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Life is more and more modern, along with the appearance of many diseases,

people's health consciousness increases. They are aware that it is necessary to


protect their health and control the food they eat to increase their resistance and
prevent diseases. Therefore, people, adults of all ages and customers wishing to
lose weight, improve health, are gradually adding healthy food to their meals.

To meet the customers’s needs, our business has launched Granola and smoothies
with quality standards of food hygiene and safety.

Company name : QNP

Product : Granola, Smoothie

Slogan: Heathy meals-Healthy body

Granola is considered a healthy cereal. It’s a toasted mixture of rolled oats, nuts,
and a sweetener like sugar or honey, though it can also include other grains, puffed
rice, dried fruit, seeds, spices, and nut butters.

500g granola : 200.000đ

Smoothies are thick, creamy beverages usually blended from crushed fruits,
vegetables, juices, yogurt, nuts, seeds, and/or dairy or nondairy milk.

1 bottel of smoothie : 40.000đ

Strengths : - Our products ensure food hygiene and safety.

- All of the products have origin clearly.

- Granola, Smoothie are very good for your health because it supports
weight loss, improves blood pressure, lowers Cholesterol, lowers blood sugar, etc.
In particular, it can also prevent cancer, anemia, etc.

Weaknesses : - Smoothie : Cons of smoothie is time. Smoothie cannot be left in the


outside environment for too long. It should only be kept in the fridge for about 24
hours. If left for too long, the nutrients in the smoothie will be changed.

- Granola : Granola is a nutritious, filling cereal. However, many


varieties are high in calories and packed with excess sugar, which can harm your
health.
 Calorie content in granola and smoothie

Granola: 100g about 471 calorie

The recommended daily calorie intake is 2,000 calories a day. So in every main
meals, each person needs to take in about 667 calories. Just 150g granola and 1 jar
of yogurt 100ml 85.3 calories, you have enough calories for a main meal. It looks
quite simple but it provides many nutrients such as fiber, protein, vitamins and
minerals.If you don't like it, you can use granola as a snack.

Smoothie: 100g about 36 calorie

Smoothie is no less than granola. It also provides a lot of vitamins for the
body. 1 glass of smoothie can provide from 300 to 400 calories. Nowadays,
smoothies are also much more diverse as smoothie bowls. It's a mix of
smoothies, fresh fruit, and granola. This helps the body balance the calories
of the day.

Market segment:

Currently, the trend of eating clean and drinking clean is very developed. That's
why our business has brought to market healthy products such as granola and
smoothies. We target adults who need to lose weight, improve health, supplement
nutrients. We want everyone to have good health

How to get consumers to buy your products?

- We have to continually adapt and upgrade our products.


- The price is cheap but we guarantee the absolute good quality 100%. moreover,
we will also create many promotions for everyone
- We use many different advertising ways to get more people to know about the
product such as using the influence of KOLs, influencers, using social media...
especially, old customers have helped us. We recommend their friends to buy
our products. This makes us more new customers.

Key competition : Vua yến mạch


VYM is also operated in the granola business. Having appeared for a long time in
the market, VYM is highly appreciated by customers for its quality and marketing.
They also cooperate with KOLs and influencers to promote their products.

We’’re seeking 1billion VND for 10% stake

The capital that we have invested, we will use it to expand the business market to
reach customers more easily, upgrade machines, ...

Granola and smoothies are very popular in the clean food market. Just after 2
years, you can get your initial investment back. Hope you will accompany my
company to develop granola and smoothie

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