10

JOURNALISM
Second Quarter

LEARNING ACTIVITY SHEETS

1
 Republic of the Philippines
Department of Education
REGION II – CAGAYAN VALLEY

COPYRIGHT PAGE
Learning Activity Sheets in JOURNALISM
(Grade 10)

Copyright © 2020
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
Regional Government Center, Carig Sur, Tuguegarao City, 3500

“No copy of this material shall subsist in any work of the Government of the Philippines. However,
prior approval of the government agency or office wherein the work is created shall be necessary
for exploitation of such work for profit.”

This material has been developed for the implementation of K to 12 Curriculum through the
Curriculum and Learning Management Division (CLMD). It can be reproduced for educational
purposes and the source must be acknowledged. Derivatives of the work including creating an
edited version, an enhancement of supplementary work are permitted provided all original works
are acknowledged and the copyright is attributed. No work may be derived from this material for
commercial purposes and profit.
Consultants:
Regional Director : BENJAMIN D. PARAGAS, PhD, CESO V
Assistant Regional Director : JESSIE L. AMIN, EdD, CESO V
Schools Division Superintendent : ORLANDO E. MANUEL, PhD, CESO V
Asst. Schools Division Superintendent: CHELO TANGAN, PhD, CESE
WILMA C. BUMAGAT, PhD, CESE
Chief Education Supervisor, CLMD : OCTAVIO V. CABASAG, PhD
Chief Education Supervisor, CID : ROGELIO H. PASINOS, PhD

Development Team
Writer : ARISON PAUL R. FLORENTINO, BAYABAT NHS, Cagayan
Layout Artist : ARISON PAUL R. FLORENTINO, BAYABAT NHS, Cagayan
Content Editor : FRANKLIN T. CASTILLEJO
Language Editor : FRANKLIN T. CASTILLEJO
Focal Persons : INOCENCIO T. CARAG, PhD- EPS English, SDO Cagayan
NICKOYE BUMANGLAG, PhD- LRMDS Supervisor, SDO Cagayan
RONNIE F. TEJANO, EPS– ENGLISH, CLMD, DepEd R02
Printed by:
RIZALINO DepEd Regional
G. CARONAN, Office No.CLMD,
EPS–LRMDS, 02 DepEd R02
Regional Center, Carig Sur, Tuguegarao City

_____________________________________________
Address: Regional Government Center, Carig Sur, Tuguegarao City, 3500
Telephone Nos.: (078) 304-3855; (078) 396-9728
Email Address: region2@deped.gov.ph Website: region2.deped.gov.ph

JOURNALISM 10
2
Name of Learner: __________________________________ Grade Level: ________

Section: __________________________________________ Date: _______________

LEARNING ACTIVITY SHEET

Elements of Various Segments for a News Broadcast on Television

Background Information for Learners

Television news broadcasting is the broadcasting of various news events and other
information via television. The content is usually either produced locally in a television
studio newsroom or by a broadcast network. Various segments make up a news broadcast on
television.

Segments in a News Broadcast

1. OBB or Opening Billboard – Standard first video of every show, usually a short video intro
of the show and contains the title and logo of the program

2. Headlines - Teaser of the top stories in a news show which usually appears right after the
OBB

3. Body - Main content of the newscast. It comes in various formats such as VTR -
standalone spiels of the anchor; AV or audio video - voice over narration of reporters,
accompanied by visuals whether moving or stills. The body is usually scattered in gaps
spread out in the entire newscast.

4. Teaser - Short video of upcoming stories to generate interest among viewers

5. CBB or Closing Billboard - End video in every show and usually accompanied by the
closing credits

Elements of the Segments of TV News Broadcast

Segment Elements Description

OBB or Opening Fast-Paced It is fast moving and quick in manner but conveys
Billboard intended message within a short succession of
seconds.
Impressive It has an overall striking and remarkable
impression.
Teasing It provides a teaser of what is expected in the show
thus generating an air of surprise and excitement of
what is about to be viewed.

Punchy While it teases the viewers, it also provides a direct

preview about the newscast.
3
 Headlines Eye-catching It catches people’s attention through trigger words.
It is visually appealing.
Believable It is factual or error-free.
Easy to read It is readable. Anything that makes a headline
difficult to read will cause people to skip over it.
Brief Make headline short but substantial. Brevity is the
key.
Accurate Give audience a good and clear idea of what they’ll
be viewing. Ambiguity is nice in fiction but news
broadcast is not fiction.

Body Detailed It provides a detailed reporting of news. Factual

information is given vividly to allow viewers to get
across the news content in no time.
Organized It is well-planned and properly structured.
Logical It is developmental, sequential, and hierarchical
following newsworthiness, suspense, and interest.

Teaser Compelling It is convincing and persuasive.

Attention- It keeps viewers from changing the channel or
Grabbing flipping off television.
Varied Just as the newscast itself is a blend of hard-hitting
news and lighter fare, teases should reflect that
variety.
Visual Video is important in crafting an effective tease.
Occasionally, a teaser is so compelling that words
alone will convince people to watch, but that is a
rare exception.

CBB or Closing Significant It provides a sensical ending relevant to the theme

Billboard of the news broadcast.
Engaging While it ends the broadcast, it should also engage
the viewers in such a way that it gives them a sense
of conclusion yet invites them to watch out for the
next broadcast episode.

Learning Competency with Code

Identify the elements of the various segments for a TV broadcast (focus: news broadcast)
No code available/given

4
 EXERCISE 1: JUMBLED MATCH
Directions: Match column A (descriptions) with column B (key words). Challenge:
Unjumble the letters in each item in column B to come up with the sensible word referring to
an element in each of the various segments of a TV news broadcast. Write the correct in your
answer sheet.

Column A Column B

1. Is well-planned; properly structured a. AUARECTC

2. IS short but substantial b. VIELEBLBEA
3. Provides sense of conclusion and c. RGIEADNZO
invitation to watch next episode d. EBFIR
4. Keeps viewers from changing TV e. PUNYHC
channel f. FSATININCIG
5. Is factual and error-free g. LIOACLG
6. Gives direct preview of newscast h. GNCTIYECHEA
7. Is visually appealing i. GEAGNNIG
8. Gives audience good and clear idea of j. SVEMPIIESR
what they’ll be viewing. k. OBIEANTATGGBIRNTN
9. Provides sensical ending relevant to the
theme of the news broadcast
10. Is developmental, sequential, and
hierarchical following newsworthiness,
suspense, and interest

EXERCISE 2: COMPLETE ME
Directions: Complete the following diagram below by supplying the correct segments and
elements involved in TV news broadcast.

CBB 2 7 Headlines 16

3 Detailed 8 11 17

4 5 9 12 18

6 10 13 Variety

Punchy 14 19

15
5
 EXERCISE 3: TRUE OR FALSE
Directions: Evaluate the given statements. Write TRUE if the statement conveys a correct
idea, otherwise FALSE.

1. Long headlines always make an impressive impact to viewers.

2. A teaser is so compelling that words alone will convince people to watch.
3. An engaging CBB leaves viewers with a conclusive ending.
4. It is tolerable to commit few errors in the news.
5. Teasers need to be encompassingly surprising.
6. Video is not always important in crafting an effective tease.
7. Factual information is given vividly to allow viewers to get across the news content in no
time.
8. An OBB in a sense, also works like a teaser thus creating an element of surprise and
excitement.
9. A headline difficult to read might cause viewers to skip over it.
10. A teaser does not give direct preview about the newscast.

EXERCISE 4: WATCH & SEE

Directions: Access and watch the TV news broadcast found on this link https://youtu.be/-
3krgD8h1Eg, and identify the segments present through a check mark. Also, identify the
elements found in each segment and provide a brief description/justification (2 to 3 sentences
only) for each. If you think the element is not present, still provide a justification. Use the
template below.

Title of the TV News Broadcast: __________________________________________

ELEMENTS
Not
SEGMENT Present
Present Not
Present
Present
Description/Justification
Fast-Paced
Impressive
OBB
Teasing
Punchy
Eye-Catching
Believable
Headlines Easy to Read
Brief
Accurate
Detailed
Body Organized
Logical
Compelling
Attention-
Teaser Grabbing
Varied
Visual
Significant
CBB
Engaging
6
HOLISTIC EVALUATION GUIDE:

Distinguished Proficient Apprentice Novice

30 points 25 points 20 points 15 points

The learner exceeds The learner’s output The learner’s output The learner’s
expectations. He/she provides the shows rooms for outputs signifies a
provides substantial standard and improvement. very poor
information that expected output and achievement level of
merits the shows a very high the desired
achievement of the achievement level of competency.
desired competency. the desired
competency.

Reflection

Direction: Complete this statement:

I have learned in this activity that _____________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
.

7
ANSWER KEY

Exercise 2
Exercise 1
1 Elements of a TV News Broadcast
1. ACCURATE 2 Body
2. BELIEVABLE *3-4 significant; engaging
3. ORGANIZED *5-6 organized; logical
4. BRIEF 7 OBB
5. PUNCHY *8-10 fast-paced; impressive; teasing;
6. SIGNIFICANT punchy
7. LOGICAL *11-15 eye-catching; believable; easy to read;
8. EYE-CATCHING brief; accurate
9. ENGAGING 16teaser
10. IMPRESSIVE *17-19 compelling; attention-grabbing; visual
11. ATTENTION-GRABBING
*any of the given answers/in any order

Exercise 3

1. FALSE
2. FALSE
3. TRUE
4. FALSE
5. TRUE
6. FALSE
7. TRUE
8. TRUE
9. TRUE
10. FALSE

Exercise 4 – Answers may vary

8
References

__________ (2015). What is a billboard? [PDF]. Retrieved December 10, 2020, from
http://www.schooljournalism.org/wp-content/uploads/2015/09/C2L2_News_Billboard
s.pdf

EDUCALINGO. (2020) News broadcast. Retrieved December 10, 2020, from

https://educalingo.com/en/dic-en/news-broadcast

Halbrooks, G. (2016). Is tease writing critical to a successful tv newscast? The Balance

Careers. https://www.thebalancecareers.com/why-tease-writing-is-critical-to-a-
successful-tv-newscast-2315473

Kennedy, M. (n.d.). Top 6 qualities of a good headline. Retrieved December 10, 2020, from
https://www.ereleases.com/pr-fuel/top-6-qualities-of-a-good-headline/

Pableo, C. S. (2016). Common broadcasting terms in radio and tv [Slides]. SlideShare.

Retrieved December 10, 2020 , from
https://www.slideshare.net/CheldhayeDay/common-broadcasting-terms-in-radio-tv

Prepared by:

ARISON PAUL R. FLORENTINO

Writer, Bayabat National High School

9
----------------------------------------------------------------------------------------------------------------
Do not Write on this Portion
FEEDBACK CARD
What’s your Badge?
ACTIVITY 1
AWESOME!- Completed and earned perfect
ACTIVITY 2 scores in all activities

ACTIVITY 3 GOOD JOB!- Completed the activities with

80-90% accuracy
ACTIVITY 4
IT’S OKAY.- Completed the tasks with 75-
ACTIVITY 6 79% accuracy

ACTIVITY 7 STRIVE FOR MORE. When need further

assistance and support
ACTIVITY 8

BADGE EARNED:

Comments of Teacher:

10