Universidad Nacional Abierta y a Distancia

Vicerrectoría Académica y de Investigación

Syllabus of the Course Valuation and Negotiation of Technology,

Code 212032

1. Course Information

The course is part of the academic unit: Escuela de Ciencias Básicas Tecnología e
Ingeniería ECBTI

Academic degree level: Profesional Training field: Disciplinar

Number of credits: 3 Course type: Theoretical

Course designed by: Ingrid Tatiana

The course has a re-Take exam
Gómez Rodríguez

Course updated by: Ingrid Tatiana Gómez Rodríguez

Date of design: Tuesday, May 31, 2022 Date of update: Monday, October 30, 2023

Course Description:

Valuation and Negotiation of Technology course belongs to the common disciplinary field, it
seeks to provide skills to understand how protect, valuate and commercialize intellectual
property rights with the objective of promoting innovation of products, services and
processes and logistics systems.

The course has 3 academic credits, it is a theoretical course with a project-based learning
strategy, the course has three units containing these general topics: Intellectual property,
valuation methods and negotiation of technology.

2. Course Learning Purpose:

The course learning purpose is:

• Provide students with theoretical bases and necessary tools to create value from the
innovation of products, services, processes and systems, through the understanding

1
 the importance of technology, its protection, value and adequate negotiation to
promote leading, productive, profitable and competitive companies in a
socioeconomic environment.

3. Learning Outcomes:

At the end of the course the student will be able to:

Learning Outcome 1: Recognize the value of intellectual property as an intangible asset in a

real environment.
Learning Outcome 2: Comprehend the importance of Intellectual property protection as a
facilitating tool in the development of technological innovation in companies in a real
environment.
Learning Outcome 3: Identify and apply technology valuation methods to establish the best
opportunity to create value from innovation in a real environment.
Learning Outcome 4: Prepare intangible assets negotiations through the creation of an
agreement in a real environment.

4. Learning Strategy:

The Learning Strategy for the course is: Project-based strategy.

This Learning Strategy is based on: The student as the protagonist of his own learning, in
this strategy problems are identified and result in the generation of projects that seek to
solve them, allowing students to explore and understand a topic, capturing their interest in
applying new knowledge in planning, implementing and evaluating projects with application
in the real world.

The Learning Strategy is organized in 5 Stages

• Stage 1: Course recognition

• Stage 2: Intellectual property
• Stage 3: Technology value
• Stage 4: IT negotiations
• Stage 5: Appropriation of the concepts

2
 5. Course Contents and Bibliographic References

Unit 1: Intellectual Property

In this unit, the following contents will be addressed:

• Intellectual property
• Copyrights
• Patents
• Trademarks
• Industrial designs
• Commercial secrets

To address the contents, the following bibliographic references are required:

• Ryder, R. D., & Madhavan, A. (2014). Intellectual Property and Business: The Power
of Intangible Assets. Chapter 1. The Intangible Landscape - Understanding Core
Concepts (pp 1-58). Los Angeles: Sage Publications Pvt. Ltd.
https://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost.com/login.asp
x?direct=true&db=nlebk&AN=821413&lang=es&site=eds-
live&scope=site&ebv=EB&ppid=pp_1

• John P Mc Manus. (2012). Intellectual Property : From Creation to Commercialisation:

A Practical Guide for Innovators & Researchers. Oak Tree Press. P 125-128
https://bibliotecavirtual.unad.edu.co/login?url=https://search.ebscohost.com/login.as
px?direct=true&db=nlebk&AN=1008965&lang=es&site=eds-
live&scope=site&ebv=EB&ppid=pp_126

• DANE (2019). Technical Bulletin Survey of Technological Development and Innovation

- Manufacturing Industry 2017-2018.
https://www.dane.gov.co/files/investigaciones/boletines/edit/boletin_EDIT_manufact
urera_2017_2018.pdf

Virtual information object

• Triana Ortiz, K. (07,08,2020). Intellectual Property Audit. [Video].
https://repository.unad.edu.co/handle/10596/35814

3
Unit 2: Technology Valuation
In this unit, the following contents will be addressed:

• Technology valuation
• Income approach
• Cost approach
• Market approach
• Real options

To address the contents, the following bibliographic references are required:

• World Intellectual Property Organization (WIPO) & International Trade Centre (ITC),
(2010). Exchanging Value – Negotiating Technology Licenses, A Training
Manual (pp 32-41).
https://www.wipo.int/edocs/pubdocs/en/licensing/906/wipo_pub_906.pdf

• REILLY, R. F. (2015). Family Law Valuation of Technology Intangible Assets. American

Journal of Family Law, 29(1), 16–26.
https://bibliotecavirtual.unad.edu.co/login?url=https://search.ebscohost.com/login.as
px?direct=true&db=lgs&AN=101056263&lang=es&site=eds-live&scope=site

Unit 3: Technology Negotiation

In this unit, the following contents will be addressed:

• Technology Negotiation
• Technologic contracts
• Licensing

To address the contents, the following bibliographic references are required:

• John P Mc Manus. (2012). Intellectual Property : From Creation to Commercialisation:

A Practical Guide for Innovators & Researchers. Oak Tree Press.
https://bibliotecavirtual.unad.edu.co/login?url=https://search.ebscohost.com/login.as
px?direct=true&db=nlebk&AN=1008965&lang=es&site=eds-
live&scope=site&ebv=EB&ppid=pp_136

• © European Union (2012). Fact Sheet How to deal with IP-related issues in
transnational negotiations. https://wbc-
rti.info/object/document/10772/attach/How_to_deal_with_IP_issues_in_transnational
_negotiations_0.pdf

• World Intellectual Property Organization (WIPO) & International Trade Centre (ITC),
(2010). Exchanging Value – Negotiating Technology Licenses, A Training
4
 Manual (pp 32-41).
https://www.wipo.int/edocs/pubdocs/en/licensing/906/wipo_pub_906.pdf

Virtual information object

• Gómez Rodríguez, I (03,06, 2022). Head of Agreement and its importance.
[OVI]. https://repository.unad.edu.co/handle/10596/49273

Virtual learning object

• Triana Ortiz, K. (06,12,2018). Technologic Contracts. [OVA].
http://hdl.handle.net/10596/22751

6. Organization of Weekly Academic Activities and Course Evaluation Plan

Initial Moment:

Stage 1 Course recognition

To be developed from week 1 to week 2
This responds to Learning Outcome: 1

The activities are: Review the course contents, identify the tutor support sceneries, post the
personal presentation, read the document, write an article abstract and consolidate the final
work.

Initial moment evaluation

The evaluation criteria for this activity are:

• Recognize the intellectual property protection in a real environment.

• Present the document according to the format and guidelines

The highest score for this activity is 25 points, corresponding to 5% of the course
evaluation.

Intermediate Moment

Stage 2 Intellectual property

5
To be developed from week 3 to week 6
This responds to Learning Outcome: 2
The activities are: Read and review the bibliography for Unit 1, design a poster showing IP
concepts, record a video meeting suggesting a technological value proposal (innovation) in a
real environment, create a Wix page, consolidate the final work.

Evaluation of Stage 2
The evaluation criteria for this activity are:
• Recognize IP general concepts and processes to protect technology innovations
• Suggest a technological value proposal (innovation) in a real environment.
• Present the wix page to the specified guidelines

The highest score for this activity is 120 points.

Stage 3 Technology value

To be developed from week 7 to week 10
This responds to Learning Outcome: 3
The activities are: Read and review the bibliography for Unit 2, design a poster showing
valuation methods concepts, record a video meeting choosing the value method for the
innovation, feed the wix page and consolidate the final work.

Evaluation of Stage 3
The evaluation criteria for this activity are:
• Identify valuation methods for technology innovation
• Propose key aspects about the value for the innovation proposed in the project
• Present the wix page to the specified guidelines

The highest score for this activity is 110 points.

Stage 4 IT negotiations
To be developed from week 11 to week 14
This responds to Learning Outcome: 4
The activities are: Read and review the bibliography for Unit 3, design a poster showing the
main aspects to consider in a technology negotiation, record a video meeting debating about
the proposed clauses of an agreement to negotiate the innovation proposed for the project,
, feed the wix page and consolidate the final work.

Evaluation of Stage 4
The evaluation criteria for this activity are:

6
 • Prepare a technology assets negotiations recognizing the main concepts of the head
of agreement document
• Propose the clauses of a head of agreement in a real environment based on the
studied contents
• Present the wix page to the specified guidelines

The highest score for this activity is 120 points.

The highest score for this evaluation moment is 350 points, corresponding to 70% of the
course evaluation.

Final Moment

Stage 5 Appropriation of the concepts

To be developed from week 15 to week 16
This responds to Learning Outcome: 1 , 2, 3 and 4
The activities are: Reply to the questionnaire evidencing the appropriation of the contents
studied along the course.

Evaluation of Stage 5
The evaluation criteria for this activity is:
• Select the right answer for questions of multiple choice - only one answer

The highest score for this activity is 125 points, corresponding to 25% of the course
evaluation.

7. Teacher’s Support

To develop the course activities, you will have the support of a teacher or tutor. The options
for this academic support are:
• Virtual Campus E-mail
• Collaborative Forums
• Teams sessions
• Online Conference Sessions or Web Conferences