Professional Documents
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Business Plan of Easy Bayad Express
Business Plan of Easy Bayad Express
DEPARTMENT OD EDUCATION
Region I
Schools Divisions Office l Pangasinan
BAYAMBANG NATIONAL HIGH SCHOOL
SENIOR HIGH SCHOOL
Bayambang, Pangasinan
S.Y. 2021-2022
BUSINESS PLAN OF
EASY BAYAD EXPRESS
SUBMITTED TO:
Guia C. Sison, MBA
Table of Contents
I. The Business
A. Description of Business …………………………………………… 1
B. Products/Services ……………………………………………………2
D. Marketing Plan
Product Strategies …………………………………………………5
Pricing Strategies …………………………………………………6
Promotional Strategies ……………………………………………6
E. Location ………………………………………………………………7
Sample Layout ………………………………………………………8
F. Competition ………………………………………………………… 8
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A. Description of the business
Due to Coronavirus there’s a lot of changes in our lives need to observe
physical distancing, wear facemask and face shield every time we go out in our
house. We don’t know where the virus and who are infected with it that is why it is
risky to socialize or mingle with people. The fare to go to town proper is costly or
high because the capacity on any vehicle was limited to only one or two
passengers. It cause much burden to a family with no or low monthly income. So
finding other way to lessen some people to go outside and help them save money
and time is one of the best idea to help our country beat Covid-19 pandemic.
Easy Bayad Express is the best choice to offer to them to save money, time
and energy. Aside from these, their lives and health are not at risky because this
place is not crowded. Bayad Express is about giving some people to pay their
electric bills. And giving them charge that they can easily afford it. Easy Bayad
Express is also reliable/responsible on responding to costumers, and you can
trust this business, at small charge you will pay your electric bills, you can also
contact Easy Bayad Express through online.
According to Del Rosario (2017). This integrated marketing proposal for Bayad
Center proposes to build brand loyalty with the current market of the brand through
creating value for the customer on every touch point. The strategy is to keep them
informed, find ways to be of value to them and to make the brand available to a
larger market. The aim for this campaign is to develop a long term relationship with
consumers who, in the future, will make Bayad Center their preferred payment
center for all their bills.
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B. Products/Services
The proponents prefer to use the input-process-output model. The input of the
study shows the competitive advantage and the viability of “Easy Bayad Express”
in the market. The proponent process is in descriptive method and will use survey
questionnaire. The output of the study is to prove that “Easy Bayad Express” will
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The proponents named this business"Easy Bayad Express" and the
proponents made the tagline "Bayad Kana, Nakatipid Kapa" for the business they
plan to put up.The Easy Bayad Express aims to provide a least expensive
delivering service that could help students/parents save more money for their
next avail if they got satisfied. The Easy Bayad Express is a sole
proprietorship business. Easy Bayad Express is payment center, due to
coronavirus this service can help the costumers to pay their electric bills.
C. Market Analysis
The Easy Bayad Express is a sole proprietorship business. Easy Bayad
Express is payment center, due to coronavirus this service can help the
costumers to pay their electric bills. To answer the problem number 1 on the
survey regarding on cost. It proves that 12 pesos charge fee is affordable of the
respondents because the vote in agree is 100% while in disagree is 0%.
Figure 1: shows the most affordable budget to pay charge fee of our service.
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Figure 2: Shows on question about accessibility. Having “EasyBayad Express”
will help you in paying electric bills easier?
Figure 3: Shows the question accessibility. “Easy Bayad Express” gives good
services to their costumers.
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D. Marketing Plan
The Easy Bayad Express provides good service and affordable charge fee.
The target customer of Easy Bayad Express are the parents and adults of
Barangay Wawa that are struggling and having difficulties about paying their
electric bills. Furthermore, the service business aims to provide low cost way of
service and reliable delivery service in the municipal that could help
students/parents save more money for their next avail if they got satisfied. The
service business will reach out and promote its business service to people using
social media site such as Facebook page and by posting ads.
Product Strategies
The Easy Bayad Express come up with this tagline “Bayad Kana, Nakatipid
Kapa”. A tagline will work as a marketing message to describe how our service
provides affordable charge fee. Using this, it is an effective way results in making
the business stand out from the rest of the Competitors. The proponents made a
logo to present the service and it can give the name and the tagline of this
service. A logo is an important part of business brand and can be described as
the face of a business. It makes a significant impact on a business public
perception. In fact, a logo is one of the most important branding investments a
business can make.
Figure 1: Logo
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Pricing Strategy
The price/recharge fee of this service is 12 pesos.
Promotional Strategy
The proponents will use social networking sites; create Facebook page to
advertise the service with the use of technical and communicational skills. The
proponents will communicate through Facebook page, it can also help to
introduce and promote the service through online, since most of the target
costumer are using Facebook, and it is safer because of Covid-19 it is risky when
you always go outside. Through this, the proponents can post updates and can
upload the video advertisement. The proponents will surely create a catchy and
video advertisement to catch the eye of the customers.
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Figure 3: Business Video Commercial.
E. Location
The business is located along the highway at Barangay Wawa Bayambang,
Pangasinan, it is leased because the proponents will rent for its space with a
condition with a presenting some legal papers. This is good location for the
business because this is easy to find and Barangay Wawa in Municipality of
Bayambang has a lot of customers who paying their electric bills.
Figure 4: Location of the Business.
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Sample Layout
The layout of floor is an important component of a business overall
operations in term of maximizing the effectiveness process, this is used to ensure
the smooth flow of work of the Easy Bayad Express.
F. Competition
Like other business, Bayad Express has also competitors. It can be
classified as direct and indirect competitors. Bayad Express indirect competitors
is Buboy’s Store while its direct competitor is Cenpelco.
Direct Competitor Indirect Competitor
CENPELCO BUBOY’S STORE
Table 3: Shows the direct and indirect competitor.
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This is also include identify who will manage the business and what are the
required duties, responsibilities, and function of each people to be hired to the
business, organizational chart and structure. The main objectives of this plan is to
determine the opinion effectiveness of the organization set-up. Easy
Easy Bayad Express is a service business in which business is a sole
proprietor. The sole proprietorship is a type of business entity that’s owned and
run by one individual and in which there’s no legal distinction between the owner
and the business.
Since the business is small and easy to manage, the owner will only needs
one helper which is bill collector, to help her on collect their electric bills to make
the business easy for the owner. Below is the organizational chart and structure.
Owner- the one who will manage all the sectors of the business, Responsible in
paper works like permits, financial status and cash flow of the business and also
who has rightful title to something.
Cashier - the part of company’s financial department and they are responsible
for keeping track to unpaid electric bills and contacting the customers to collect
the payment.
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Section
Two:
Financial
Data
ii
Financial Aspect
money will be needed for the business to start, and to know if the business
is earning or not. The amount of capital, financial and profit for 1 (one) year
will be shown.
Php 20,000.
Office Supplies
Other Materials
Plywood 5 Php 70 Php 350
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- Php 200 Php 200
Transportation of
material
Php 14,740
Start-up Expenses
Total
Expenses
- Php 500 Php 500
Electricity
- Php 1,500 Php 1,500
Internet
Php 2,000
Total Fixed Assets
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Section
Three:
Supporting
Documents
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Republic of the Philippines
Province of Pangasinan
Municipality of Bayambang
OFFICE OF THE MAYOR
PERMITS AND LICENSE DIVISION
MAYOR’S PERMIT
Jackielyn Tucay
Name of Tax Payer
This permit, however, subject of the provision of laws, and regulations pertinent
to the same and maybe revoked at any time during the calendar year.
Q.R. No.: 15
Date: March 28, 2018
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Republic of the Philippines
Province of Pangasinan
Municipality of Bayambang
Barangay Wawa
OFFICE OF THE BARANGAY CAPTAIN
BARANGAY BUSINESS CLEARANCE
Jackielyn Tucay
Name of Applicant
And owner of Easy Bayad Express
Business Name
Located at Wawa, Bayambang, Pangasinan
Clearance is valid up to March 28, 2022 unless revoked due to a valid cause.
Issued this October 23, 2018 at Barangay Dusoc, Bayambang, Pangasinan,
Philippines.
Clearance no. 65
PERMIT NO. 12
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Policy and Guidelines
Easy Bayad Express
- Warnings -
1. In entering Easy Bayad Express you already agree with the rules and
regulations bounded.
2. In paying online, make sure to check if that is our official websites to
prevent scammer or hacker.
3. You can only enter in counter area where bill receipts and cashiers are
placed.
4. Be careful in touching the equipments and other tools in the store
specially when accompanied by children, as you are accountable in paying
such damages.
5. Easy Bayad Express does not responsible of any stolen property inside
the premises.
- Prohibitions -
- Obligations -
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This survey is the one that the proponents provided for the conducting of data from
the random respondents in Wawa Bayambang Pangasinan:
Age: ____________
Survey Questionnaire:
On Cost
____ Agree
____ Disagree
On Convenience
1. Having “Easy Bayad Express” will help you in paying electric bills easier?
____ Agree
____ Disagree
____ Agree
____ Disagree
On Health
____ Agree
____ Disagree
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2. It is risky to go to Easy Bayad Express Facility?
____ Agree
____ Disagree
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RICKA JOY B. GOMEZ
Applicant
Wawa Bayambang, Pangasinan
09165377893
rickajoygomez@gmail.com
PERSONAL DATA:
EDUCATIONAL BACKGROUND:
PERSONAL DATA:
EDUCATIONAL BACKGROUND:
PERSONAL DATA:
EDUCATIONAL BACKGROUND:
MARGIELYN TUCAY
Applicant
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HAZEL MAE ANN VELAZQUEZ
Applicant
Tatarac Bayambang, Pangasinan
09564917668
hazelmae@gmail.com
PERSONAL DATA:
EDUCATIONAL BACKGROUND:
PERSONAL DATA:
EDUCATIONAL BACKGROUND:
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