Wildcat

Consulting

Kraft Heniz
Final Communication
Plan
 Recap

Recommendation
Agenda
Implementation Plan
 Bottom Line
Enhance Kraft's family-
friendly image and deepen
stakeholder engagement
through a campaign.
 Our
Recommendations

Our Goal Recommendation

Strengthen Company "Jump into Flavor with
Narrative of a Family Krafty Kangaroo!"
Friendly Brand
“A Delight in Every
Bite”
 "Krafty" Delivers a Fresh Feeling to
Customers
Rebuilds Trust

Increases Brand
Engagement

Creates Emotional Bond

with Potential Customers

Communicates Brand Values

Pillsbury Doughboy Grows
to Cultural Celebrity
Creates comfort and nostalgia

Emotional advertising to
connect with parents

Heartwarming and relatable

Adapting Strategies to Retailer Needs
Informing Retailers about the Campaign

Correcting a Negative Perception

Building and Growing on our Retail Connections

“Domino” Effect
Implementation
Plan: Main
Elements
Social Media Pages

Interactive Website

TV Commercials
Launching “Kratfy”
 Executing the Timeline
The 7 Month Time Frame

Month 1-2 Month 3-4 Month 5-6 Month 7

Conceptualize and Production of TV Launch Interactive Krafty Kangaroo

design the Kangaroo Commercials Website official launch Event.
mascot and material Website Development Social Media Post and (Location TBD)
Launch First Social links to it
Media Sneak Peak
 Breaking Down the Budget

1. Social Media Teasers: $40,000

2. TV Commercials: $420,000
$710,000
3. Interactive Website: $100,000
4. Launch Event: $150,000
Key Performance
Indicators OUR
OUR INDICATORS
GOAL

Reach Rate of Commerical 60%

Engagement Rate of Instagram 6%

Engagement Rate of Website 75%

The Key Takeaway
BUDGET BREAKDOWN
A New Face of Kraft

Family Environment

Brand Trust

Customer Loyalty