KnN

Marketing
Digital & Traditional Forecast for next 3 months
Contents
01. Objectives
02. Brand Awareness
03. E-Commerce and Digital Marketing
04. Traditional Marketing
05. Content Creation Process
06. Thank You!
Objectives
To Create Brand Awareness
Brand Identity Establishment
Social Media Branding
Influencer Marketing Strategies
To Promote E-Commerce
E-Commerce Platform Selection
SEO/SEM and Email Marketing
Content Creation Strategies

To Promote Services Traditionally

Tele-calling
Print Advertising Strategies - Pamphlets
Networking Event Hosting - Sessions and Surveys
Brand Awareness
Social Media Presence
Content Marketing
Consistent Brand Identity
Client Testimonials
Online and Offline Advertising
Meta - Instagram Meta - Facebook
1. Audience Age Group- 18-24 years 1. Audience Age Group- 35 + years
2. Creatives- Picture-based
2. Creatives- Video Based
3. Consistency - MWF
3. Consistency - TTS
4. Extra ideas - Facebook groups, communities

Continuous Monitoring and Evaluation

LinkedIn
1. Audience Age Group - 25+ years (working)
2. Creatives- Information-based
3. Consistency- Every week

WhatsApp Medium + Web Blogs

1. Whatsapp Channel 1. Audience Age Group- Targeted
2. Whatsapp ChatBot 2. Creatives- Written (Informative)
3. Whatsapp Status Updates (FB + Instagram) - 3 days 3. Consistency - Every week
E-Commerce and Digital Marketing
E-commerce is the art of buying and selling products online.

While, digital marketing refers to promoting e-commerce using

multiple social media platforms.
02.

Content
01. Change on a weekly basis such as:
Employability
Management Benefits
Google Certification - SEO/SEM, Google Cost & Loans
Ads, Email Marketing Scholarships
Meta Certification - Meta Ads, Meta
Management
Traditional
Marketing
Wide Reach: Traditional marketing, like TV ads and Telecalling
01. billboards, offers broad audience exposure, ideal for
Pamphlets
brand awareness campaigns targeting diverse Cold-Calling
demographics.
Design will be Script will be
02.
Tangible Impact: Physical mediums such as flyers and
direct mail provide a tangible presence, enhancing managed by written by
brand recall and engagement through direct interaction.
Hansika Shivansh
Credibility: Established channels like newspapers and
03. radio carry inherent credibility, lending trust and
legitimacy to brands associated with them.

Sessions Surveys
To be conduced
To be conducted
in colleges,
at nearby
schools and
colleges or
other relevant
digitally.
institutions.
THANK
YOU
mktg@knnstudyabroad.com