DEEROFA

Sports Infrastructure & Equipments

GROUP-2
Debarpan Mukherjee: 2310202
Garvit Nakra: 2310205
Parnika Vyas: 2310235
Sushant Singh: 2310265
Vidisha Rawat: 2310275
Yash Seth: 2310278
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 About the Company
Founded in 2019, Deerofa is a leading service provider
for synthetic sports courts and flooring.

Specializes in tennis, basketball, volleyball, badminton

court construction and sports
flooring.

Manufactures sports equipment like pole sets,

interlocking tiles, turf, and PVC mats.

Offers a comprehensive range of services and

products catering to different sports and flooring
needs.

Founder Co-Founder 2
 Recommended
Vision & Mission

Vision Mission

To be the leading innovator and Deerofa is dedicated to providing

provider of comprehensive sports exceptional service and top-tier
court solutions, empowering sports court products, from
communities through the creation of manufacturing to installation,
high-quality athletic spaces. ensuring durability, safety, and
optimal playing experiences for
athletes of all levels.

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Problem Statements

CUSTOMER ACQUISITION

QUALITY CONTROL

DIGITAL MARKETING AND BRAND BUILDING

SUPPLIES AND TRANSPORTATION PROBLEM

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 Current and recommended Customer
Acquisition Channels.
IndiaMart
Deerofa's IndiaMart presence drives 60% sales. Polished
profile showcases outdoor sports flooring, optimizing
reach.

Referral
Deerofa's referral program drives 20% sales, fostering trust
and loyalty through personal recommendations and
perks.
Website
Deerofa's website captures 10% sales, establishing
credibility and encouraging conversions with clear forms
and portfolio.
Partnering with builders
Teaming up with sports facility builders secures steady
referrals, establishing Deerofa as the premier outdoor
flooring provider.

Government Tenders
Deerofa secures lucrative government tenders for sports
projects, requiring dedicated teams for competitive
proposals, driving expansion.
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Quality Control Strategy

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 Digital Marketing Strategy
Current Digital marketing analysis Solution
Instagram
Instagram:
Glimpse of the events through reel.
Post content on regular interval.
LInkedln Collaboration with National and state
level player.
Targeted paid advertisement.

Linkedln:
Update the Linkedln page like about
the company, cover page etc.
Post content on regular interval.
Spread awareness about the basic
hygienic practice.

Website:
Company website traffic Update the current website.
Keyword

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SUPPLIES AND TRANSPORTATION
PROBLEMS

Supply Constraints

Purchase
vs
Manufacturing

Inventory Management &

Warehousing

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 Supplies and Transportation Problem
SUPPLY PURCHASE vs
CONSTRAINTS MANUFACTURE
1. Limited access to From our calculations, we
materials can see that for the current
2. Lead time and state of the company,
delays purchasing/outsourcing
3. Cost fluctuations seems to be the most
4. Geographical viable option.
constraints However, after a couple of
years, manufacturing will
prove to be a better
strategy.
INVENTORY MANAGEMENT and
WAREHOUSING
Based on our unit
based estimation and
current sizes, the
company should keep
at least 6000 sq ft of
turf.
(for simplicity, we have
considered that the
company only deals
with synthetic turf)
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THANK YOU

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