PGDM Managerial Communication Workshops (Jan-Feb 2024)

Course Outline

Session Topic Reading / Viewing List

1 Persuasive Communication Reading 1: HBR Case - Rob Parson at Morgan
• Persuasion Stanley (9-498-054)
• Ethos, Pathos, Logos
• Videos Video 1:
• HBR Case Study – Rob Parson Secrets from the Science of Persuasion
• Activity: Role plays based on case study https://www.youtube.com/watch?v=cFdCzN
7RYbw
2 Business Presentations & Public Speaking Reading 1: HBR Case - MedPLus Ltd. (A), (B),
• Selecting an appropriate method (C) (A00404)
• Must do’s
• Videos
• HBR Case Study – MedPlus
• Activity: Speeches in class based on case
study / just a minute sessions

3 Business Proposals Reading 1: Pre-read on business

• Activity: Group-wise proposal presentations and proposals
presentations
• In class assessment and feedback Reading 2: Assessment Rubric & Brief

Reading 3: HBR Web Article: Your In-Person

Presentation Skills Need a Refresh;
by: Deborah Grayson Riegel
(H07Q5C-PDF-ENG)

Reading 4: HBR Web Article: Nail Your

Presentation - Even When Your Time Is Cut
Short; by: Deborah Grayson Riegel (H07PQF-
PDF-ENG)Reading 2: Assignment topics
(Business proposals)

Reading 5: HBR Web Article: How to Make a

Compelling Pitch; by: Matt Abrahams
(H07RKN-PDF-ENG)

4 Non-verbal Communication&Ethical, Legal Reading 1: APA Guidelines on Inclusive

Inclusive Communication Communication
• Inclusive Communication https://www.apa.org/about/apa/equity-
 • Empathetic Communication
• Bias free language
• Activity: Non-verbal communication - in
class activity & assessment
diversity-inclusion/language-guidelines
Reading 2: APA guidelines on bias free
language https://apastyle.apa.org/style-
grammar-guidelines/bias-free-language

Reading 3: Breaking the Silence (A): Taboo

Topics, HBR Case study (W20795)

Assessment Criteria

• Class Participation: 20%

• Ongoing assessment as part of participation in all sessions
• Absenteeism in any of the four sessions will impact the class participation marks
• Business Presentations: 40% (Group submission)
• Assessment will be carried out in Session 3 based on assignment topics given after
Session 2
• This will be a group submission
• The program office will form the groups
• Non-participation or absenteeism will lead to zero marks in this activity
• Understanding Non Verbal Cues: 40% (Group activity)
• One group activity will be carried out in Session 4 and the assessment will be based on
that
• Non-participation or absenteeism will lead to zero marks in this activity

Please note: There is no end-term exam for this course.