Course Outline - Semester 2 2023/2024

NAMA KURSUS : PENGURUSAN STRATEGI

(COURSE NAME) (Strategic Management)

KOD KURSUS : MGM4139

(COURSE CODE)

KREDIT : 3(3+0)
(CREDIT)

JUMLAH JAM : 120

PEMBELAJARAN
PELAJAR
(STUDENT
LEARNING
HOURS)

PRASYARAT : Tiada
(PRE-REQUISITE) (None)

HASIL : Pelajar dapat:

PEMBELAJARAN (Students are able to:)
(LEARNING
OUTCOMES)

1. menganalisis masalah dalam membuat keputusan strategik.

(C4, CTPS)
(analyze problems in making strategic decisions)

2. mengenal pasti strategi perniagaan dalam menangani

persekitaran dinamik. (KK)
(identify business strategies in dealing with dynamic
environment)

3. mencadangkan pemilihan strategi dalam perniagaan. (A3,

LS, TS)
(propose strategy selection in business)

SINOPSIS : Kursus ini merangkumi perancangan dan pengurusan strategi

(SYNOPSIS) dalam organisasi. Analisis dalaman dan luaran sesebuah
organisasi dan aplikasi kaedah pembuatan keputusan strategik
ditekankan.

(This course encompasses the strategic planning and in

organisation. Performing internal and external analyses on an
organization and the application of several strategic decision-
making methods are emphasized.)

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 Course Outline - Semester 2 2023/2024

KANDUNGAN : Jam
KURSUS Pembelajaran
(COURSE Bersemuka
CONTENT) (Face-to-Face
Learning
Hours)

KULIAH : 1. Pengurusan strategi 3

(LECTURES) (Strategic management)
- Proses pengurusan strategi
(The strategic management process)
- Faedah pengurusan strategi
(The benefits of strategic management)

2. Kenyataan wawasan dan misi 3

(Vision and mission statements)
- Kepentingan kenyataan wawasan dan
misi
(The importance of vision and mission
statements)
- Pembentukan dan ciri kenyataan misi
(Formation and characteristic of
mission statement)

3. Analisis luaran 6
(External analysis)
- Mengenal pasti peluang dan ancaman
(Identify opportunities and threats)
- Faktor persekitaran luaran
(External environmental factors)
- Analisis persaingan industri (Porter)
(Analysis of industrial competition
(Porter)
- Matrik Penilaian Faktor Luaran (EFE)
dan Matriks Profail Bersaingan (CPM)
[(External Factor Evaluation (EFE)
matrix and Competitive Profile Matrix
(CPM)]

4. Analisis dalaman 3
(Internal analysis)
- Mengenal pasti kekuatan dan
kelemahan
(Identify strengths and weaknesses)
- Analisa rantaian nilai (VCA) dan Matriks
Penilaian Faktor Dalaman (IFE)
[Value Chain Analysis (VCA) and
Internal Factor Evaluation (IFE) Matrix]

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 Course Outline - Semester 2 2023/2024

5. Strategi untuk tindakan 3

(Strategies in action)
- Jenis strategi
(Types of strategies)
- Strategi di peringkat korporat dan
perniagaan
(Strategies at the corporate and
business levels)

6. Kaedah analisis dan pemilihan strategi 9

(Analysis methods and strategy
selection)
- Matriks Kekuatan-Kelemahan-Peluang-
Ancaman (SWOT)
[(Strengths-Weaknesses-Opportunities-
Threats (SWOT) Matrix)]
- Matriks Penilaian Kedudukan dan
Tindakan Strategik (SPACE)
[(Strategic Position and Action
Evaluation
Matrix (SPACE)]
- Matriks Boston Consulting Group
(BCG)
[(Matrix Boston Consulting Group
(BCG)]
- Matriks Dalaman-Luaran (IE)
[Internal-External Matrix (IE)]
- Matriks Strategi Utama
[(Grand Strategy Matrix)]
- Matriks Perancangan Strategik
kuantitatif (QSPM)
[(Quantitative Strategic Planning Matrix
(QSPM)]

7. Pelaksanaan strategi 6
(Strategy implementation)
- Hubungan struktur dan strategi
(Relationship of Structure and strategy)
- Penstrukturan semula
(Restructuring)
- Perekayasaan semula
(Reengineering)
- Pengurusan sumber manusia
(Human resource management)

8. Penilaian dan kawalan 3

(Evaluation and control)
- Kriteria penilaian dan rangka kerja
penilaian strategi
(Evaluation criteria and strategy
evaluation framework)

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 Course Outline - Semester 2 2023/2024

- Masalah dalam penilaian strategi

(Problems in strategy evaluation)

9. Strategi antarabangsa 3
(International strategies)
- Cara kemasukan untuk firma global
(Entry modes for global firms)
- Kelebihan, kekurangan dan risiko
pengembangan antarabangsa
(Advantages, disadvantages and risks
of international expansion)

10. Isu semasa dalam pengurusan strategi 3

(Current issues in strategic management)
- etika dan tanggungjawab sosial
(Ethical issues and corporate social
responsibility)
- Cabaran strategik dan perubahan baru:
ekonomi global dan alam sekitar
(Strategic challenges and new
changes: global economics and the
environment)

Jumlah (Total) 42

RUJUKAN : 1.1. David, F. R., David, F. R., & David, M. E. (2020). Strategic
(REFERENCES) management: A competitive advantage approach:
Concepts and cases (17th ed.). Pearson Education.
2. ==> teks utama (main text)
3.
2. Dyer, J. H., Godfrey, P., Jensen, R., & Bryce, D. (2021).
Strategic management. John Wiley & Sons.
4.
3.5. Hill, C. W. L., Schilling, M. A. & Jones, G. R. (2020).
Strategic Management: An Integrated Approach: Theory &
Cases (13th ed.). Cengage Learning.
6.
4.7. Hitt, M. A., Ireland, R. D. & Hoskisson, R. E. (2020).
Strategic Management: Competitiveness & Globalizational
Concepts and Cases (13th ed.). Cengage Learning.

5. Rothaermel, F. T. (2021). Strategic management (5th ed.).

McGraw-Hill Education.

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 Course Outline - Semester 2 2023/2024

PENILAIAN *1 : Kerja Kursus 70%

Peperiksaan Akhir 30%

Nota (Notes)*1:

● Markah keseluruhan untuk Kerja Kursus ialah 70%. Ia terdiri daripada tugasan (30%),
Ujian 1 (20%) dan Ujian 2 (20%).
[The total marks for Coursework is 70%. It includes assignments (30%), Test 1 (20%)
and Test 2 (20%).]

● Ujian 1 mesti dijalankan pada sekitar minggu 5 yang merangkumi bab 1, 2 dan 3. Ujian 1
mestilah memenuhi Objektif Pembelajaran BS1 (Pengetahuan). Format soalan adalah
berbentuk soalan aneka pilihan (40 soalan).
[Test 1 must be conducted around week 5 which will be covered chapters 1, 2 and 3.
Test 1 must fulfill Learning Outcome BS1 (Knowledge). Format of question is multiple
choice (40 questions).]

● Untuk Ujian 2, ia mesti dijalankan pada sekitar minggu 10 yang merangkumi bab 4, 5
dan 6. Ujian 2 mestilah memenuhi Objektif Pembelajaran BS4 (Keusahawanan). Format
soalan adalah berbentuk soalan aneka pilihan (40 soalan).
[For Test 2, it must be conducted around week 10 and will be covered chapters 4, 5 and
6. Test 2 must fulfill Learning Outcome BS4 (Entrepreneurship). Format of question is
multiple choice (40 questions).]

● Untuk tugasan, ianya boleh berbentuk sama ada analisis kajian kes, pembentangan,
ulasan artikel, dan sebagainya. Bentuk dan bilangan tugasan adalah tertakluk kepada
pensyarah kumpulan masing-masing. Tugasan mestilah memenuhi Objektif
Pembelajaran BS2 (Kerja Berpasukan) dan BS5 (Kemahiran kepemimpinan).
[For assignments, it can be case study analysis, presentations, reviewed of articles, and
others. The type and number of assignments are subject to the respective lecturers. The
assignments must fulfill Learning Outcome BS2 (Teamwork) and BS5 (Leadership).]

● Untuk Peperiksaan Akhir, ia adalah peperiksaan komprehensif dan adalah sama untuk
semua kumpulan (comprehensive common exam). Peperiksaan akhir akan merangkumi
semua bab. Format soalan peperiksaan akhir adalah berbentuk soalan
subjektif/kes. Peperiksaan akhir mestilah memenuhi Objektif Pembelajaran BS3
(Pemikiran kritis dan penyelesaian masalah).
[For Final Examination, it is a comprehensive exam and is common for all groups. Final
exam will be covered all the chapters. The format of the final exam questions is

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 Course Outline - Semester 2 2023/2024

subjective questions/case. Final exam must fulfill Learning Outcome BS3 (Critical
thinking and problem solving).]

NOTA PENTING (IMPORTANT NOTES):

1) Semua pensyarah DIWAJIBKAN mengikuti sepenuhnya pembahagian peratusan seperti

yang dinyatakan di atas.
(All the lecturers ARE REQUIRED to strictly follow the distribution of percentage as
mentioned above.)

2) Semua pensyarah DIWAJIBKAN mengikuti sepenuhnya pembahagian peratusan seperti

yang dinyatakan di atas. Sila masukkan Peratus Penilaian Kursus SMP berdasarkan
maklumat di atas.
(All the lecturers ARE REQUIRED to strictly follow the distribution of percentage as
mentioned above. Please key-in SMP course assessment percentage entry based on the
above information.)

3) Semua pensyarah DIWAJIBKAN untuk menghantar soalan Ujian 1 dan skema jawapan,
soalan Ujian 2 dan skema jawapan, berserta “Borang Semakan Penyediaan Kertas Soalan
Ujian” (PU/PS/BR46/PEP – seperti dilampirkan) kepada Penyelaras Kursus 7 hari sebelum
tarikh ujian dijalankan untuk tujuan moderasi. Sekiranya Ujian 1 dan Ujian 2 adalah sama
untuk semua kumpulan, maka borang ini tidak diperlukan.
(All the lecturers are ARE REQUIRED to submit Test 1 questions and answer scheme, Test
2 questions and answer scheme, together with “Reviewing of Preparation for Exam
Question Paper Form” (PU/PS/BR46/PEP as attached) to the Course Coordinator 7 days
before the test was conducted for moderation purpose. If Test 1 and Test 2 are common for
all groups, then this form is not needed.

4) Semua pensyarah DIWAJIBKAN mengisi “Borang Kemajuan Prestasi Pelajar”

(PU/PS/BR05/PEP seperti dilampirkan) sekiranya pelajar gagal dalam ujian atau
mempunyai isu kehadiran.
(All the lecturers are ARE REQUIRED to fill up the “Student’s Progress Form”
(PU/PS/BR05/PEP as attached) if students failed for their tests or having attendance issues.

5) Sebagai peringatan, peraturan universiti telah menetapkan bahawa seseorang pelajar tidak
dibenarkan menduduki Peperiksaan Akhir sesuatu kursus sekiranya kehadiran kuliah
pelajar kurang daripada 80% untuk kursus tersebut. Pastikan anda mengisi “Borang
Kemajuan Prestasi Pelajar” (PU/PS/BR05/PEP – seperti dilampirkan) jika perlu.
(As a reminder, the university regulations stipulate that a student will not be allowed to sit for
the Final Examination of a course if the attendance of student is less than 80% for the
course. Please be reminded that you must fill up the “Student’s Progress Form”
(PU/PS/BR05/PEP – as attached) if necessary.

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 Course Outline - Semester 2 2023/2024

MAKLUMAT PENSYARAH:
(CONTACT OF LECTURERS:)

Nama Kump. SMP & Waktu Kuliah

Emel dan no. telefon
No. (Name) (SMP Group & Lecture
(Email and phone no.)
Hours)

1. Dr. Nor Siah bt Jaharuddin Group 1 (DKSPE 5) A204, Block A

Mon:11 am - 1 pm norsiah_upm@upm.edu.my
Tue: 11 am - 12 noon

2. Mdm. Wong Foong Yee Group 2 (DKSPE 6) E222, Block E

Mon:11 am - 1 pm fywong@upm.edu.my
Tue: 11 am - 12 noon

3. Prof. Dr. Ho Jo Ann Group 3 (DKSPE 7) E230, Block E

Mon:11 am - 1 pm ann_hj@upm./edu.my
Tue: 11 am - 12 noon

Jadual Kuliah (Lectures Schedule)

MINGGU (WEEK) TAJUK (TITLE)

WEEK 1 Chapter 1 – The Nature of Strategic Management
18 - 24/03/2024

WEEK 2 Chapter 2 – Business Vision and Mission

25 - 31/03/2024

WEEK 3 Chapter 3 - The External Assessment

01 - 07/04/2024

WEEK 4 Chapter 4 - The Internal Assessment

08 - 14/04/2024

WEEK 5 Chapter 5 – Strategies in Action

15 - 21/04/2024

WEEK 6 ASSESSMENT 1 (Chapter 1, 2 & 3  40 MCQs)

22 - 28/04/2024 22/04/2024 (Monday), 11.15 am - 12.15 noon GMT Kuala Lumpur,
DKSPE 1

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 Course Outline - Semester 2 2023/2024

WEEK 7 Chapter 6 - Strategy Analysis and Choice

29/04 - 05/05/2024

06 - 12/05/2024 SEMESTER BREAK (1 week)

WEEK 8 Chapter 7 – Implementing Strategies: Management and Marketing

13 - 19/05/2024 Issues

WEEK 9 Chapter 8 - Implementing Strategies: Finance and Accounting Issues

20 - 26/05/2024

WEEK 10 ASSESSMENT 2 (Chapter 4, 5 & 6  40MCQs)

27/05 - 02/06/2024 27/05/2024 (Monday), 11.15 am - 12.15 noon GMT Kuala Lumpur,
DKSPE 1

WEEK 11 Chapter 9 - Strategy Evaluation and Governance

03 - 09/06/2024

WEEK 12 Current Issues in Strategic Management

10 - 16/06/2024

WEEK 13 Case Study Presentation

17 - 23/06/2024

WEEK 14 Case Study Presentation

24 - 30/06/2024

Note (Notes):

(1) Jadual Kuliah di atas adalah sebagai satu panduan sahaja, kecuali untuk maklumat Ujian 1
dan Ujian 2.
(The above lectures schedule serves as a guidance only, except information on
Assessment 1 and Assessment 2.)

(2) Cuti awam (Public holidays)

i. 28/03/2024 (Thursday) - Nuzul Al-Quran Day

ii. 10 & 11/04/2024 (Wednesday & Thursday) - Hari Raya Aidilfitri
iii. 01/05/2024 (Wednesday) - Labor Day
iv. 22/05/2024 (Wednesday) - Wesak Day
v. 03/06/2024 (Monday) – Agong’s birthday
vi. 17/06/2024 (Monday) – Hari Raya Haji