I am confident that
the Master's in Business Analytics at the University of Vienna will provide me with the
intellectual and practical tools needed to make significant contributions to the ever-evolving
field of Information Technology. Moreover, the diverse and inclusive environment at the
University of Vienna aligns with my values, and I am eager to contribute to and learn from a
multicultural academic community.

Business analytics careers are also critical in today's fast-paced world of information overload.
Across the globe, business analytics professionals are in high demand and well paid. I am
Google Certificate in Data Analytics and help many clients grow their business with data driven
insights.

The University of Vienna Master's in Business Analytics program stands out to me due to its
commitment to academic excellence, innovative research, and global engagement. I am
particularly drawn to the program's emphasis on to the practical application of data analytics
 University of Vienna
Study Service and Teaching
Admission Office
Universitätsring 1 1010 Vienna

techniques and methodologies to solve domain-specific problems, as well as the opportunity to

collaborate with esteemed faculty members.

I am excited about the prospect of joining the University of Vienna and believe that my
academic background, coupled with my enthusiasm, positions me as a valuable candidate for
your program. I am committed to academic excellence, ethical leadership, and contributing to
the innovative research culture at your institution.

Yours Sincerely

Muhammad Salman Hafeez