“SUNKART”

Team Members:

F067 Shivam Gupta

F108 Ashmit Bansal
F062 Akansh Shrivastava
F071 Ansh Arora
F021 Jiya Khurana
PROBLEM STATEMENT :

Small and moving stalls, such as food carts or market kiosks, face challenges
in accessing reliable and sustainable power sources. Traditional power
solutions such as high-voltage electricity sources and coal which are non-
renewable sources of energy are often limited, expensive, impractical or
environmentally unfriendly. This presents a pressing need for an efficient and
mobile energy solution to support these businesses while minimising
environmental impact.

PRELIMINARY STUDY

To introduce solar-powered mobile carts, a preliminary study is crucial.

Several research papers provide insights into the design and testing of solar/
electric carts
[1], the development of solar carts for street vendors
[2], and the integration of solar energy in various vehicles, including UAV carts
[3] and autonomous vehicles
[4]. Additionally, a project report details the design and fabrication of a solar-
powered food truck, highlighting the use of solar panels to power the truck's
engine and kitchen appliances
[5]. These resources offer valuable information on the components needed,
power requirements, design considerations, and the benefits of utilizing solar
energy in mobile carts.

WHY SHOULD VENDORS CHOOSE SUNKART?

• Increased Accessibility: Cart-mounted systems offer unique benefits,

particularly for individuals or communities with unsuitable rooftops. They
can be deployed in open spaces, rental properties, or areas with complex
roof structures, expanding access to clean energy for a broader range of
users.

• Enhanced Utilization: The mobility of cart-mounted systems allows them to

be strategically positioned to maximize sunlight capture throughout the day,
potentially leading to higher energy generation compared to fixed rooftop
installations in certain situations.

• Disaster Relief and Remote Applications: The portability of cart-mounted

systems makes them ideal for providing temporary power during natural
disasters or in remote locations where grid access is limited. This flexibility
offers a valuable solution for emergency situations and off-grid
communities.
• Innovation and Market Growth: Addressing the challenges and unlocking the
potential of cart-mounted solar systems can stimulate innovation and market
growth. This can lead to the development of new technologies, improved
efficiency, and cost-effective solutions, further accelerating the transition
towards clean energy.

VRIO Analysis :

A VRIO analysis can be used to assess the competitive advantage of a solar-

panelled cart. Here's a breakdown of each VRIO factor and how it might apply

to solar-panelled carts:

Valuable

● Environmental benefits: Solar-panelled carts produce zero emissions,

contributing to a cleaner environment. This can be valuable to

environmentally conscious customers.

● Lower operating costs: Electricity can be cheaper than fuel, potentially

reducing vendor operational costs.

● Uniqueness: In areas where solar-panelled carts are not yet common,

they can offer a unique selling proposition for vendors.

Rare

● Technology: The technology for solar-panelled carts is still developing,

and solar-panelled carts may only be widely available in some regions.

● Charging infrastructure: Access to charging stations for solar-panelled

carts may be limited in some areas.

Inimitable

● Brand recognition: A well-established brand that manufactures solar-

panelled carts may have a competitive advantage if it can leverage its

reputation for quality and reliability.

 ● Customisation: Carts with unique designs or functionalities that are

difficult for competitors to replicate can be inimitable.

Organisational Capability

● Sales and distribution network: An established network for selling and

servicing solar-panelled carts can be a significant advantage.

● Manufacturing expertise: Expertise in designing and manufacturing

solar-panelled carts efficiently can give a company a cost advantage.

● After-sales service: Providing excellent service can encourage repeat

business and customer loyalty.

Competitive Advantage :

Based on the VRIO factors above, a solar-panelled cart can offer a competitive

advantage if:

● There is a growing demand for environmentally friendly products.

● The cost of electricity is lower than the cost of fuel in the target market.

● The vendor can establish a brand reputation for quality and reliability.

● The vendor has access to a good distribution network and after-sales

service infrastructure.

● There are limitations on the availability of competing solar paneled carts

or the technology is not easily replicated by competitors.

Limitations

● The initial cost of a solar-panelled cart may be higher than a traditional

cart.

● The range of a solar paneledcart may be limited by battery capacity.

● Recharging time for batteries can be a factor depending on the vendor's

operation.
Overall, a VRIO analysis can help solar paneledcart businesses identify their

competitive advantages and develop strategies to leverage them.

PESTEL Analysis :

A PESTEL analysis examines the Political, Economic, Social, Technological,

Environmental, and Legal factors that can impact a solar paneledcart

business. Here's a breakdown of each factor:

Political

● Government incentives: Government subsidies or tax breaks for solar-

panelled vehicles can encourage the adoption of solar-panelled cars.

● Regulations on emissions: Increasingly stringent regulations on

emissions from traditional carts could make solar-panelled carts a more

attractive option.

● Street vending regulations: Regulations on street vending may vary by

location and could impact the operation of solar-pa

Economic

● Fuel prices: Fluctuating fuel prices can make solar-panelled cars more

economically viable.

● Consumer spending: Consumer spending habits can impact the demand

for street vendors in general.

● Availability of financing: Access to loans or grants for purchasing solar

paneledcarts can influence adoption rates.

Social

● Consumer preferences for environmentally friendly products: Growing

consumer awareness of environmental issues can increase demand for

solar-powered cars.
 ● Health concerns about air pollution: Public concern about air pollution

can make solar paneledcarts a more appealing option.

● Public perception of street vendors: Local attitudes towards street

vendors can impact the success of solar paneledcarts.

Technological

● Battery technology advancements: Improvements in battery range and

charging times can make solar paneledcarts more practical.

● Development of charging infrastructure: Increased availability of

charging stations will make solar paneledcarts more convenient to

operate.

● Advancements in solar paneled motor technology: More efficient motors

can improve the range and performance of solar paneledcarts.

Environmental

● Government regulations on emissions: As mentioned above, stricter

regulations can favour solar paneledcarts.

● Public pressure for sustainable practices: Growing public concern about

environmental sustainability can drive demand for solar paneledcarts.

● Availability of renewable energy sources: The availability of clean energy

sources to power solar paneledcarts can enhance their appeal.

Legal

● Product safety regulations: Regulations regarding the safety and

construction of solar paneledcarts can impact manufacturing and

operation.

● Licensing requirements: Licensing requirements for street vendors may

vary by location and could affect solar paneledcarts.

● Waste disposal regulations: Regulations on battery disposal need to be

considered for solar paneledcarts.

By understanding these PESTEL factors, solar paneledcart businesses can

anticipate challenges and opportunities in the market. They can then develop

strategies to capitalize on favourable factors and mitigate potential risks.

SWOT Analysis :

Strengths

● Environmental benefits: solar paneledcarts produce zero emissions,

contributing to a cleaner environment.

● Lower operating costs: Electricity can be cheaper than fuel, reducing

operational costs for vendors.

● Uniqueness: In areas where solar paneledcarts are not yet common,

they can offer a stand-out selling proposition.

● Potential for customization: solar paneledcarts can be designed with

unique features to suit specific vendor needs.

● Improved public perception: solar paneledcarts may be seen as a more

modern and responsible option compared to traditional carts.

Weaknesses

● Higher initial cost: solar paneledcarts may be more expensive than

traditional carts upfront.

● Limited range: Battery capacity can limit the operating range of solar

paneledcarts.

● Recharging time: Recharging batteries can take time, potentially

impacting vendor operations.

● Dependence on charging infrastructure: Availability of charging stations

can be a challenge in some areas.

● Limited availability of qualified repair technicians: Expertise in repairing

solar paneledcarts may be limited in some regions.

Opportunities

● Growing demand for environmentally friendly products: Consumer

interest in sustainability can drive demand for solar paneledcarts.

● Government incentives: Government support for solar-powered vehicles

can encourage the adoption of solar paneledcarts.

● Technological advancements: Improvements in battery technology and

charging infrastructure can enhance the practicality of solar

paneledcarts.

● Expanding market: As solar paneledcarts become more affordable and

convenient, the market for them is likely to grow.

● Partnerships with event organizers or property owners: Collaborations

can secure access to charging infrastructure and prime vending

locations.

Threats

● Fluctuating battery costs: Battery replacement costs can be significant

and may fluctuate.

● Competition from established vendors using traditional carts: Existing

vendors may be slow to adopt solar paneledcarts.

● Stringent regulations: Regulations on safety, operation, or battery

disposal could increase costs or limit operations.

● The negative perception of street vendors in some areas: Local

regulations or public attitudes may hinder the success of solar

paneledcarts.

● New entrants in the solar panelled-cart market: Increased competition

could put pressure on prices and profitability.

By considering these strengths, weaknesses, opportunities, and threats, solar

paneledcart businesses can make informed decisions about product

development, marketing strategies, and overall business planning.

5W1H Analysis :

Who

● Target customers: Environmentally conscious consumers, customers

seeking unique vendors, and those in areas with regulations on

emissions.

● Key players: solar paneledcart manufacturers, distributors, street

vendors, and regulatory bodies.

What

● Product: Electrically powered carts for street vendors to sell food,

beverages, or merchandise.

● Services: After-sales service, maintenance, and potentially financing

options (depending on the business model).

When

● Time of day: solar paneledcarts are typically suited for daytime or

evening operation depending on the vendor's products and target

audience.

● Seasonality: Demand may be seasonal depending on the type of goods

sold and weather conditions.

Where

● Locations: Streets, parks, markets, or areas with high foot traffic where

street vending is permitted.

● Geographical considerations: The availability of charging infrastructure

and government regulations on solar panel vehicles and street vending

will influence market suitability.

Why

● Customer needs: For a more environmentally friendly option, potentially

lower operating costs, and potentially unique selling proposition.

● Vendor needs: To comply with regulations, reduce operational costs

(fuel), and potentially improve brand image.

How

● Business model: Vendors can purchase their own carts or potentially

lease them from distributors.

● Operations: Carts are operated using solar paneled motors and require

access to charging stations.

● Marketing and sales: Vendors can leverage the environmental benefits

and uniqueness of solar paneledcarts to attract customers.

Porter's Five Forces Analysis :

Here's a breakdown of Porter's Five Forces about the solar panelled-cart

market:

1. Threat of New Entrants (Low to Moderate)

● Barriers to Entry: The barriers to entry for this market can vary

depending on factors like:

○ Initial Investment: The initial cost of solar paneledcarts can be

higher than traditional carts, potentially limiting new entrants.

○ Technology and Expertise: While the technology is not incredibly

complex, some know-how is required to operate and maintain

solar paneledcarts.
 ○ Regulations: Regulations on street vending and licensing for solar

paneledcarts could pose hurdles for new entrants.

● Overall: The existence of established vendors and potential investment

costs create a moderate barrier to entry. However, the market is not

highly specialized, and new entrants with access to capital could

emerge.

2. Bargaining Power of Suppliers (Moderate)

● Number of Suppliers: The number of solar paneledcart suppliers is likely

to increase as the market grows, giving vendors more options.

● The uniqueness of Products: While some customization is possible, the

core technology of solar paneledcarts may not be highly differentiated.

● Switching Costs: Switching between solar paneledcart suppliers is likely

to be relatively easy, giving vendors bargaining power on price and

service.

● Overall: The bargaining power of suppliers is likely to be moderate due

to the growing number of suppliers and the potential for switching.

3. Bargaining Power of Buyers (Moderate)

● Price Sensitivity: Street vendors are likely to be price-sensitive,

especially considering the higher upfront cost of solar paneledcarts.

● Availability of Substitutes: Traditional vendor carts remain a readily

available substitute.

● Buyer Concentration: The buyer base (street vendors) is likely to be

fragmented, limiting the collective bargaining power of individual

vendors.

● Overall: The bargaining power of buyers is likely to be moderate. While

price sensitivity is a factor, the lack of buyer concentration and limited

substitutes weaken their leverage.

4. Threat of Substitutes (Moderate)

● Traditional Vendor Carts: Traditional, fuel-powered carts remain a

significant substitute, especially in areas with lower fuel costs or limited

access to charging infrastructure.

● Brick-and-Mortar Stores: For some vendors, brick-and-mortar stores

may be a substitute, depending on the type of product sold and

regulations on street vending.

● Overall: The threat of substitutes is moderate. While traditional carts

remain a viable option, the growing environmental concerns and

potential cost benefits of solar paneledcarts can mitigate this threat.

5. Competitive Rivalry (Moderate to High)

● Number and Size of Competitors: The number of competitors in the solar

paneledcart market is likely to increase as the technology becomes

more affordable.

● Product Differentiation: While some customization is possible, the core

functionality of solar paneledcarts may be similar across competitors.

● Switching Costs for Buyers: Switching between solar-panelled cart

vendors is likely to be relatively easy, intensifying competition.

● Overall: Competitive rivalry is likely to be moderate to high. The

increasing number of competitors and ease of switching vendors can

lead to price competition. However, factors like brand reputation and

access to after-sales service can influence vendor decisions.

Industry Attractiveness

Based on Porter's Five Forces analysis, the solar paneledcart market offers

moderate to high attractiveness. While there are challenges like initial

investment costs and competition, the growing demand for environmentally

friendly products, potential cost savings on operation, and limited bargaining

power from buyers create opportunities for businesses in this market.

Cost of Vendor carts-
Maintenance Cycle-
Maintenance Cost -
Usage Of Resources -
Cost Incurred On resouces -
FINANCIALS

RATIO ANALYSIS
INCOME STATEMENT

BALANCE SHEET
INDEX :

PROBLEM STATEMENT

PRELIMINARY STUDY

WHY SHOULD VENDORS CHOOSE SUNKART ?

VRIO ANALYSIS

COMPETATIVE ANALYSIS

PESTEL ANALYSIS
SWOT ANALYSIS
5W1H ANALYSIS

PORTER”s 5 FORCE ANALYSIS

FINANCIALS