Content Performance Most Essential Learning Competencies

Standards Standards

The learner The learner Describe how communication is influenced by media and information
demonstrates organizes a
Identify the similarities and differences between and among media
understanding of creative and
literacy, information literacy, and technology literacy
media and information interactive
literacy (MIL) and MIL symposium for Discuss responsible use of media and information
related concepts. the
community Explain how the evolution of media from traditional to new media shaped
focusing on being the values and norms of people and society
a media Compare and contrast how one particular issue or news is presented
and information through the different types of media (print, broadcast, online)
literate individual.
Contrast indigenous media to the more common sources of information
such as library, internet, etc.

Present an issue in varied ways to disseminate information using the

codes, convention, and language of media
Cite practical situation when to apply knowledge in intellectual property,
copy right, and fair use guidelines

Create a campaign add to combat digital divide, addiction, and bullying

 ACTIVITY

In Module 1, answer the What I have Learned

in a ½ sheet of paper.

You can freely use internet but stay on your seats

From Interpersonal to Mass Communication

Prepared by teacher Eunel

 ACTIVITY

1. What is communication?
2. What are the types of communication?
Give one example for each type.

You can use internet but on your seats

What is communication?
Why do we communicate? Is it possible
for a human being to live without
communicating?
How do we communicate?
2 Common Types of Communication

NON-
VERBAL
2 Common Types of Communication

NON-VERBAL
Signs, symbols, gestures, body language,
facial expressions, colors, etc.
2 Common Types of Communication

VERBAL
Oral or written
 Refers to people or groups of people
imparting or exchanging messages through
speaking, writing, gestures or even using
other symbolic forms by utilizing a variety of
channels for sending and receiving

Communication
A collection of symbols that
appear organized
(meaningful) to those
sending and receiving them

Messages
 Types of
COMMUNICATION
COMMUNICATION
 COMMUNICATION

A form of communication that

involves two to three individuals
interacting through the use of their
voices and bodies
COMMUNICATION
 COMMUNICATION

Is like an interpersonal
communication mediated through
the use of devices such as pen,
telephone or cimputer
COMMUNICATION
 COMMUNICATION

Is a discourse between
three or more persons.
(ex. Group activity, barkada)
COMMUNICATION
 COMMUNICATION

Seen in a working environment.

Done within an organization, with a
hierarchy of authority and its own
system of communication
COMMUNICATION
 COMMUNICATION

Involves one person communicating

to a large number of people.
 ACTIVITY
List at least two samples of each type of
communication.
HISTORICAL
OVERVIEW OF
 Historical Overview of

Writing
Symbols, (Cuneiform) Post mail,
grunts, invented in telegram,
gestures and Mesopotamia email, instant
mostly body (modern day message
language Iraq, Syria,
Iran)

Telephone, cellphone, smartphone

 • AD 100 – Christians have codex which
can be referred to as the prototype
book.
Papyrus • By 15th century, paper technology have
arisen and revolution of printing took
place. Johann Gutenberg (1394-1460)
invented the printing technology that
would eventually be called movable type
machine. Bible was one of Gutenberg’s
earliest creations.
• By 1500, printing presses have been
established in 242 cities, mostly in
Western Europe.
Paper • The first book in the Philippines is
believed to be Doctrina Cristiana by Fray
Juan Plascencia
 In a scale of 1-10, with 10
being the highest, rate your
level of stress.
Be quiet and don’t disturb
your seatmate
Historical Timeline of the
Bible
Historical Timeline of the
Bible
Historical Timeline of the
Bible

¼ sheet of paper
First Newspaper
was reported to
be printed in
England, not
earlier than 17th
century.
In late 1600s,
England’s monarch
subdued under a
parliament; this
accelerated
commerce and
naval activities
which made
newspapers a
regular feature in
the country.
By 1700, the idea
of free press,
independent from
the control of
government,
emerged.
The development
of steam engine
gave rise to steam-
powered cylinder
press, which
dramatically
lowered the cost of
newspapers.
Today, the
newspaper as a
medium has
evolved with the
rise of internet and
digital technology.
In the Philippines,
newspapers came
around 19th
century. La
Esperanza first
daily newspaper,
was published in
December 1, 1846
FROM STATIC
From static to moving pictures

| George Eastman Invented Film

Edison and Dickson made strips |
| Lumiere developed projectors
1896. Edison debuts vitascope |
| 1928. first telecast of a tv
 THE RISE OF
n
Books, newspapers, Social media, online
magazine, sound newspapers,
recording, radio, TV, blogs/vlogs, everything
online, everything at the
film
tip of your fingers
 EFFORTS ON
n
✓1948 – invention of transistor radio signaled semi-
conductor devices which led to invention of
integrated circuit.
✓1953 – IBM shipped first electronic computer 701
(600 and 700 series)
✓1969 – ARPANET LAN created by US military used by
DoD; Advanced Research Projects Agency(ARPA)
✓1971 – transition to internet; TCP/IP structure
proposed by Stanford University
✓1983 – TCP/IP university adoption.
Write down at least 4 media personalities
who appeared/present in different media
platforms
In the Philippines
 TIMELINE OF INTERNET
In the Philippines

✓BBS - Bulletin Board System allows users to connect

and exchange messages and information using
terminal program.
✓1990s – email gateways and services broadened
✓1993 – the government, especially DOST with
Industrial Research Foundation (IRF) launch PhilNet
✓1994 – PhilNet was able to connect to global internet
using PLDT network center in Makati City.
 INFORMATION AGE
✓Internet rose in 1969 while World Wide Web fully
developed in 1989.
✓Browser vs. Website
✓URL (Uniform Resource Locator) vs. Domain name
▪ https://balahap.com.ph
▪ balahap.com, facebook.com for Facebook and
google.com for Google
✓ https vs http
Domain names
and their
equivalent
 Domain names and their equivalent

.edu
Educational Institutions
 Domain names
Domain namesand their
and their equivalent
equivalent

.com
Commercial entities, some
of which are profit-oriented
 Domain names
Domain namesand their
and their equivalent
equivalent

.org
Non-profit organizations
 Domain names
Domain namesand their
and their equivalent
equivalent

.gov
Government Organizations
 Domain names
Domain namesand their
and their equivalent
equivalent

.net
Internet Service Providers
 Print
Printed resources
 Digital Formats
Digital Information stored in
electronic format on a
Audio and Video
Materials collected using
analog technology in
Audio and Video
Materials collected using
analog technology in
 Microform
Materials that have been photographed
and their images developed in reduced-
size film strips which can be viewed
through machines with magnifying lenses
Definition of Terms

Digital Natives
Generation of people who grew up in
the era of ubiquitous technology,
including computers and the internet
- Mark Prensky, 2001
 EFFORTS ON
n
Assignment

Interview an elder in your house or

neighborhood. Let them describe to you different
types of communication used in their teenage
years.
Compare it to how you communicate these days.

Attach a video/audio recording of your interview

Be prepared to present your findings in class.

Assignment will be posted on our google classroom