MEDIA AND

INFORMATION LITERACY
LESSON 3
Types of Media

Dapdap High School – Senior High School Grade 12

LEARNING COMPETENCIES
The learners will be able to…
❑ Compare and contrast how one particular
issue or news is presented through the
different types of media (print, broadcast,
online).
TOPIC OUTLINE
I. Types of Media
a. Print Media
b. Broadcast Media
c. New Media
II. Media Convergence
 MEDIA
Channels or ways we
use to transmit or
communicate
messages;
communication tools
PRINT BROADCAST New
Media Media Media
 Consisting of paper and
ink, reproduced in a
printing process that is
traditionally
PRINT mechanical.
Media
 KINDS OF PRINT MEDIA
TEXT MEDIA VISUAL MEDIA

Pictures, photos,
A simple and flexible
images, and graphics
format for conveying
used to channel
ideas, whether
communication using
handwritten or printed.
the sense of sight
WHAT IS TYPOGRAPHY?

Refers to the art and technique

of arranging the visual
component of the written word;
features textual designs with
optical illusions to improve
readability and help convey
meaning
EXAMPLES OF PRINTED VISUAL MEDIA
EXAMPLES OF PRINTED VISUAL MEDIA
WHAT IS GRAPHIC DESIGN?

Refers to the process of

visual communication
that organizes and
presents information
creatively for a particular
purpose
 Reaches target
audiences using
airwaves as the
transmission medium
BROADCAST (radio and television)
Media
 KINDS OF BROADCAST MEDIA
AUDIO MEDIA MULTIMEDIA

Uses audio or voice Concerned with computer-

controlled integration of
recording as medium in
different media types where
the delivery of
every information can be
information to appeal to stored, communicated, and
the auditory sense. handled digitally.
EXAMPLES OF BROADCAST MEDIA
 Term used to integrate
the different
technologies emerging
on one digital platform
to organize and
New distribute content
Media
EXAMPLES OF NEW MEDIA
EXAMPLES OF NEW MEDIA
MEDIA CONVERGENCE

The merging of different equipment

and tools for producing and
distributing news through digitization
and computer networking.
• Allows media to be
produced and distributed
on multiple devices
(technological convergence)
• Synergy of
communication, content,
and computing in the
digital world
Formative Assessment: Recitation
• What is media
convergence?
• Why media convergence
a trend that cannot be
done away?
• What are other
examples of media
convergence?
 Formative Assessment: Recitation
• What is the commonality between these movies?
• These movies were released in cinemas, where can
you find it if you want to watch it today?
 Activity 2
FIELD EXAMPLES
Communication
Education
Advertising
News
Entertainment