MicroMBA: Re-examination for failed students

Assignment Overview

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1. Create a video incorporating course concepts and build an end-to-end,
cross-platform distribution strategy for your video

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2. Send a written analysis explaining your approach and how you applied what
you've learned for your video

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Submission Instructions

● You need to submit your assignment on this form link:

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https://forms.gle/D7FQqtcTgau1i7qD6
● The last date for submission is 03 March, 2024 11:59 PM
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Grading Criteria

Your assignment will be evaluated based on the following:

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● Written Submission (40%)

● Video Quality (30%)
● Cross-platform content quality (30%)
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Criteria for passing

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● If you score is between 50-70% marks, your grade will be updated to a ‘D’
● If your score is between 70-90%, your grade will be upgraded to a ‘C-’
● If your score is between 90-100%, your grade will be upgraded to a ‘C’
● If your score is below 50%, your course grade will be finalised to an F i.e. Fail
Detailed Instructions

Step 1: Submit your video

● Video Length: 2-15 minutes (concise and informative).

● Video Format: One of the below three options (you cannot choose the option

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that you chose for the capstone project)
○ DILO/ WILO

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○ Podcast
○ Creative video (e.g. Scaler Fest trailer, Short film)

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● Evaluation Criteria:
○ Integration of course elements, concepts, or skills
○ Video Length - Duration of the video within the specified range
○ Video Creativity and Engagement - Originality and how well it captures attention
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○ Audio-Visual Quality - Clarity of sound and visuals in the video

Step 2: Written Essay

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Your written submission should include the following details -

1. Your end-to-end engagement strategy
2. ⁠The links to your video and other posts you made for the submission
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3. ⁠All Scripts
4. ⁠Your reflections - what went well, what could be better
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5. ⁠Any creative decisions that you took (why chose one way instead of the other)

Script
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● Describe the steps and sources you used for your research.
● Provide drafts (pictures/screenshots) that showcase the evolution and
progression of your script's creation.
Filming and editing

● Discuss your creative choices and any issues you faced during the
video-making.
● List the software and gear you used during filming and editing.

Reflection

● Spotlight video-making aspects where you felt most confident and

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successful, providing examples from your work.
● Identify areas or components of the project where you believe there's

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potential for improvement in future endeavours.
● Reflect on how this assignment enhanced your communication and

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articulation skills.

Important Notes M
● Strictly avoid plagiarism
● Ensure clear audio and visual presentation
● Proofread your written essay for grammatical errors
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● Add references wherever appropriate

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