3 EFFECTS OF GLOBALIZATION
of communication have enabled
Availability Of Information.
➢ The availability of information is a
major effect of the process of
globalization. The World Health
Organization, in its works focused
on the cultural dimensions of
globalization, has expressed the
view that with the spread of
businesses delivering internet,
satellite tv and mobile services, the
costs of such information
technologies dropped. The
decreased price makes it easier for
people across the world to make use
of the World Wide Web and the
resources available.
Business Conduct
➢ Globalization has influenced global
communication by implementing
new techniques for business conduct
among workers at international
corporations. Long-distance travel is
no longer necessary for
businesspeople should they require a
meeting with a business partner
overseas. Internet technology makes
it possible to exchange business
information and conduct video
conferences. Additionally, enhanced
communication allows businesses to
promote their products more
efficiently in the international
market. This significantly changed
the business world. American
economist John Thompson
concludes that the advanced means
international organizations to take
faster and more adequate decisions
in accordance with the changes in
economic, political, or social setting
in a particular region. For example,
a professor of communication in
Bangkok University named
Boonlert Supadhiloke said that the
Thai-based international technology
corporations are using advanced
communications to respond to the
growing demand for Thai-made
products.
Social Awareness.
➢ The availability of information,
which is a direct effect of the
development of global
communication systems, has led to
increased social awareness of people
across the world. Information
technology and networks enable
them to share opinions, views, work
on projects and research different
areas. These are among the main
reasons why the process of
globalization is creating a sense of a
global society. For example, with
communication, many students from
developing countries enrol in
university degrees in the developed
countries. Education is only a single
sector of social awareness. Other
effects, like social determination,
have also occurred. For example, the
political unrest in Tunisia in 2011
had been inspired by opinions and
 political considerations shared over
the social networks available on the
web.
BARRIERS OF INTERCULTURAL
Stereotyping
COMMUNICATION
➢ People have preconceived notions
Intercultural Communication
➢ Intercultural communication focuses
on interactions among people from
different cultures learning from one
another and building relationships It
is a dynamic process where the
outcome will always be different as
several forces such as differing
cultural backgrounds of individuals,
situational circumstances, and
context come into play.
Ethnocentrism
➢ The belief that one’s culture is
superior to another’s known as
ethnocentrism. It makes a person feel
that only their way of doing things is
right. Ethnocentric people look down
on people from other cultures,
making them feel undervalued. It
hinders conversations between
people as they would not be
comfortable with each other holding
a conversation. Ethnocentrism can be
a conscious act or unintentional.
For example, during lunch abroad,
Sarah (American) loudly praises the
food, assuming tipping is expected
like back home. The waiter, from a
culture with no tipping, feels
confused and potentially
disrespected by her ethnocentrism.
This simple act can create an
awkward barrier.
about others based on their
nationalities. It is the belief that
people from a country or region will
behave in a certain way. But people
tend to forget that every individual is
different and may not or will not
behave the way we would expect
them to, based on our limited
knowledge and judgments.
Stereotyping a person can be
insulting and unhealthy in a working
environment. The person can feel
unfairly judged, making them
unnecessarily conscious. Such
situations also act as communication
barriers.
For example, at a coffee shop, a
young barista with bright green hair
asks a customer in a business suit,
"Anything else I can get you for the
grind, sir?" The customer, assuming
the barista's youthful appearance and
unconventional hairstyle mean a lack
of professionalism, replies curtly,
"No, that's all, thanks." This is a
stereotype. The customer assumes
the barista's appearance reflects their
competence, potentially missing out
on friendly service.
Psychological Barriers strenuous when the members are
only connected virtually. The
➢ When dealing with a multicultural
employees only meet during team
team, we might have to mend our
meetings and discuss their goals and
ways to accommodate everyone and
objectives. It hinders them from
help them feel welcome. While in
getting to know their co-workers
some cultures maintaining eye
personally, thereby preventing them
contact is considered a positive sign
from sharing more information or
of cooperation, in some, it is
communicating. The company has to
considered intimidating. Considering
make an active effort in trying to
such instances is crucial to making
build team relationships.
everyone feel understood,
encouraging them to converse. Even Conflicting Values
though sometimes it could mean
➢ Everybody has their way of doing
having to change how we would
things. Communication between
subconsciously react to a situation.
people can become strenuous when
Language Barriers one's values and practices are
disturbed. For example, certain
➢ Not being able to fluently speak and
countries address issues directly and
understand a team's language can be
offer solutions to fix them. On the
frustrating. The ones that cannot
other hand, companies in other
understand might feel like they are
countries address them through an
missing out on things. Not being able
indirect form of communication.
to communicate well in a foreign
When people from such cultures get
language can also make them feel
together, communication can be
different and make them hesitant to
tricky. The person who
participate in conversations or voice
communicates directly may come off
their opinions. In such cases, the
as insensitive, and the person used to
native speakers must make it a point
indirect interaction may seem
to communicate in a manner that
unclear to people from the other
accommodates the non-native
culture.
speakers. It involves talking slower
and using more recognizable words
instead of local slang.

Geographical Distance

➢ Although the increasing possibility

of working from home has made
working more convenient, it comes
with challenges. Building a
connection within the team becomes