WELLNESS

NAVIGATORS x

Eat healthy food to live healthy

Agenda
Process & Brief The Flow

The Context & User Testing Protocol

Long Term Goal Learning Points

The Concept Sprint Retrospective

Process & Brief
Understanding Marta’s Defining Challenges and Ideation and Sketching: Prototyping and
Needs: Goals: Drew inspo from Testing:
Preferences, needs HMW formula to similar services Created a tangible
and behaviors articulate main Sketched preliminary prototype based on
Research similar challenges . ideas and the chosen solution
users and mapped Clustered topics for brainstormed Conduct interviews
her experience challenge statement Developed a common to test it
and sprint questions solution
 22 years old
Context & User: Italian

Marta
University Student
Vegetarian,
transitioning to
veganism

Italian upbringing, loves traditional

cuisine
Wants to merge her Italian heritage
with her commitment to vegan and
sustainable living
She needs guidance in her dietary shift
As a student, she needs quick and easy
solutions
 Long term goal
Challenge statement
We want Lifesum to be Marta's trusted ally in her vegan journey
offering personalized guidance and a seamless transition through quick,
budget-friendly vegan recipes. To empower Marta, our platform will also
provide valuable educational insights on veganism and sustainability.

Sprint questions
How can the app address the educational barriers that come with transitioning to a vegan diet?

How can the app provide personalized recommendations and educational tips specific to
Marta’s cultural background as an Italian?

What functionalities should be prioritized in the app redesign to make a more seamless UX and
transition to a vegan diet?
 The concept
We want to support Marta by providing her with
enhanced features that guide her in the
transition towards veganism

Our solution is to offer a personalized and

educational experience, helping her to find easy
and quick vegan recipes.

Beyond the focus on Marta's unique preferences and

budget, our features aim to provide her with valuable
info about veganism and sustainability, empowering her
to make informed decisions.
 The Flow

LET’S SEE HOW

IT WORKS!
Testing The features we wanted to focus

protocols Learn
on are:
For you
We tested how the Marta feels about the
Section features
different features that we want to add to the
Lifesum app. Also, we wanted to see if Marta
What's in my
would use the features at all. Barcode fridge
Scanner feature
Learning points
What went well? What needs to be What changes can be
improved? implemented?

Meal plan idea Filter recipes by Live expert Q&A

Concept of the cost More NGOs to
survey in the Barcode scanner UI donate to
beginning More focus on the Discussion with the
Concept of the transition vegan community in
challenges Learning section a separate
What's in my could use more community section in
fridge feature videos the Lifesum app
Sprint
Retrospective
Key Strengths Key Challenges

How can we
We understood make our
well our features
persona innovative?

Collaborative, How to
supportive prioritize our
team dynamics ideas?
THANK YOU!
Do you have any feedback
for us?