@ BPP

UNIVERSITY
SCHOOL OF BUSINESS
ANO TECHNOLOGY

5. Marking Guide (Student version)

The assignment is marked out of 100 and counts towards 100% of your module mark. The following table shows the tasks, marks and marking rubric. You should
iteratively self-assess your performance against the Marking Guide as you develop your draft submission, in order to evaluate your performance against your
target grade.

1: Introduction and project plan (20 Guidelines:

marks, LOl, L04) • State the purpose of report and describe the report structure and contents
• Present your overall project plan for delivering the project
• Ensure that your project plan explicitly refers to a data analytics framework and explain how the selected framework can be used to addresses the core
business questions assigned to you.
• Present COTS's coffee shops Key Performance Indicators (KPls) and how improved analytics enables improvements against these KPls.

2: Data quality issues and remedies
(10 marks, L02)
Excellent presentation of an Good presentation to any analytical Basic presentation to any analytical No mention to any analytical
analytical framework or approach framework or approach that can be framework or approach that can be framework or approach that can be
that can be used to answer the used to answer the business used to answer the business used to answer the business
business question. Excellent question. Good justification of why question . Basic justification of why question. No justification of why this
justification of why this analytical this analytical framework or this analytical framework or analytical framework or approach
framework or approach can be approach can be effective in approach can be effective in can be effective in answering the
effective in answering the business answering the business question. answering the business question. business question.
_guestion.
Guidelines:
• List and explain generic data problems and how to identify them. What are the different options for resolving these generic issues?
• List all the data problems you have identified with the COTS dataset. Explain how you identified the problems and how you propose to address them.

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 @ BPP
UNIVERSITY
SCHOOL OF BUSINESS
ANO TECHNOLOGY

Excellent identification of
appropriate errors and explanation
how they can be fixed. Student
identifies some relevant errors in the
database and give specific
recommendation on how to solve
them.
Good identification of appropriate
errors and good explanation how
they can be fixed. Student identifies
some errors and give
recommendation on how to solve
them.
Basic identification of appropriate Weak identification of appropriate
errors and basic explanation how errors and weak explanation how
they can be fixed. Student has they can be fixed.
identified some errors.

3: Data analysis and commentary Guidelines:

(20 marks, LO2) • Include summary exploratory data calculations for total sales value and volume. The analysis could include for example top and bottom performing
product categories, ranges, averages, standard deviations; top and bottom performing time-periods, etc.
• Ensure your tables are professionally presented: Headings, units, data formats. Highlight and annotate key data elements
• For each table include firstly an explanation of the table and its contents and then a bullet-point list of what you can see or infer from the analysis
ofthe data.

Excellent use of tables to present the Good use of tables to present the Satisfactory use of tables to present Weak use of tables to present the
outcome of the data analysis run to outcome ofthe data analysis run to the outcome of the data analysis run outcome of the data analysis run to
reply to the business question. reply to the business question. to reply to the business question. reply to the business question.
Commentary to tables is detailed. Commentary to tables is good. Commentary to tables is basic. Commentary to tables is weak.

4: Data charting and commentary Guidelines:

(20 marks, LO3) • Ensure you provide well-presented and labelled charts
• Use a combination of visualisation plots and techniques such as bar charts, stacked bar charts, trend charts, pie charts and tree map charts
• For each chart include firstly an explanation of the chart and its contents and then a bullet-point list of what you can see or infer from the data.

Excellent use of charts to present the Good use of chart to present the Satisfactory use of charts to present Weak use of charts to present the
outcome of the data analysis run to outcome of the data analysis run to the outcome of the data analysis run outcome of the data analysis run to
reply to the business question. reply to the business question. to reply to the business question. reply to the business question.
Commentary to charts is detailed. Commentary to charts is good. Commentary to charts is basic. Commentary to charts is weak.

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