PURPOSIVE COMMUNICATE

MEANING OF COMMUNICATION

 It refers to a systematic process of reaching mutual understanding and sharing meaning of information,
opinion, and feelings

 Is the bedrock of an organization or a society .

 It is the foundation for human interaction.

 To connect, to share, to help and to collaborate

 COMMUNICATION originated from the Latin word “Communis” or “communicare” which means ‘to share’
or ‘to participate’.

NATURE OF COMMUNICATION

 Communication is a systematic process

 Communication is purposive

 Communication is interpersonal and/or intrapersonal

 INTRAPERSONAL COMMUNICATION- Is self-talk, recall and memory.

 Communication is contextual

 Communication is symbolic

 Communication is dynamic

 Communication is extensive and ubiquitous

BASIC ELEMENTS OF THE COMMUNICATION

 SENDER- Also known as source, encoder; may be the speaker or the writer

 MESSAGE- This may be an idea, opinion, a belief, an attitude, a feelings, an emotion, a viewpoint,
instructions, or others

 MEDIEM/CHANNELS- Is the immediate form which a message takes

-According to VICKER(2008) The various means of communication is Vocalizations,

understandable appropriate speech or echolalia, behavioral, body gesture and others.

 RECEIVER- Is responsible for the feedback to the sender to complete the communication process

 FEEDBACK- Refers to the receiver’s response or reaction to the sender through words.

FUNCTION OF COMMUNICATION

According to ROA (2008), communication has six major functions.

 REGULATION(OR CONTROL) FUNCTION- This is used when someone is interested in meeting his/her
needs.
 SOCIAL INTERACTION FUNCTION- No man is an island

 MOTIVATION FUNCTION- Is persuading, convincing, and creating consciously or unconsciously in others

the desire or interest to achieve good things.

 PURSUASIVE FUNCTION- Is the act of convincing, inducing, advising, urging, or stirring the feelings of
others person.

 INFORMATION FUNCTION- This happens when individuals transmit information or messages to provide
the audience etc.

 EMOTION FUNCTION- Provides an outlet for expression and emotions.

PRINCIPLE OF COMMUNICATION

KNOW AND UNDERSTAND YOUR AUDIENCE

BE PREPARED

KNOW YOUR PURPOSE

BE OBJECTIVE

BE COMPLETE

BE CONCISE

BE CLEAR

BE COHERENCE

BE CAREFUL IN JUDGEMENT

BE CREATIVE

BE RESPECTFUL TO AUTHORITY

OBSERVE COMMUNICATION ETHICS

LCOMMUNICATION ETHICS

ETHICS- Is the study of values and morals of what is right and wrong

-It originated from what Aristotle called ETHOS

COMMUNICATION ETHICS- Is the system of moral principle that govern all forms of human interaction

According to SAGE (2008) To be an ethical communicator means to practice being truthful, honest, and accurate in
all type of communication engagement.

BE HONEST-Choosing not to lie, cheat, or deceive anyone in any way.

MAINTAIN PERSONAL INTEGRITY

BE OPEN-MINDED- Is the state of deceiveness and willingness to listen and consider new ideas, suggestion, and
opinion.

STAY COMMITTED- Is the state or quality of being dedicated to a purpose/cause/activity.

PRACTICE ACTIVE LISTENING- Is a communication techniques that requires the listener to have conscious effort

BE RESTFECTFUL- Means giving due regard for the feelings, opinions, rights, or culture of others,

BE ACCOUNTABLE- Means being responsible for what you do, say and write;

COMMUNICATION AND GLOBALIZATION

COMMUNICATION- is a systematic process of reaching mutual understanding.

GLOBALIZATION- is the interconnectedness and integration of the world’s culture and economy and infrastructure.

IMPACT OF GLOBALIZATION ON COMMUNICATION

 CREATION OF A GLOBAL VILLAGE – Refers to the world viewed as a community in which distance and
isolation have been dramatically reduced by electronic media.

 CULTURAL AWARENESS TO VERBAL AND NONVERBAL COMMUNICATION

 CREATION OF MORE BUSINESS OPPORTUNITIES

 UNDESTANDING OF CULTURAL DIVERSITY- Is the condition of having or being composed of differing

elements.

 BREAKDOWNS OF CULTURAL BARRIERS- It refers to anything that obstruct global communication and
restrains free trade anf flow of services and labor

 RELEVANCE TO EDUCATION

 CREATION OF COMPETETIVE ADVANTAGE-According to MATTHEWS and THAKKAR (2011), to become a

global leader, one must possess cultural intelligence.

LOCAL COMMUNICATTION

FILIPINISMS- Refers to words or phrase which are loosely translated from common Tagalog expression.

BILINGUAL- Means to be able to speak two languages

MULTILINGUAL- Means being able to speak more than two languages

INTERCULTURAL COMMUNICATION

 Culture – is derived from the Latin word COLORE which means to tend to the earth and grow or
cultivation and nurture

 Sociologists- define culture as a way of life of a people

 INTERCULTURAL COMMUNICATION- Examine the influence on who people are how they act, feel, think,
and evidently, speak and listen

-Is the exchange and sensitivity of views across social system and societies

LANGUAGE REGISTER
 STATIC STYLE- The language never change

 FORMAL STYLE – Is used in official and ceremonial setting

 CONSULTATIVE STYLE - Is used a professional discourse

 CASUAL STYLE- It is informal and relax

 INTIMATE STYLE- Is private and interpersonal

A close relationship or bond like that of your family members

 AGGRESSIVE STYLE- Is shown in a forceful, demanding, and sometimes, hostile manner

 PASSIVE STYLE- Avoid Expressing their thoughts and emotions

 SUBMISSIVE STYLE- Is used to please others to avoid conflict or resistance

 ASSERTIVE STYLE – This is the healthiest style

 FORMAL REGISTER – Is more appropriate for professional writing and letters to a boss or a stranger

 INFORMAL REGISTER - ( Also called casual or intimate)

 NEUTRAL REGISTRATION – Is non-emotional and sticks to facts

COMMUNICATION AIDS AND STRATEGIES

 CIMMUNICATION AIDS– Is anything that helps individuals interact and share information

 COMMUNICATION STRATEGY - Is a plan for providing information

 VERBAL STRATEGIES – May be written

 NONVERBAL STRATEGIES – Consist of body language, facial expression, eye expression and others.

 VISUAL COMMUNICATION STRATEGIES – Can be seen through sign, webpage, and illustrations.