CSR allows companies to have a positive impact on society while strengthening their

brand and reputation in public. Here are examples of some companies using PR to
communicate their commitment to sustainability and CSR:
Vinamilk is one of the businesses successfully using PR to communicate their CSR activities.
They developed Organic milk products that do not use genetically modified ingredients, do
not contain Growth Hormones and many other activities to help Vietnamese consumers have
the best and most safety products. This is their commitment to providing high-quality, safe,
and reliable products and services. Vinamilk's most popular PR activity is the "One Million
Trees" campaign in 2020, Vinamilk has completed the goal of planting more than 1.1 million
trees. This showed that they really do care about Environmental Sustainability.
Another campaign about Philanthropy and Charitable Giving that brings good value is the
"One for One" campaign of TOMS shoes. For every pair of shoes sold, TOMS Shoe will
donate a pair of shoes to a poor child. Consumers enjoy when they buy something and they
know they have helped someone else. Consumers believe that the money they spend not only
satisfies their needs but also contributes to ensuring social justice and sustainable
development. This is a great campaign that combines PR, Marketing and DSR.
In the Social Welfare and Community Development category, since 2006, VinGroup
established a charity fund, 10.210 billion VND has been shared with the community through
50 charity programs. Of these, 34.000 VinGroup scholarships were awarded to poor students
overcoming difficulties; 541.000 poor people were given free medicine; More than 24.000
poor families were given cows for farming, ... The keyword "VinGroup, Covid19" gave more
than 56,000 results in just 0.76 seconds, this helps promote brand image and reputation
effectively. (Reference data on Website: https://veo.com.vn/)
“No pothole can ruin your delicious pizza.” With the above message, Domino's has
implemented their CSR campaign "Paving for Pizza" to fill potholes and improve hundreds
of roads in the United States. Not only care about their delivery quality, Domino's has shown
their contribution to the whole community by improving road facilities to bring safety to
traffic participants. The campaign showed a friendly image of Domino's, creating a good
impression as well as winning the hearts of the American people. More specifically, at each
repaired location, Domino's will re-mark their logo with the words "Oh yes we did" in paint
to confirm their brand on that road. American people walking on the street were also very
excited and took photos to share about the good deeds of Domino's. It can be said that this
CSR campaign has received quite a positive response from people in local. Domino's not only
improves their own work but also benefits the community.
To improve Education and Skills Development, since 2008, Honda Vietnam has developed
many meaningful educational programs such as: "Traffic safety for children's smile", "Traffic
safety for tomorrow", "I love Vietnam"... to update knowledge about traffic and guide people
to drive safely.
Discuss the role of PR in shaping a company's public image regarding environmental
and social responsibility
PR is a flexible and effective communication tool to convey CSR campaigns and messages to
stakeholders quickly and accurately. So, the company's good image has also spread widely,
and the company's reputation has also increased. Through CSR and PR activities, businesses
can gain the approval and trust of the public and stakeholders.