NAME: Tanisha Forrester

Course: organizational psychology

The video provided showcases several instances of exceptional leadership
demonstrated by the CEO of Golden Krust, highlighting various exemplary leadership
qualities. Through a series of actions and initiatives, the CEO exhibits strategic vision,
empathy, support, value-based leadership, and recognition of employees' contributions.

One of the key leadership qualities demonstrated by the CEO is strategic vision. The CEO
plans to go undercover to improve the organization and expand with a Jamaican
workforce advantage, aiming to expand Golden Krust with over 100 new restaurants by
2020. This strategic approach shows a forward-looking vision and a deep commitment
to growth and innovation within the organization.

Moreover, the CEO's empowerment and empathy are evident in several instances
throughout the video. By going undercover as a contestant on a reality show and
utilizing the Jamaican workforce advantage for the undercover mission, the CEO
demonstrates a hands-on and empathetic approach to understanding the challenges
faced by employees. This level of engagement and empathy with the frontline workers
fosters a culture of trust and collaboration within the organization.

The video further highlights the CEO's support and recognition of employees' aspirations
and contributions. For example, the story of a working mother pursuing a career in
nursing to provide a better life for her family showcases the CEO's commitment to
supporting employees in achieving their career goals and personal aspirations. The
CEO's recognition of the individual's determination and resilience in pursuing a career in
nursing despite financial struggles underscores a culture of support and empowerment
within the organization.

Additionally, the CEO's emphasis on valuing people over profit in the company's ethos
and recognition of challenges faced by franchise owners and employees illustrates a
commitment to creating a positive work environment where employees feel valued and
supported. This value-based leadership approach fosters loyalty, satisfaction, and a
sense of belonging among employees, contributing to the overall success of the
organization.
In conclusion, the CEO of Golden Krust exemplifies strong leadership qualities such as
strategic vision, empathy, support, value-based leadership, and recognition of
employees' contributions. By leading with integrity, empathy, and a vision for growth,
the CEO sets a positive example for the organization, inspires a culture of empowerment
and collaboration, and drives the company towards continued success and expansion.