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Statistics for
Business & Economics
14e

James J. Cochran
Thomas A. Williams University of Alabama
David R. Anderson Rochester Institute
University of Cincinnati
of Technology Michael J. Fry
University of Cincinnati
Dennis J. Sweeney Jeffrey D. Camm
University of Cincinnati
Wake Forest University Jeffrey W. Ohlmann
University of Iowa

Australia Brazil Mexico Singapore United Kingdom United States


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Statistics for Business and Economics, 14e © 2020, 2017 Cengage Learning, Inc.
David R. Anderson
Dennis J. Sweeney Unless otherwise noted, all content is © Cengage.
Thomas A. Williams
Jeffrey D. Camm ALL RIGHTS RESERVED. No part of this work covered by the copyright herein
James J. Cochran may be reproduced or distributed in any form or by any means, except as
Michael J. Fry permitted by U.S. copyright law, without the prior written permission of the
Jeffrey W. Ohlmann copyright owner.

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Brief Contents
ABOUT THE AUTHORS xxi
PREFACE xxv

Chapter 1 Data and Statistics 1


Chapter 2 Descriptive Statistics: Tabular and Graphical Displays 33
Chapter 3 Descriptive Statistics: Numerical Measures 107
Chapter 4 Introduction to Probability 177
Chapter 5 Discrete Probability Distributions 223
Chapter 6 Continuous Probability Distributions 281
Chapter 7 Sampling and Sampling Distributions 319
Chapter 8 Interval Estimation 373
Chapter 9 Hypothesis Tests 417
Chapter 10 Inference About Means and Proportions with
Two Populations 481
Chapter 11 Inferences About Population Variances 525
Chapter 12 Comparing Multiple Proportions, Test
of Independence and Goodness of Fit 553
Chapter 13 Experimental Design and Analysis of Variance 597
Chapter 14 Simple Linear Regression 653
Chapter 15 Multiple Regression 731
Chapter 16 Regression Analysis: Model Building 799
Chapter 17 Time Series Analysis and Forecasting 859
Chapter 18 Nonparametric Methods 931
Chapter 19 Decision Analysis 981
Chapter 20 Index Numbers 1013
Chapter 21 Statistical Methods for Quality Control 1033
Chapter 22 Sample Survey (MindTap Reader) 22-1
Appendix A References and Bibliography 1068
Appendix B Tables 1070
Appendix C Summation Notation 1097
Appendix D Answers to Even-Numbered Exercises (MindTap Reader)
Appendix E Microsoft Excel 2016 and Tools for Statistical Analysis 1099
Appendix F Computing p-Values with JMP and Excel 1107

Index 1111

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Contents
ABOUT THE AUTHORS xxi
PREFACE xxv

Chapter 1 Data and Statistics   1


Statistics in Practice: Bloomberg Businessweek 2
1.1 Applications in Business and Economics 3
Accounting 3
Finance 3
Marketing 4
Production 4
Economics 4
Information Systems 4
1.2 Data 5
Elements, Variables, and Observations 5
Scales of Measurement 5
Categorical and Quantitative Data 7
Cross-Sectional and Time Series Data 8
1.3 Data Sources 10
Existing Sources 10
Observational Study 11
Experiment 12
Time and Cost Issues 13
Data Acquisition Errors 13
1.4 Descriptive Statistics 13
1.5 Statistical Inference 15
1.6 Analytics 16
1.7 Big Data and Data Mining 17
1.8 Computers and Statistical Analysis 19
1.9 Ethical Guidelines for Statistical Practice 19
Summary 21
Glossary 21
Supplementary Exercises 22
Appendix 1.1 Opening and Saving DATA Files and Converting to Stacked
form with JMP 30
Appendix 1.2 Getting Started with R and RStudio (MindTap Reader)
Appendix 1.3 Basic Data Manipulation in R (MindTap Reader)

Chapter 2 Descriptive Statistics: Tabular and Graphical


Displays  33
Statistics in Practice: Colgate-Palmolive Company 34
2.1 Summarizing Data for a Categorical Variable 35
Frequency Distribution 35
Relative Frequency and Percent Frequency Distributions 36
Bar Charts and Pie Charts 37

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Contents v

2.2 Summarizing Data for a Quantitative Variable 42


Frequency Distribution 42
Relative Frequency and Percent Frequency Distributions 44
Dot Plot 45
Histogram 45
Cumulative Distributions 47
Stem-and-Leaf Display 47
2.3 Summarizing Data for Two Variables Using Tables 57
Crosstabulation 57
Simpson’s Paradox 59
2.4  Summarizing Data for Two Variables Using Graphical
Displays 65
Scatter Diagram and Trendline 65
Side-by-Side and Stacked Bar Charts 66
2.5  Data Visualization: Best Practices in Creating Effective
Graphical Displays 71
Creating Effective Graphical Displays 71
Choosing the Type of Graphical Display 72
Data Dashboards 73
Data Visualization in Practice: Cincinnati Zoo
and Botanical Garden 75
Summary 77
Glossary 78
Key Formulas 79
Supplementary Exercises 80
Case Problem 1: Pelican Stores 85
Case Problem 2: Movie Theater Releases 86
Case Problem 3: Queen City 87
Case Problem 4: Cut-Rate Machining, Inc. 88
Appendix 2.1 Creating Tabular and Graphical Presentations with JMP 90
Appendix 2.2 Creating Tabular and Graphical Presentations
with Excel 93
Appendix 2.3 Creating Tabular and Graphical Presentations with R
(MindTap Reader)

Chapter 3 Descriptive Statistics: Numerical Measures   107


Statistics in Practice: Small Fry Design 108
3.1  Measures of Location 109
Mean 109
Weighted Mean 111
Median 112
Geometric Mean 113
Mode 115
Percentiles 115
Quartiles 116

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vi Contents

3.2  Measures of Variability 122


Range 123
Interquartile Range 123
Variance 123
Standard Deviation 125
Coefficient of Variation 126
3.3  Measures of Distribution Shape, Relative Location,
and Detecting Outliers 129
Distribution Shape 129
z-Scores 130
Chebyshev’s Theorem 131
Empirical Rule 132
Detecting Outliers 134
3.4  Five-Number Summaries and Boxplots 137
Five-Number Summary 138
Boxplot 138
Comparative Analysis Using Boxplots 139
3.5  Measures of Association Between Two Variables 142
Covariance 142
Interpretation of the Covariance 144
Correlation Coefficient 146
Interpretation of the Correlation Coefficient 147
3.6  Data Dashboards: Adding Numerical Measures to
Improve Effectiveness 150
Summary 153
Glossary 154
Key Formulas 155
Supplementary Exercises 156
Case Problem 1: Pelican Stores 162
Case Problem 2: Movie Theater Releases 163
Case Problem 3: Business Schools of Asia-Pacific 164
Case Problem 4: Heavenly Chocolates Website Transactions 164
Case Problem 5: African Elephant Populations 166
Appendix 3.1 Descriptive Statistics with JMP 168
Appendix 3.2 Descriptive Statistics with Excel 171
Appendix 3.3 Descriptive Statistics with R (MindTap Reader)

Chapter 4 Introduction to Probability   177


Statistics in Practice: National Aeronautics and Space
Administration 178
4.1  Random Experiments, Counting Rules,
and Assigning Probabilities 179
Counting Rules, Combinations, and Permutations 180
Assigning Probabilities 184
Probabilities for the KP&L Project 185
4.2 Events and Their Probabilities 189

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Contents vii

4.3  Some Basic Relationships of Probability 193


Complement of an Event 193
Addition Law 194
4.4  Conditional Probability 199
Independent Events 202
Multiplication Law 202
4.5  Bayes’ Theorem 207
Tabular Approach 210
Summary 212
Glossary 213
Key Formulas 214
Supplementary Exercises 214
Case Problem 1: Hamilton County Judges 219
Case Problem 2: Rob’s Market 221

Chapter 5 Discrete Probability Distributions   223


Statistics in Practice: Voter Waiting Times in Elections 224
5.1  Random Variables 225
Discrete Random Variables 225
Continuous Random Variables 225
5.2  Developing Discrete Probability Distributions 228
5.3  Expected Value and Variance 233
Expected Value 233
Variance 233
5.4  Bivariate Distributions, Covariance, and Financial Portfolios 238
A Bivariate Empirical Discrete Probability Distribution 238
Financial Applications 241
Summary 244
5.5  Binomial Probability Distribution 247
A Binomial Experiment 248
Martin Clothing Store Problem 249
Using Tables of Binomial Probabilities 253
Expected Value and Variance for the Binomial Distribution 254
5.6  Poisson Probability Distribution 258
An Example Involving Time Intervals 259
An Example Involving Length or Distance Intervals 260
5.7  Hypergeometric Probability Distribution 262
Summary 265
Glossary 266
Key Formulas 266
Supplementary Exercises 268
Case Problem 1: Go Bananas! Breakfast Cereal 272
Case Problem 2: McNeil’s Auto Mall 272
Case Problem 3: Grievance Committee at Tuglar Corporation 273
Appendix 5.1 Discrete Probability Distributions with JMP 275

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viii Contents

Appendix 5.2 Discrete Probability Distributions with Excel 278


Appendix 5.3 Discrete Probability Distributions with R (MindTap Reader)
Chapter 6 Continuous Probability Distributions 281
Statistics in Practice: Procter & Gamble 282
6.1  Uniform Probability Distribution 283
Area as a Measure of Probability 284
6.2  Normal Probability Distribution 287
Normal Curve 287
Standard Normal Probability Distribution 289
Computing Probabilities for Any Normal Probability
Distribution 294
Grear Tire Company Problem 294
6.3  Normal Approximation of Binomial Probabilities 299
6.4  Exponential Probability Distribution 302
Computing Probabilities for the Exponential
Distribution 302
Relationship Between the Poisson and Exponential
Distributions 303
Summary 305
Glossary 305
Key Formulas 306
Supplementary Exercises 306
Case Problem 1: Specialty Toys 309
Case Problem 2: Gebhardt Electronics 311
Appendix 6.1 Continuous Probability Distributions with JMP 312
Appendix 6.2 Continuous Probability Distributions with Excel 317
Appendix 6.3 Continuous Probability Distribution with R
(MindTap Reader)
Chapter 7 Sampling and Sampling Distributions 319
Statistics in Practice: Meadwestvaco Corporation 320
7.1  The Electronics Associates Sampling Problem 321
7.2 Selecting a Sample 322
Sampling from a Finite Population 322
Sampling from an Infinite Population 324
7.3  Point Estimation 327
Practical Advice 329
7.4  Introduction to Sampling Distributions 331
7.5 Sampling Distribution of x 333
Expected Value of x 334
Standard Deviation of x 334
Form of the Sampling Distribution of x 335
Sampling Distribution of x for the EAI Problem 337
Practical Value of the Sampling Distribution of x 338
Relationship Between the Sample Size and the Sampling
Distribution of x 339

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Contents ix

7.6 Sampling Distribution of p 343


Expected Value of p 344
Standard Deviation of p 344
Form of the Sampling Distribution of p 345
Practical Value of the Sampling Distribution of p 345
7.7 Properties of Point Estimators 349
Unbiased 349
Efficiency 350
Consistency 351
7.8 Other Sampling Methods 351
Stratified Random Sampling 352
Cluster Sampling 352
Systematic Sampling 353
Convenience Sampling 353
Judgment Sampling 354
7.9 Big Data and Standard Errors of Sampling Distributions 354
Sampling Error 354
Nonsampling Error 355
Big Data 356
Understanding What Big Data Is 356
Implications of Big Data for Sampling Error 357
Summary 360
Glossary 361
Key Formulas 362
Supplementary Exercises 363
Case Problem: Marion Dairies 366
Appendix 7.1 The Expected Value and Standard Deviation of x 367
Appendix 7.2 Random Sampling with JMP 368
Appendix 7.3 Random Sampling with Excel 371
Appendix 7.4 Random Sampling with R (MindTap Reader)

Chapter 8 Interval Estimation  373


Statistics in Practice: Food Lion 374
8.1 Population Mean: s Known 375
Margin of Error and the Interval Estimate 375
Practical Advice 379
8.2 Population Mean: s Unknown 381
Margin of Error and the Interval Estimate 382
Practical Advice 385
Using a Small Sample 385
Summary of Interval Estimation Procedures 386
8.3  Determining the Sample Size 390
8.4  Population Proportion 393
Determining the Sample Size 394

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x Contents

8.5 Big Data and Confidence Intervals 398


Big Data and the Precision of Confidence Intervals 398
Implications of Big Data for Confidence Intervals 399
Summary 401
Glossary 402
Key Formulas 402
Supplementary Exercises 403
Case Problem 1: Young Professional Magazine 406
Case Problem 2: Gulf Real Estate Properties 407
Case Problem 3: Metropolitan Research, Inc. 409
Appendix 8.1 Interval Estimation with JMP 410
Appendix 8.2 Interval Estimation Using Excel 413
Appendix 8.3 Interval Estimation with R (MindTap Reader)

Chapter 9 Hypothesis Tests  417


Statistics in Practice: John Morrell & Company 418
9.1 Developing Null and Alternative Hypotheses 419
The Alternative Hypothesis as a Research Hypothesis 419
The Null Hypothesis as an Assumption to Be Challenged 420
Summary of Forms for Null and Alternative Hypotheses 421
9.2 Type I and Type II Errors 422
9.3 Population Mean: s Known 425
One-Tailed Test 425
Two-Tailed Test 430
Summary and Practical Advice 433
Relationship Between Interval Estimation and
Hypothesis Testing 434
9.4 Population Mean: s Unknown 439
One-Tailed Test 439
Two-Tailed Test 440
Summary and Practical Advice 441
9.5 Population Proportion 445
Summary 447
9.6 Hypothesis Testing and Decision Making 450
9.7 Calculating the Probability of Type II Errors 450
9.8  Determining the Sample Size for a Hypothesis Test
About a Population Mean 455
9.9 Big Data and Hypothesis Testing 459
Big Data, Hypothesis Testing, and p Values 459
Implications of Big Data in Hypothesis Testing 460
Summary 462
Glossary 462
Key Formulas 463
Supplementary Exercises 463
Case Problem 1: Quality Associates, Inc. 467

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Contents xi

Case Problem 2: Ethical Behavior of Business Students


at Bayview University 469
Appendix 9.1 Hypothesis Testing with JMP 471
Appendix 9.2 Hypothesis Testing with Excel 475
Appendix 9.3 Hypothesis Testing with R (MindTap Reader)

Chapter 10 Inference About Means and Proportions with


Two Populations  481
Statistics in Practice: U.S. Food and Drug Administration 482
10.1  Inferences About the Difference Between Two
Population Means: s1 and s2 Known 483
Interval Estimation of m1 − m2 483
Hypothesis Tests About m1 − m2 485
Practical Advice 487
10.2  Inferences About the Difference Between Two
Population Means: s1 and s2 Unknown 489
Interval Estimation of m1 − m2 489
Hypothesis Tests About m1 − m2 491
Practical Advice 493
10.3  Inferences About the Difference Between Two
Population Means: Matched Samples 497
10.4  Inferences About the Difference Between Two Population
Proportions 503
Interval Estimation of p1 − p2 503
Hypothesis Tests About p1 − p2 505
Summary 509
Glossary 509
Key Formulas 509
Supplementary Exercises 511
Case Problem: Par, Inc. 514
Appendix 10.1 Inferences About Two Populations with JMP 515
Appendix 10.2 Inferences About Two Populations with Excel 519
Appendix 10.3 Inferences about Two Populations with R (MindTap Reader)

Chapter 11 Inferences About Population Variances   525


Statistics in Practice: U.S. Government Accountability Office 526
11.1  Inferences About a Population Variance 527
Interval Estimation 527
Hypothesis Testing 531
11.2  Inferences About Two Population Variances 537
Summary 544
Key Formulas 544
Supplementary Exercises 544
Case Problem 1: Air Force Training Program 546

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xii Contents

Case Problem 2: Meticulous Drill & Reamer 547


Appendix 11.1 Population Variances with JMP 549
Appendix 11.2 Population Variances with Excel 551
Appendix 11.3 Population Variances with R (MindTap Reader)

Chapter 12  omparing Multiple Proportions, Test of


C
Independence and Goodness of Fit   553
Statistics in Practice: United Way 554
12.1  Testing the Equality of Population Proportions
for Three or More Populations 555
A Multiple Comparison Procedure 560
12.2  Test of Independence 565
12.3  Goodness of Fit Test 573
Multinomial Probability Distribution 573
Normal Probability Distribution 576
Summary 582
Glossary 582
Key Formulas 583
Supplementary Exercises 583
Case Problem 1: A Bipartisan Agenda for Change 587
Case Problem 2: Fuentes Salty Snacks, Inc. 588
Case Problem 3: Fresno Board Games 588
Appendix 12.1 Chi-Square Tests with JMP 590
Appendix 12.2 Chi-Square Tests with Excel 593
Appendix 12.3 Chi-Squared Tests with R (MindTap Reader)

Chapter 13 Experimental Design and Analysis


of Variance  597
Statistics in Practice: Burke Marketing Services, Inc. 598
13.1  An Introduction to Experimental Design
and Analysis of Variance 599
Data Collection 600
Assumptions for Analysis of Variance 601
Analysis of Variance: A Conceptual Overview 601
13.2  Analysis of Variance and the Completely
Randomized Design 604
Between-Treatments Estimate of Population Variance 605
Within-Treatments Estimate of Population Variance 606
Comparing the Variance Estimates: The F Test 606
ANOVA Table 608
Computer Results for Analysis of Variance 609
Testing for the Equality of k Population Means:
An Observational Study 610
13.3  Multiple Comparison Procedures 615
Fisher’s LSD 615
Type I Error Rates 617

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Contents xiii

13.4  Randomized Block Design 621


Air Traffic Controller Stress Test 621
ANOVA Procedure 623
Computations and Conclusions 623
13.5  Factorial Experiment 627
ANOVA Procedure 629
Computations and Conclusions 629
Summary 635
Glossary 635
Key Formulas 636
Supplementary Exercises 638
Case Problem 1: Wentworth Medical Center 643
Case Problem 2: Compensation for Sales Professionals 644
Case Problem 3: Touristopia Travel 644
Appendix 13.1 Analysis of Variance with JMP 646
Appendix 13.2 Analysis of Variance with Excel 649
Appendix 13.3 Analysis Variance with R (MindTap Reader)

Chapter 14 Simple Linear Regression   653


Statistics in Practice: Alliance Data Systems 654
14.1  Simple Linear Regression Model 655
Regression Model and Regression Equation 655
Estimated Regression Equation 656
14.2  Least Squares Method 658
14.3  Coefficient of Determination 668
Correlation Coefficient 671
14.4  Model Assumptions 675
14.5  Testing for Significance 676
Estimate of s2 676
t Test 677
Confidence Interval for b1 679
F Test 679
Some Cautions About the Interpretation of Significance Tests 681
14.6  Using the Estimated Regression Equation
for Estimation and Prediction 684
Interval Estimation 685
Confidence Interval for the Mean Value of y 685
Prediction Interval for an Individual Value of y 686
14.7  Computer Solution 691
14.8  Residual Analysis: Validating Model Assumptions 694
Residual Plot Against x 695
Residual Plot Against ŷ 697
Standardized Residuals 698
Normal Probability Plot 699

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xiv Contents

14.9  Residual Analysis: Outliers and Influential Observations 703


Detecting Outliers 703
Detecting Influential Observations 704
14.10  Practical Advice: Big Data and Hypothesis Testing in Simple Linear
Regression 710
Summary 711
Glossary 711
Key Formulas 712
Supplementary Exercises 714
Case Problem 1: Measuring Stock Market Risk 721
Case Problem 2: U.S. Department of Transportation 721
Case Problem 3: Selecting a Point-and-Shoot Digital Camera 722
Case Problem 4: Finding the Best Car Value 723
Case Problem 5: Buckeye Creek Amusement Park 724
Appendix 14.1 Calculus-Based Derivation of Least Squares Formulas 726
Appendix 14.2 A Test for Significance Using Correlation 727
Appendix 14.3 Simple Linear Regression with JMP 727
Appendix 14.4 Regression Analysis with Excel 728
Appendix 14.5 Simple Linear Regression with R (MindTap Reader)

Chapter 15 Multiple Regression  731


Statistics in Practice: 84.51° 732
15.1  Multiple Regression Model 733
Regression Model and Regression Equation 733
Estimated Multiple Regression Equation 733
15.2  Least Squares Method 734
An Example: Butler Trucking Company 735
Note on Interpretation of Coefficients 737
15.3 Multiple Coefficient of Determination 743
15.4 Model Assumptions 746
15.5 Testing for Significance 747
F Test 747
t Test 750
Multicollinearity 750
15.6  Using the Estimated Regression Equation
for Estimation and Prediction 753
15.7 Categorical Independent Variables 755
An Example: Johnson Filtration, Inc. 756
Interpreting the Parameters 758
More Complex Categorical Variables 760
15.8 Residual Analysis 764
Detecting Outliers 766
Studentized Deleted Residuals and Outliers 766
Influential Observations 767
Using Cook’s Distance Measure to Identify
Influential Observations 767

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Contents xv

15.9  Logistic Regression 771


Logistic Regression Equation 772
Estimating the Logistic Regression Equation 773
Testing for Significance 774
Managerial Use 775
Interpreting the Logistic Regression Equation 776
Logit Transformation 778
15.10  Practical Advice: Big Data and Hypothesis Testing
in Multiple Regression   782
Summary 783
Glossary 783
Key Formulas 784
Supplementary Exercises 786
Case Problem 1: Consumer Research, Inc. 790
Case Problem 2: Predicting Winnings for NASCAR Drivers 791
Case Problem 3: Finding the Best Car Value 792
Appendix 15.1 Multiple Linear Regression with JMP 794
Appendix 15.2 Logistic Regression with JMP 796
Appendix 15.3 Multiple Regression with Excel 797
Appendix 15.4 Multiple Linear Regression with R (MindTap Reader)
Appendix 15.5 Logistics Regression with R (MindTap Reader)

Chapter 16 Regression Analysis: Model Building   799


Statistics in Practice: Monsanto Company 800
16.1  General Linear Model 801
Modeling Curvilinear Relationships 801
Interaction 805
Transformations Involving the Dependent Variable 807
Nonlinear Models That Are Intrinsically Linear 812
16.2 Determining When to Add or Delete Variables 816
General Case 818
Use of p-Values 819
16.3 Analysis of a Larger Problem 822
16.4  Variable Selection Procedures 826
Stepwise Regression 826
Forward Selection 828
Backward Elimination 828
Best-Subsets Regression 828
Making the Final Choice 829
16.5  Multiple Regression Approach to Experimental Design 832
16.6 Autocorrelation and the Durbin-Watson Test 836
Summary 840
Glossary 841
Key Formulas 841

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xvi Contents

Supplementary Exercises 841


Case Problem 1: Analysis of LPGA Tour Statistics 845
Case Problem 2: Rating Wines from the Piedmont Region of Italy 846
Appendix 16.1 Variable Selection Procedures with JMP 848
Appendix 16.2 Variable Selection Procedures with R (MindTap Reader)

Chapter 17 Time Series Analysis and Forecasting   859


Statistics in Practice: Nevada Occupational Health Clinic 860
17.1 Time Series Patterns 861
Horizontal Pattern 861
Trend Pattern 863
Seasonal Pattern 863
Trend and Seasonal Pattern 864
Cyclical Pattern 864
Selecting a Forecasting Method 866
17.2 Forecast Accuracy 867
17.3 Moving Averages and Exponential Smoothing 872
Moving Averages 872
Weighted Moving Averages 874
Exponential Smoothing 875
17.4 Trend Projection 881
Linear Trend Regression 882
Nonlinear Trend Regression 886
17.5 Seasonality and Trend 891
Seasonality Without Trend 892
Seasonality and Trend 894
Models Based on Monthly Data 897
17.6 Time Series Decomposition 900
Calculating the Seasonal Indexes 902
Deseasonalizing the Time Series 905
Using the Deseasonalized Time Series to Identify Trend 905
Seasonal Adjustments 907
Models Based on Monthly Data 908
Cyclical Component 908
Summary 910
Glossary 911
Key Formulas 912
Supplementary Exercises 913
Case Problem 1: Forecasting Food and Beverage Sales 917
Case Problem 2: Forecasting Lost Sales 918
Appendix 17.1 Forecasting with JMP 920
Appendix 17.2 Forecasting with Excel 926
Appendix 17.3 Forecasting with R (MindTap Reader)

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Contents xvii

Chapter 18 Nonparametric Methods  931


Statistics in Practice: West Shell Realtors 932
18.1 Sign Test 933
Hypothesis Test About a Population Median 933
Hypothesis Test with Matched Samples 938
18.2 Wilcoxon Signed-Rank Test 941
18.3 Mann-Whitney-Wilcoxon Test 947
18.4 Kruskal-Wallis Test 956
18.5 Rank Correlation 961
Summary 966
Glossary 966
Key Formulas 967
Supplementary Exercises 968
Case Problem: RainOrShine.Com 971
Appendix 18.1 Nonparametric Methods with JMP 972
Appendix 18.2 Nonparametric Methods with Excel 979
Appendix 18.3 Nonparametric Methods with R (MindTap Reader)

Chapter 19 Decision Analysis  981


Statistics in Practice: Ohio Edison Company 982
19.1 Problem Formulation 983
Payoff Tables 983
Decision Trees 984
19.2 Decision Making with Probabilities 985
Expected Value Approach 985
Expected Value of Perfect Information 987
19.3 Decision Analysis with Sample Information 992
Decision Tree 993
Decision Strategy 994
Expected Value of Sample Information 998
19.4  Computing Branch Probabilities Using Bayes’ Theorem 1002
Summary 1006
Glossary 1007
Key Formulas 1008
Supplementary Exercises 1008
Case Problem 1: Lawsuit Defense Strategy 1010
Case Problem 2: Property Purchase Strategy 1011

Chapter 20 Index Numbers  1013


Statistics in Practice: U.S. Department of Labor, Bureau
of Labor Statistics 1014
20.1 Price Relatives 1014
20.2 Aggregate Price Indexes 1015

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xviii Contents

20.3  Computing an Aggregate Price Index from Price Relatives 1019


20.4 Some Important Price Indexes 1021
Consumer Price Index 1021
Producer Price Index 1021
Dow Jones Averages 1022
20.5 Deflating a Series by Price Indexes 1023
20.6  Price Indexes: Other Considerations 1026
Selection of Items 1026
Selection of a Base Period 1026
Quality Changes 1027
20.7  Quantity Indexes 1027
Summary 1029
Glossary 1029
Key Formulas 1029
Supplementary Exercises 1030

Chapter 21  tatistical Methods for Quality Control   1033


S
Statistics in Practice: Dow Chemical Company 1034
21.1 Philosophies and Frameworks 1035
Malcolm Baldrige National Quality Award 1036
ISO 9000 1036
Six Sigma 1036
Quality in the Service Sector 1038
21.2  Statistical Process Control 1039
Control Charts 1040
x Chart: Process Mean and Standard Deviation Known 1041
x Chart: Process Mean and Standard Deviation Unknown 1043
R Chart 1045
p Chart 1046
np Chart 1049
Interpretation of Control Charts 1049
21.3 Acceptance Sampling 1052
KALI, Inc.: An Example of Acceptance Sampling 1053
Computing the Probability of Accepting a Lot 1054
Selecting an Acceptance Sampling Plan 1056
Multiple Sampling Plans 1057
Summary 1059
Glossary 1060
Key Formulas 1060
Supplementary Exercises 1061
Appendix 21.1 Control Charts with JMP 1064
Appendix 21.2 Control Charts with R (MindTap Reader)

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Contents xix

Chapter 22 Sample Survey (MindTap Reader)   22-1


Statistics in Practice: Duke Energy 22-2
22.1  Terminology Used in Sample Surveys 22-2
22.2 Types of Surveys and Sampling Methods 22-3
22.3 Survey Errors 22-5
Nonsampling Error 22-5
Sampling Error 22-5
22.4 Simple Random Sampling 22-6
Population Mean 22-6
Population Total 22-7
Population Proportion 22-8
Determining the Sample Size 22-9
22.5 Stratified Simple Random Sampling 22-12
Population Mean 22-12
Population Total 22-14
Population Proportion 22-15
Determining the Sample Size 22-16
22.6 Cluster Sampling 22-21
Population Mean 22-23
Population Total 22-25
Population Proportion 22-25
Determining the Sample Size 22-27
22.7 Systematic Sampling 22-29
Summary 22-29
Glossary 22-30
Key Formulas 22-30
Supplementary Exercises 22-34
Case Problem: Medicament’s Predicament 22-36

Appendix A  References and Bibliography  1068

Appendix B Tables  1070

Appendix C Summation Notation  1097

Appendix D   Answers to Even-Numbered Exercises (MindTap Reader)  

Appendix E   Microsoft Excel 2016 and Tools for Statistical Analysis   1099

Appendix F  Computing p-Values with JMP and Excel   1107

Index 1111

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Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
About the Authors
David R. Anderson. David R. Anderson is Professor Emeritus of Quantitative Analysis
in the College of Business Administration at the University of Cincinnati. Born in Grand
Forks, North Dakota, he earned his B.S., M.S., and Ph.D. degrees from Purdue University.
Professor ­Anderson has served as Head of the Department of Quantitative Analysis and
Operations Management and as Associate Dean of the College of Business Administration
at the University of Cincinnati. In addition, he was the coordinator of the College’s first
Executive Program.
At the University of Cincinnati, Professor Anderson has taught introductory statistics
for business students as well as graduate-level courses in regression analysis, multivari-
ate analysis, and management science. He has also taught statistical courses at the Depart-
ment of Labor in Washington, D.C. He has been honored with nominations and awards for
­excellence in teaching and excellence in service to student organizations.
Professor Anderson has coauthored 10 textbooks in the areas of statistics, management
science, linear programming, and production and operations management. He is an active
consultant in the field of sampling and statistical methods.

Dennis J. Sweeney. Dennis J. Sweeney is Professor Emeritus of Quantitative Analysis and


Founder of the Center for Productivity Improvement at the University of Cincinnati. Born in
Des Moines, Iowa, he earned a B.S.B.A. degree from Drake University and his M.B.A. and
D.B.A. degrees from Indiana University, where he was an NDEA Fellow. Professor Sweeney
has worked in the management science group at Procter & Gamble and spent a year as a
visiting professor at Duke University. Professor Sweeney served as Head of the Department
of Quantitative Analysis and as Associate Dean of the College of B
­ usiness ­Administration at
the University of Cincinnati.
Professor Sweeney has published more than 30 articles and monographs in the area of
management science and statistics. The National Science Foundation, IBM, Procter & Gam-
ble, Federated Department Stores, Kroger, and Cincinnati Gas & Electric have funded his
research, which has been published in Management Science, Operations Research, Mathe-
matical Programming, Decision Sciences, and other journals.
Professor Sweeney has coauthored 10 textbooks in the areas of statistics, management
science, linear programming, and production and operations management.

Thomas A. Williams. Thomas A. Williams is Professor Emeritus of Management S ­ cience


in the College of Business at Rochester Institute of Technology. Born in Elmira, New York,
he earned his B.S. degree at Clarkson University. He did his graduate work at ­Rensselaer
Polytechnic Institute, where he received his M.S. and Ph.D. degrees.
Before joining the College of Business at RIT, Professor Williams served for seven years
as a faculty member in the College of Business Administration at the University of Cincin-
nati, where he developed the undergraduate program in Information Systems and then served
as its coordinator. At RIT he was the first chairman of the Decision Sciences Department. He
teaches courses in management science and statistics, as well as graduate courses in regres-
sion and decision analysis.
Professor Williams is the coauthor of 11 textbooks in the areas of management s­ cience,
statistics, production and operations management, and mathematics. He has been a consul-
tant for numerous Fortune 500 companies and has worked on projects ranging from the use
of data analysis to the development of large-scale regression models.

Jeffrey D. Camm. Jeffrey D. Camm is the Inmar Presidential Chair and Associate Dean of
Analytics in the School of Business at Wake Forest University. Born in Cincinnati, Ohio, he
holds a B.S. from Xavier University (Ohio) and a Ph.D. from Clemson University. Prior to

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Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
xxii About the Authors

joining the faculty at Wake Forest, he was on the faculty of the University of Cincinnati. He
has also been a visiting scholar at Stanford University and a visiting professor of business
administration at the Tuck School of Business at Dartmouth College.
Dr. Camm has published over 40 papers in the general area of optimization applied to
problems in operations management and marketing. He has published his research in ­Science,
Management Science, Operations Research, Interfaces, and other professional journals. Dr.
Camm was named the Dornoff Fellow of Teaching Excellence at the University of Cincin-
nati and he was the 2006 recipient of the INFORMS Prize for the Teaching of Operations
Research Practice. A firm believer in practicing what he preaches, he has served as an oper-
ations research consultant to numerous companies and government agencies. From 2005 to
2010 he served as editor-in-chief of Interfaces. In 2017, he was named an INFORMS Fellow.

James J. Cochran. James J. Cochran is Professor of Applied Statistics and the Rogers-
Spivey Faculty Fellow at the University of Alabama. Born in Dayton, Ohio, he earned his
B.S., M.S., and M.B.A. degrees from Wright State University and a Ph.D. from the ­University
of Cincinnati. He has been at the University of Alabama since 2014 and has been a visiting
scholar at Stanford University, Universidad de Talca, the University of South ­Africa, and
Pole Universitaire Leonard de Vinci.
Professor Cochran has published over 40 papers in the development and application of
operations research and statistical methods. He has published his research in Management
Science, The American Statistician, Communications in Statistics—Theory and Methods,
Annals of operations Research, European Journal of Operational Research, Journal of Com-
binatorial Optimization. Interfaces, Statistics and Probability Letters, and other professional
journals. He was the 2008 recipient of the INFORMS Prize for the Teaching of Operations
Research Practice and the 2010 recipient of the Mu Sigma Rho Statistical Education Award.
Professor Cochran was elected to the International Statistics Institute in 2005 and named a
Fellow of the American Statistical Association in 2011. He received the Founders Award
in 2014 and the Karl E. Peace Award in 2015 from the American Statistical Association. In
2017 he received the American Statistical Association’s Waller Distinguished Teaching Ca-
reer Award and was named a Fellow of INFORMS, and in 2018 he received the INFORMS
President’s Award.
A strong advocate for effective statistics and operations research education as a means
of improving the quality of applications to real problems, Professor Cochran has organized
and chaired teaching effectiveness workshops in Montevideo, Uruguay; Cape Town, South
Africa; Cartagena, Colombia; Jaipur, India; Buenos Aires, Argentina; Nairobi, Kenya; Buea,
Cameroon; Kathmandu, Nepal; Osijek, Croatia; Havana, Cuba; Ulaanbaatar, Mongolia; and
Chis̹inău, Moldova. He has served as an operations research consultant to numerous compa-
nies and not-for-profit organizations. He served as editor-in-chief of INFORMS Transactions
on Education from 2006 to 2012 and is on the editorial board of Interfaces, International
Transactions in Operational Research, and Significance.

Michael J. Fry. Michael J. Fry is Professor of Operations, Business Analytics, and In-
formation Systems and Academic Director of the Center for Business Analytics in the Carl
H. Lindner College of Business at the University of Cincinnati. Born in Killeen, Texas, he
earned a BS from Texas A&M University and M.S.E. and Ph.D. degrees from the University
of Michigan. He has been at the University of Cincinnati since 2002, where he was previ-
ously Department Head and has been named a Lindner Research Fellow. He has also been a
visiting professor at the Samuel Curtis Johnson Graduate School of Management at Cornell
University and the Sauder School of Business at the University of British Columbia.
Professor Fry has published more than 25 research papers in journals such as Operations
Research, M&SOM, Transportation Science, Naval Research Logistics, IIE Transactions,
Critical Care Medicine and Interfaces. His research interests are in applying quantitative

Copyright 2020 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. WCN 02-200-203
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About the Authors xxiii

management methods to the areas of supply chain analytics, sports analytics, and public-­
policy operations. He has worked with many different organizations for his research, includ-
ing Dell, Inc., Starbucks Coffee Company, Great American Insurance Group, the Cincinnati
Fire Department, the State of Ohio Election Commission, the Cincinnati Bengals, and the
Cincinnati Zoo & Botanical Garden. He was named a finalist for the Daniel H. Wagner Prize
for Excellence in Operations Research Practice, and he has been recognized for both his
research and teaching excellence at the University of Cincinnati.

Jeffrey W. Ohlmann. Jeffrey W. Ohlmann is Associate Professor of Management Sci-


ences and Huneke Research Fellow in the Tippie College of Business at the University of
Iowa. Born in Valentine, Nebraska, he earned a B.S. from the University of Nebraska, and
MS and Ph.D. degrees from the University of Michigan. He has been at the University of
Iowa since 2003.
Professor Ohlmann’s research on the modeling and solution of decision-making problems
has produced more than 20 research papers in journals such as Operations Research, Math-
ematics of Operations Research, INFORMS Journal on Computing, Transportation Science,
the European Journal of Operational Research, and Interfaces. He has collaborated with
companies such as Transfreight, LeanCor, Cargill, the Hamilton County Board of Elections,
and three National Football League franchises. Because of the relevance of his work to in-
dustry, he was bestowed the George B. Dantzig Dissertation Award and was recognized as
a finalist for the Daniel H. Wagner Prize for Excellence in Operations Research Practice.

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Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
Preface
T   
his text is the 14th edition of STATISTICS FOR BUSINESS AND ECONOMICS.
In this edition, we include procedures for statistical analysis using Excel 2016 and JMP
Student Edition 14. In MindTap Reader, we also include instructions for using the exceptionally
popular open-source language R to perform statistical analysis. We are excited to introduce
two new coauthors, Michael J. Fry of the University of Cincinnati and Jeffrey W. Ohlmann of
the University of Iowa. Both are accomplished teachers and researchers. More details on their
backgrounds may be found in the About the Authors section.
The remainder of this preface describes the authors’ objectives in writing STATISTICS
FOR BUSINESS AND ECONOMICS and the major changes that were made in developing
the 14th edition. The purpose of the text is to give students, primarily those in the fields of
business administration and economics, a conceptual introduction to the field of statistics
and its many applications. The text is applications-oriented and written with the needs of
the nonmathematician in mind; the mathematical prerequisite is understanding of algebra.
Applications of data analysis and statistical methodology are an integral part of the or-
ganization and presentation of the text material. The discussion and development of each
technique is presented in an application setting, with the statistical results providing insights
to decisions and solutions to problems.
Although the book is applications oriented, we have taken care to provide sound meth-
odological development and to use notation that is generally accepted for the topic being
covered. Hence, students will find that this text provides good preparation for the study of
more advanced statistical material. A bibliography to guide further study is included as an
appendix.
The text introduces the student to the software packages of JMP Student Edition 14e and
­Microsoft® ­Office ­Excel 2016 and emphasizes the role of computer software in the application
of ­statistical analysis. JMP is illustrated as it is one of the leading statistical software packages
for both ­education and statistical practice. Excel is not a statistical software package, but the
wide availability and use of Excel make it important for students to understand the statistical
­capabilities of this package. JMP and Excel procedures are provided in a­ ppendices so that in-
structors have the flexibility of using as much computer emphasis as desired for the course.
MindTap Reader includes appendices for using R for statistical analysis. R is an open-source
programming language that is widely used in practice to perform statistical analysis. The use of
R typically requires more training than the use of software such as JMP or Excel, but the soft-
ware is extremely powerful. To ease students’ introduction to the R language, we also use
­RStudio which provides an integrated development environment for R.

Changes in the 14th Edition


We appreciate the acceptance and positive response to the previous editions of Statistics for
Business and Economics. Accordingly, in making modifications for this new edition, we
have maintained the presentation style and readability of those editions. There have been
many changes made throughout the text to enhance its educational effectiveness. The most
substantial changes in the new edition are summarized here.

Content Revisions
 oftware. In addition to step-by-step instructions in the software appendices for
S
Excel 2016, we also provide instructions for JMP Student Edition 14 and R. This
provides students exposure to and experience with the current versions of several of
the most commonly used software for statistical analysis in business. Excel 2016 and
JMP appendices are contained within the textbook chapters, while R appendices are
provided in MindTap Reader. In this latest edition, we no longer provide discussion of
the use of Minitab.

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Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
xxvi Preface

 ase Problems. We have added 12 new case problems in this edition; the total num-
C
ber of cases is now 42. One new case on graphical display has been added to Chapter
2. Two new cases using discrete probability distributions have been added to Chapter
5, and one new case using continuous probability distributions has been added to
Chapter 6. A new case on hypothesis testing has been added to Chapter 11, and two
new cases on testing proportions have been added to Chapter 12. The Chapter 16
case on regression model building has been updated. A new case utilizing nonpara-
metric procedures has been added to Chapter 18, and a new case on sample survey
has been added to Chapter 22. The 42 case problems in this book provide students
the opportunity to work on more complex problems, analyze larger data sets, and
prepare managerial reports based on the results of their analyses.
 xamples and Exercises Based on Real Data. In this edition, we have added headers
E
to all Applications exercises to make the application of each problem more obvious.
We continue to make a substantial effort to update our text examples and exercises with
the most current real data and referenced sources of statistical information. We have
added more than 160 new examples and exercises based on real data and referenced
sources. Using data from sources also used by The Wall Street Journal, USA Today,
The Financial Times, and others, we have drawn from actual studies and applications
to develop explanations and create exercises that demonstrate the many uses of stat-
istics in business and economics. We believe that the use of real data from interesting
and relevant problems helps generate more student interest in the material and enables
the student to learn about both statistical methodology and its application. The 14th
edition contains more than 350 examples and exercises based on real data.

Features and Pedagogy


Authors Anderson, Sweeney, Williams, Camm, Cochran, Fry, and Ohlmann have continued many
of the features that appeared in previous editions. Important ones for students are noted here.

Methods Exercises and Applications Exercises


The end-of-section exercises are split into two parts, Methods and Applications. The Meth-
ods exercises require students to use the formulas and make the necessary computations. The
Applications exercises require students to use the chapter material in real-world situations.
Thus, students first ­focus on the computational “nuts and bolts” and then move on to the
subtleties of statistical application and interpretation.

Margin Annotations and Notes and Comments


Margin annotations that highlight key points and provide additional insights for the student are a
key feature of this text. These annotations, which appear in the margins, are designed to provide
emphasis and enhance understanding of the terms and concepts being presented in the text.
At the end of many sections, we provide Notes and Comments designed to give the
student ­additional insights about the statistical methodology and its application. Notes and
Comments ­include warnings about or limitations of the methodology, recommendations for
application, brief descriptions of additional technical considerations, and other matters.

Data Files Accompany the Text


Over 200 data files accompany this text. Data files are provided in Excel format and step-
by-step instructions on how to open Excel files in JMP are provided in Appendix 1.1. Files
for use with R are provided in comma-separated-value (CSV) format for easy loading into
the R environment. Step-by-step instructions for importing CSV files into R are provided in
MindTap Reader Appendix R 1.2.
The data files can be accessed from WebAssign within the resources section, ­directly
within the MindTap Reader by clicking on the DATAfile icon, or online directly at
www.cengage.com/decisionsciences/anderson/sbe/14e.

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Copyright 2020 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
Preface xxvii

Acknowledgments
We would like to acknowledge the work of our reviewers, who provided comments and sug-
gestions of ways to continue to improve our text. Thanks to
AbouEl-Makarim Aboueissa, Reidar Hagtvedt Claudiney Pereira
University of Southern Maine University of Alberta Tulane University
Kathleen Arano School of Business J. G. Pitt
Fort Hays State University Clifford B. Hawley University of Toronto
Musa Ayar West Virginia University Scott A. Redenius
Uw-baraboo/Sauk County Vance A. Hughey Brandeis University
Kathleen Burke Western Nevada College Sandra Robertson
SUNY Cortland Tony Hunnicutt Thomas Nelson
Ouachita Technical College Community College
YC Chang
University of Notre Stacey M. Jones Sunil Sapra
Dame Albers School of Business California State University,
and Economics, Seattle Los Angeles
David Chen
University Kyle Vann Scott
Rosemont College and
Saint Joseph’s University Dukpa Kim Snead State Community
University of Virginia College
Margaret E. Cochran
Northwestern State ­University Rajaram Krishnan Rodney E. Stanley
of Louisiana Earlham College Tennessee State University
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and suggestions in the development of this and earlier editions of our text. Among them are:

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xxviii Preface

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University of Cincinnati University

We thank our associates from business and industry who supplied the Statistics in P­ ractice
features. We recognize them individually by a credit line in each of the articles. We are also
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Foltz; our content manager, Conor Allen; our project manager at MPS Limited, Manoj
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Chapter 1
Data and Statistics
CONTENTS

STATISTICS IN PRACTICE:
Bloomberg bUSINESSWEEK

1.1 APPLICATIONS IN BUSINESS AND ECONOMICS


Accounting
Finance
Marketing
Production
Economics
Information Systems
1.2 DATA
Elements, Variables, and Observations
Scales of Measurement
Categorical and Quantitative Data
Cross-Sectional and Time Series Data
1.3 DATA SOURCES
Existing Sources
Observational Study
Experiment
Time and Cost Issues
Data Acquisition Errors
1.4 DESCRIPTIVE STATISTICS
1.5 STATISTICAL INFERENCE
1.6 ANALYTICS
1.7 BIG DATA AND DATA MINING
1.8 COMPUTERS AND STATISTICAL ANALYSIS
1.9 ETHICAL GUIDELINES FOR STATISTICAL PRACTICE

Summary 21
Glossary 21
Supplementary Exercises  22
Appendix 1.1 Opening and Saving DATA Files and
Converting to Stacked Form with JMP

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2 Chapter 1 Data and Statistics

S TAT I S T I C S I N P R A C T I C E

Bloomberg Businessweek*
NEW YORK, NEW YORK
Bloomberg Businessweek is one of the most widely read
business magazines in the world. Along with feature
articles on current topics, the magazine contains articles
on international business, economic analysis, information
processing, and science and technology. Information in
the feature articles and the regular sections helps readers
stay abreast of current developments and assess the im-
pact of those developments on business and economic
conditions.
Most issues of Bloomberg Businessweek provide an
in-depth report on a topic of current interest. Often, the
in-depth reports contain statistical facts and summaries
that help the reader understand the business and eco-
nomic information. Examples of articles and reports in-
clude the impact of businesses moving important work
to cloud computing, the crisis facing the U.S. Postal
Service, and why the debt crisis is even worse than we Bloomberg Businessweek uses statistical facts and summaries
think. In addition, Bloomberg Businessweek provides a in many of its articles. AP Images/Weng lei-Imaginechina
variety of statistics about the state of the economy, in-
cluding production indexes, stock prices, mutual funds,
Businessweek managers to subscriber interest in articles
and interest rates.
about new developments in computers. The results
Bloomberg Businessweek also uses statistics and
of the subscriber survey are also made available to
statistical information in managing its own business.
potential advertisers. The high percentage of subscrib-
For example, an annual survey of subscribers helps
ers involved with computer purchases at work would be
the company learn about subscriber demographics,
an incentive for a computer manufacturer to consider
reading habits, likely purchases, lifestyles, and so on.
advertising in Bloomberg Businessweek.
Bloomberg Businessweek managers use statistical
In this chapter, we discuss the types of data available
summaries from the survey to provide better services
for statistical analysis and describe how the data are ob-
to subscribers and advertisers. One North American
tained. We introduce descriptive statistics and statistical
subscriber survey indicated that 64% of Bloomberg
inference as ways of converting data into meaningful
Businessweek subscribers are involved with computer
and easily interpreted statistical information.
purchases at work. Such statistics alert Bloomberg

*The authors are indebted to Charlene Trentham, Research Manager,


for providing the context for this Statistics in Practice.

Frequently, we see the following types of statements in newspapers and magazines:


●● Unemployment dropped to an 18-year low of 3.8% in May 2018 from 3.9% in
April and after holding at 4.1% for the prior six months (Wall Street Journal,
June 1, 2018).
●● Tesla ended 2017 with around $5.4 billion of liquidity. Analysts forecast it
will burn through $2.8 billion of cash this year (Bloomberg Businessweek,
April 19, 2018).
●● The biggest banks in America reported a good set of earnings for the first three
months of 2018. Bank of America and Morgan Stanley made quarterly net profits of
$6.9 billion and $2.7 billion, respectively (The Economist, April 21, 2018).
●● According to a study from the Pew Research Center, 15% of U.S. adults say they
have used online dating sites or mobile apps (Wall Street Journal, May 2, 2018).

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1.1 Applications in Business and Economics 3

●● According to the U.S. Centers for Disease Control and Prevention, in the United
States alone, at least 2 million illnesses and 23,000 deaths can be attributed each year
to antibiotic-resistant bacteria (Wall Street Journal, February 13, 2018).
The numerical facts in the preceding statements—3.8%, 3.9%, 4.1%, $5.4 billion, $2.8
billion $6.9 billion, $2.7 billion, 15%, 2 million, 23,000—are called statistics. In this
usage, the term statistics refers to numerical facts such as averages, medians, percentages,
and maximums that help us understand a variety of business and economic situations.
However, as you will see, the subject of statistics involves much more than numerical facts.
In a broader sense, statistics is the art and science of collecting, analyzing, presenting,
and interpreting data. Particularly in business and economics, the information provided by
collecting, analyzing, presenting, and interpreting data gives managers and decision makers
a better understanding of the business and economic environment and thus enables them to
make more informed and better decisions. In this text, we emphasize the use of statistics
for business and economic decision making.
Chapter 1 begins with some illustrations of the applications of statistics in business
and economics. In Section 1.2 we define the term data and introduce the concept of a data
set. This section also introduces key terms such as variables and observations, discusses
the difference between quantitative and categorical data, and illustrates the uses of cross-­
sectional and time series data. Section 1.3 discusses how data can be obtained from
existing sources or through survey and experimental studies designed to obtain new data.
The uses of data in developing descriptive statistics and in making statistical inferences are
described in Sections 1.4 and 1.5. The last four sections of Chapter 1 provide an introduc-
tion to business analytics and the role statistics plays in it, an introduction to big data and
data mining, the role of the computer in statistical analysis, and a discussion of ethical
guidelines for statistical practice.

1.1 Applications in Business and Economics


In today’s global business and economic environment, anyone can access vast amounts of
statistical information. The most successful managers and decision makers understand the
information and know how to use it effectively. In this section, we provide examples that
illustrate some of the uses of statistics in business and economics.

Accounting
Public accounting firms use statistical sampling procedures when conducting audits for
their clients. For instance, suppose an accounting firm wants to determine whether the
amount of accounts receivable shown on a client’s balance sheet fairly represents the
actual amount of accounts receivable. Usually the large number of individual accounts
receivable makes reviewing and validating every account too time-consuming and expen-
sive. As common practice in such situations, the audit staff selects a subset of the accounts
called a sample. After reviewing the accuracy of the sampled accounts, the auditors draw
a conclusion as to whether the accounts receivable amount shown on the client’s balance
sheet is acceptable.

Finance
Financial analysts use a variety of statistical information to guide their investment
recommendations. In the case of stocks, analysts review financial data such as price/
earnings ratios and dividend yields. By comparing the information for an individual
stock with information about the stock market averages, an analyst can begin to draw
a conclusion as to whether the stock is a good investment. For example, the average
dividend yield for the S&P 500 companies for 2017 was 1.88%. Over the same period,
the average dividend yield for Microsoft was 1.72% (Yahoo Finance). In this case, the
statistical information on dividend yield indicates a lower dividend yield for Microsoft

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4 Chapter 1 Data and Statistics

than the average dividend yield for the S&P 500 companies. This and other information
about Microsoft would help the analyst make an informed buy, sell, or hold recommen-
dation for Microsoft stock.

Marketing
Electronic scanners at retail checkout counters collect data for a variety of marketing
research applications. For example, data suppliers such as The Nielsen Company and
IRI purchase point-of-sale scanner data from grocery stores, process the data, and then
sell statistical summaries of the data to manufacturers. Manufacturers spend hundreds of
thousands of dollars per product category to obtain this type of scanner data. Manufactur-
ers also purchase data and statistical summaries on promotional activities such as special
pricing and the use of in-store displays. Brand managers can review the scanner statistics
and the promotional activity statistics to gain a better understanding of the relationship
between promotional activities and sales. Such analyses often prove helpful in establishing
future marketing strategies for the various products.

Production
Today’s emphasis on quality makes quality control an important application of statistics in
production. A variety of statistical quality control charts are used to monitor the output of
a production process. In particular, an x-bar chart can be used to monitor the average out-
put. Suppose, for example, that a machine fills containers with 12 ounces of a soft drink.
Periodically, a production worker selects a sample of containers and computes the average
number of ounces in the sample. This average, or x-bar value, is plotted on an x-bar chart.
A plotted value above the chart’s upper control limit indicates overfilling, and a plotted
value below the chart’s lower control limit indicates underfilling. The process is termed “in
control” and allowed to continue as long as the plotted x-bar values fall between the chart’s
upper and lower control limits. Properly interpreted, an x-bar chart can help determine
when adjustments are necessary to correct a production process.

Economics
Economists frequently provide forecasts about the future of the economy or some aspect
of it. They use a variety of statistical information in making such forecasts. For instance,
in forecasting inflation rates, economists use statistical information on such indicators as
the Producer Price Index, the unemployment rate, and manufacturing capacity utilization.
Often these statistical indicators are entered into computerized forecasting models that
predict inflation rates.

Information Systems
Information systems administrators are responsible for the day-to-day operation of an
organization’s computer networks. A variety of statistical information helps administra-
tors assess the performance of computer networks, including local area networks (LANs),
wide area networks (WANs), network segments, intranets, and other data communication
systems. Statistics such as the mean number of users on the system, the proportion of time
any component of the system is down, and the proportion of bandwidth utilized at various
times of the day are examples of statistical information that help the system administrator
better understand and manage the computer network.

Applications of statistics such as those described in this section are an integral part of
this text. Such examples provide an overview of the breadth of statistical applications. To
supplement these examples, practitioners in the fields of business and economics provided
chapter-opening Statistics in Practice articles that introduce the material covered in each
chapter. The Statistics in Practice applications show the importance of statistics in a wide
variety of business and economic situations.

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1.2 Data 5

1.2 Data
Data are the facts and figures collected, analyzed, and summarized for presentation and
interpretation. All the data collected in a particular study are referred to as the data set for
the study. Table 1.1 shows a data set containing information for 60 nations that participate
in the World Trade Organization. The World Trade Organization encourages the free flow
of international trade and provides a forum for resolving trade disputes.

Elements, Variables, and Observations


Elements are the entities on which data are collected. Each nation listed in Table 1.1 is an
element with the nation or element name shown in the first column. With 60 nations, the
data set contains 60 elements.
A variable is a characteristic of interest for the elements. The data set in Table 1.1
includes the following five variables:
●● WTO Status: The nation’s membership status in the World Trade Organization; this
can be either as a member or an observer.
●● Per Capita Gross Domestic Product (GDP) ($): The total market value ($) of all
goods and services produced by the nation divided by the number of people in the
nation; this is commonly used to compare economic productivity of the nations.
●● Fitch Rating: The nation’s sovereign credit rating as appraised by the Fitch Group1;
the credit ratings range from a high of AAA to a low of F and can be modified by
+ or −.
●● Fitch Outlook: An indication of the direction the credit rating is likely to move over
the upcoming two years; the outlook can be negative, stable, or positive.
Measurements collected on each variable for every element in a study provide the data.
The set of measurements obtained for a particular element is called an observation. Refer-
ring to Table 1.1, we see that the first observation (Armenia) contains the following mea-
surements: Member, 3615, BB-, and Stable. The second observation (Australia) contains
the following measurements: Member, 49755, AAA, and Stable and so on. A data set with
60 elements contains 60 observations.

Scales of Measurement
Data collection requires one of the following scales of measurement: nominal, ordinal,
interval, or ratio. The scale of measurement determines the amount of information con-
tained in the data and indicates the most appropriate data summarization and statistical
analyses.
When the data for a variable consist of labels or names used to identify an attribute
of the element, the scale of measurement is considered a nominal scale. For example,
referring to the data in Table 1.1, the scale of measurement for the WTO Status variable is
nominal because the data “member” and “observer” are labels used to identify the status
category for the nation. In cases where the scale of measurement is nominal, a numerical
code as well as a nonnumerical label may be used. For example, to facilitate data collec-
tion and to prepare the data for entry into a computer database, we might use a numerical
code for the WTO Status variable by letting 1 denote a member nation in the World Trade
Organization and 2 denote an observer nation. The scale of measurement is nominal even
though the data appear as numerical values.
The scale of measurement for a variable is considered an ordinal scale if the data
exhibit the properties of nominal data and in addition, the order or rank of the data is
meaningful. For example, referring to the data in Table 1.1, the scale of measurement for

1
The Fitch Group is one of three nationally recognized statistical rating organizations designated by the U.S. Securities
and Exchange Commission. The other two are Standard & Poor’s and Moody’s.

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6 Chapter 1 Data and Statistics

TABLE 1.1 Data Set for 60 Nations in the World Trade Organization
Nation WTO Per Capita Fitch Fitch
Status GDP ($) Rating Outlook
Armenia Member 3,615 BB2 Stable
Australia Member 49,755 AAA Stable
Austria Member 44,758 AAA Stable
Azerbaijan Observer 3,879 BBB2 Stable
Bahrain Member 22,579 BBB Stable
Belgium Member 41,271 AA Stable
Brazil Member 8,650 BBB Stable
Bulgaria Member 7,469 BBB2 Stable
Canada Member 42,349 AAA Stable
Cape Verde Member 2,998 B1 Stable
Chile Member 13,793 A1 Stable
China Member 8,123 A1 Stable
Colombia Member 5,806 BBB2 Stable
Costa Rica Member 11,825 BB+ Stable
Croatia Member 12,149 BBB2 Negative
Cyprus Member 23,541 B Negative
Nations Czech Republic Member 18,484 A1 Stable
Denmark Member 53,579 AAA Stable
Ecuador Member 6,019 B2 Positive
Egypt Member 3,478 B Negative
El Salvador Member 4,224 BB Negative
Estonia Member 17,737 A1 Stable
France Member 36,857 AAA Negative
Georgia Member 3,866 BB2 Stable
Germany Member 42,161 AAA Stable
Hungary Member 12,820 BB1 Stable
Iceland Member 60,530 BBB Stable
Ireland Member 64,175 BBB1 Stable
Israel Member 37,181 A Stable
Italy Member 30,669 A2 Negative
Japan Member 38,972 A1 Negative
Kazakhstan Observer 7,715 BBB1 Stable
Kenya Member 1,455 B1 Stable
Latvia Member 14,071 BBB Positive
Lebanon Observer 8,257 B Stable
Lithuania Member 14,913 BBB Stable
Malaysia Member 9,508 A2 Stable
Mexico Member 8,209 BBB Stable
Peru Member 6,049 BBB Stable
Philippines Member 2,951 BB1 Stable
Poland Member 12,414 A2 Positive
Portugal Member 19,872 BB1 Negative
South Korea Member 27,539 AA2 Stable
Romania Member 9,523 BBB2 Stable
Russia Member 8,748 BBB Stable
Rwanda Member 703 B Stable
Serbia Observer 5,426 BB2 Negative
Singapore Member 52,962 AAA Stable
Slovakia Member 16,530 A1 Stable

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1.2 Data 7

Slovenia Member 21,650 A2 Negative


South Africa Member 5,275 BBB Stable
Spain Member 26,617 A2 Stable
Sweden Member 51,845 AAA Stable
Switzerland Member 79,888 AAA Stable
Thailand Member 5,911 BBB Stable
Turkey Member 10,863 BBB2 Stable
United Kingdom Member 40,412 AAA Negative
Uruguay Member 15,221 BB1 Positive
United States Member 57,638 AAA Stable
Zambia Member 1,270 B1 Negative

the Fitch Rating is ordinal because the rating labels, which range from AAA to F, can be
rank ordered from best credit rating (AAA) to poorest credit rating (F). The rating letters
provide the labels similar to nominal data, but in addition, the data can also be ranked or
ordered based on the credit rating, which makes the measurement scale ordinal. Ordinal
data can also be recorded by a numerical code, for example, your class rank in school.
The scale of measurement for a variable is an interval scale if the data have all the
properties of ordinal data and the interval between values is expressed in terms of a fixed
unit of measure. Interval data are always numerical. College admission SAT scores are
an example of interval-scaled data. For example, three students with SAT math scores
of 620, 550, and 470 can be ranked or ordered in terms of best performance to poorest
performance in math. In addition, the differences between the scores are meaningful. For
instance, student 1 scored 620 − 550 = 70 points more than student 2, while student 2
scored 550 − 470 = 80 points more than student 3.
The scale of measurement for a variable is a ratio scale if the data have all the properties
of interval data and the ratio of two values is meaningful. Variables such as distance, height,
weight, and time use the ratio scale of measurement. This scale requires that a zero value be
included to indicate that nothing exists for the variable at the zero point. For example, con-
sider the cost of an automobile. A zero value for the cost would indicate that the automobile
has no cost and is free. In addition, if we compare the cost of $30,000 for one automobile to
the cost of $15,000 for a second automobile, the ratio property shows that the first automo-
bile is $30,000/$15,000 = 2 times, or twice, the cost of the second automobile.

Categorical and Quantitative Data


Data can be classified as either categorical or quantitative. Data that can be grouped by spe-
cific categories are referred to as categorical data. Categorical data use either the nominal
or ordinal scale of measurement. Data that use numeric values to indicate how much or
how many are referred to as quantitative data. Quantitative data are obtained using either
the interval or ratio scale of measurement.
The statistical method A categorical variable is a variable with categorical data, and a quantitative variable is
appropriate for summarizing a variable with quantitative data. The statistical analysis appropriate for a particular variable
data depends upon whether
depends upon whether the variable is categorical or quantitative. If the variable is categorical,
the data are categorical or
quantitative.
the statistical analysis is limited. We can summarize categorical data by counting the num-
ber of observations in each category or by computing the proportion of the observations in
each category. However, even when the categorical data are identified by a numerical code,
arithmetic operations such as addition, subtraction, multiplication, and division do not provide
meaningful results. Section 2.1 discusses ways of summarizing categorical data.
Arithmetic operations provide meaningful results for quantitative variables. For
example, quantitative data may be added and then divided by the number of observations
to compute the average value. This average is usually meaningful and easily interpreted. In

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8 Chapter 1 Data and Statistics

general, more alternatives for statistical analysis are possible when data are quantitative.
Section 2.2 and Chapter 3 provide ways of summarizing quantitative data.

Cross-Sectional and Time Series Data


For purposes of statistical analysis, distinguishing between cross-sectional data and time
series data is important. Cross-sectional data are data collected at the same or approx-
imately the same point in time. The data in Table 1.1 are cross-sectional because they
describe the five variables for the 60 World Trade Organization nations at the same point
in time. Time series data are data collected over several time periods. For example, the
time series in Figure 1.1 shows the U.S. average price per gallon of conventional regular
gasoline between 2012 and 2018. From January 2012 until June 2014, prices fluctuated be-
tween $3.19 and $3.84 per gallon before a long stretch of decreasing prices from July 2014
to January 2015. The lowest average price per gallon occurred in January 2016 ($1.68).
Since then, the average price appears to be on a gradual increasing trend.
Graphs of time series data are frequently found in business and economic publications.
Such graphs help analysts understand what happened in the past, identify any trends over
time, and project future values for the time series. The graphs of time series data can take
on a variety of forms, as shown in Figure 1.2. With a little study, these graphs are usually
easy to understand and interpret. For example, Panel (A) in Figure 1.2 is a graph that shows
the Dow Jones Industrial Average Index from 2008 to 2018. Poor economic conditions
caused a serious drop in the index during 2008 with the low point occurring in February
2009 (7062). After that, the index has been on a remarkable nine-year increase, reaching its
peak (26,149) in January 2018.
The graph in Panel (B) shows the net income of McDonald’s Inc. from 2008 to 2017. The
declining economic conditions in 2008 and 2009 were actually beneficial to McDonald’s as
the company’s net income rose to all-time highs. The growth in McDonald’s net income
showed that the company was thriving during the economic downturn as people were
cutting back on the more expensive sit-down restaurants and seeking less-expensive
alternatives offered by McDonald’s. McDonald’s net income continued to new all-time
highs in 2010 and 2011, decreased slightly in 2012, and peaked in 2013. After three years of
relatively lower net income, their net income increased to $5.19 billion in 2017.
Panel (C) shows the time series for the occupancy rate of hotels in South Florida over
a one-year period. The highest occupancy rates, 95% and 98%, occur during the months

FIGURE 1.1 U.S. Average Price per Gallon for Conventional Regular Gasoline

$4.50
$4.00
Average Price per Gallon

$3.50
$3.00
$2.50
$2.00
$1.50
$1.00
$0.50
$0.00
Jan-12 Jul-12 Jan-13 Jul-13 Jan-14 Jul-14 Jan-15 Jul-15 Jan-16 Jul-16 Jan-17 Jul-17 Jan-18
Date

Source: Energy Information Administration, U.S. Department of Energy.

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1.2 Data 9

Figure 1.2 A Variety of Graphs of Time Series Data

Dow Jones Industrial Average Index


30000

25000

20000

15000

10000

5000

08

09

10

11

12

13

14

15

16

17

18
n-

n-

n-

n-

n-

n-

n-

n-

n-

n-

n-
Ja

Ja

Ja

Ja

Ja

Ja

Ja

Ja

Ja

Ja

Ja
Date
(A) Dow Jones Industrial Average Index

5
Net Income ($ billions)

0
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Year
(B) Net Income for McDonald’s Inc.

100

80
Percentage Occupied

60

40

20

0
n

p
n

ec
ug
ar
pr
ay

ct
ov
l
Ju

Se
Ja

Fe

Ju
M

D
A
M

Month
(C) Occupancy Rate of South Florida Hotels

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10 Chapter 1 Data and Statistics

of February and March when the climate of South Florida is attractive to tourists. In fact,
January to April of each year is typically the high-occupancy season for South Florida hotels.
On the other hand, note the low occupancy rates during the months of August to October,
with the lowest occupancy rate of 50% occurring in September. High temperatures and the
hurricane season are the primary reasons for the drop in hotel occupancy during this period.

N O T E S + C O M M E N T S

1. A
 n observation is the set of measurements obtained for 2. Quantitative data may be discrete or continuous. Quanti-
each element in a data set. Hence, the number of obser- tative data that measure how many (e.g., number of calls
vations is always the same as the number of elements. received in 5 minutes) are discrete. Quantitative data that
The number of measurements obtained for each element measure how much (e.g., weight or time) are continuous
equals the number of variables. Hence, the total number because no separation occurs between the possible data
of data items can be determined by multiplying the num- values.
ber of observations by the number of variables.

1.3 Data Sources


Data can be obtained from existing sources, by conducting an observational study, or by
conducting an experiment.

Existing Sources
In some cases, data needed for a particular application already exist. Companies maintain a va-
riety of databases about their employees, customers, and business operations. Data on employee
salaries, ages, and years of experience can usually be obtained from internal personnel records.
Other internal records contain data on sales, advertising expenditures, distribution costs, inventory
levels, and production quantities. Most companies also maintain detailed data about their custom-
ers. Table 1.2 shows some of the data commonly available from internal company records.
Organizations that specialize in collecting and maintaining data make available sub-
stantial amounts of business and economic data. Companies access these external data
sources through leasing arrangements or by purchase. Dun & Bradstreet, Bloomberg, and
Dow Jones & Company are three firms that provide extensive business database services to
­clients. The Nielsen Company and IRI built successful businesses collecting and process-
ing data that they sell to advertisers and product manufacturers.
Data are also available from a variety of industry associations and special interest organiza-
tions. The U.S. Travel Association maintains travel-related information such as the number of

TABLE 1.2 Examples of Data Available from Internal Company Records


Source Some of the Data Typically Available
Employee records Name, address, social security number, salary, number of vacation
days, number of sick days, and bonus
Production records Part or product number, quantity produced, direct labor cost, and
materials cost
Inventory records Part or product number, number of units on hand, reorder level,
economic order quantity, and discount schedule
Sales records Product number, sales volume, sales volume by region, and sales
volume by customer type
Credit records Customer name, address, phone number, credit limit, and accounts
receivable balance
Customer profile Age, gender, income level, household size, address, and preferences

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1.3 Data Sources 11

TABLE 1.3 Examples of Data Available from Selected Government Agencies


Government Agency Some of the Data Available
Census Bureau Population data, number of households, and household income
Federal Reserve Board Data on the money supply, installment credit, exchange rates,
and discount rates
Office of Management Data on revenue, expenditures, and debt of the federal
and Budget government
Department of Commerce Data on business activity, value of shipments by industry, level of
profits by industry, and growing and declining industries
Bureau of Labor Statistics Consumer spending, hourly earnings, unemployment rate,
safety records, and international statistics
DATA.GOV More than150,000 data sets including agriculture, consumer,
education, health and manufacturing data

tourists and travel expenditures by states. Such data would be of interest to firms and individ-
uals in the travel industry. The Graduate Management Admission Council maintains data on
test scores, student characteristics, and graduate management education programs. Most of the
data from these types of sources are available to qualified users at a modest cost.
The Internet is an important source of data and statistical information. Almost all com-
panies maintain websites that provide general information about the company as well as
data on sales, number of employees, number of products, product prices, and product spec-
ifications. In addition, a number of companies, including Google, Yahoo, and others, now
specialize in making information available over the Internet. As a result, one can obtain
access to stock quotes, meal prices at restaurants, salary data, and an almost infinite variety
of information. Some social media companies such as Twitter provide application program-
ming interfaces (APIs) that allow developers to access large amounts of data generated by
users. These data can be extremely valuable to companies who want to know more about
how existing and potential customers feel about their products.
Government agencies are another important source of existing data. For instance, the web-
site DATA.GOV was launched by the U.S. government in 2009 to make it easier for the public
to access data collected by the U.S. federal government. The DATA.GOV website includes
more than 150,000 data sets from a variety of U.S. federal departments and agencies, but there
are many other federal agencies who maintain their own websites and data repositories. Table
1.3 lists selected governmental agencies and some of the data they provide. Figure 1.3 shows
the home page for the DATA.GOV website. Many state and local governments are also now
providing data sets online. As examples, the states of California and Texas maintain open data
portals at data.ca.gov and data.texas.gov, respectively. New York City’s open data website is
opendata.cityofnewyork.us, and the city of Cincinnati, Ohio, is at data.cincinnati-oh.gov.

Observational Study
In an observational study we simply observe what is happening in a particular situation,
record data on one or more variables of interest, and conduct a statistical analysis of the
resulting data. For example, researchers might observe a randomly selected group of cus-
tomers that enter a Walmart supercenter to collect data on variables such as the length of
time the customer spends shopping, the gender of the customer, the amount spent, and so
on. Statistical analysis of the data may help management determine how factors such as the
length of time shopping and the gender of the customer affect the amount spent.
As another example of an observational study, suppose that researchers were interested
in investigating the relationship between the gender of the CEO for a Fortune 500 company
and the performance of the company as measured by the return on equity (ROE). To obtain
data, the researchers selected a sample of companies and recorded the gender of the CEO
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12 Chapter 1 Data and Statistics

FIGURE 1.3 DATA.GOV Homepage

U.S. BUREAU OF LABOR STATISTICS HOMEPAGE


and the ROE for each company. Statistical analysis of the data can help determine the
relationship between performance of the company and the gender of the CEO. This exam-
ple is an observational study because the researchers had no control over the gender of the
CEO or the ROE at each of the companies that were sampled.
Surveys and public opinion polls are two other examples of commonly used observa-
tional studies. The data provided by these types of studies simply enable us to observe
opinions of the respondents. For example, the New York State legislature commissioned
a telephone survey in which residents were asked if they would support or oppose an in-
crease in the state gasoline tax in order to provide funding for bridge and highway repairs.
Statistical analysis of the survey results will assist the state legislature in determining if it
should introduce a bill to increase gasoline taxes.

The largest experimental stat- Experiment


istical study ever conducted is
believed to be the 1954 Public The key difference between an observational study and an experiment is that an experiment
Health Service experiment for is conducted under controlled conditions. As a result, the data obtained from a well-designed
the Salk polio vaccine. Nearly experiment can often provide more information as compared to the data obtained from exist-
2 million children in grades 1,
ing sources or by conducting an observational study. For example, suppose a pharmaceutical
2, and 3 were selected from
throughout the United States. company would like to learn about how a new drug it has developed affects blood pressure.
To obtain data about how the new drug affects blood pressure, researchers selected a sample
In Chapter 13, we discuss
statistical methods appropriate of individuals. Different groups of individuals are given different dosage levels of the new
for analyzing the data from an drug, and before and after data on blood pressure are collected for each group. Statistical
experiment. analysis of the data can help determine how the new drug affects blood pressure.
The types of experiments we deal with in statistics often begin with the identification of a
particular variable of interest. Then one or more other variables are identified and controlled so
that data can be obtained about how the other variables influence the primary variable of interest.

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1.4 Descriptive Statistics 13

Time and Cost Issues


Anyone wanting to use data and statistical analysis as aids to decision making must be
aware of the time and cost required to obtain the data. The use of existing data sources is
desirable when data must be obtained in a relatively short period of time. If important data
are not readily available from an existing source, the additional time and cost involved
in obtaining the data must be taken into account. In all cases, the decision maker should
consider the contribution of the statistical analysis to the decision-making process. The cost
of data acquisition and the subsequent statistical analysis should not exceed the savings
generated by using the information to make a better decision.

Data Acquisition Errors


Managers should always be aware of the possibility of data errors in statistical studies. Us-
ing erroneous data can be worse than not using any data at all. An error in data acquisition
occurs whenever the data value obtained is not equal to the true or actual value that would
be obtained with a correct procedure. Such errors can occur in a number of ways. For
example, an interviewer might make a recording error, such as a transposition in writing
the age of a 24-year-old person as 42, or the person answering an interview question might
misinterpret the question and provide an incorrect response.
Experienced data analysts take great care in collecting and recording data to ensure that
errors are not made. Special procedures can be used to check for internal consistency of the
data. For instance, such procedures would indicate that the analyst should review the ac-
curacy of data for a respondent shown to be 22 years of age but reporting 20 years of work
experience. Data analysts also review data with unusually large and small values, called
outliers, which are candidates for possible data errors. In Chapter 3 we present some of the
methods statisticians use to identify outliers.
Errors often occur during data acquisition. Blindly using any data that happen to be
available or using data that were acquired with little care can result in misleading informa-
tion and bad decisions. Thus, taking steps to acquire accurate data can help ensure reliable
and valuable decision-making information.

1.4 Descriptive Statistics


Most of the statistical information in the media, company reports, and other publications
consists of data that are summarized and presented in a form that is easy for the reader to
understand. Such summaries of data, which may be tabular, graphical, or numerical, are
referred to as descriptive statistics.
Refer to the data set in Table 1.1 showing data for 60 nations that participate in the World
Trade Organization. Methods of descriptive statistics can be used to summarize these data.
For example, consider the variable Fitch Outlook, which indicates the direction the nation’s
credit rating is likely to move over the next two years. The Fitch Outlook is recorded as being
negative, stable, or positive. A tabular summary of the data showing the number of nations
with each of the Fitch Outlook ratings is shown in Table 1.4. A graphical summary of the
same data, called a bar chart, is shown in Figure 1.4. These types of summaries make the data

TABLE 1.4  requencies and Percent Frequencies for the Fitch Credit
F
Rating Outlook of 60 Nations

Fitch Outlook Frequency Percent Frequency (%)


Positive 4 6.7
Stable 44 73.2
Negative 12 20.0

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14 Chapter 1 Data and Statistics

FIGURE 1.4 Bar Chart for the Fitch Credit Rating Outlook for 60 Nations

80
70

Percentage Frequency
60
50
40
30
20
10
0
Negative Stable Positive
Fitch Outlook

easier to interpret. Referring to Table 1.4 and Figure 1.4, we can see that the majority of Fitch
­Outlook credit ratings are stable, with 73.3% of the nations having this rating. More nations
have a negative outlook (20%) than a positive outlook (6.7%).
A graphical summary of the data for the quantitative variable Per Capita GDP in Table 1.1,
called a histogram, is provided in Figure 1.5. Using the histogram, it is easy to see that

FIGURE 1.5 Histogram of Per Capita Gdp for 60 Nations

30

25

20
Frequency

15

10

0
0–9,999 10,000– 20,000– 30,000– 40,000– 50,000– 60,000– 70,000–
19,999 29,999 39,999 49,999 59,999 69,999 79,999
Per Capita GDP ($)

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1.5 Statistical Inference 15

Per Capita GDP for the 60 nations ranges from $0 to $80,000, with the highest concentration
between $0 and $10,000. Only one nation had a Per Capita GDP exceeding $70,000.
In addition to tabular and graphical displays, numerical descriptive statistics are used
to summarize data. The most common numerical measure is the average, or mean. Using
Chapters 2 and 3 devote atten- the data on Per Capita GDP for the 60 nations in Table 1.1, we can compute the average by
tion to the tabular, graphical, adding Per Capita GDP for all 60 nations and dividing the total by 60. Doing so provides
and numerical methods of
an average Per Capita GDP of $21,279. This average provides a measure of the central
descriptive statistics.
tendency, or central location of the data.
There is a great deal of interest in effective methods for developing and presenting
descriptive statistics.

1.5 Statistical Inference


Many situations require information about a large group of elements (individuals, compa-
nies, voters, households, products, customers, and so on). But, because of time, cost, and
other considerations, data can be collected from only a small portion of the group. The
larger group of elements in a particular study is called the population, and the smaller
group is called the sample. Formally, we use the following definitions.

POPULATION
A population is the set of all elements of interest in a particular study.

SAMPLE
A sample is a subset of the population.

The U.S. government conducts The process of conducting a survey to collect data for the entire population is called a
a census every 10 years.
census. The process of conducting a survey to collect data for a sample is called a sample
Market research firms conduct
sample surveys every day.
survey. As one of its major contributions, statistics uses data from a sample to make
estimates and test hypotheses about the characteristics of a population through a process
referred to as statistical inference.
As an example of statistical inference, let us consider the study conducted by Rogers
Industries. Rogers manufactures lithium batteries used in rechargeable electronics such as
laptop computers and tablets. In an attempt to increase battery life for its products, Rogers
has developed a new solid-state lithium battery that should last longer and be safer to use.
In this case, the population is defined as all lithium batteries that could be produced using
the new solid-state technology. To evaluate the advantages of the new battery, a sample of
200 batteries manufactured with the new solid-state technology were tested. Data collected
from this sample showed the number of hours each battery lasted before needing to be
recharged under controlled conditions. See Table 1.5.
Suppose Rogers wants to use the sample data to make an inference about the average
hours of battery life for the population of all batteries that could be produced with the
new solid-state technology. Adding the 200 values in Table 1.5 and dividing the total by
200 provides the sample average battery life: 18.84 hours. We can use this sample result
to estimate that the average lifetime for the batteries in the population is 18.84 hours.
Figure 1.6 provides a graphical summary of the statistical inference process for Rogers
Industries.
Whenever statisticians use a sample to estimate a population characteristic of interest,
they usually provide a statement of the quality, or precision, associated with the estimate.
For the Rogers Industries example, the statistician might state that the point estimate of the
average battery life is 18.84 hours ±.68 hours. Thus, an interval estimate of the average
battery life is 18.16 to 19.52 hours. The statistician can also state how confident he or she
is that the interval from 18.16 to 19.52 hours contains the population average.

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At Molly’s refusal Tuggie waxed wroth, and a most unpleasant
exchange of personalities took place, which culminated in Tuggie’s
exasperating reference to an event which had occurred in Bosum’s
youth, and about which he and his wife were exceedingly and
naturally sensitive. He had once gone proudly to Boston for a three
months’ visit to ply his trade and see the town. At the end of two
weeks he had reappeared in Narragansett, kit in hand and
depressed in appearance. When interrogated as to the reason of his
sudden and speedy return, he had answered, acrimoniously, that
“Boston folks is too full of notions.” In the course of a few weeks,
however, news came to Narragansett that Bosum had been arrested
in Boston for his well-known trick of stealing, and had been whipped
through the town at the cart-tail. Nothing could anger Molly Sidet
more than a reference to “Boston notions.” Tuggie used this thorn in
the side with well-planned judiciousness and with the pleasing and
wholly satisfactory result that Molly ordered her fiercely out of the
house. This was precisely what she desired, for a witch cannot work
a full, a thoroughly successful conjure on one who has always
treated her well and kindly, and shown her due hospitality; hence old
Tuggie, by Molly’s abrupt expulsion of her from her house, was left
free to work her wicked will.
Though Tuggie did not get the coveted dye-stuff, nor the recipe
therefor, she did not return home empty-handed; she managed to
pick without discovery a few leafless twigs from the great bush of
southernwood that grew by the stone doorstep of Bosum Sidet’s
house, and she felt that her visit had not been in vain. Fortune
favored her. As she passed the door of the tinker’s barn she slipped
in unobserved and clipped a few hairs from the tail of his cow. It
would have been much better, much surer, to have had these hairs
from Bosum’s own head, but to aspire to a fibre of his close-cropped
wool was useless.
As Tuggie Bannocks walked home over the crisp snow she
muttered to herself with delight, and she glowered and scowled at
the children as she passed the school-house at the corner, and they
hooted and jeered at her in return, and called out, “Te-Rap, Te-Rap,”
which everyone knows is the greeting that witches cry out to each
other.
She certainly was deemed a witch by her neighbors as well as the
children. And this reputation was not accidental, it was jealously
cultivated. She conformed her mien and behavior to all that was
expected of a witch; and she had been gifted by nature with one
feature which, much to her satisfaction, enabled her to exhibit
convincing proofs of her pretensions. She had two full rows of double
teeth (front teeth and all were double), which could be displayed to
telling and bewildering advantage to those who thought her “just like
other folks.”
She did have some uncanny habits; some that, a century previous,
in a Puritan community, would have set her afloat to sink or swim.
She never sat upon stool or chair or settle in anyone’s house; no
one had ever seen her seated save on a table or dresser or bed, or
even on a cradle-head—this to the painful apprehension of the
mother who owned the cradle. When spinning flax in one house she
sat on a saw-horse. She had not a chair in her house, but there was
an oaken chair-moulding at the top of the wainscoting in her
spacious old kitchen; and it was currently reported and believed that
when she was alone she perched or clung with her heels on this
moulding. The Newport chap-man, Chepa Rose, told at the Ferry
that he saw her one night running round the room on the moulding.
But Chepa was not truthful, so I do not believe it.
Tuggie dwelt alone in the ell part of an old gambrel-roofed house,
which had seen better days, but was now deserted and sadly
dilapidated, and was indeed in its main portion almost roofless. The
ell, which contained the great raftered kitchen and two other rooms,
was, however, tight and comfortable, and made a cheerful,
picturesque home. Tuggie, who was strong and capable, worked for
the farmers’ wives around; dipped candles, made soap, spun yarn
and wove carpets, brewed and salted; she also cultivated a little
patch of land of her own, and knit stockings to sell, and was
altogether a very thrifty, industrious person. She was in reality far
more afraid of being bewitched than she was confident of
bewitching, and that evening, as she prepared to “burn a project” to
conjure old Bosum Sidet, she started at every sound, and turned her
petticoats inside out, to keep off evil spirits, and at last hung a bag of
egg-shells around her neck as a potent saving-charm.
She first mixed a little flour and water into dough and stirred in the
hairs from the cow’s tail—these were the straw for her brick; then
she moulded the dough into the shape of a heart and stuck two pins
in for legs and two for arms; this would surely give Bosum “misery in
de legs and arms”—in short, rheumatism. This dough-heart she set
aside, for it was not properly part of the project, and would only fulfil
its diabolical mission when it was carried to Bosum’s door and set
upon his fence or doorstep, when the “misery” would begin.
She then, with rather a quaking heart, prepared to burn the
project. The sprigs of southernwood from Bosum’s door-yard, a few
rusty nails, the tail of a smoked herring, a scrap of red flannel, a little
mass of “grave-dirt” that she had taken from one of the many
graveyards that are dotted all over Narragansett, and, last of all, that
chief ingredient, the prime factor in all negro charms—a rabbit’s foot
—were thrown into a pot of water that was hung upon the crane over
a roaring fire. Of course everyone in Narragansett knew that when a
project began to boil the conjured one would begin to suffer some
mental or bodily ill; hence Tuggie listened with much satisfaction to
the premonitory bubbling within the pot.
She stepped into the centre of the room on account of the heat of
the fire, and because it is not good luck to watch a boiling project;
and as she stood in the red glow of the firelight she was the
personification of negro superstition. Tall and gaunt, with long bony
arms, and skinny claws of hands, with a wrinkled, malicious, yet half-
frightened countenance, surrounded by little pig-tails of gray wool
that stuck out from under her scarlet turban, with her old petticoat
turned inside out, and a gay little shawl pinned on her shoulders, she
stood like a Voodoo priestess eagerly watching and listening. When
the boiling fairly began, she commenced swaying, rocking herself
backward and forward, patting the floor with heavy foot, almost
dancing while she muttered and sung, in a low voice, a few gibberish
charms that had been taught by her mother, Queen Abigail. She
rolled her eyes up in a superstitious ecstasy, and swung her long
arms to the rhythm of her heathenish song, when suddenly a shock
like an earth-quake struck her door; it flew violently open, and some
long, heavy object rushed in, struck Tuggie violently on her tender
shins, and threw her, face downward, on the floor. She was for a
moment stunned with the fall and with the suddenness of the
assault, but when she regained her senses she still lay on the floor
with eyes tightly closed and her face covered with her hands, for this
violent assailant was surely that terrifying creature, a “moonack,” that
she had raised and brought by her wicked conjuring, and if she
glanced at it, it would cause her instant death.
Perfect stillness had succeeded the assault. The old negress
groaned and tried to pray. She repeated some old Voodoo charms,
the Creed, all kinds of words to ward off evil spirits, and at last
pleaded aloud, “Oh, Mass’ Debbil, you only lets me go dis time, I
won’t nebber burn no projects no more; I warn’t a-goin’ to hurt
Bosum anyway, I only wants to git a new tea-kettle outen him. I’ll
frow de project out, and burn up de dough-baby, an’ lug back dat
wool I stole from Debby Nickkels, an’ I won’t nebber purtend I’se a
witch agin. Oh! Mass’ Moonack! Don’t take me dis time.” At this
juncture she again became speechless with terror, for she heard
soft, irregular footsteps entering the door. She groaned and moaned,
but did not open her eyes.
Four pale and staring boys, Tom and Jeffrey Hazard, Zeke
Gardiner, and Pel Noyes, stole softly in on tiptoe, caught hold of the
clumsy caricature of a bob-sled that had so fiercely assaulted
Tuggie’s shins and knocked her down, dragged it out of the house
and disappeared with it down the road. Jeffrey Hazard, who had in
him throughout his entire life a far more active and real devil than
any evil spirit that Tuggie conjured or dreamed of, could not resist,
ere he left the house, catching the old woman by the foot as he
passed her and pulling her as if to take her off with him, until her
groans of fright made him desist.
Old Tuggie listened to the light footsteps and the dragging noise in
agony. With close-shut eyes she listened to the steps of the devils
and moonacks as they gradually went away from the house. The
cold, icy night-air blew in upon her as she lay on the floor, the water
burned down in the pot, and a nauseous odor of burning fish and
flesh filled the house. At last she tremblingly arose, closed the door,
swung the pot off the fire, seized a horseshoe and prayer-book, and
went to bed.
The week previous Pel Noyes had been to Boston, and had
returned with his brain and tongue full of a fine sled for coasting that
he had seen in that great metropolis. With four old sleigh-runners
and a few boards he had rigged an imitation of the beautiful “double-
runner,” and the four boys sallied out that winter night to use and
enjoy it. They intended to skim past Witch Tuggie’s door with a shrill
and annoying shriek of defiance, but alas! their clumsy steering-
apparatus broke when they were half-way down the hill, and the
contrary sled, rudderless and uncontrolled, instead of gliding past the
witch’s door banged into it, with the full success that we know. The
boys were thrown into the snow outside the door, and their first
impulse was to abandon their newly manufactured sled and run for
their lives; but they were quick to discover, from manner and word,
that Tuggie was more frightened than they were, and they stole in
softly and rescued the sled out of the very witch’s den.
A BLACK POLITICIAN
On a bright June morning in the year 1811, old Cuddymonk sat in
the cheerful sunlight at the open door of his house, on the banks of
Lake Petaquamscut, in old Narragansett. Cuddymonk was a negro;
but a Narragansett negro was, at that date, of almost another race
than a Southern negro. He was free; he was usually respected and
self-respecting; he might, and often did, own a house and farm of his
own; and he had a certain independent social position which was far
from being a despised one, for he enjoyed, with his rich white
neighbors, who had been slave-owners, a friendly intimacy that was
denied to a poor white man. He was, however, somewhat lazy,
occasionally untruthful, and even dishonest—like his Southern
colored brother. Cuddymonk was a typical Narragansett negro—
sharp, shrewd, and in the main thrifty. He was deeply and
consistently superstitious, and knew a thousand tales of ghosts and
spirits and witches and Manitous, old traditions of African Voodooism
and Indian pow-wows. He was profoundly learned in the meaning of
dreams and omens and predictions, and he did not hesitate to
practise—or attempt to practise—all kinds of witch-charms and
“conjures” and “projects,” though he was a member in good
standing, as he proudly stated, of “de Pistikle Church.”
He was a good cobbler, a fair tinker, a poor mason, a worse
carpenter, a first-class fisherman. He worked at any and all of these
trades with cheerful and indolent impartiality, just as he fiddled, and
sheared sheep, and ploughed, and sowed, and raked, and harvested
for his rich white neighbors; but when anyone asked him his real
trade, he proudly answered, “I’s er pollertishun.”
He was indeed a politician, for he had held the highest political
position that his State and race afforded: he had thrice been elected
“Black Gov’nor” of Narragansett on “Nigger ’Lection Day”—not on
account of his master’s great wealth and high position, as was in
slavery times “Gov’nor” Aaron Potter; not for his military prowess, as
was “Gov’nor” Guy Watson, who had served bravely at Ticonderoga
and at the absurd capture of General Prescott; not, as was “Gov’nor”
Prince Robinson, for his handsome person and stately appearance,
for poor Cuddy possessed neither. He had been elected just as white
governors frequently are elected nowadays—because he was a
politician. His office, however, bore no salary and but few
emoluments; but it conferred great honor and dignity, and through it
he received many small favors. He was consulted as to the
settlement of many petty disputes among his black brothers, and his
decision was law. His office thus had a certain power, and
commanded some respect among the white people, who through
him could obtain small settlements and adjustments, and arrange
many matters in their relations with the negroes, without the trouble
of personal effort. Cuddy had the honor of having many of his legal
decisions and political aphorisms and his abstruse financial opinions
quoted at the white Governor’s table, where they had been received
with much laughter, and some praise, also, for their shrewdness.
His election had been a scene of great festivity. On the third
Saturday in June (on which Nigger ’Lection was always held) there
gathered in the great oak grove on Rose Hill the black inhabitants,
riding on saddles and pillions, in chaises and farm-wagons, in ox-
carts even—men, women, and children—all in their gayest and finest
attire, from all the towns around. At ten o’clock the canvass
commenced. Weeks of “’lectureneerin’ and parmenteerin’” had
roused great interest in the event, and at last the two rows of the
male friends of the respective candidates were arranged in lines
under the trees in the charge of two pompous marshals, while the
women stood admiringly around. Cuddymonk, mounted on Colonel
Gardiner’s gray horse, and wearing a fine coat and knee-breeches
that had been given him by the colonel, with a great borrowed gold-
laced cocked hat balanced on the back of his head, rode up and
down the line flourishing a long sword that had been lent him for the
occasion. And he kept quiet and order, that no one might change
ranks after the counting began, or step from one end of the line to
the other, and thus fraudulently increase the number of votes. When
the counting was done the number of votes and successful
candidate was announced. Cuddymonk’s election was received with
tumultuous cheers and congratulations.
Only one event occurred to mar the dignity of this first election. As
he was about to end his inauguration address with a glorious flourish
and climax of ornate rhetoric, his defeated opponent called out, in a
high, malicious voice, “Cuddy, yer calfs has got round in front!”
Cuddy glanced down at his legs with apprehensive mortification.
Alas! it was too true. Colonel Gardiner had given with the knee-
breeches a pair of his fine long stockings: but as he was as sturdy
and muscular as Cuddy was thin, and as the politician had even
more “negative calf and convex shin” (as said Randolph of Virginia)
than have most of his race, the colonel’s stockings hung in unsightly
folds; that Cuddy’s wife, Rosann, remedied by thrusting into each
stocking-leg a great roll of sheep’s wool. In the heat of
“parmenteerin’,” and through constant friction against his horse’s
sides, Cuddy’s woollen calves had indeed “got round in front.” In vain
did he try, amid the jeers of his opponents, to replace the unsightly
wads in a dignified and proper position; they refused to stay placed,
and for the rest of the day, at the dinner and at the dance, the false
calves hung in front of and under his sharp old knees, looking for all
the world, in the gray, wrinkled stockings, like a pair of hornets’ nests
under the eaves of a house.
It may plainly be seen that by virtue of his position old Cuddymonk
was of the high aristocracy of Narragansett black society. He was
also an aristocrat by birth. The blood of African kings ran in his veins,
and a strong cross of Indian blood, that of old King Ninigret, showed
in his high cheek-bones and coarse black hair. His skin, too, was far
from black. As he sat in the clear sunlight on this May morning, his
bare feet and hands and face were of a uniform glowing golden-
brown color, as rich and cheerful, though not as orange-tinted, as a
ripe pumpkin. The appearance of his head was, also, most unlike the
wool-covered, low-browed, heavy-jawed cranium of a negro; for his
half-curly, coarse hair grew on the back part of his head only, and
stuck out in a great stiff, surrounding halo. The top and sides of his
head being thus left bare gave to him the appearance of having an
extraordinarily high and brain-developed forehead; and altogether
these peculiarities caused him to bear a comical cranial resemblance
both to the noble Shakespeare and a blue-haired, ring-crowned
baboon. His teeth and eyeballs showed the brilliant, glittering white
of the negro, not at all like the dingy black snags and reddish,
inflamed eyeballs seen in the Indian. He wore a collarless and rather
ragged white shirt, an ancient and much-worn long-tailed blue coat
with brass buttons, the very coat which had been given to him by
Colonel Gardiner to attire him fitly and gloriously upon his election as
“Gov’nor.” But the garment having served through three terms of
office (to say nothing of the many years it had faithfully covered the
colonel’s back), was now degraded to every-day wear. Cuddy was
also clad in a shapeless pair of loose yellowish tow trousers called
“tongs,” that bore strong evidence not only of home spinning and
weaving, but of home tailoring as well, if such unsightly great linen
bags could be said to be tailored.
Cuddy regarded with much satisfaction a row of dilapidated
beehives that stood by his door, whose busy inhabitants furnished to
him the toothsome honey he so dearly loved, and which he could so
readily and profitably sell when he could “spare” it. He looked with
equal pride on a row of thriving okra-plants, whose long green pods
would in midsummer make for him such succulent and nourishing
soups, and would also be sliced into delicate pale green, six-rayed
stars, and displayed for weeks on window-sills and door-stones and
shed-tops and stone walls in his small domain, through sunny,
windless days when the starry wafers would not be blown away,
drying for his own winter use and to carry to Newport to sell. His only
other crop was represented by a freshly turned plot of earth—a
potato-field—which he had planted the previous day.
Cuddymonk stretched himself with delight in the sunshine, and
thus spoke to his wife, Rosann, a gay-turbaned old woman, who was
twice as fat and twice as black as he was:
“I tell ye, Rosann, ’tatoes an’ honey an’ okra is a tousan’ times
better’n pigs; ye don’ have ter feed ’em, an’ tend ’em, and watch ’em
eaten theirselves up. Dey jess grows an’ grows for nothin’. Ef more
folks growed ’tatoes an’ okra in dis country, times’d be better’n dey
is.”
Rosann did not answer him, she seldom did; and now her
attention was called to a horse and rider that had turned from the
main road and were advancing up the narrow lane that led to
Cuddy’s house. Mounted visitors were not frequent at Cuddy’s
humble home, even on gubernatorial business; and when he and
Rosann saw that the horseman was no less a person than Constable
Cranston, of North Kingston, they stared in open-mouthed
amazement. No less astonished were they when the sheriff
announced his errand—that he had come to arrest the “Gov’nor” for
debt. Suit had been brought against him and judgment rendered,
and his arrest was the next step.
For Cuddymonk, like many another philosopher and many another
politician, was careless and even tricky in business matters, and had
been accused by both black and white neighbors of “never paying fer
nothing if he could help it.” That he should have been arrested for
this special debt was to him most astonishing, and he denounced it
as keen injustice. He thus protested to the sheriff:
“Mass’ Cranston, yer don’t know what yer a-doin’. I don’t owe ole
man Hazard nothin’! Yer see, it was jess like dis. I say ter him, I mus’
hab er pig ter raise. He say ter me, ‘Take one ob mine;’ an’ he press
me ter take it, kase it’s a runtlin’, an’ he’s afear’d it’ll die. An’ Rosann,
she knows how ter mother runtlin’s, so I takes der pig. An’ I say, ‘Ole
man Hazard, I pay you free dollar ob de money I git for der pig.’ He
say, ‘All right, Cuddy.’ Now I don’t nebber git no money fer dat pig. I
buy de corn ter feed der pig of Peleg Brown; an’ when I kill de pig an’
take him ter Peleg ter sell, he don’ come ter ser much as de corn he
eat. I t’ink he shrink kase I kill him in de discrease ob de moon. So I
nebber got nothin’ fer de pig, so in course I don’ owe ole man
Hazard nothin’. I ain’t got no money ter pay wid, anyway. I tell ye,
Mass’ Cranston, times nebber’ll be good in dis country till corn’s a
pistareen a bushel an’ pork a pistareen a pound. Den de pore man’ll
hab some chance.”
Mr. Cranston knew old Cuddy too well to allow him to proceed into
the discussion of political economy; and he interrupted the “Gov’nor,”
saying, with much gravity, that the law must take its course, nor
could the execution of justice be delayed; that since Cuddy could not
pay, he must come at once with him to jail. The negro rose
cheerfully, saying, as he hobbled into the house:
“Wal, ef I mus’ go I mus’; but de exertootion ob justice’ll hab to
move mighty slow a-takin’ ole Cuddy ter jail. I’se got der rheumatiz,
so I can’t hardly walk. I’se dat bad I t’inks I mus’ be witch-rid by ole
Tuggie Bannocks. Dat’s why dat pig eat ser much corn kase she
conjured him. Times nebber’ll be good in dis country whiles dey don’
hang ole witches like Tuggie Bannocks. Hitch yer hoss ter de button-
wood tree an’ come in an’ set down while I’se packin’ up, an’
Rosann’ll cook ye some early ’tatoes. Run out an’ git some of our
first crap, Sanna.”
“Early potatoes!” exclaimed Mr. Cranston, “at this time of the year!”
“Yis, I’se a fust-rate farmer, ef I ain’t much on pig-raisin’. I allays
has fine early ’tatoes, de fust yer see anywheres. Jes’ look at dem!”
Rosann appeared with her apron full of the freshly planted
potatoes, that, negro-fashion, he had planted whole, and that had
spent a few hours only on Cuddy’s farm; and as the sheriff refused to
allow her to cook them for him, she placed them upon a blanket in
the centre of the floor, upon which she and Cuddy were
accumulating the articles that the negro wished to take to jail with
him. The pile rapidly increased. Old coats and shirts, a feather pillow,
a fiddle, a prayer-book, a pair of long boots filled with flax-seed, were
added to the contents of the blanket.
“Come, come,” said the sheriff; “you can’t take all that along with
you. How are you going to carry it?”
“I guess you’ll hab ter tote it for me, Mass’ Cranston, I’se dat bad
wid the rheumatiz.”
This was more than the constable had bargained for. This arrest of
old Cuddy was more than half a joke, and was done at the instigation
of several farmers who hoped thus to obtain some satisfaction for
the many debts Cuddy had argued and twisted himself out of paying.
They had all fancied that the terrified politician would gladly pay over
the three dollars at once, as it was well known that Rosann had a
good stockingful of silver dollars hidden under the hearth-stone—and
one of her stockings full of silver was well worth having. The
constable was on his way to attend to other and more pressing
duties, and had but little time to spend over this arrest; much less did
he wish to ride to Kingston jail carrying a great pack of Cuddymonk’s
clothing and possessions behind him. He told Rosann to remove half
of the articles from the blanket, and a long and wordy argument with
the “Gov’nor” arose over every relinquished treasure, ending in the
constable’s complete rout when he attempted to leave the foot-stove
behind and to pour the flax-seed out of his boots. “I can’t do dat,
noway,” said Cuddy; “it’ll spoil deir shape ef I don’ keep flax-seed in
’em, an I’se afeard I can’t get none in jail.” At the end of half an hour
the blanket with its contents was rolled into a great, irregular,
unwieldy bundle and strapped on the horse’s back.
The man of law mounted his horse, and with his prisoner passed
slowly down the narrow lane and through the rocky cross-road under
the feathery pale-green foliage and sweet-scented pink-and-white
blossoms of the graceful locust-trees that form such a glory in early
summer by all the roadsides throughout sunny Narragansett.
Flickering patches of glowing sunlight fell through the clusters of
peachy locust-blossoms on the stone walls and hedgerows, that
were a great, luxuriant, tangled garden of faintly perfumed wild
flowers. The leaves of sweetbrier and bayberry sent out a pungent,
spicy odor that mingled with the vapid and cloying sweetness of the
locust-blossoms. Great fields of clover wafted their fresh balm in little
puffs of pure sweetness that routed the combined fragrance of
locust, bayberry, and brier. Thousands of bees hummed over the
sweet, sunny fields and in the fragrant, flowering branches—Cuddy’s
own bees gathering for him the luscious honey he loved. Singing-
birds flew lightly and warbled softly around. The tropical blood of the
old negro fairly glowed with the sense of light and perfume and
melody and warmth, and he laughed aloud with sensuous delight as
if the road to jail lay through Paradise.
He hobbled painfully, however, even in the warm sunlight, and he
frequently sat down on a sunny stone to rest his rheumatic old
bones; but his tongue never ceased wagging, and he poured forth to
the constable a flood of political, ethical, physical, legal, spiritual,
meteorological, thaumaturgical, and medical advice, and also a
complete local history of past events in Narragansett. A flame of
youth and memory and happiness seemed kindled by the glorious
summer day in his heart and brain, though his poor body was too
stiff and worn to renew also its activity and youth.
At last he said, smilingly, to the constable: “Mass’ Cranston, ef
you’ll go de ribber road an’ wants ter let me stop ter Kernel
Gardiner’s I kin get some money; he owes me five dollar for
honeycomb.”
Gladly did Sheriff Cranston consent, though Colonel Gardiner’s
house was two miles out of the way, for he saw now a prospect of
release from his cumbersome charge. “Here, Cuddy,” he said, “we
sha’n’t get to the Colonel’s for two hours at this rate—you talk so
much and walk so little. You get up and ride and I’ll walk for awhile,
then we shall get along faster.”
The old negro, with the constable’s assistance, mounted and
smiled with delight; for he loved a horse, as do all of his race. A
gleam of humor twinkled in his eye as he urged on the sturdy sorrel,
a half-blooded Narragansett pacer, until she ambled along at a rate
that forced the constable to walk at an uncomfortably rapid and
perspiring pace. Nor was Mr. Cranston altogether comfortable
mentally. He winced several times in his progress at the laughing
inquiries and jeers of the farmers that he saw in the field or passed in
the road; and the shouts of the district-school children at the
“Corner,” who chanced to be “out at recess” as the “Black Gov’nor”
and his white foot-runner coursed along, made him keenly conscious
that the dignity of the law was not fully preserved, either in his
hurrying, panting figure or in the grotesque appearance of short-
legged Cuddy. For the Narragansett pacer, like others of her race,
was phenomenally broad-backed; and Cuddy’s short, stiff legs, clad
in their unsightly, flapping tow tongs, stuck out at an absurd angle,
showing a long expanse of skinny, bare ankles that looked like
yellow turkey-legs; and the enormous uncurried leather shoes that
he had donned, in which to walk in comfort to jail, looked twice as
large as ever in that prominent position. The constable had an
uneasy suspicion that Cuddy had retained his tow tongs and long-
tailed coat, and had put on his old black satin brass-buckled stock
and red woollen comforter and great moth-eaten fur cap—the worst
clothes he had in the world—in order to look as ridiculous as
possible, and thus guy his captor. But the cheerful yellow
countenance of the prisoner bore not a trace of any possibility of
ever cherishing a sinister design.
When they reached the great gambrel-roofed house of Colonel
Gardiner the negro dismounted and entered. He soon reappeared,
saying, cheerfully, “I’se got de money, Mass’ Cranston.”
“Hurry up, then, and give me the three dollars,” said the constable,
impatiently. “I want to get off.”
The negro stared in astonishment: “I ain’t agoin’ ter spen’ dat
honey-money dat way—payin’ fer an ole dead pig I don’ owe nothin’
fer. I’se goin’ to keep it ter be comferable in jail wid. Didn’ yer hear
Rosann say, ‘Keep comferable, Cuddy?’ Dat’s why I brung de foot-
stove fer!”
The constable was wild with indignation and disgust. He had gone
two miles out of his way—painfully running and perspiring while his
prisoner rode at ease—and now he was farther from the end of his
vexatious business than ever. He impatiently explained and argued
to the stubborn negro that if he would only pay over part of the five
dollars he would need no jail comforts. Still the old man was
persistent in his determination; he had started to go to jail, and to jail
he would go.
“I ain’t agoin’ ag’inst de course ob de law. It ’ud be a pretty scandal
fer de Gub’nor not ter go ter jail when he ’rested. Set ebberybody a
bad edsample. I’se er law-erbidin’ citterzman, an’ I’se goin’ ter ’bey
de law ob de lan’. B’sides, Rosann she say she t’inks I get red ob my
rheumatiz’ in jail. Ole Tuggie Bannocks can’t get me out nights ter
witch-ride me.”
The discomfited sheriff at last rode slowly on, while Cuddy again
hobbled alongside, still cheerful, still philosophizing, still advising. Mr.
Cranston was puzzled. He could not abandon his prisoner, nor could
he persuade or force him to pay the debt; still less could he hurry
him, and the time to perform other and more important duties was
close at hand. At last, completely baffled and conquered, he
suddenly exclaimed: “Here, Cuddymonk, I’ve had enough of this;
take your bundle, I’ll pay your debt to old Hazard and the costs, too.”
“Mass’ Cranston, is dat de way yer does yer duty? I’se agoin’ ter
jail ef I hab ter walk dere alone, an’ tell de jedge dat de constable run
off an’ leff me. I ain’t no runnagadore. I’se goin’ in de cause ob de
right. You’se ’rested me, an’ I’se agoin’ ter stay ’rested. I nebber see
a jail, anyway, an’ I wants ter see one. Times neber’ll be good in dis
country till bof people an’ rulers knows erbout de instertootions ob de
lan’!”
Again did the baffled sheriff explain and expostulate and seek to
rouse in Cuddy a sense of pride and dread of shame. “It’s most time
for ’Lection Day, Cuddy. You’ll never be elected again if you go to jail.
They’ll never want a rogue for Gov’nor.”
“’Cause de Gov’nor am a rogue this year ain’t no sign de next one
won’t be,” answered wise Cuddy. And when the constable had
straightened out Cuddy’s ambiguous thought, he said to himself that
black politics were much like white.
“I can’t see why all you blacks are so dishonest and tricky!”
“Why, Mass’ Cranston” (with an injured but unresentful air), “dey
has ter be—dey so kep’ down. It all de fault ob dat unrageous ole
George Washin’ton. When he a-dyin he rolls his eyes an’ say:
‘Forebber keep de nigger down’—an’ it take a hundred year to work
out a dyin’ spell.”
This astounding piece of post-mortem news about the Father of
his Country was new to the constable, though it was commonly
believed by negroes then as now. He answered Cuddy severely and
sharply:
“Who told you that nonsense? It’s no reason, anyway. There is no
need for any nigger to be dishonest unless he wants to.”
“Now, Mass’ Cranston, dis’ jess de way I looks at it. Times
nebber’ll be good in dis country till things is fixed an’ proputty’s
divided so no one can’t be poor; den no one can’t be dishonest,
cause ef dey has plenty dey won’t want ter be.”
The constable felt that it was useless to argue further with such a
philosopher, and rode on for some time in silence; then he
desperately exclaimed: “Cuddy, what’ll you take to go home again? I
can’t bother any longer with you. I’ve got to go to Wickford to-night,
and you can’t walk there.”
The old negro shook his head profoundly and thoughtfully, and
sighed deeply, as though abandoning with keen regret a dearly loved
and cherished plan; then he said, solemnly:
“No bribe’ll ebber soil dis hand while it fills de office ob de
Gub’nor’s seat! But dey do say de best charm eber seed ter bring
good luck forebber is ter look at a constable a-dancin’ ober runnin’
water. Now here’s de bridge an’ a good dancin’-floor. I’ll hole der
hoss an’ sing ‘Old Charmany Fair,’ an’ you dance, ter bring good luck
ter me in de ’lection next week. Den I s’pose I’ll hab ter gib up going
ter jail dis time just ter please yer.”
The constable was stunned by this audacious and fairly insulting
proposition; but being thoroughly convinced that Cuddy was half
demented, he thought it better to yield at once to the stubborn
negro’s condition, and thus save his precious and much-wasted
time. He jumped from his horse and angrily yanked off Cuddy’s
blanketful of jail equipage, and threw it on the ground. He glanced
apprehensively up and down the road to see that there was no
approaching traveller to spread the tale of his ridiculous discomfiture
and abject submission, and then walked to the middle of the bridge
and began to sullenly dance to Cuddy’s lively and rollicking dance-
tune. The jolly song and dismal jig were nearly ended, when a most
surprising and inexplicable event took place. The constable’s sedate
and quiet horse gave a sudden snort, reared, broke away from
Cuddy’s restraining hand, and plunged violently down the hill.
“Stop her! Stop her, Cuddy!” roared Mr. Cranston, as he suddenly
ceased his forced dance and began to run.
“I ain’t agoin’ ter run none after dat ole hoss,” said Cuddy; “I’se got
de rheumatiz’ too bad. You jess see ef you can’t run faster as you
can dance. You can’t catch her, dough,” he called after the retreating
sheriff. “I know she’s conjured by de way she run. It always do
conjure a hoss to see a constable a-dancin’ ober runnin’ water.”
As the constable shouted “Whoa!” at the top of his lungs and
chased wildly down the hill out of sight, Cuddy walked to the side of
the bridge and threw into the water the long, sharp locust-thorn that
had done such sly and good execution as a spur, as a “conjure” to
the sheriff’s steed. Then he sat down by the side of his blanket
bundle in the hot noonday sunlight, and he took out his fiddle and
scraped and sawed to the bees and birds and butterflies like a jolly
yellow Pan. And he chuckled and laughed and whistled and sang,
and once he jumped up and danced through “Old Chalmouni Fair”
with a brisk vigor that put to shame the unwilling and clumsy efforts
of the constable, and made the tow tongs and the blue coat-tails
snap and flap around his shrivelled old yellow legs. It was certainly
most astonishing to see such agility and activity in a man so aged,
and in one so rheumatic and so witch-ridden an hour previously. At
last a passing farm-wagon picked him up and carried him and his
great bundle to his own door.
As Cuddymonk replanted his early potatoes the following morning,
he once more soliloquized to his wife:
“I tell you, Rosann, dat ole fool ob a Cranston won’t nebber ’rest
me fer debt no more. I ain’t goin’ to raise no more pigs anyway, even
ef I does get ’em somewhat cheap. ’Tatoes is better’n pigs. Times
nebber’ll be good in dis country till ebberybody stops raisin’ pigs an’
plant ’tatoes; dat’s de true secret ob de pollitercul crisis ob dis land.”
THE WITCH SHEEP
In the darkness of Christmas morning, in the year 1811, old Benny
Nichols could not sleep. He was not thinking of Santa Claus nor of
Christmas gifts; he was watching for the first gray dawn which
marked his regular rising hour, and he tossed and turned, wondering
why he was so wakeful, until at last he rose in despair and lighted a
candle to discover how long he had to wait ere daybreak. To his
amazement he found the hands of the old clock pointing to the hour
of nine, and as he stood shivering, candle in hand, staring at the
apparently deceitful, bland face the clock raised its voice and struck
nine, loudly and brassily, as if to prove that its hands and face told
the truth. Benny then walked quickly to the window, and saw that the
apparent darkness and length of the night came from a great wall of
snow which covered the entire window and which had nearly all
fallen since the previous sunset.
Keenly awake at once when he recognized the lateness of the
hour, the old man wakened his wife Debby, and bade her “hurry up
and git somethin’ to eat. It’s nine o’clock, and we’ve had the wust
snowstorm ye ever see, and me a-laying’ here in bed, and them new
sheep a-walkin’ into the sea and gittin’ drownded!”
Benny was a weazened-faced, dried-up old man, who was the
shepherd of a large Narragansett farm which lay between Pender
Zeke’s Corner and the bay. He knew well the danger that came to
sheep in a heavy snowstorm. He had seen a great flock of a hundred
timid, shrinking creatures retreat and cower one behind the other to
shelter themselves from the fierce beating of the wind and sleet,
until, in spite of his efforts, all were edged into the sea and lost, save
a half-dozen whose throats were cut by him with a jack-knife to save
the mutton. Without waiting for any warm food, he cautiously opened
the door to dig himself out.
“Ye can’t go out, Benny Nichols, in them shoes,” said Debby,
firmly. “I told ye long ago they was half wore out—here, put on yer
Sunday long-boots.”
This suggestion was a bitter one to prudent Benny, who expected
to have those boots for Sunday wear for the next ten years, just as
he had for the past ten; and he knew well what a hard day’s work he
had before him, and how destructive it would prove to shoe-leather.
But Debby was firm, and, seizing the great boots from the nail on
which they hung, she poured out the flax-seed with which they were
always kept filled when they were not on Benny’s feet. The old man
pulled them on his shrivelled legs with a groan at Debby’s
extravagance, and then proceeded to dig out a path in the snow.
Benny had not seen such a snow-storm since the great “Hessian
snow-storm” in the winter of 1778, when so many Hessian soldiers
perished of cold and exposure. When he reached the surface and
could look around him, he saw with satisfaction that the snow and
wind had blown during the previous night away from the water,
hence his sheep would hardly be drowned. He quickly discovered a
strange-shaped bank of snow by the side of one of the great hay-
ricks, so common throughout Narragansett, and he shrewdly
suspected that some of his sheep were underneath the great drift.
When carefully searched with a rake-stale this proved to be the
case, and when he shovelled them out all in the mound were alive
and well. In a snow-drift, by the side of a high stone wall, he found
the remainder of his flock, save one, a fine little ewe of the creeper
breed, the rarest and most valued of all his stock. As sheep-sheds at
that time were unknown in Narragansett, the loss of sheep was great
in the Christmas storm, and many cattle were frozen in the drifts; and
one shepherd noted two weeks later that the hungry cattle he
foddered never touched a full lock of hay that he had thrown on the
top of a little hillock of snow near his rick. So he thrust at it with his
hay-tines, and in so doing he lifted off a great shell of snow-crust,
and there peered out of the whiteness the bronze, wrinkled face of
the old squaw Betty Aaron, who was sitting bolt upright, frozen stiff
and dead, her chin resting on both hands, her elbows on her knees.
Hence Benny was justly proud of his rescued flock, though he
mourned the one sheep that was lost, and blamed himself for
sleeping so late, saying, he “wouldn’t have minded spilin’ his roast-
meat boots if he could have found the creeper.”
On the fourteenth day of January Benny Nichols chanced to see in
the snow, by the side of a hay-rick which stood a mile away from his
home, a small hole about half an inch in diameter, which his
practised eye recognized at once as a “breathing-hole,” and which
indicated that some living thing had been snowed in and was lying
underneath. He broke away the covering of icy crust, and to his
amazement saw a poor creature of extraordinary appearance, which
he at first hardly could believe was his own lost creeper sheep. She
was alive, but alas! in such a sorry plight.
The hungry sheep, in her three weeks’ struggle against starvation,
had eaten off every fibre of her own long wool that she could reach,
and she lay bare and trembling in the cold air, too weak to move, too
feeble to bleat either in distress or welcome. Old Benny wrapped the
half-dead creature in the corner of his cloak and carried her home to
Debby, who fairly shed tears at the sight of the poor naked skeleton
of a sheep. Tenderly did the kind woman wrap the frozen ewe in an
old flannel petticoat and feed her with warm milk, a few drops only at
first, and then with much caution until the sheep was able to digest
her ordinary food. In a week the creeper seemed as strong as ever,
quickly gained the lost flesh, and could bleat both loud and long. And
with returning health she grew active and mischievous, and was
constantly thrusting her long black nose into the most unexpected
and most unsuitable places, to the great distress of careful Debby,
who longed to put her out of doors.
But the sheep’s lost wool could not grow as quickly as did the fat
on her ribs, and she could not be thrust out thus, naked and bare, in
the winter air, so Debby decided to make for the little creature a false
fleece. For this purpose she took an old blue coat which had once
been worn by her son, and cut off the sleeves until they were the
right length to cover the ewe’s forelegs. She then sewed at the waist
of the coat two sleeves from an old red flannel shirt; these were to
cover Nanny’s hind legs. And when Debby drew on the gay jacket
and buttoned it up over the sheep’s long backbone with the large
brass coat-buttons, there never was seen such a comical, stunted,

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