Professional Documents
Culture Documents
AGILE PODs
Oct 23
Customer Testimonials
On the outset, I would like to thank and congratulate SYNERGYLABS has played an instrumental
you for executing our IDP process, you never let your role in improving our sales capabilities
professionalism and commitment wane. Kudos to across geographies.
your team, for executing the jobs given - with a lot of We being a part of SYNERGYLABS,
effort and within the time frame that was committed. SYNERGYLABS being a part of us, that’s what
The regular follow-ups and the team was portraying helps us succeed
the highest standard quality of work and we are
highly satisfied. We definitely recommend Vice President
SynergyLabs to all our associates MYLOANCARE
Project Manager
AAVAS FINANCIAL
2
Case Studies
3
Case Study
Key Challenges
4
Case Study
Our role
o Presented a step by step migration plan after going through all the functionalities in existing ERP solution
o Migrated their existing legacy (Microsoft Access based desktop ERP) to cloud.
o Gradually Developed various ERP modules including Order Capture, Production Planning, Inventory, Shipping
etc.
o Developed Analytics for Inbound orders, customer, production line utilization, shipping delays.
o Developed picker application for warehouse picks.
o Designed and Developed Order Entry system for bunnings for Entering customer order details instead of
email.
Outcomes
o 80% Orders are entered by customers themselves using online portal instead of support.
o Significant reduction in inventory costs due to accurate status of order and production.
o Significant reduction in customer support issues as the order status is readily available on portal itself.
o Streamlines Production with automatic production planning with daily capacity planning.
o Support and Visibility of external production steps (e.g. powder coating)
o Significant Reduction in paper work at each step (order forms, production sheets, picking slips etc) as they have been digitized. 5
Case Study
Key Challenges
6
Case Study
Our role
o Overall architecture and design of solution
o Development of key technology pieces for both blockchain and front facing
UPI/services
o Cloud infrastructure setup and management (devops)
Outcomes
o By splitting solution into two parts and deploying marker interfaces for blockchain server, team
was able to quickly make progress on both client facing interfaces and UI as well as
development of private blockchain infrastructure.
o Cost effective and flexible solutions with plug and play architecture with following options
o a. private custom blockchain developed by us
o b. private blockchain offered by cloud providers
o c. public blockchain with L2/L2 chains 7
Case Study
They have been using a third party TMS and Route planning system which is inefficient and not very user friendly, for example they would
need to login to three different applications for driver management, e-proof of delivery and route planning
We have built a custom TMS for green deliveries, including all TMS features which user hierarchy starting from SaaS provider, Customer
(e.g., Ikea), Transport Service Provider and Drivers/Assemblers
We also built a driver application, which is now fully connected to their TMS
Key Challenges
8
Case Study
Our role
o Design and Development of complete solution including web, mobile, integration API’s.
o Design and Development of key differentiating technology including Route planning and EV analytics
o Cloud (aws) setup, management and monitoring
o By using integrated platform from start to end, starting from dock planning to final deliveries and return pickups, client was able to save significant
time and operational cost which enabled it to scale 3x in a year.
o Ability to see inefficiencies in the operations and make data driven decisions using analytics provided by system
o Increased customer NPS by doing and highlighting green deliveries.
9
Case Study
Majority of his clients use excel sheets or a very basic online tool like smart sheets or monday.com which is not sufficient to run a made to
order custom manufacturing pipeline.
Example product may be a window blind (always made to size), or a Pickup truck's back tray (custom orders) or Bullbars and Bumpers for
trucks.
Key Challenges
o Pricing - each product is priced based on specification needed
by customer
o Complex Manufacturing Steps - each product may involve 20+
steps from 3d design, drafting, ordering no-stock components,
cutting, wielding, polishing, assembly etc.
o Capacity planning and Scheduling - since each product is
custom order, its difficult to plan ahead and give proper ETA and
understand the critical choke points internally.
o Inventory Management - optimizing inventory is difficulty, with
some long lead time items and running length stock.
o Multi tier business - Since some of the business is generated by
dealerships and field agents, business may not have visibility to
contact with end customer.
o Sales to Design to Manufacturing Handover - Since these are
complex products, sales talking to customer needs to
understand requirements properly, then handover to the design
and then design handovers to the manufacturing, information is
often lost of misrepresented in many of the cases. This results in
customer dissatisfaction, additional cost and time.
10
Case Study
Solution
o 6 Member team including UI/UX, PM/BA, Developer - frontend/backend/mobile, automation tester
o APS core application with planning, scheduling and execution in focus.
o Integration points with CRM, ERP and other systems for quick adoption
o Easy to use UI/UX with focus on single task in hand for production teams.
o Analytics with focus on time and cost optimization
o Ability to run solution as SaaS catering to multiple users.
o Ability to develop/integrate custom components for pricing, bill of material generation etc
o Clean handover from one phase (e.g., sales) to other phase (e.g., production)
o Configurable product/project workflow.
Our role
o Design and Development of complete solution including web, apis, integrations and custom
components per client.
o Design and Development of key differentiating technology including analytics, planning and scheduling
o Cloud (aws) setup, management and monitoring
11
Case Study
Key Challenges
12
Case Study
Our role
o Complete ownership of design and development of multiparty ecommerce logistics system
o Process analysis and optimisation on each step of journey
o First in industry to implement door to door real-time visibility to customer for their packages
o First in industry to implement AI for scheduling efficient milk runs for seller pickups
o First in industry with Multi party ecommerce logistics
Outcomes
o System was implemented India vide across all locations for Snapdeal and across more than
100 third party vendors seamlessly
o We were able to on demand scale up the system to 50 times volume with 0 down time
o 3-5% reduction in logistic costs for Snapdeal due to efficient monitoring and planning
o Ability to see the ageing report for packages enabled Snapdeal to implement return to source
process saving significant costs
13
Case Study
Aavas Financers
Aavas is one of the largest NBFC (non-banking financial company) in India for Home loans. Objective of the
Intelligent Document Processing (IDP) module is to automatically extract relevant information from documents
for KYC (Know your customer) and digitizing application form.
Key Challenges
14
Case Study
Aavas Financers
Solution
o 3 Member POD with one floating resource for process design and review, UI
design and A/B testing
o POD Lead closely worked with the field staff to ensure KYC process design
was optimum both from customer’s perspective and field staff.
o Mobile based document capture and validation of KYC documents
o Deep Learning based document quality check and verification
o Ability to capture location, camera images and document images
o Ability to follow step by step KYC process with customer in loop
Architecture
o Python based API for document capture, management and verification
o React based front end for office staff
o React native based mobile application for field staff
o Inhouse production infrastructure with cloud based proxies to effective route mobile api calls
o Common document store, migration on existing third party document store in in house solution
Outcomes
o Reduction in KYC time from 3-5 days to 24 hours
o Reduction in error rate due to bad image capture (photocopies) by 99%
o Ability to capture documents for Machine learning training where borrower did not pass qualification criteria, previously
there borrowers are discarded
o Real time dash board of Current pipeline, SLA and TAT for management consumption
15
Case Study
MyLoanCare
MyLoanCare is one of India’s most
trusted digital marketplace that
provides delivery of loans and
related financial services for
customers all over India.
Key Challenges
MyLoanCare
Solution
o 6 Member Pod team with two mobile application developers, two devops
engineers and two application developers.
o Pod lead was tasked to ensure seamless migration of their applications from
VPS to AWS with zero downtime, mobile api design and process upgradation
to support mobile use cases
o Stage one was moving their CRM and Application to AWS from a VPS host for
seamless scalability and better speed for SEO
o Stage two was mobile development and backend mobile api development
Architecture
o AWS cloud infrastructure with cloudfront to delivery static content, S3 to save documents and
EC2 to host existing applications.
o Stage one – for zero downtime migration, we created a live database replica from existing VPS
database for AWS RDS hosted database. Once the testing and verification was completed for
applications, we just switched over DNS and changed database from readonly slave to primary
o Stage two – Design and Development of cross platform mobile application using React Native.
Outcomes
o Significant improvements (10x – from 1s to 100ms for first render) on page loading speeds and latency scores
o Significant cost saving and better customer experience by using mobile notifications instead of SMS
o Streamlined application process with ability to upload photo of original documents
o Improved upselling opportunities with added data streams such as real time location
o Significantly reduced turn around time by integrating internal chat with CRM and application process for internal customer outreach staff.
17
IPSAA
IPSAA is a daycare chain
with more than 100 centers
all across India with
significant B2B presence
Key Challenges
18
Case Study
IPSAA
Solution
o 3 Member POD with customer CRM and parent portal development
o Significant effort to understand customer branding and processes
o POD Lead was responsible for technology choices, visiting daycare
centers, participating in parent feedback calls and feature discovery
Architecture
o Two macro service applications – one for internal team and one for parents (parent
portal)
o Angular based front end with emphasis on responsiveness and themed design
o Real time SMS and Email updates or parents
o Fine grained roles and privileges for users to ensure security and data integrity
o One line two way real-time interaction with parents
Outcomes
o Design and Development of Portal with Core ERP to manage Centers, Fees, Students,
Communication, Staff, Student checkins, Staff checkins, payrolls, corporate management including
contracts, minimum guarantee, billing , online fee payment etc
o Analytics Dashboard with individual center performance and financials
19
Aim2excel
Aim2Excel is an online assessment and counselling startup for 6th-12th grade students, focussing on multi dimensional
approach to understand student motivation, interests, language, analytical abilities and psychometric profile
Key Challenges
2
Case Study
Aim2Excel
Solution
o 2 PODS – 3 Person Development POD for end user functionality, 5
person POD for assessment research
o Component based approach for questions
o Plug and play service architecture which can be deployed on offline
server within minutes and syncs with central server later on
o R&D platform to analyze quality of questions and assessments using
standard statistical methods
Architecture
o One click container based deployment and UI based configuration for offline testing
o Front end was development in angular and backend with springboot/java/mysql
o Focus on bulk use cases with bulk upload of student data and offline-online sync
Outcomes
o Ability to conduct online and offline tests at scale
o Ability to fine tune assessments
o Ability to Generate comprehensive career and counselling reports
21
Case Study
Talky.fun
Talky is a startup with focus on user generated content for infotainment and multi party recorded videos
Key Challenges
22
Case Study
Talky.fun
Solution
o 4 Member Pod with one flutter mobile developer and two
backend developers to develop video processing and
conferencing
o Pod Lead was responsible for initial design and architecture
including UX design in Figma, Mobile API design, Cloud
Infrastrucure design to support scalable content delivery
Our role
o AWS cloudfront for delivery
o Springboot/java based backend for mobile and admin API
o AWS Lambda for video processing
Outcomes
o Mobile application which can do multiparty video recording using Twilio and Agora
conferencing
o Scalable architecture which can scale upto millions of users without any major changes in
code and infrastructure with low initial cost.
o SLA of 5 minutes for video recording to become available user any load after live call has
ended
2
Case Study
Ishield
Ishield is a deep tech startup using NLP, computer vision and deep learning for research and development for
screening business content for safety, relevance, suitability and biases. We have worked closely with them to develop
their image and video analytics models
Key Challenges
o 1. Ability to understand image,
text written on image and scan
for offensive, aggressive and
biases.
o 2. Ability to process video and
retain context for the whole
video
o 3. Ability to combine output for
different models with a meta-
API engine and score given
image or video on various
parameters includes bias
identification, out of context
content
o 4. Ability to create an
optimized and scalable
inference pipeline which can
handle 1000+ images in a
batch
24
Case Study
Ishield
Solution
o We divided the work in two parts:
o a. Core research with custom models with data collection, annotation, model training,
optimization and development of inference API’s
o b. External APIs for standard use cases (like nsfw, weapon detection) We designed a
meta API layer which can call various models and external APIs and combine the output
in a coherent and consumable output.
o 2. We designed a custom video processing pipeline with face and person tracking for
accurate counting and statistical analysis of gender, race and age cohorts.
o 3. We designed a custom scoring engine for various Alerts which had a ability to
understand the context and client rules (e.g. beach background is ok in advertisement
but may not be useful for job posting)
Our role
o We designed and developed full image and video analytics pipeline for
Ishield including data collection, annotation, model training, optimization
and development inference API’s
o Designed and developed custom tracking algorithm for video to track and
tag objects of interests.
Outcomes
o We used our custom model training and inference optimisation pipeline to speedup the model
training and inference, for some models speedup was more than 5 times with avg of 1.5x times
2
Case Study
ATCC
ATCC stands for automatic traffic counting and classification. We developed our inhouse deep learning based
analytics engine for ATCC
Key Challenges
26
Case Study
ATCC
Solution
o Started with a baseline model and evaluated various classes of
object detection models including yolo's, mobilenet's, centernet's,
vgg's etc
o Selected a model which has decent runtime performance with
high classification accuracy which is needed for ATCC
o Created our own custom pipeline for data collection, annotation,
review (based on CVAT)
o Optimized model training, optimization with our custom training
pipeline.
o We fused our tracking and classification pipeline for better
accuracy, i.e. picking best classification confidence across the
frames (voting)
Outcomes
o Our ATCC engine has above 90% classification accuracy and above 95% counting accuracy for
16+ classes. We used our custom model training and inference optimization pipeline to
speedup the model training and inference, for some models speedup was more than 5 times
with avg of 1.5x times
27
Case Study
ANPR
ANPR is automatic number plate recognition for detecting and extracting number plate data from vehicle image. We
developed our own inhouse deep learning based analytics engine for ANPR with extremely low inference time (>100ms
on CPU)
Key Challenges
28
Case Study
ANPR
Solution
o Instead of picking a standard OCR model, we created a custom
model with attn layers and perspective correction with lightweight
backbone and multiple heads to do detection, perspective
correction and OCR in a single step.
Outcomes
o Fused, single step model with >10 ms detection and OCR time on GPU and >100ms on CPUmore
than 95% accuracy on standard and printed number platesAbility to quickly adapt and train
our OCR for different regions
2
Case Study
Synvision
Key Challenges
30
Case Study
Synvision
Solution
o We created our own custom scripted pipeline over pytorch, which
can handle full lifecycle of data collection, batching, annotation,
verification, model selection and baselining, parameter tuning
and quick experimentation with smaller subset of data.
Outcomes
o SOP for DATA, based on CVAT- Quick model experimentation- Smaller models, less training
time and resource consumptions- Ability to do quick optimizations- Standard inference
pipeline with opencv/pytorch/tensorRT/deepstream/docker support
31
Case Study
NFT Marketplace
Stealth mode marketplace must support various types if NFT's including music, media, images and videos with ability to
extend to any virtual good in future.
Key Challenges
o 1. Understanding of NFT,
blockchain and ownership
rules
o 2. Ability to have join ownership
and ability to pay royalties
o 3. Ability to revoke ownership
or tenancy
o 4. Ability to implement
contract of different L1/L2
chains.
32
Case Study
NFT Marketplace
Solution
o Project is still in initial phases.
o API based
o Multitenant
o Support for multiple chains
o Development of multitenant contracts ongoing
Our role
o Front end and API development
o Setting up blockchain testing infrastructure including nodes, scripts, wallets
and contracts.
o Solidity development
Outcomes
o Project is still in initial phase, at launch our client will have ability to interact with existing
ecommerce solution and create digital goodies which can be sold along with physical goods,
ability to implement crowdfunding use cases for books and music
3
Case Study
Key Challenges
34
Case Study
Our role
o Design and development of full VTS along with various analytics, integrations and reporting
system.- Integration with multiple third parties and batch data stream exports.
o Integration with Maruti ERP system for proactive scheduling of vehicles
o Integration with IOCL surveillance team to limit theft
o Development of web based portal for administration, dashboarding and reporting
o Realtime view of 20,000 vehicles on map
Outcomes
o Maruti
o Real time view of all vehicles in the field
o Ability to integrate vehicle availability based on geo fencing and vehicle tracking
o Ability to monitor driver behaviour and route guidance
o Ability to send invoice and payload information to vendors in advance
o IOCL
o Real time view of all vehicles in the field
o Ability to monitor driver behavior and any security incidents
o Ability to monitor route deviations
o Ability to monitor unscheduled stops and instruct surveillance team for spot checking
o Ability to understand caused of delays 3
o Ability to time vehicle movements to ensure minimum stoppage due to no entry times
Case Study
Key Challenges
36
Case Study
Our role
o Initial design of the full track and trace system after factory visits and discussion with senior
management in Navyug cycles
o Software and hardware implementation (along with Variety innovation for hardware)
o Deploying, Poc and Handover, along with training shopfloor staff to effectively use the system.
Outcomes
o Not only we were able to capture all complete process details along with cycle time, we are able to
generate a full traceability of each component and end unit.
o Significant improvement in efficiency of each station and overall production
o Significant reduction in defect rates due to visibility/attribution of defect to station and workers.
o Analytical approach to understand areas of deficit and improvement - for example if a station has
consistent increased defect or rework rate, management now direct pro active maintenance of
wielding equipment at the station.
o Ability to forecast and do accurate production planning.
o Realtime visibility of production to all stakeholders 3
Case Study
Key Challenges
38
Case Study
Our role
o Design and Development of Device application, Cloud infrastructure, Mobile Application.
o Advising client on subscription revenue model for the cloud and mobile application.
o Full handholding in mobile certification for both IOS and Android app stores.
o Salesforce integration
Outcomes
o With this deployment, Metal Power is the first in the industry to offer Industry 4.0 enabled spectrometer to their clients with a full feature mobile
application and cloud application.
o Metal Power now has the ability to diagnose the device in real-time and proactively suggest device maintenance
o Metal Power now has ability to add artificial intelligence and machine learning capabilities to their device, which will be the next stage of product
development. Some of the enablement use cases are correlating device accuracy with ambient and device temperature/pressure.
o Pricing their devices based on typical customer usage, addition of new features and metal alloys based on customer requirements.
o Customer can request for support using mobile app which directly creates a case in salesforce and notifies the case owner. This has resulted in
significant reduction in turn around time for support and better ability to server the customer for metal power. 3
Case Study
Key Challenges
40
Case Study
o We choose Shopify due to its excellent and robust technology infrastructure, out of the box setup of
majority of functionality,
o multiple and readily available integrations and themes. Most of their competitors were running either
Shopify or custom websites.
Our role
o Presented a step by step migration plan after going through all the functionalities and plugins used in
existing website with clear timelines and goals.
o We also analyzed their previous orders and identified most valuable product lines for BAHA and ensured the
migration is done as smoothly as possible
o We worked closely with BAHA's product team to ensure existing data including previous customer list, orders,
email analytics, reviews are migrated to the Shopify store.
o It took us about 3 months to plan, design and migrate BAHA to Shopify. We carefully designed a relaunch
campaign with BAHA team to maximize impact of migration with +ve customer feedback and review along
with discounts and special offers.
Outcomes
o Significant reduction on page load time (35%)
o Significant reduction in bounce rate by as much as 20%
o Significant increase in session time (by 50% ) and page visits (1.6x)
o Increased repeat orders by 10%
o Better ranks in google search.
o Increased RoI on google ad spends. 41
Case Study
Key Challenges
42
Case Study
4
Case Study
Key Challenges
44
Case Study
Our role
o Designed a cloud-based application for route planning and management, empowering management to
optimize each journey efficiently. Additionally, designed a fuel consumption calculator that factors in journey
dynamics, enabling precise variability calculations.
o Designed a Payment Gateway which provides a wallet for each user, and can be centrally managed to allow
payment to specified entities.
o Designed a mobile-based application for end drivers enabling them to use their Auto-fueler wallet as quickly
as other methods.
4
THANK YOU
For more queries connect with
sushil@synlabs.io rahul@synlabs.io
46