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University of Westminster
School of Computer Science and Engineering
4BUIS004C.2 Business Information Systems Concepts
Group Coursework Name

20223111– Kaveesha Kirialle Vithanage

20223109– Achinthya Singankutti Arachchige
20223123 - Maheni Gunawardana
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Meeting Date Name of Chair

Task Name of Secretary

1: Initial Planning 25/02/23 Maheni Gunawardana Achinthya Dinoli

2: Interim Progress 1 28/02/23 Kaveesha Nethmi Maheni Gunawardana

3: Interim Progress 2 04/03/23 Achinthya Dinoli Kaveesha Nethmi

4: Final sign-off 12/03/23 Maheni Gunawardana Kaveesha Nethmi

Member Name

Maheni  Analyzing pros and cons of health journey business idea

Gunawardana  Researching on how to conduct market research and issues
relating to supply and data.
 Analyzing the impact of globalization

Kaveesha  Analyzing pros and cons of Jobs4you business idea

Nethmi  Gathering information about type of business and what are the
business challenges.
 Investigating on competitors and competition

 Analyzing pros and cons of unsold food business idea

Achinthya Dinoli  Researching data on use of technology for marketing and promotional
activities of the chosen business idea
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Meeting 1: Initial Planning

Date: 25/02/2023
Time: 9:00AM
Location: Virtual Platform-Google Meeting
Agenda:
1. Welcome and introduction.
2. Review of the Coursework.
3. Discussion of the Business Ideas included in coursework.
4. Assigning roles and responsibilities for the group members.
5. Establishing the coursework timeline and objectives.
6. Next steps and action items.
7. Adjournment.
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Minutes- First Meeting

1. The meeting was convened at 9:00AM by Maheni Gunawardana, with Achinthya
Dinoli appointed as the minute-taker.
Attendees: Maheni Gunawaradana, Achinthya Dinoli, Kaveesha Nethmi.
2. Maheni Gunawardana extended a warm welcome to all and provided a concise
overview of the coursework.
3. The group deliberated on the coursework's scope, which included three primary
business ideas.
4. The members Kaveesha, Achinthya and Maheni were assigned roles and
responsibilities, with each member tasked with gathering information on specific
topics for further discussion at the next meeting.
5. The group established a timeline and set milestones for the project. A tentative
timeline sketch was discussed for finalizing the project report, with an anticipated
completion date of March 13, 2023.
6. It was agreed to convene for the next meeting to discuss progress and plan the
coursework's next steps. The group aimed to finalize the gathered information
during the next meeting.
7. The meeting was adjourned at 11:00AM by Maheni Gunawardana.
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Meeting 2: Interim Progress 1

Date: 28/02/2023
Time: 10:00AM
Location: Virtual Platform-Google Meeting
Agenda:
1. Welcome and review of the previous meeting minutes.
2. Status update on the coursework and progress made so far by each member.
3. Discussion of any challenges or issues encountered by members.
4. Finalizing the information to be included in the final coursework.
5. Next steps and action items
6. Adjournment
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Minutes- Second meeting

1. The meeting commenced at 10.00 AM, chaired by Kaveesha Nethmi. The
previous meeting minutes were reviewed and approved, with Maheni
Gunawardana appointed as the day's minute-taker.

2. Each member provided progress updates on their assigned topics, including

information gathered so far.

3. Members deliberated on the challenges and issues encountered while working

on their respective topics. Viable solutions were proffered, and suggestions made
to ensure timely completion of the coursework.
Common challenges included time constraints in aligning schedules for physical
meetings as Achinthya and Maheni had to attend jobs. Achinthya had few
uncertainties surrounding some topics and were resolved through thorough research
by discussion with other two members.

4. The group deliberated on the contents to be incorporated in the final coursework.

They reviewed each other's contributions and finalized the information to be
included.

5. Next steps and action items were deliberated, which include the commencement
of the report-writing process, gathering of additional information, and preparation
for the amendment of all information sourced by members.

6. Adjournment
The meeting was adjourned at 1.45PM by Kaveesha Nethmi.
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Meeting 3: Interim Progress 2

Date: 04/03/2023
Time: 12.30PM
Location: In-person meeting (University premises)
Agenda:
1. Welcome and review of the previous meeting minutes.
2. A status update shall be provided on the coursework, outlining the progress
made to date.
3. Each member shall present their typed and finalized information for review.
4. The finalized member findings shall be collated into a single report for
comprehensive analysis.
5. The meeting shall conclude by outlining the next steps and action items required
to move the coursework forward.
6. Adjournment
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Minutes - Third meeting

1. The meeting was called to order by Achinthya Dinoli at 12:45PM. The minutes of
the previous meeting were reviewed and approved while with Kaveesha Nethmi
appointed as the day's minute-taker.

1. All members provided a status update on the coursework, outlining the progress
made to date. The update covered the key milestones achieved, ongoing tasks,
and pending items.

2. Each member presented their typed and finalized information for review.
Members shared their findings and addressed queries raised by the group.

3. The finalized member findings were collated into a single report for
comprehensive analysis. The report will be further reviewed and refined before
submission.

4. The meeting concluded by outlining the next steps and action items required to
move the coursework forward. The group identified specific tasks and timelines
for each member and allocated responsibilities accordingly.

5. The meeting was adjourned at 4:15PM by Achinthya Dinoli.

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Meeting 4: Final Sign-off

Date: 12/03/2023
Time: 10:00AM
Location: Virtual Platform-Google Meeting
Agenda:
1. Review of Previous Meeting Minutes
2. Project Overview and Status Update
3. Discussion of Challenges and Solutions
4. Project Completion and Success Evaluation
5. Acknowledgment and Appreciation
6. Closing Remarks
7. Adjournment
8. Meeting Minutes
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Minutes - Final sign off

1. The meeting was called to order by Maheni Gunawardana at 10:00PM. Maheni

reviewed the minutes from the previous meeting and confirmed that they
accurately reflected the discussions and decisions made. Kaveesha was the
minute taker for the day.
2. Achinthya, Kaveesha and Maheni presented an overview of the coursework part
they are responsible for and gave a status update on its progress.
3. The team discussed the status updates collectively and expressed satisfaction
with the project's progress.
4. Achinthya led a discussion on the challenges the team faced during the project
and presented solutions implemented to overcome them.
5. The team discussed the challenges and solutions and agreed that they were
well-handled.
6. Maheni presented the project completion report and evaluated its success based
on the project objectives.
7. The team discussed the report and agreed that the coursework was successful in
achieving its objectives.
8. Kaveesha acknowledged and expressed appreciation to each team member for
their contributions to the project's success.
9. The team members also expressed appreciation for the support received from
one another.
10. The team discussed the benefits and lessons learned from the project and
highlighted the areas where improvements could be made.
11. Adjournment
The meeting was adjourned at 5.00 PM.

Pros and Cons of all the business ideas
Health Journey
Pros
 Personalized health advice can be a
huge selling point as people are
increasingly interested in maintaining
their health and well-being.
 Mobile applications have a wide reach
and are easily accessible to users.
 As health is a recurring concern for
most individuals, there is potential for
recurring revenue through
subscription models.
 Personalization: Health Journey offers
personalized advice and records to
individuals, which is unique
selling point. Personalization is
becoming increasingly important in the
digital age, as people seek.
customized experiences that meet
their specific needs and preferences.
Jobs for you
Pros
 There is always demand for
handyman services, particularly for
the elderly or disabled.
 The market is not saturated as there
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Cons
 The healthcare industry is heavily
regulated, so there may be legal and
regulatory hurdles to overcome.
 There are many health-related
applications in the market, which
could mean a saturated market.
 Developing a personalized health
plan requires expertise, so the
business would need to employ
health professionals or partner with
them, which can be costly.
 Data privacy – Gathering and storing
personal health information raises
concerns about data security and
privacy, potentially discouraging
some users from using the app.
Cons
 The competition is fierce, particularly
for larger companies with brand
recognition.
 The business can be physically

are many small, local providers.
 This business can be started with
minimal investment, as it is largely a
service-based business.
 Social Impact: By providing services
to impoverished and marginalized
populations or by donating a portion of
their revenues to charitable causes, a
handyman can use their business to
have a positive social influence.
Unsold Food
Pros
 There is a clear social benefit in
reducing food waste and helping the
homeless.
 The business can partner with local
charities or non-profit organizations to
increase social impact.
 The business can be started with
minimal investment, as it is largely a
service-based business.
 Cost-effective: As the food would
otherwise be wasted, collecting unsold
perishable food from supermarkets
would be a cost-effective approach to
get food for distribution.
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demanding and may require hiring
employees, which can be costly.
 Establishing trust with clients can be
challenging as the business requires
access to their homes.
 Unpredictable Workload: Due to
seasonality, market volatility, and
competition, a handyman business
may encounter unpredictability in its
workload and revenue.
Cons
 Logistics and transportation can be a
significant challenge, particularly with
perishable goods.
 Establishing partnerships with
supermarkets can be challenging as
there may be regulatory or legal
barriers to overcome.
 There may be concerns around food
safety and quality control.
 Food Safety Issues: There may be
issues with the food's safety due to
the possibility that it was incorrectly
stored or that it has expired. Liability
problems could result for the
company as a result.
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The business idea we selected: health Journey - A mobile application that offers
personalised record / advice to individuals to maintain a healthy lifestyle.

Justification for choosing above business idea.

 The mobile app Health Journey offers personalized guidance to promote healthy
living. As the demand for health-related products and services continues to
increase, starting a business with this app is practical due to its individualized
support and potential for innovation. Users can receive customized health advice
and support at any time, which can serve as a strong motivator for those striving
for a healthier lifestyle. The health and wellness industry is constantly evolving,
creating opportunities for companies like Health Journey to provide unique and
innovative products and services to consumers.

Rational for rejecting the other products.

 The lack of scalability and differentiation in the Jobs4you company concept is the
justification for rejecting it. Even though there might be a need for odd tasks like
window cleaning and gardening, the market is probably very competitive, making
it challenging to set one's company apart from others that offer comparable
services. Additionally, there might be restrictions on the amount of money that
can be made by offering these services, which might restrict the potential for
expansion.
 Although the unsold Food business plan has good intentions, it might encounter
major logistical difficulties. To keep the food fresh and safe to consume,
collecting and distributing perishable food requires careful management. The
collection and distribution of food could also raise legal and regulatory problems.
Although there is unquestionably a need for food aid for those who are homeless,
there may be more effective and efficient ways to meet this need.
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Health Journey - A mobile application that offers personalised record / advice to

individuals to maintain a healthy lifestyle.

a) Type of business and what are the business challenges.

Health Journey is a profit-driven company because it offers a service

designed to bring in money. Health Journey is a service-based business concept
and a smartphone application that provides individualized assistance and
recommendations for living a healthy lifestyle. It makes money by charging users
for access to its premium features and content. The business's ultimate objective
is to make money by offering a worthwhile service that customers are prepared
to pay for.
Challenges
 Data security and privacy: Since it is a health app, health Journey will be
gathering confidential user data. Gaining and keeping users' confidence
will depend on ensuring the privacy and security of this data.
 Regulatory compliance: Since Health Journey is a health-related app, it
must adhere to several regulatory organizations' rules and regulations to
guarantee the reliability, safety, and efficacy of its content and
recommendations. It can be difficult and time-consuming to ensure
compliance and keep up with these rules.
 Integration with other wellness tools: Many users may already be utilizing
other wellness tools, such as fitness trackers or meal logging
applications. To provide a seamless user experience and prevent effort
duplication, Health Journey will need to integrate with these products.
 Competition: Since many other smartphone applications and digital health
businesses provide comparable services, Health Journey will need to set
itself apart from rivals to draw and keep users.
 Technological advancements: To stay competitive and offer the best user
experience, Health Journey will need to keep up with the most recent
technological developments in the quickly evolving digital health sector.
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b) How to conduct market research and issues relating to supply and demand

 Define the target audience: Determine the precise demographics, such as age,
gender, location, health issues, and lifestyle choices, that are most likely to use
the program.
 Analyse the competition: Research similar health and wellbeing apps on the
market, evaluate their advantages and disadvantages, and look for opportunities
for differentiation.
 Analyse market trends: Analyse customer behaviour and preferences as well as
market trends and technological advancements in health and wellness. This can
be achieved through Online forums and communities, social media listening.
 Crowdsourcing: Collect comments and suggestions from customers, medical
professionals, and industry workers in the health and wellness sector. This can
offer a wide variety of viewpoints and concepts that can guide the creation of
products and marketing plans.
 A/B testing: Compare various Health Journey iterations with small groups of
users to determine which functionalities and aesthetic choices best encourage
user interaction and retention.

Issues relating to supply & demand.

Unlike a physical commodity, Health Journey does not experience the same supply and
demand problems. However, there are still some supply and demand factors that could
have an impact on the app's performance.

 Oversupply of similar apps: There may be an abundance of similar apps

competing for users' attention in the fiercely competitive health and wellness
technology industry.
 Lack of qualified professionals: If the app's goal is to link users with health
professionals, there may not be enough of them to satisfy demand.
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 User feedback: If users offer suggestions for the app, Health Journey will need to
weigh those suggestions against the resources available to create and execute
them. Maintaining user satisfaction and retention may depend on giving user
input top priority.

c) Competitors and competition

Established mobile apps like MyFitnessPal, Fitbit, and MyPlate by Livestrong compete
with Health Journey. By providing distinctive features and advantages that its rivals do
not, Health Journey can set itself apart from its rivals.

 Samsung Health: By giving users access to tools for tracking their exercise,
diet, and general health, this mobile application provides a comprehensive
approach to health and wellness.
 MyFitnessPal: This mobile application provides users with a personalized
strategy based on their objectives, eating patterns, and exercise routine. It
offers a personalized approach to fitness and nutrition.
 Noom: Through habit formation and behaviour modification, this mobile
application provides users with customized coaching and guidance to help
them achieve their health and wellness goals.
 Fitbit: This smartphone app provides a variety of tools for tracking your health
and fitness, such as exercise monitoring, heart rate monitoring, sleep
monitoring, and personalized insights.
 Apple Health: This mobile software provides a variety of features for tracking
your health and fitness, such as activity tracking, heart rate monitoring, and
sleep tracking, as well as integration with other health and fitness tools and
apps.

Your app would need to provide distinctive features or advantages, such as more
individualized guidance or monitoring, a more user-friendly interface, or integration with
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other health and wellness services, to compete with these well-established players. To
market your app and create a devoted user base, you would also need to create a solid
marketing plan.

d) Impact of globalisation

The impact of globalization on the healthJourney mobile application could be both

positive and negative.

Positive Impacts

 Increased Accessibility: As a result of globalization, it is now easier to obtain

health information from anywhere in the world. The healthJourney mobile
application can reach a larger audience than ever before by providing
personalized health advice and record keeping on the go.
 Improved Efficiency: Globalization has resulted in a more interconnected world,
allowing for more efficient communication and collaboration across borders. This
can be used by the healthJourney app to connect people with healthcare
providers and resources that are best suited to their needs.
 Improved patient-doctor communication: Health-related apps have made it easier
for patients to communicate with their doctors. Patients can use these apps to
report symptoms, ask questions, and share their medical history, allowing
doctors to provide more personalized and effective care.
 Increased awareness of health issues: Health-related apps have helped to raise
awareness of health issues. These apps inform users about healthy lifestyles,
disease prevention, and treatment options, allowing them to take proactive steps
to maintain their health.
 Economic Growth: By generating job chances in the technology and healthcare
industries, the creation and use of mobile health applications like healthJourney
can promote economic growth. By offering users practical health guidance and
suggestions, the app can also help lower healthcare expenses.
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Negative Impacts

 Data Security: Concerns about data protection and security have grown as a
result of globalization. The healthJourney program must guarantee the security of
user data and conform to global data protection laws.
 Reliance on technology: As the number of health-related apps rises, in-person
medical care and direct encounters with healthcare professionals may become
less important. This may lead to a loss of the personal touch in healthcare and
increase the risk of inaccurate diagnosis or misunderstanding of medical
information.
 Inequality in access: Not everyone may be able to use health-related apps,
particularly those who reside in less developed or rural areas where access to
technology and a stable internet link is constrained. Access to healthcare
knowledge and resources may become unequal as a result.

e) Use of technology for marketing and promotional activities

 Social media marketing: The app can advertise its features and advantages by
using social media sites like Facebook, Twitter, and Instagram to reach a larger
audience. Users can also share their insights and complimentary comments
about the program on social media, which can broaden its appeal.
 Influencer marketing: To spread the app and reach a larger audience on social
media, HealthJourney can work with health and wellness influencers. Influencers
can offer recommendations, testimonials, and reviews for the app, which can
help to establish credibility and confidence with prospective users.
 HealthJourney can use search engine optimization (SEO) methods to make its
website and material more appealing to Google and other search engines. By
doing this, the app may become more visible and draw in more users who are
looking for online health and wellness guidance.
 Utilize artificial intelligence (AI) technology to examine user data and provide
tailored suggestions. According to the user's dietary preferences and restrictions,
artificial intelligence can be used, for instance, to suggest healthy food choices.
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 Virtual reality (VR): Construct virtual worlds that users can investigate and
interact with using VR technology. For instance, you could design a VR exercise
that submerges users in a digital gym.
 Virtual events: To interact with users and advertise the app, host virtual events
such as webinars, classes, and challenges. Host these meetings on websites like
Zoom, Google Meet, or Facebook Live, then post about them on social media.

Assumptions & Justification

Assumption Justification

People are ready to use a mobile app to
accomplish their health goals because
they are engaged in living a healthy
lifestyle.
People are becoming more and more
engaged in leading healthy lives, and
there is a growing trend towards health
and wellness. The popularity of health-
related applications and fitness trackers
lends credence to this.

There is a need for individualized health
suggestions and advice.
Given that they are made specifically for
the user and their specific aims and
preferences, personalized
recommendations can be more useful
than generalized advice. Research
demonstrates that tailored
recommendations can result in improved
health outcomes, which supports this.

Users are ready to give the app access to
their data and personal information in
exchange for personalized
recommendations.
As long as they believe an app will be
beneficial to them and their needs, people
are becoming more and more
comfortable sharing confidential
information and data with them. The

The app will provide a seamless user
experience and be simple to use and
explore for users.
Users will pay for premium features like
access to professional guidance and
individualized coaching.
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increasing acceptance of health-related
apps that gather private information lends
credence to this.
The usability and effectiveness of mobile
applications are frequently key factors in
determining their success. According to
research, if an app is simple to use and
provides a positive user experience,
users are more apt to keep using it.
Premium health and wellbeing services
like individualized coaching and
professional counsel are in high demand.
This is corroborated by the popularity of
health and wellbeing coaching as well as
the success of the apps that provide
these services.