4BUIS004C.

2 BIS Concepts - Week 7 - Tutorial

Task 1 {Total time = 30 minutes}

Part A: Short Discussion Exercises

1) What is pay-per-click advertising and why is it effective?

2) Define and describe viral marketing. Research and find one example to share with
the class.

3) What is Crowdsourced funding?

Part B: True/False
4) Contextual advertising means that the advertisement is related to the search just
made.
 True/False

5) PPC ads are effective because they are associated with key works.
 True/False

6) Crowdfunding is all about business supporting popular charitable causes.

 True/False

Task 2 – Blackboard Test {Total time = 30 minutes}

See Blackboard Test under Learning Resources -> Week 7.

There are 10 questions with 5 answers each: one is correct and the other four are wrong.

Task 3 – Group C/W Progress checking {Total time = 60 minutes}

Each group’s coursework progress will be checked by the module tutor.

BIS Concepts Week 7

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