Business Name w/ business logo

I. Introduction

Followed by

*Mission and Vision

*General Objectives

II. Project summary

A. Name of the firm

B. Business Location
C. Brief Description of the business

III. Management and personnel components

IV. Marketing studies

A. Market profile
B. Demand analysis
C. Supply analysis
D. Competitive analysis
E. Program analysis of marketing strategies (Demographic segmentation only)
-pricing strategy
-channel of distribution
-promotion and advertising

V. Production
A. Product specification
B. Production process

VI. Financial studies

-projection for 2 years