MindMagic July 2024

PRODUCT
LAUNCH
MindMagic July 2024

PRODUCT
LAUNCH
WHAT IS THE
MindMagic July 2024

Product summary

PRODUCT?
The very first thing you want to do is
define the new product you are launching.
MindMagic July 2024

What is the product?

The very first thing you want

to do is define the new
product you are launching.
WHAT IS ITS
MindMagic July 2024

Product summary

MAGIC?
Use this slide to describe how the product
will add value to your customers.
MindMagic July 2024
MindMagic July 2024

What is its magic?

Use this slide to describe how the

product will add value to your
customers.
WHAT
MindMagic July 2024

PROBLEM
DOES THIS
PRODUCT FIX?
What is its magic?
MindMagic July 2024

What problem does this product fix? Key Values

Value 1
Describe your product's primary
objective. Establish its key Value 2
values and explain how it solves
the customer's problem. Value 3
MindMagic July 2024

Today Future

Where is the product today? Where do we want the

Describe it in a concise product to be? Share the
sentence or two. long-term vision.
MindMagic July 2024

What does the future hold?

Product vision

Share
and your
explainlong-term
how the vision
product
will evolve over time.
MindMagic July 2024

What does the future hold?

Share your long-term vision

and explain how the
product will evolve over
time.
 WHO
MindMagic July 2024

ARE OUR
STAKEHOLDERS?
Meet our people
MindMagic July 2024

Investors Advertisers Founders

Bach
Mozart Buttercup Bob John Snow
Beethoven Bubbles Elsa Grapes
Chopin Blossom Noor Lelleby
MindMagic July 2024

How we'll measure success

This is where you'll share your key performance indicators.

Monthly recurring revenue (MRR) Traffic (paid/organic)
Customer Lifetime Value (CLTV or LTV) Bounce rate
Customer Acquisition Cost (CAC) Retention rate
Daily Active User/Monthly Active User ratio Churn rate
Session duration Customer Satisfaction Score (CSAT)
MindMagic July 2024

Detail the overall scope of

Launch scope

the product
involved, launch:
what’s Who’s
entailed, and
who the best point of
contact for each channel is.
MindMagic July 2024

Stage 1 Stage 2 Stage 3 Party

Build it Do it Test it Deliver it Use it

Kick off Demo day Go / No go Launch

Milestones make it easier to keep projects on track by calling

out major events, dates, decisions, and deliverables. Remember
to frame your milestones in terms of outcomes, and what you
want to learn from them.
MindMagic
Jan 2025
Product announcement
The upcoming launch will be
announced in an email
newsletter and on social media
channels to your subscribers
and potential users.
Mar 2025
The launch
The day has arrived! The launch
has happened, and your
product is available to the
world. But this is not the final
step...
July 2024
May 2025
Review
Remember those KPIs? This is
the bit where you review the
metrics and begin to refine your
product. Don't worry; there will
still be a party.
MindMagic July 2024

Date: January 15, 2025

Announcement items Channel(s) Audience

Banner ad, homepage hotspot, press release Website Visitors

Email announcement Email Subscribers, leads

Social media campaign Facebook, Instagram, Twitter Followers, subscribers, leads

MindMagic July 2024

Date: March 15, 2025

Announcement items Channel(s) Audience

Banner ad, homepage hotspot, press release Website Visitors

Launch announcement email Email Subscribers, leads

Social media launch announcement Facebook, Instagram, Twitter Followers, subscribers, leads
MindMagic July 2024

Date: May 15, 2025

Task Analytics Action item

Analyze page views, average time on page, and Google Analytics Improve SEO & review UX
bounce rates

Review open, click-through, and bounce rates Google Analytics Improve device optimization

Review engagement stats Instagram Insights & Facebook Analytics Improve copy and connect with more followers

Track revenue generated Google Analytics Fix leaks in the sales funnel
MindMagic July 2024

Launch plan

This
plan slide
is forsummarizes
your productwhat
and the launch
gets
everyone excited.
Reiterate what the launch's goals
and why this is such a big deal. are
MindMagic July 2024

For questions, comments, or

compliments, contact Julia Johnston.
Julia Johnston
julia@mindmagic.co
MindMagic July 2024

For concerns and complaints, contact

John Juleston.
John Juleston
john@mindmagic.co
 “
MindMagic July 2024

The main problem

the internet is with
that quotes
sometimeson
they’re not true.
— J. Alba, CEO
 “
MindMagic July 2024

THE MAIN
QUOTES ONPROBLEM
THE WITH
INTERNET
ISTHEY’RE
THAT SOMETIMES
NOT TRUE.
— J. Alba, CEO
THE END
MindMagic