SMART

OLYMPIC
ACADEMY
introduction
“ Empowering individuals to
unleash their athletic potential
and lead a healthy, active
lifestyle - that's the vision driving
Smart Olympic Academy. We
strive to create a community that
is inclusive, dynamic, and
passionate about sports and
fitness.

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ABOUT US

Smart Olympic Academy is a premier sports complex and academy designed to offer a
comprehensive and inclusive experience for all members. Our state-of-the-art facilities and
world-class coaching programs provide individuals with the opportunity to achieve their
sporting goals while promoting healthy living and overall wellness. We pride ourselves on our
commitment to inclusivity and providing specialized training aids for disabled children to
ensure that everyone feels welcome and supported in our community. With a no-tolerance
policy towards any disrespect towards disabled individuals, we strive to create an environment
that encourages respect, positivity, and growth. Join us today and experience the best in sports
and wellness at Smart Olympic Academy.

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The Founder
Mrs. Japnaa Anand is a dynamic and accomplished entrepreneur with a passion
for creating innovative businesses. With a background in business management,
she has successfully founded and managed several startups in different
industries. She has a strong interest in sports and fitness and is committed to
promoting a healthy lifestyle. Her vision for Smart Olympic Academy is to provide
world-class facilities and coaching to aspiring athletes, while also creating a space
for the community to come together and engage in fitness and wellness activities.
Her leadership and entrepreneurial expertise will be invaluable in realizing the
mission of Smart Olympic Academy.

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MARKET
 Target Market SEGMENTS
▰ Sports enthusiasts of all ages
▰ Individuals seeking specialized
coaching
▰ Families and children
▰ Health and wellness conscious
individuals
▰ Disabled children seeking inclusive
training
▰ Anyone interested in sports or fitness.

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Current Market Trends
▰ Growing interest in health and wellness
▰ Increased popularity of inclusive and
diverse sports
▰ High demand for specialized coaching and
training
▰ Growing interest in outdoor and
adventure sports
▰ Rising popularity of virtual fitness and
digital coaching.

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 TAM, SAM & SOM
SAM SOM
TAM
(Serviceable Available (Serviceable Obtainable
(Total Addressable
Market) Market)
Market)
The segment of the TAM The portion of the SAM
The total market size for
that our business can that our business can
sports facilities and
realistically target. realistically capture.
coaching programs in
▰ Population interested ▰ Number of
Delhi & NCR.
in sports: 35% of Delhi competitors in the
▰ Population of Delhi
& NCR population market: 50
& NCR: 48 million
▰ Estimated SAM: INR ▰ Our estimated
▰ Estimated market
700 crore market share: 10%
size: INR 2000 crore
▰ Estimated SOM: INR
70 crore

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Market Identification

TAM – INR 2000 Cr.

SAM – INR 700 Cr.

SOM – INR 70 Cr.

CAGR
7.21%

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 Opportunities In The Market

Growing demand for

1
specialized coaching

Rising interest in
inclusive sports 2
and fitness
Lack of facilities
3 catering to disabled
children

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OUR Concept
Let’s understand what we are doing

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Our concept
▰ Comprehensive sports complex
▰ Wide range of activities
▰ World-class coaching
▰ Inclusive environment
▰ Specialized training for disabled children
▰ Health café on premises
▰ Annual membership fees
▰ Monthly coaching fees
▰ No-tolerance policy for disrespect
towards disabled individuals.

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 OUR PRORCESS

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Achieve your
sporting goals.

Join our academy

01 02

Choose activities
and coaching

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Infrastructure we are developing
▰ Coaching areas: We have dedicated coaching areas for each activity, staffed by experienced
coaches who offer personalized training to help members improve their skills. These coaching
areas are equipped with specialized equipment and training aids to aid in the coaching
process.
▰ Gyms: We have two gyms, one of which is dedicated to golf. Both gyms are equipped with
modern machines and equipment to help members build strength and endurance.
▰ Pools: We have an Olympic-sized pool, which is ideal for swimming laps and improving
cardiovascular health. Our pool is staffed by trained lifeguards who ensure the safety of our
members.
▰ Other areas: In addition to the above, we have several other areas that cater to the needs of
our members. These include changing rooms and showers, lockers, a health café, and ample
parking space.

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 Football Hockey
▰ Professional football field ▰ Professional hockey rink
▰ Coaching from experienced ▰ Coaching from experienced
coaches coaches
▰ Opportunities to compete in ▰ Opportunities to compete in
tournaments tournaments

Basketball
▰ Indoor and outdoor courts
▰ Coaching for all skill levels
▰ Opportunities for team play
and competition

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 Tennis Cricket
▰ Outdoor courts with ▰ Professional cricket field
professional surface ▰ Coaching from experienced
▰ Coaching for all skill levels coaches
▰ Opportunities to compete in ▰ Opportunities to compete in
tournaments tournaments

Table Tennis
▰ Indoor facility with multiple
tables
▰ Coaching for all skill levels
▰ Opportunities for casual
play and competition

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 Volleyball Swimming
▰ Indoor and outdoor courts ▰ Olympic-sized pool
▰ Coaching for all skill levels ▰ Coaching for all skill levels
▰ Opportunities for team play ▰ Opportunities for casual
and competition swimming and competition

Golf
▰ 3 Acre Golf Course
▰ Indoor facility with advanced
simulators
▰ Coaching from experienced
coaches
▰ Opportunities for casual play
and competition

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 Kabaddi Skating
▰ Indoor facility with specialized ▰ Indoor facility with specialized
kabaddi court rink
▰ Coaching for all skill levels ▰ Coaching for all skill levels
▰ Opportunities for team play and ▰ Opportunities for casual skating
competition and competition

Badminton
▰ Indoor facility with multiple
courts
▰ Coaching for all skill levels
▰ Opportunities for casual play and
competition

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Unleash Your Olympic
Potential with Smart
Olympic Academy

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 tECH!
Smart Olympic Academy is utilizing cutting-edge technology to
enhance the experience of our members. Some of the tech we
are using includes:
▰ Advanced training equipment for each sport
▰ High-speed Wi-Fi connectivity throughout the premises
▰ An advanced booking system for facilities and coaching
sessions
▰ Live streaming of matches and events
▰ Smart lockers with biometric access
▰ CCTV surveillance for safety and security
▰ A mobile app for members to access and manage their
accounts, book facilities and coaching sessions, and stay
up-to-date with academy news and events.
In addition to these, we are also exploring the use of wearable
technology and virtual reality to further enhance our members'
experience and provide them with valuable insights into their
performance and progress.

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Amenities we will provide
▰ Professional sporting facilities: We have high-quality facilities for all activities, including fields, courts,
rinks, and pools.
▰ Specialized coaching: We have experienced coaches for each activity, who offer personalized training to
help members improve their skills.
▰ Inclusive environment: We prioritize inclusivity and have specialized training aids and coaching for disabled
children.
▰ Health café: We have a health café on the premises, serving nutritious food and beverages for post-
workout fuel.
▰ Modern gym: We have two gyms, one of which is dedicated to golf, equipped with modern machines and
equipment.
▰ Changing rooms and showers: We have spacious changing rooms and showers for members to freshen up
after their workout.
▰ Lockers: We offer lockers for members to safely store their belongings.
▰ Parking: We have ample parking space available for members.

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 Our USP
▰ State-of-the-art infrastructure & amenities.
▰ Personalized coaching by experienced trainers.
▰ Inclusive environment for specially-abled
children.
▰ No-tolerance policy towards harassment or
discrimination.
▰ Health café offering nutritious meals and
snacks.
▰ Two well-equipped gyms including one for golf.
▰ Olympic-sized swimming pool.
▰ Access to multiple sports activities.
▰ Convenient location with ample parking space.
▰ Affordable membership fees with flexible
payment options.

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Special training
SPECIALIZED TRAINING AIDS
We have specialized training
aids and equipment that are
designed to aid in the coaching
and training of specially abled
children. Our coaches have
received specialized training in
working with such children to
ensure that they receive the
best possible coaching.
NO TOLERANCE POLICY AGAINST INCLUSIVE COACHING AREAS
HARASSMENT
We have dedicated coaching areas that
We have a strict no-tolerance policy cater to the needs of specially abled
towards any form of harassment or children. These coaching areas are
discrimination against specially designed to be accessible and safe for all
abled children. We take such children.
complaints very seriously and have
a transparent and confidential
reporting process in place to ensure
that any such incidents are dealt
with promptly and effectively.
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Roadmap
Establish brand awareness Develop and launch a user- Expand to other cities within the
through targeted marketing friendly online platform first year

1 3 5

2 4 6

Build partnerships with local Provide exceptional coaching Continuously innovate and
schools and organizations and customer service evolve to meet customer needs

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 • We require approx. 20 acres land which is
available in many places in NCR, like
Gurgaon
• Large population with high interest in sports
and fitness.

Why launch in • Growing middle class with increasing

disposable income.
Presence of numerous educational
delhi ncr?
•
institutions and corporate offices.
• Availability of land and infrastructure for
Understanding our Location building sports complexes.
• Support from the government for promoting
sports and fitness.
• Strategic location with easy accessibility
from nearby cities.
competition
Competition
▰ DDA Sports Complex: The Delhi Development Authority (DDA)
manages several sports complexes in Delhi NCR that offer various
sports facilities and activities. While they may have similar sports
infrastructure, they lack the same level of personalized coaching
and inclusive environment for specially-abled children as Smart
Olympic Academy.
▰ Other sports clubs and complexes: There are several other sports
clubs and complexes in Delhi NCR that offer similar sports activities
and infrastructure. However, they may not have the same level of
modern amenities and personalized coaching as Smart Olympic
Academy.

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GO – T0 – MARKET STRATEGY
▰ Leverage social media for brand
awareness and lead generation.
▰ Host promotional events and offer
free trials to attract customers.
▰ Partner with schools, colleges, and
corporate offices for memberships.
▰ Offer referral bonuses to existing
members.
▰ Provide excellent customer service
and personalization.
▰ Expand to other cities in India and
internationally in the long term.
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Funnel

Social media ads, billboards, influencer

AWARENESS marketing

DISCOVERY Online search, referrals, events

EVALUATION Website, online reviews, trial sessions

INTENT Subscription plans, booking sports sessions

PURCHASE Payment gateway, invoice, confirmation email

Rewards program, personalized communication,

LOYALTY feedback loop

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 S W
STRENGTHS
State-of-the-art
infrastructure & amenities.
Personalized coaching by
experienced trainers.
Inclusive environment for
specially-abled children.
No-tolerance policy towards
harassment or
discrimination.
Health café offering
nutritious meals and snacks.
O T
WEAKNESSES OPPORTUNITIES THREATS
High one-time Increasing demand for Competition from other
membership fees. health and fitness established sports
activities. complexes.
Limited availability of
certain activities due to Rising interest in sports Economic downturns
space constraints. among children and affecting disposable
youth. income.
Dependence on external
factors such as weather Growing awareness of Regulations and policies
conditions. the benefits of physical affecting the sports
activity. industry.
Financial analysis
Revenue model
Membership fees
We generate revenue through
annual membership fees paid by
our members. This includes both
the one-time membership fee and
the annual fee, which provides
access to all the sports activities
and amenities we offer.
Entry fees
We charge entry fees per
use for certain activities,
such as the swimming pool
or ice rink, to generate
additional revenue. This fee
varies depending on the
activity and is separate from
the annual membership fee.
Coaching fees
We also generate
revenue through
coaching fees paid by
members who opt for
personalized coaching
from our experienced
trainers.
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 Executive summary

Our startup, Smart Olympic Academy, is a sports complex and

academy providing state-of-the-art infrastructure and
amenities for a range of sports activities. Our personalized
coaching by experienced trainers, inclusive environment for
specially-abled children, and no-tolerance policy towards
harassment and discrimination sets us apart from competitors.
With a revenue model based on membership fees, coaching
fees, and entry fees, we offer an affordable yet premium
experience to our members. As we expand our reach in the
Delhi-NCR market, we aim to tap into the growing demand for
health and fitness activities among children and youth.

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THANKS!
Any questions?
You can find me at:
▰ @username
▰ user@mail.me

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