User Persona

Presentation

Presented by: Zubkov Michael

Careerfondry 2024, Exercise 1.3

Proto Persona Name: Jakub Kowalski
Gender: Male
Age: 32 years
Nationality: Polish
Hometown: Kraków, Poland
Lives in: London, England
Living with: His girlfriend, Anya
Works as: Software Engineer
Fluent in: Polish
Hobbies: Programming, playing video
games, watching movies and TV shows
User Description:
Jakub is a motivated and goal-oriented individual with a strong work ethic. He is also a creative
thinker and enjoys solving problems. He is passionate about technology and enjoys learning new
things. Jakub is also a social person and enjoys interacting with others.
Behaviour:
Work-oriented: Jakub works long hours and is dedicated to his career. He often works on the bus commute to and
from work.
Curious and adventurous: Jakub is always eager to learn and explore new things. He regularly participates in
conferences and travels to different countries to experience different cultures.
Efficient and organized: Jakub strives to optimize his life. He also enjoys interesting projects and is always looking
for ways to make his life more convenient.
Balanced and engaged: Despite his busy schedule, Jakub makes time for hobbies like board games and art. He
enjoys spending quality time with his friends and exploring new interests.
Needs and Goals:
Wants to improve his English language skills to advance his career: Jakub is a software engineer working for a
multinational company in London. He has a good grasp of English but wants to improve his fluency and vocabulary
to be able to communicate effectively with his colleagues from all over the world. He is particularly interested in
improving his ability to express ideas clearly and concisely in English.
Needs a flexible and convenient way to learn English: Jakub has a busy schedule with long hours at work and a
commute. He needs an English learning app that he can use on his phone whenever he has a few minutes free.
Wants to learn English in a way that is fun and engaging: Jakub is a tech-savvy person who enjoys using apps and
technology. He wants an English learning app that is interactive and gamified to make learning more enjoyable.
As Jakub, I want to access short and focused English lessons that I can complete in just a few
minutes: This would allow me to fit English learning into my busy schedule and make it a habit.

As Jakub, I want to be able to choose from a variety of English learning activities, such as grammar,
exercises, vocabulary, quizzes, and listening comprehension activities: This would keep my learning
experience fresh and engaging.

As Jakub, I want to be able to track my progress and see how I am improving over time: This would
motivate me to keep learning and make it more rewarding.

As Jakub, I want to be able to connect with other English learners online: This would allow me to
practice speaking English and get feedback from native speakers.

Like Jakub, I want to be able to customize my learning process according to my needs and interests.
For example, I want to be able to choose the topics I want to study and the level of difficulty of the User
exercises, and of course to be able to create and fill in a set of cards for learning new words on my
own. Stories
Like Jakub, I want to be able to access learning materials in different formats, such as audio, video "Thanks to the app, I can
and text, in addition to the sets of cards for learning new words. This will allow me to learn in a way expand my vocabulary and
that suits me best and make my learning more varied. learn many new idioms."
 When I am using an English learning app, I want to avoid ads that are disruptive and annoying: This
would allow me to focus on the learning process.

When I am learning English, I want to be able to choose the difficulty level of the activities that I am
doing: This would ensure that I am challenged but not overwhelmed.

When I am using an English learning app, I want to be able to access my learning materials offline so
that I can use them even when I don't have an internet connection: This would give me more
flexibility and make it easier to learn on the go.

When I am learning English, I want to be able to customize my learning experience to fit my needs
and preferences: This would ensure that I am learning in a way that is effective and enjoyable for
me.

When I am learning English, I want to be able to receive personalized feedback on my grammar and
pronunciation: This would help me to improve my speaking skills.

Job When I use an app to learn English, I want to be able to plan lessons to fit into my busy schedule.
Stories Just like being able to learn at my own pace and according to my capabilities.
Jakub (a busy professional with a passion for language learning). He needs
a convenient, flexible and enjoyable way to improve his English language
skills.
Because his busy work schedule and active lifestyle often prevent him from
devoting consistent time to language learning. And because he needs an Problem
Statement
app that fits his busy schedule and offers an engaging learning experience.
We'll see this when we see that he is consistently and enthusiastically
engaged with the vocabulary learning app, reflecting his ability to
seamlessly fit regular lessons into his busy lifestyle, the success of which
will be measured by frequency of app use and lesson completion.
 We believe that by creating an application with ready-made sets of specific flashcards
adapted to the most popular business topics (e.g. project discussions, business
analytics, financial reports, project presentations) will help Yakub, a person who
wants to improve his English skills and advance his career.
Discussing projects, business analytics, financial reports, project presentations) will
help Jakub, a person who wants to improve his English language skills and advance
his career. Because this app will feature convenience and ease of use on a variety of
Hypothesis devices, while offering a wide range of fun gamified activities to learn new words. As
well as daily reminders and regular language map updates (in progress), we will

Statement achieve sustainable motivation for Jakub to learn new vocabulary on a regular basis.
To evaluate the effectiveness of the app, we will track Jakub's progress by collecting
internal data on his frequency of using the app, achievements made within a certain
time frame and regular vocabulary test results.
We are confident that creating a language learning app tailored to Yakub's needs will
improve his language skills and increase his confidence when communicating with
native speakers.
 Thank You

Presented by: Zubkov Michael

Careerfondry 2024, Exercise 1.3