Gravity

where soul is the fitness target

Mission and Vision

The Vision of Gravity
To facilitate the process of helping people make

themselves better by improving the holistic, physical, and emotional qualities of life.

The Mission of Gravity

To maintain a state-of-the-art gym and fitness facility that

offers the productive, affordable, and accessible means of exercise and fitness that is supervised by a well-trained staff. Where fitness is not creating bulky muscles but a fit soul.

The Team
Sandeep Singh
Vishav Sharma Nitika

Jaswinder kaur
Shwet Nisha

Address: CHEHRU, (near by lovely professional university) ,Punjab

Market Summary
Market past, present, & future
We face vast competition in the market although Gravity

Fitness Gym Club is one of the clubs in the LPU area which promise their customer to provide better service than other do all the time. The students of LPU are Growing each year. Most importantly, we focus on the students of hostel and outsiders, This has attracted a type of professional that is the target customer for the gravity.

Strategic Plan
This is the strategic plan for Gravity Fitness Gym as on

2011. This strategic plan goes through until 2012 as is reviewed annually by the Executive Committee Members who then present this to the club membership at

the beginning of each season

Location and Target Area

Gravity Fitness Gym Club is one of the best gym club at

LPU area, it is located near by LPU keeping in mind , the students of LPU and the general people around the campus. The area of club is 4500 sq.feet, its rent cost Rs.6,000 per month. We emphasis on making our gym best by furnishing whole area with carpets and giving the layer of glasses on the wall.

Goals & Objectives

Maintain and grow our position as one of the only clubs in

the LPU area. Exceed 60% class capacity by the end of the first year of operation. Acquire 200+ memberships by the end of the first year of operation. Increase membership by 20% by the end of the second year of operation.

SWOT Analysis
Strengths: Lowest price (in terms of contract) Management of health care experts Qualified and trained staff Health care program is well Thought-out according to the need of common people. Weaknesses Season change Student budget collapse **Contract- Rs500/month , Rs1200/quarter , Rs2400/half yearly, Rs5000/year.

Cont
Opportunities:
The demand for health care and fitness club is growing

rapidly in LPU Students. Increased awareness of usefulness of fitness programs. No competition in the low cost segment (quality*) Threats: A possible low cost of service from competitors. Availability of low cost health care equipment.

**Quality- trainers, air conditioned club, standard weights.

Trainees team
Physiotherapist
Weightlifter Dietitian

Services by Gravity
Aerobics
Cycling Yoga Muscle Training Manual weight Diabetes & Obesity Control

Rules and Regulation

Members are not to let non-members into the Fitness Centre. Ensure proper safety when using equipment i.e. Make sure to use safety pins and no banging of weights. Weights are to returned to weight trees after usage. No smoking or alcohol on premises. Membership will be terminated on expiry date. Members must be 15 years of age or older Only members 19 years old and older are eligible for 24 hour access. Loose clothes are only allowed while gym period. Thank you for your co-operation.

Time table Scheduling

The club is going open 6 days a week (Monday-Saturday).
Morning batch:- 5am to 9am Evening batch:- 3pm to 9pm Sunday is a holiday,

Note:- We have not fixed the limited time for gym any gymer can carry on as their will.

Name of Equipments
Height Dumbbells
1.Simple dumbbells 2.Little dumbbells 3.Standard weighted dumbbells 4.Olympic weighted dumbbells 5.Cast iron weighted dumbbells 6.Bumper grip weighted dumbbells

Benches
1.flatbed 2.inclined 3.diclined

Cont..
Multi gym machine
Leverage system Smith machine Preacher Cable machine Chest and shoulder machine Back machine

Leg machine
Arm machine Abdomen machine

machines

Cont.
Accessories Storage rake Cable attachments Gloves and belts Heavy duty rubber mats Water filter

Cont..
Supplementary diet
Whey protein Soy protein

Neutralite from Amway

Some ayurvedic diets

Financial Plan
Sources of Capital
Investment requirement = Rs.3,00,000 Bank loan = Rs.5,00,000

Total Investment = Rs.8,00,000

Start-up Expenses
Health club development = Rs.1,50,000 Personnel = Rs. 40,000 Equipments = Rs. 5,00,000 Supplementary= Rs. 25,000 Promotion = Rs.30,000

Total Start-up Expenses = Rs.7,45,000

Thank u for co-operation