ARELLANO UNIVERSITY

Jose Abad Santos Campus

Taft Avenue, Pasay City

COLLEGE OF ARTS AND SCIENCES

2nd Semester School Year 2023 - 2024

SEMI-FINAL EXAM IN PURPOSIVE COMMUNICATION
NAME: SATORI, MARIA SOFIA STEPHANIE R. SCORE: _______

I. Write T if the statement is true and F if the statement is false. ( 2 point each)
__T__1. Consider ethics in your speech at all times.
__T__2. Effective use of nonverbal communication can strengthen your message.
__T__3. How you communicate reflects who you are as a person.
__T__4. One way to help you build credibility is through effective nonverbal communication.
__T__5. There are certain words that are only appropriate at certain times and places.
__T__6. To achieve clarity, we must speak the same language as our listeners.
__T__7. The use of too many fillers can distract your listeners.
__F__8. Verbal communication is better than nonverbal communication.
__T__9. When you talk to others, you should not assume too quickly that they understand the message that you convey.
__T__10. When you communicate, choose what you want to say and how you want to say it.

II. Encircle the letter of your best answer. ( 2 points each)

1. Which of the following persons is most likely to deliver a manuscript speech?
a)a comedian
b) a media personality
c)a father
d) a teacher
2. Which of the following is the most essential tip in memorizing a speech?
a) Remember the difficult words.
b) Memorize every word.
c) Understand the main ideas by heart.
d) Memorize only the major details.
3. Which of the following speeches is delivered with little or no time at all?
a) manuscript speech
b) extemporaneous speech
c) entertainment speech
d) impromptu speech
4. Which strategy of organizing a speech does a redefining of the topic into something that you want to talk about?
a) Point-Reason-Example-Point method
b) Bridging
c) Reframing
d) Playing Devil’s Advocate
5. Which speech is delivered with the help of short notes or a clear outline?
a)impromptu
b) manuscript
c)memorized
d) extemporaneous
6. Which extemporaneous question is centered on whether a topic or principle is moral or immoral?
a) Is it a question policy?
b) Is it a question of morality?
c) Is it a question of fact?
d) Is it a question of value?
7. Which of the following is the ultimate goal of an entertainment speech?
a) to introduce new jokes
b) to discuss tips on how to be a comedian
c) to share goodwill and pleasure
d) to share the funny side of life
8. Is the use of “fillers” in a speech part of a competent delivery?
a) Yes, because no one is perfect in delivering every single detail of a speech.
b) No, because they distract the listeners and convey nothing about the speech.
c) Yes, because they add excitement to the speech.
d) No, because fillers are language no one understands.
9. Which organizational pattern is best to use when you want to present the development of your topic from beginning to
end?
a) spatial pattern
b) cause and Effect
c) chronological pattern
d) comparison and contrast
10. Which quality of a persuasive speech should come first?
a) sufficient supporting details
b) clear main point
c) compelling ideas
d) well-defined goal

Test III. Essay (40 points)

Discuss the advantages and disadvantages of evaluating:
a. Messages
Evaluating messages offers several advantages in communication. First, it enables individuals to critically analyze the
content of the message, including its clarity, relevance, and effectiveness in conveying the intended information. This
process fosters better understanding and comprehension among the audience. Evaluating messages allows for the
identification of potential biases, misinformation, or hidden agendas, which is crucial in promoting transparency and trust
in communication channels. Additionally, by assessing messages, individuals can enhance their critical thinking skills,
enabling them to discern between credible and unreliable sources of information. However, evaluating messages also has
its drawbacks. One major challenge is the subjectivity involved in interpretation, as different individuals may perceive
messages differently based on their backgrounds, beliefs, and experiences. This subjectivity can lead to misunderstandings
or misinterpretations, especially in sensitive or complex topics. Furthermore, the process of evaluating messages can be
time-consuming and require significant effort, especially when dealing with large volumes of information. This may deter
some individuals from engaging in thorough evaluation and instead rely on surface-level assessments, which can be
misleading or incomplete.

b. Images/Pictures
When it comes to evaluating images or pictures, there are distinct advantages and disadvantages to consider. One
advantage is the immediate impact that visuals can have on audiences, as they often convey information more quickly and
vividly than text alone. This visual appeal can enhance engagement and retention, making images a powerful tool for
communication, education, and persuasion. Additionally, evaluating images allows for the assessment of their aesthetic
qualities, such as composition, color scheme, and visual hierarchy, which can contribute to effective visual communication
strategies.
Evaluating images also presents challenges. One disadvantage is the potential for misinterpretation or manipulation, as
images can be edited or taken out of context to convey misleading or false information. This is especially relevant in
today's digital age, where the proliferation of photo-editing software and online platforms makes it easier to create and
share deceptive visuals. Moreover, evaluating images requires visual literacy skills, which not everyone may possess to the
same extent. This can lead to varying interpretations and perceptions of the same image, undermining its intended
message or impact.