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ESSENTIALS OF BUSINESS COMMUNICATION

10TH EDITION GUFFEY


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1. Most workplace messages are
a. sent via text message.
b. placed on Post-It notes in the employees' lounge.
c. positive or neutral.
d. long and ambiguous.
ANSWER: c
RATIONALE: Most workplace messages are positive or neutral and help workers conduct everyday
business.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 156
LEARNING OBJECTIVES: ESBC.GULO.16.06.01 - 06.01
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.16.06.04 - DISC.ESBC.GULO.16.06.04
TOPICS: Routine Messages: E-Mails, Memos, and Letters
KEYWORDS: Bloom's: Knowledge

2. Most workplace messages should be organized


a. indirectly.
b. chronologically.
c. directly.
d. topically.
ANSWER: c
RATIONALE: Most workplace messages should be organized directly by revealing the main idea first.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 156
LEARNING OBJECTIVES: ESBC.GULO.16.06.01 - 06.01
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.16.01.01 - DISC.ESBC.GULO.16.01.01
TOPICS: Routine Messages: E-Mails, Memos, and Letters
KEYWORDS: Bloom's: Knowledge

3. Which of the following is not a routine business message?


a. An e-mail message to a coworker that confirms the time for an upcoming meeting
b. A letter to a customer denying his or her request for credit
c. An e-mail reply to a customer acknowledging that his or her order has been shipped
d. An all-staff memo that outlines the new procedures for processing returned merchandise
ANSWER: b
RATIONALE: A letter to a customer that denies his or her credit request would not be a routine business
message because routine messages are positive messages. Routine messages include simple
requests for information or action, replies to customers, explanations to coworkers,
instructions, direct claims, and complaints.
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: p. 156
LEARNING OBJECTIVES: ESBC.GULO.16.06.01 - 06.01
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.16.06.06 - DISC.ESBC.GULO.16.06.06
United States - BUSPROG.ESBC.GULO.16.06.07 - DISC.ESBC.GULO.16.06.07
TOPICS: Routine Messages: E-Mails, Memos, and Letters
KEYWORDS: Bloom's: Application

4. Which of the following is not one of the most frequently used communication channels in businesses today?
a. Letters
b. Memos
c. E-mails
d. Tweets
ANSWER: d
RATIONALE: E-mails, memos, and letters are the most frequently used communication channels used in
businesses.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 156
LEARNING OBJECTIVES: ESBC.GULO.16.06.01 - 06.01
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.16.06.04 - DISC.ESBC.GULO.16.06.04
TOPICS: Routine Messages: E-Mails, Memos, and Letters
KEYWORDS: Bloom's: Knowledge

5. Which of the following statements best describes the use of letters, e-mails, and memos in businesses today?
a. Businesses use memos to deliver positive messages internally and externally, but they use formal business
letters to deliver negative messages.
b. E-mail delivers most internal communication, hard-copy memos deliver most external communication, and
letters communicate only legal issues.
c. Despite the popularity of e-mail, in certain situations letters remain the preferred channel of communication
for delivering messages outside an organization.
d. Businesses today use e-mail, memos, and letters interchangeably for all audiences, purposes, and messages.
ANSWER: c
RATIONALE: Although e-mail is the No. 1 communication channel, businesses continue to rely on letters
for certain messages outside an organization.
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: pp. 156-157
LEARNING OBJECTIVES: ESBC.GULO.16.06.01 - 06.01
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.16.01.03 - DISC.ESBC.GULO.16.01.03
United States - BUSPROG.ESBC.GULO.16.06.04 - DISC.ESBC.GULO.16.06.04
TOPICS: Routine Messages: E-Mails, Memos, and Letters
KEYWORDS: Bloom's: Comprehension

6. Although e-mail is successful for both internal and external communication, you should still use letters when
a. you need immediate feedback.
b. the message must reach your reader very quickly.
c. formality and sensitivity are essential.
d. you have too little time to proofread.
ANSWER: c
RATIONALE: You should write a business letter when formality and sensitivity are essential. Other reasons
for writing letters include the need for a permanent record; the need for confidentiality; and
the need for a persuasive, well-organized presentation.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 157
LEARNING OBJECTIVES: ESBC.GULO.16.06.01 - 06.01
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.16.01.02 - DISC.ESBC.GULO.16.01.02
TOPICS: Routine Messages: E-Mails, Memos, and Letters
KEYWORDS: Bloom's: Knowledge

7. In which of the following situations should you send a letter instead of an e-mail message?
a. You are planning a sales team meeting.
b. You are asking leading members of the community to contribute to a fundraising event to improve local parks.
c. You are inviting employees to the annual sales seminar.
d. You are reminding employees of Friday's divisional meetings.
ANSWER: b
RATIONALE: You should write a letter to ask members of the community to contribute to a fundraising
effort to improve the local parks because you are delivering a persuasive message. You could
deliver all other messages effectively via e-mail.
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: p. 157
LEARNING OBJECTIVES: ESBC.GULO.16.06.01 - 06.01
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.16.01.02 - DISC.ESBC.GULO.16.01.02
TOPICS: Routine Messages: E-Mails, Memos, and Letters
KEYWORDS: Bloom's: Comprehension

8. Which statement about the format of a business letter is most accurate?


a. Legal agreements are invalid if they do not demonstrate the correct letter format.
b. All business letters will use the block formatting style.
c. The appearance of a business letter can send nonverbal messages about a sender to a receiver.
d. All answer choices are accurate.
ANSWER: c
RATIONALE: Regardless of the words printed on the paper, the format of a business letter communicates
silent messages about the writer such as his or her carefulness and experience.
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: p. 157
LEARNING OBJECTIVES: ESBC.GULO.16.06.01 - 06.01
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.16.01.06 - DISC.ESBC.GULO.16.01.06
TOPICS: Routine Messages: E-Mails, Memos, and Letters
KEYWORDS: Bloom's: Comprehension

9. In the popular block letter format, which of the following guidelines apply?
a. Use ragged, unjustified right margins.
b. Use fully justified margins on all sides and center the body of the letter on the page.
c. Start the sender's address, the dateline, and the complimentary close at the midpoint; align all other letter parts
at the left margin.
d. Double-space all content to improve readability.
ANSWER: a
RATIONALE: In full-block style, the parts of a letter (dateline, inside address, body, and so on) are set flush
left on the page. The letter is arranged on the page so that it is centered and framed by white
space with margins of 1 to 1 1/2 inches. Set lines with left justification and ragged right
margins.
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: pp. 157-158
LEARNING OBJECTIVES: ESBC.GULO.16.06.01 - 06.01
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.16.01.06 - DISC.ESBC.GULO.16.01.06
United States - BUSPROG.ESBC.GULO.16.04.01 - DISC.ESBC.GULO.16.04.01
TOPICS: Routine Messages: E-Mails, Memos, and Letters
KEYWORDS: Bloom's: Knowledge

10. When business writers request information or action that will likely be received positively, they should frontload their
messages, which requires
a. including an attachment.
b. proofreading only the beginning of a letter.
c. including a salutation or greeting.
d. putting the most significant statement first.
ANSWER: d
RATIONALE: When business writers request information or action that will likely be received positively,
they should "frontload" their messages, which means putting the most significant statement
first.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 159
LEARNING OBJECTIVES: ESBC.GULO.16.06.02 - 06.02
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.16.01.01 - DISC.ESBC.GULO.16.01.01
TOPICS: Typical Request, Response, and Instruction Messages
KEYWORDS: Bloom's: Knowledge

11. Which of the following is an effective opening for a routine request message?
a. Please answer the following questions about your Web services.
b. My name is Jill Aubrey, and I am the office manager for Cape Consulting Inc.
c. I recently read an article about your firm in the local newspaper.
d. Cape Consulting Inc. is the premier communication-consulting firm in the Cape and islands area.
ANSWER: a
RATIONALE: Only "Please answer the following questions about your Web services" specifies the reason
that you are writing and is an appropriate, direct opening for your routine request.
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: p. 159
LEARNING OBJECTIVES: ESBC.GULO.16.06.02 - 06.02
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.16.01.06 - DISC.ESBC.GULO.16.01.06
United States - BUSPROG.ESBC.GULO.16.06.06 - DISC.ESBC.GULO.16.06.06
United States - BUSPROG.ESBC.GULO.16.06.07 - DISC.ESBC.GULO.16.06.07
TOPICS: Typical Request, Response, and Instruction Messages
KEYWORDS: Bloom's: Application

12. Which part(s) of your messages are readers likely to find most interesting and read first?
a. Footnote
b. Opening and closing
c. Middle paragraphs of justification and explanation
d. Salutation
ANSWER: b
RATIONALE: The most emphatic positions are the openings and closings. Readers tend to look at them
first.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 159
LEARNING OBJECTIVES: ESBC.GULO.16.06.02 - 06.02
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.16.06.04 - DISC.ESBC.GULO.16.06.04
TOPICS: Typical Request, Response, and Instruction Messages
KEYWORDS: Bloom's: Knowledge

13. Courtney is getting married and is trying to gather information about the banquet facilities of a potential venue in Las
Vegas. She has lots of questions and decides to write a routine informational message. How should she present these
questions in her message?
a. As a separate enclosure
b. In a bulleted or numbered list in the body of her message
c. In paragraph form in the body of her message
d. In a follow-up e-mail
ANSWER: b
RATIONALE: The best way to present a series of questions is in a numbered or bulleted list in the body of
the message. Courtney should also be certain that the list is presented in parallel structure.
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: p. 159
LEARNING OBJECTIVES: ESBC.GULO.16.06.02 - 06.02
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.16.01.06 - DISC.ESBC.GULO.16.01.06
United States - BUSPROG.ESBC.GULO.16.06.06 - DISC.ESBC.GULO.16.06.06
United States - BUSPROG.ESBC.GULO.16.06.07 - DISC.ESBC.GULO.16.06.07
TOPICS: Typical Request, Response, and Instruction Messages
KEYWORDS: Bloom's: Application

14. The body of a routine request message presents


a. details explaining the request.
b. action responses from the receiver.
c. deadlines and approvals from governmental agencies.
d. cost-to-benefit ratio analyses.
ANSWER: a
RATIONALE: The body of a routine request should explain the request sufficiently. Include the details that
allow the reader to understand and, perhaps, comply with your request.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 159
LEARNING OBJECTIVES: ESBC.GULO.16.06.02 - 06.02
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.16.01.01 - DISC.ESBC.GULO.16.01.01
TOPICS: Typical Request, Response, and Instruction Messages
KEYWORDS: Bloom's: Knowledge

15. End dates and specific actions in a routine request message should be placed in the
a. introduction.
b. body.
c. closing.
d. enclosure notation.
ANSWER: c
RATIONALE: Use the final paragraph to ask for specific action, to set an end date if appropriate, and to
express appreciation. Readers look for action information in your closing paragraph.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 159
LEARNING OBJECTIVES: ESBC.GULO.16.06.02 - 06.02
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.16.01.01 - DISC.ESBC.GULO.16.01.01
TOPICS: Typical Request, Response, and Instruction Messages
KEYWORDS: Bloom's: Knowledge

16. Which of the following would be the most effective closing statement in a routine action request message?
a. Please send a contract for heating and ventilation work by April 1 to allow installation to begin by April 15.
b. We hope you can get our work completed in a timely manner.
c. Thank you in advance for sending a copy of the contract for installation of a new HVAC system by April 1.
d. I would appreciate receiving a copy of the contract for your proposed installation at your earliest possible
convenience.
ANSWER: a
RATIONALE: "Please send a contract for heating and ventilation work by April 1 to allow installation to
begin by April 15" asks for specific information and provides a clear end date with a reason
for the end date; thus it is the most effective closing statement.
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: p. 159
LEARNING OBJECTIVES: ESBC.GULO.16.06.02 - 06.02
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.16.01.06 - DISC.ESBC.GULO.16.01.06
United States - BUSPROG.ESBC.GULO.16.06.06 - DISC.ESBC.GULO.16.06.06
United States - BUSPROG.ESBC.GULO.16.06.07 - DISC.ESBC.GULO.16.06.07
TOPICS: Typical Request, Response, and Instruction Messages
KEYWORDS: Bloom's: Application

17. In responding positively, you will want to


a. focus your message first on resale or on the promotion of other business products.
b. apply the same direct pattern used in making requests.
c. start with an explanation of the reasons the request is granted.
d. apply an indirect pattern to demonstrate respect for the recipient.
ANSWER: b
RATIONALE: When you are responding positively, you should organize your message directly, just as the
request was organized. Open the reply with a statement granting the request.
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: p. 160
LEARNING OBJECTIVES: ESBC.GULO.16.06.02 - 06.02
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.16.01.01 - DISC.ESBC.GULO.16.01.01
TOPICS: Typical Request, Response, and Instruction Messages
KEYWORDS: Bloom's: Comprehension

18. A subject line in a direct reply letter


a. is mandatory.
b. generally refers in abbreviated form to previous correspondence and/or summarizes a message.
c. must be written as a complete sentence.
d. identifies the sender and his or her company.
ANSWER: b
RATIONALE: A subject line is optional. If it is used, it may refer to previous correspondence or may
summarize the main idea. It does not identify the sender or the company. In addition, it
should not be written as a complete sentence or end with a period.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 160
LEARNING OBJECTIVES: ESBC.GULO.16.06.02 - 06.02
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.16.06.04 - DISC.ESBC.GULO.16.06.04
TOPICS: Typical Request, Response, and Instruction Messages
KEYWORDS: Bloom's: Knowledge

19. Which of the following is the most effective opening sentence for a response message?
a. Your letter of June 23, in which you sought information about our corporate travel packages, has been
referred to me for reply.
b. This is to inform you that we received your letter of June 23 seeking information about our corporate travel
packages.
c. Yes, we can put together a corporate travel package that will meet your needs and fit your budget.
d. Thank you so much for your interest in our corporate travel packages.
ANSWER: c
RATIONALE: An effective opening in a response message delivers the information the reader wants. The
choice that does this most effectively is "Yes, we can put together a corporate travel package
that will meet your needs and fit your budget."
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: pp. 160-161
LEARNING OBJECTIVES: ESBC.GULO.16.06.02 - 06.02
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.16.01.06 - DISC.ESBC.GULO.16.01.06
United States - BUSPROG.ESBC.GULO.16.06.06 - DISC.ESBC.GULO.16.06.06
United States - BUSPROG.ESBC.GULO.16.06.07 - DISC.ESBC.GULO.16.06.07
TOPICS: Typical Request, Response, and Instruction Messages
KEYWORDS: Bloom's: Application

20. The conclusion of a response message should


a. avoid repeating the information provided or referring to its use.
b. include familiar expressions such as "If I may be of further assistance, please don't hesitate to call me."
c. provide specifics if further action is required.
d. omit the sender's name to avoid legal liability.
ANSWER: c
RATIONALE: The closing of a response message should be cordial and promote goodwill with the customer
by referring to the provided information, providing specifics if further action is required,
including the sender's name and full contact information, and indicating willingness to help
the reader. However, it should not contain clichés such as "If I may be of further assistance,
please don't hesitate to call me."
POINTS: 1
DIFFICULTY: Easy
REFERENCES: pp. 160-161
LEARNING OBJECTIVES: ESBC.GULO.16.06.02 - 06.02
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.16.01.01 - DISC.ESBC.GULO.16.01.01
TOPICS: Typical Request, Response, and Instruction Messages
KEYWORDS: Bloom's: Knowledge

21. Which of the following sentences most effectively presents promotional materials in a message responding to a
customer inquiry?
a. We offer an outstanding variety of thank-you gifts for our most valuable customers.
b. You will find that our top-selling host gift baskets not only welcome your guests but also save you money and
time compared to individually purchasing and assembling your host baskets on site.
c. Can I interest you in anything else?
d. If I can be of further assistance with any of our other fine products, do not hesitate to contact me.
ANSWER: b
RATIONALE: Be sure to present your promotional material with attention to the "you" view and to reader
benefits. Only the sentence beginning with "You will find" focuses on the "you" view and
reader benefits.
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: p. 161
LEARNING OBJECTIVES: ESBC.GULO.16.06.02 - 06.02
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.16.01.06 - DISC.ESBC.GULO.16.01.06
United States - BUSPROG.ESBC.GULO.16.06.06 - DISC.ESBC.GULO.16.06.06
United States - BUSPROG.ESBC.GULO.16.06.07 - DISC.ESBC.GULO.16.06.07
TOPICS: Typical Request, Response, and Instruction Messages
KEYWORDS: Bloom's: Application

22. One important guideline when preparing instructions is to


a. follow an indirect approach to soften the impact of the demand for compliance.
b. begin with an admonition or warning of the punishment for failure to comply fully with directions as written.
c. put all steps of the instructions in one paragraph.
d. divide the process into logical steps and present them in the correct order.
ANSWER: d
RATIONALE: Divide your instructions into logical steps and ensure you present those steps in the correct
order. While that seems obvious, it is surprising how often a step is presented out of
sequence, causing instructions to fail.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 162
LEARNING OBJECTIVES: ESBC.GULO.16.06.02 - 06.02
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.16.01.01 - DISC.ESBC.GULO.16.01.01
TOPICS: Typical Request, Response, and Instruction Messages
KEYWORDS: Bloom's: Knowledge

23. Which of the following sentences is not a parallel step in this set of instructions?
a. List the required education, work experience, and technical skills in Section 2.
b. Contact the director of human resources to obtain a job-posting identification number.
c. Placing age or gender preference in the candidate qualifications section creates legal jeopardy.
d. Identify the division, department, and supervising agent for this position in Section 3.
ANSWER: c
RATIONALE: Parallel structure expresses all ideas in the same manner. The one sentence not expressed as a
command is "Placing age or gender preference in the candidate qualifications section creates
legal jeopardy."
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: pp. 162-164
LEARNING OBJECTIVES: ESBC.GULO.16.06.02 - 06.02
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.16.01.05 - DISC.ESBC.GULO.16.01.05
TOPICS: Typical Request, Response, and Instruction Messages
KEYWORDS: Bloom's: Application

24. In writing messages that deliver instructions, what advice should you follow?
a. Use an autocratic tone to establish the importance of the instructions.
b. Assume that employees want to contribute to the success of the organization.
c. Focus on the steps in the procedure and let the tone take care of itself.
d. Criticize the person(s) responsible for trouble with previous procedures and then praise the person(s)
responsible for the new procedure.
ANSWER: b
RATIONALE: In writing messages that deliver instructions, be careful of your tone; your tone should not be
autocratic or dictatorial. Assume that employees want to contribute to the organization's
success and to their own achievement, and avoid placing blame for failures or problems.
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: p. 164
LEARNING OBJECTIVES: ESBC.GULO.16.06.02 - 06.02
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.16.01.03 - DISC.ESBC.GULO.16.01.03
United States - BUSPROG.ESBC.GULO.16.01.06 - DISC.ESBC.GULO.16.01.06
TOPICS: Typical Request, Response, and Instruction Messages
KEYWORDS: Bloom's: Knowledge

25. Which of the following statements about claims is most accurate?


a. If you expect that your claim will be granted, a letter or e-mail message is not necessary.
b. Businesses will probably take a claim letter more seriously than an e-mail message or a telephone call.
c. All claim messages should be written using the indirect strategy.
d. Smart businesses dislike receiving claim messages because it means they did something wrong.
ANSWER: b
RATIONALE: Written claims are often taken more seriously, and smart businesses want to hear from their
customers. Thus you should write your message using the direct strategy, even if your claim
is likely to be granted.
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: p. 164
LEARNING OBJECTIVES: ESBC.GULO.16.06.03 - 06.03
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.16.06.04 - DISC.ESBC.GULO.16.06.04
TOPICS: Direct Claims and Complaints
KEYWORDS: Bloom's: Comprehension

26. Arika is following the three-part plan to write a claim message about a problem with her digital communication
service bundle. What should she put in her opening?
a. A clear description of the desired action
b. An explanation of the nature of her problem with the digital communication service bundle
c. A goodwill statement and end date
d. Her phone number
ANSWER: a
RATIONALE: In the opening Arika should provide a clear description of the desired action. She should
explain the problem and details of the adjustment she desires in the body; she should present
her goodwill statement and end date in the closing.
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: pp. 164-165
LEARNING OBJECTIVES: ESBC.GULO.16.06.03 - 06.03
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.16.01.01 - DISC.ESBC.GULO.16.01.01
TOPICS: Direct Claims and Complaints
KEYWORDS: Bloom's: Knowledge

27. Which of the following openings is most appropriate for a claim message?
a. For the past four years, we have held our annual banquet at your fine restaurant.
b. On January 31 a number of our employees attended a banquet at your restaurant.
c. Please process a refund for $68 to reimburse us the amount we were overcharged for our banquet.
d. We were extremely upset to learn that we were charged too much for our banquet.
ANSWER: c
RATIONALE: Because this is a direct claim, not a persuasive one, state the action you desire from the
reader in the opening. Only "Please process a refund for $68 to reimburse us the amount we
were overcharged for our banquet" clearly states the action in an appropriate tone.
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: pp.164-165
LEARNING OBJECTIVES: ESBC.GULO.16.06.03 - 06.03
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.16.01.06 - DISC.ESBC.GULO.16.01.06
United States - BUSPROG.ESBC.GULO.16.06.06 - DISC.ESBC.GULO.16.06.06
United States - BUSPROG.ESBC.GULO.16.06.07 - DISC.ESBC.GULO.16.06.07
TOPICS: Direct Claims and Complaints
KEYWORDS: Bloom's: Application

28. You can improve the effectiveness of a claim message by


a. using a few threatening words to get your point across.
b. providing a detailed timeline of what happened and the specific person who is to blame for the problem.
c. explaining the problem with necessary details.
d. including a subtle reference to your attorney or to the Better Business Bureau.
ANSWER: c
RATIONALE: The body of a claim message should explain the problem and provide enough details to allow
the reader to correct the problem without further correspondence. Using threats and blaming
people are not effective techniques.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 165
LEARNING OBJECTIVES: ESBC.GULO.16.06.03 - 06.03
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.16.01.06 - DISC.ESBC.GULO.16.01.06
TOPICS: Direct Claims and Complaints
KEYWORDS: Bloom's: Knowledge
29. Joaquin will use the three-step writing plan for his claim message. In the body of the message, Joaquin will
a. assume the company understands his request without explanation.
b. use emotional language to show how upset he is about the situation.
c. assume the company purposely tries to cheat its customers.
d. identify enclosed copies of all pertinent documents.
ANSWER: d
RATIONALE: To create an effective claim message, Joaquin will include copies, not the originals, of all
pertinent documents, such as invoices, sales slips, catalog descriptions, and repair records.
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: p. 165
LEARNING OBJECTIVES: ESBC.GULO.16.06.03 - 06.03
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.16.01.01 - DISC.ESBC.GULO.16.01.01
TOPICS: Direct Claims and Complaints
KEYWORDS: Bloom's: Knowledge

30. When service is involved in a claim, you should


a. demand a full refund of the service fee and a repeat service call.
b. avoid naming the service representatives involved or otherwise identifying responsible company employees.
c. cite names of individuals spoken to and dates of calls.
d. enclose a photograph of yourself crying or suffering other severe emotional distress because of the poor
service.
ANSWER: c
RATIONALE: When a service is involved, cite names of individuals spoken to and dates of calls in your
claim message. Assume that a company honestly wants to satisfy its customers because most
do.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 165
LEARNING OBJECTIVES: ESBC.GULO.16.06.03 - 06.03
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.16.01.06 - DISC.ESBC.GULO.16.01.06
TOPICS: Direct Claims and Complaints
KEYWORDS: Bloom's: Knowledge

31. In the closing of a claim message, you should


a. justify and explain your request.
b. promote goodwill and summarize your request.
c. reference all copies of pertinent documents enclosed.
d. warn the company that failure to comply could cause legal action.
ANSWER: b
RATIONALE: To create an effective claim message, you should put a statement of goodwill and a summary
of your request in the closing. The justification, explanation, and reference to pertinent
documents should be provided in the body. A warning of legal action is not appropriate.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 165
LEARNING OBJECTIVES: ESBC.GULO.16.06.03 - 06.03
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.16.01.01 - DISC.ESBC.GULO.16.01.01
TOPICS: Direct Claims and Complaints
KEYWORDS: Bloom's: Knowledge

32. Which of the following sentences represents an appropriate end date in a claim message?
a. Because we have enjoyed your prompt service in the past, we hope to receive the correct projectors by
January 12.
b. We wish to end our contract with your company if you cannot improve your service.
c. Service calls were made to our Washington Street office on May 20, May 22, and May 27 without resolving
the problem.
d. Please replace the five Panasonic projectors we received on December 22 because the model numbers do not
match the models ordered.
ANSWER: a
RATIONALE: An end date indicates to the reader when you expect the action to be completed. Only
"Because we have enjoyed your prompt service in the past, we hope to receive the correct
projectors by January 12" provides an end date.
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: p. 165
LEARNING OBJECTIVES: ESBC.GULO.16.06.03 - 06.03
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.16.01.06 - DISC.ESBC.GULO.16.01.06
United States - BUSPROG.ESBC.GULO.16.06.06 - DISC.ESBC.GULO.16.06.06
United States - BUSPROG.ESBC.GULO.16.06.07 - DISC.ESBC.GULO.16.06.07
TOPICS: Direct Claims and Complaints
KEYWORDS: Bloom's: Application

33. Which of the following statements about online complaints or reviews is most accurate?
a. Individuals should give companies an opportunity to resolve the issue before writing an online complaint.
b. Businesses and professionals cannot sue individuals for negative online comments.
c. Consumers who are offered payment to change an opinion or account should willingly accept a company's
generous monetary gift.
d. Anonymous complaints or reviews cannot be traced.
ANSWER: a
RATIONALE: Because businesses want to please their customers, individuals should give companies an
opportunity to resolve an issue before they post any online complaints or reviews.
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: p. 167
LEARNING OBJECTIVES: ESBC.GULO.16.06.03 - 06.03
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.16.06.04 - DISC.ESBC.GULO.16.06.04
TOPICS: Direct Claims and Complaints
KEYWORDS: Bloom's: Comprehension

34. Most companies receiving a claim message tend to


a. ignore the first phone call, e-mail, or letter.
b. respond only to letters containing complaints that could result in lawsuits or financial harm.
c. respond promptly because they want to maintain customer goodwill and loyalty.
d. wait two to six weeks to establish a "cooling-off period" prior to responding.
ANSWER: c
RATIONALE: Because businesses want to maintain customer goodwill and loyalty, most businesses respond
promptly to claim messages. In addition, businesses know customers can sue for harm;
therefore, a prompt response is more effective in showing respect for customer concern.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 168
LEARNING OBJECTIVES: ESBC.GULO.16.06.04 - 06.04
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.16.06.04 - DISC.ESBC.GULO.16.06.04
TOPICS: Adjustment Messages
KEYWORDS: Bloom's: Knowledge

35. When granting a customer's claim, a business communicator should include an opening in an adjustment message that
a. summarizes the reader's claim and request.
b. presents the good news immediately.
c. explains and clarifies the company's position.
d. builds goodwill.
ANSWER: b
RATIONALE: Because the claim is being granted, the good news should be revealed immediately.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 168
LEARNING OBJECTIVES: ESBC.GULO.16.06.04 - 06.04
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.16.01.01 - DISC.ESBC.GULO.16.01.01
TOPICS: Adjustment Messages
KEYWORDS: Bloom's: Knowledge

36. Which of the following is not a goal when writing adjustment messages?
a. To gain the confidence of the customer
b. To verify the honesty of the customer's claim
c. To rectify the wrong
d. To promote future business and goodwill
ANSWER: b
RATIONALE: When writing an adjustment message, you have three goals: to rectify the wrong, to gain the
confidence of the customer, and to promote future business and goodwill. Do not discuss the
customer's honesty.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 168
LEARNING OBJECTIVES: ESBC.GULO.16.06.04 - 06.04
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.16.01.02 - DISC.ESBC.GULO.16.01.02
TOPICS: Adjustment Messages
KEYWORDS: Bloom's: Knowledge

37. Which of the following is the most appropriate opening for an adjustment message granting a claim?
a. We are very sorry to hear that your meal with us did not meet your expectations.
b. Thank you for your letter of November 16 describing your bad dining experience with us last weekend.
c. Although we believe that the food we served last weekend was of the highest quality, we are willing to refund
the cost of your dinner this time only.
d. The enclosed check for $78, which covers the cost of your dinner, demonstrates our desire to satisfy our
customers and earn their confidence.
ANSWER: d
RATIONALE: An effective opening to an adjustment message presents the good news immediately; it does
not begin negatively, refer to previous communication, or sound grudging. Only the sentence
beginning with "The enclosed check..." is an appropriate opening.
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: pp. 168-170
LEARNING OBJECTIVES: ESBC.GULO.16.06.04 - 06.04
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.16.01.06 - DISC.ESBC.GULO.16.01.06
United States - BUSPROG.ESBC.GULO.16.06.06 - DISC.ESBC.GULO.16.06.06
United States - BUSPROG.ESBC.GULO.16.06.07 - DISC.ESBC.GULO.16.06.07
TOPICS: Adjustment Messages
KEYWORDS: Bloom's: Application

38. Which of the following represents the most appropriate apology in an adjustment message?
a. We understand your reliance on a high-performance router and apologize for the incomplete installation of
your DataServe router.
b. We are sorry for any inconvenience this may have caused.
c. We regret the error that caused the system failure you claim on your DataServe router.
d. It is unfortunate that your DataServe router has failed, and we promise that this failure will never occur
again.
ANSWER: a
RATIONALE: If you choose to apologize, it should be sincere, appropriate, and brief. It should not use
negative words such as "error" and "failure" that may further inflame customers, nor should it
make unrealistic promises such as "will never occur again." Therefore, the sentence
beginning with "We understand your reliance..." is the most appropriate apology.
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: p. 170
LEARNING OBJECTIVES: ESBC.GULO.16.06.04 - 06.04
NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.16.01.06 - DISC.ESBC.GULO.16.01.06
United States - BUSPROG.ESBC.GULO.16.06.06 - DISC.ESBC.GULO.16.06.06
United States - BUSPROG.ESBC.GULO.16.06.07 - DISC.ESBC.GULO.16.06.07
TOPICS: Adjustment Messages
KEYWORDS: Bloom's: Application

39. You should use sensitive language in an adjustment message in case the customer is already upset. Therefore, which
of the following provides the best advice?
a. Do not suggest your business typically pleases its customers; do apologize for failure.
b. Don't use negative words (regret, error, failure); do use positive words (hope, achieve, strive).
c. Do not be vague about improvements; do guarantee the situation will not recur.
d. Do not blame customers; do blame individuals or departments inside your organization.
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★ U. S. GOVERNMENT PRINTING OFFICE: 1974 O-564-506


Catalog of Copyright Entries

Third Series

ISSN 0090–8371
Catalog of Copyright Entries: Third Series

Volume 28, Parts 12–13, Number 2


Motion Pictures

July-December

1974

COPYRIGHT OFFICE · THE LIBRARY OF CONGRESS


WASHINGTON: 1974
Library of Congress card no. 6–35347.
This number identifies the Library of Congress printed card for
the complete series of the Catalog of Copyright Entries.
ISSN 0090–8371 Key title: Catalog of copyright entries. Third
series. Parts 12–13. Motion pictures.
For sale by the Superintendent of Documents, U.S. Government
Printing Office, Washington, D.C. 20402. Price of this part is given
on page vi.
Preface

The CATALOG OF COPYRIGHT ENTRIES is published by


authority of sections 210 and 211 of Title 17 of the United States
Code. Section 210 provides in part: “The current catalog of copyright
entries and the index volumes herein provided for shall be admitted
in any court as prima facie evidence of the facts stated therein as
regards any copyright registration.”
Orders, payable in advance, for all parts of the Catalog of
Copyright Entries should be sent to the Superintendent of
Documents, U.S. Government Printing Office, Washington, D.C.
20402. Orders may be placed for individual issues, as subscriptions
for one or more parts, or for the complete Catalog, for periods of
one, two, or three years. All orders should state clearly the title and
the inclusive dates of the part wanted; checks or money orders
should be made payable to the Superintendent of Documents.
The Copyright Office welcomes inquiries, suggestions, and
comments on the content and organization of the Catalog. Such
communications should be addressed to the Chief of the Cataloging
Division, Copyright Office, Library of Congress, Washington D.C.
20559.
The record of each copyright registration listed in the Catalog
includes a description of the work copyrighted and data relating to
the copyright claim (the name of the copyright claimant as given in
the application for registration, the copyright date, the copyright
registration number, etc.). For each registration listed, except for
renewals, there has been deposited a copy or copies of the work in
accordance with the provisions contained in sections 12, 13, 14, or
215 of Title 17 of the United States Code.
Each part listed in the following table records registrations in the
class or classes indicated by the alphabetical symbols. The second
and third letters, if any, that follow the initial letter are added by the
Copyright Office for the purpose of statistical analysis. Their
significance is as follows:

F Published foreign works. In the case of books and periodicals, it


designates works manufactured outside the United States
(except those registered for ad interim copyright). In all other
classes to which it applies, it designates works first published
outside the United States, the authors of which are neither
citizens nor domiciliaries of the United States. (AF, EF)
I Books and periodicals registered for ad interim copyright. (AI, BI)
O Published works of foreign origin registered under the waiver-of-
fee provision (section 215 of Title 17 of the United States Code).
(BIO, GFO)
P Domestic published works in classes for which registration is
possible for either published or unpublished works. (EP, JP)
U Unpublished works in classes for which registration is possible for
either published or unpublished works. (DU, EU)
Price per
semiannual
issue
Part Books and Pamphlets, Including Serials and
1 Contributions to Periodicals $10.00
A Books
BB Contributions to periodicals
R Renewal registrations

Part Periodicals (Annual issue)


2 6.00
B Periodicals
R Renewal registrations

Parts Dramas and Works Prepared for Oral Delivery


3–4 3.00
C Lectures and other works prepared for oral delivery
D Dramatic or dramatico-musical works
R Renewal registrations

Part Music
5 10.00
E Musical compositions
R Renewal registrations

Part Maps and Atlases


6 3.00
F Maps
R Renewal registrations

Parts Works of Art, Reproductions of Works of Art, Scientific


7– and Technical Drawings, Photographic Works, Prints
11A and Pictorial Illustrations $3.00
G Works of art and models or designs for works of art
H Reproductions of works of art
I Drawings or sculptural works of a scientific or technical
character
J Photographs
K Prints and pictorial illustrations
R Renewal registrations

Part Commercial Prints and Labels (Annual issue)


11B 5.00
KK Commercial prints and labels
R Renewal registrations

Parts Motion Pictures


12–
13 3.00
L Motion-picture photoplays
M Motion pictures other than photoplays
R Renewal registrations

Part Sound recordings


14 5.00
N Sound recordings

Subscription price: Complete Catalog for the year $75.00;


$18.75 additional for foreign mailing. Orders, accompanied by
remittances, should be addressed to the Superintendent of
Documents, U.S. Government Printing Office, Washington,
D.C. 20402.
Table of Contents

Page
Index 95
Current Registrations 121
Renewal Registrations 153
Introduction

Parts 12–13 list all registrations made in classes L and M for the
period covered by this issue. An index of names and titles associated
with the work is followed by the main entries, listed in order by
registration number. Filing of the index is letter by letter, except in
the case of inverted names which are filed up to the comma or
parenthesis, after which letter by letter filing is resumed. Entries
beginning with numbers which are not spelled out are filed at the
end in numerical sequence.
The main entries include, when applicable, the following
information derived from the work and application.

1) Title, followed by subtitle and/or descriptive statements. The


authorship of the work is included in this statement, with
the nature of authorship (if available).
2) Edition statement.
3) Country of publication for works registered as foreign or as ad
interim works.
4) Label name and number for registered sound recordings.
5) Physical description of the deposit.
6) Series statement.
7) Additional titles associated with the registered work such as
variant titles, alternative titles, translated titles, etc.
8) Notes; information is given here which serves to supplement
the data that is given elsewhere in the entry in order to
describe a work more accurately or identify it more
explicitly.
9) Statement that the registered work is published in or as part of
another work, or is bound with another independent work.
10) Names of authors given in the application which do not appear
elsewhere in the entry.
11) Statement of those materials contained in the registered work
on which copyright is not claimed, when so stated in the
application.
12) Information contained in the application which relates to the
registration of an earlier version of the work.
13) Brief statement of the new matter on which copyright is
claimed when so stated in the application.
14) Copyright symbol © or Ⓟ.
15) A statement of limitation of claim if the application or notice
on the work explicitly limits the claim.
16) Name of the copyright claimant.
17) Date of publication for published works; for unpublished
works the date on which the last of all items required to
complete registration
was received in the Copyright Office.
18) Registration number.
For published works, whenever it is necessary to indicate a
variation between the information given in the application and in the
copy of the work with respect to the claimant’s name or the date of
publication, the data from the application is given first, followed by
the phrase “in notice” and the data given in the work; e.g., © John
Doe; 11Jan74 (in notice: 1973).
For renewal registrations the original date of publication and
registration number precede the name of the claimant of the renewal
registration. Following the name of the renewal claimant is a
statement in parentheses, usually abbreviated, giving the basis of the
renewal claim as supplied by the application; e.g., “John Doe (A)”
indicates that John Doe has made renewal claim as author.
Works deposited in connection with current copyright
registrations may be selected for inclusion in the collections of the
Library of Congress. Library of Congress printed cards are available
for many of the published works so selected. Orders for such cards or
inquiries concerning them should be addressed to the Catalog
Distribution Service Division, Building No. 159, Navy Yard Annex,
Washington, D.C., 20541.
Registrations July-December 1974

Class L— Domestic published motion-picture photoplays 345


Foreign published motion-picture photoplays 51
Unpublished motion-picture photoplays 5
Class M— Domestic published motion pictures other than photoplays 585
Foreign published motion pictures other than photoplays 1
Unpublished motion pictures other than photoplays 161

Total 1,148
Renewals: Classes L and M 510

These figures represent the number of registrations for motion


pictures for July-December 1974, but do not necessarily represent
the exact number of entries in this issue of the Catalog of Copyright
Entries. Registration figures for other classes of material may be
found in the respective parts.
Abbreviations and Symbols

The following list includes abbreviations and symbols used in this


catalog with specific copyright or bibliographic meanings.

(A) author(s)
a.a.d.o. accepted alternative designation of
a.k.a. also known as
acc. accompaniment
Adm.c.t.a. Administrator(s) cum testamento annexo
Adm.d.b.n.c.t.a. Administrator(s) de bonis non cum testamento
annexo
appl. application
approx. approximate, approximately
arr. arranged, arrangement, arranged by
Aufl. Auflage
augm. augmented
Ausg. Ausgabe
b&w black and white
Bd. Band (German)
bearb. bearbeitet
© copyright symbol
(C) child or children of the deceased author
ca. circa
chap. chapter(s)
col. colored
comp. compiler
d.b.a. doing business as
(E) executor(s) of the author
ed. edition, editor
enl. enlarged
fr. frames
ft. feet
hrsg. herausgegeben
illus. illustration(s)
m. music, music by
min. minutes
mm. millimeters
(NK) next of kin of the deceased author
NM new matter
no. number(s)
nouv. nouveau, nouvelle
op. opus
p. page(s)
Ⓟ copyright symbol for sound recordings
(PCB) proprietor of copyright in a work copyrighted by
a corporate body otherwise than as assignee or
licensee of the individual author
(PCW) proprietor of copyright in a composite work
(PPW) proprietor of copyright in a posthumous work
(PWH) proprietor of copyright in a work made for hire
prev. previous, previously
print. printing
priv. print. privately printed
pseud. pseudonym
pt. part, parts
pty. proprietary
pub. published, publishing
R, (R) renewal registration
reg. registered, registration
rev. revised
s. side(s)
sd. sound
sec. seconds
ser. series
si. silent
suppl. supplement
t. tome, tomo
T., Th. Teil, Theil
t.a. trading as
ti. title(s)
t.p. title page
tr. translator
v., vol. volume, volumes
w. words, words by
(W) widow of the author
(Wr) widower of the author
MOTION PICTURES
INDEX

An index of distinctive titles and names given in the entries listed


in the current and renewal sections of this issue. Below each index
term is the registration number under which the main entry is to be
found. References from varying forms of names are interfiled.

A
ABBA Productions.
MP25809.
Abdication.
LP43913.
About animals.
LP43922 - LP43927.
About apples.
MP25639.
About series.
MP25639.
Academy Pictures Corporation.
LP43734.
Accident investigation.
MP25721.
MP25722.
ACI Films, Inc.
MP25509 - MP25512.
MP25615.
Acrobat.
LP43912.
Adams, T. M.
MP25514 - MP25528.
Adolescent responsibilities: Craig and Mark.
MP25907.
Adults only.
LP43799.
Advanced network design techniques.
MP25949.
Adventure in Venice.
MP25904.
Adventure of early childhood education.
MP25531.
The Adventures of Don Coyote.
R582742.
The Adventures of Nick Carter.
LP43713.
Adventuress.
R580646.
A.F.M. Productions, Ltd.
LF193.
Africa next door.
MP25585.
African folklore series.
LP43674.
LP43675.
AFT Distributing Corporation.
LF184.
LP43685 - LP43688.
After the rain.
MU9073.
AGI-EBE earth science program.
MP25884.
MP25892.
Ahmed.
MU9024.
Alabama Environmental Quality Association.
MP25961.
Alan Enterprises, Inc.
R589461.
Alaska.
R593743.
Albert Camus: a self portrait.
MP25799.
Alberto Culver Company.
MU9017 - MU9018.
MU9025 - MU9026.
MU9072 - MU9076.
MU9159.
Album of animals.
R593734.
Alced Productions, Ltd.
LP43911.
Alcoholism in industry.
MP25586.
Alcohol: the choice.
LP43666.
Alesse, Craig.
MP25688.
Alfa Cinematograsica.
R587974.
Alfra.
LP43641 - LP43664.
LP43798 - LP43801.
LP43959 - LP43962.
Algol, the demon star.
MP25552.
Alive and feeling great.
MP25658.
Allen, Nina Stromgren.
MP25664.
MP25668.
MP25670.
Allen, Robert Day.
MP25660 - MP25670.
MP25798.
MP26057 - MP26058.
Allend’or.
MP25562.
Allied Artists Pictures Corporation.
R581550.
R581551.
R584640.
R584641.
R584642.
R585844.
R585845.
R588501.
R588502.
R588504.
R588505.
R591328.
R594065.
R594066.
Allied Artists Productions, Inc.
R588503.

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