MetaFit

Complete

Pitch Deck
Business Presentation
 MetaFit
Introduction

MetaFit spans both B2B

and B2C markets

B2B Market B2C Market

X-Cardio
 400 Mn+ People have diabetes

17% Adults are obese

80%
44%

2.2 out of 5 People using our 8 out of 10 People using our devices
Existing Alternatives devices reach their fitness goal register an improved fitness score

*Data computed across 2M+ readings across 400k+ users

New Product Launches

Next 1 Year

Current
Future

DEVICE

Categories Categories Current Revenue

8 Cr
4.2 Cr
2 6
In- App Service
To be Launched
Projecting
SERVICE

Categories Over 2,000+ 4.4* ratings

Aacross 3rd Party Trusted Platforms

3 200K User 2.4 Core/ Quarter

Device Business Product Accuracy

Q3, 2022 Q3,

Q4, 2022-23
2022
Q4,2022 Affordibility
-23

Credibility & Brand

recognition
Smartwatches & Body Composition
Continuous Isometric Home
Heart rate
Health Kiosk Smart Ring Workout Equipment
Trackers
Glucose Monitors Unified inhouse Hardware &
trackers
Software

Service Business
AI based automated curation & delivery
Q4,2022-23 Q4, 2022

Form tracking using computer vision

Social Gamification and leaderboards

Guide and Train Users to Calorie Tracker Plan
Complete 360 solution
Meal Planning Physiotherapy & Rehab Workouts
Blood Works Marketplace
Calorie Tracker
Guide and Train Users to
improve Fitness and diets improve Fitness and
For third party products such as
Plan diets Nutraceuticals Health Drinks
performance via App performance via App

Tapping Existing Userbase

Actofit’s development strategy
How to achieve ?
Device Business Previous year revenue

₹4.5 Cr
Current EBITDA Next Year Revenue
Ads activatio
Without Ads on 28% ₹8 Cr higher inventory
brand recognation
new harware launches

30k Active User

Service Business
6k users @ 4k/quarter

service price
Projected Quarter Revenue Projected Margins
(To be launched) 2.4Cr/quarter
₹2.4 Cr 45%
Online Diet Selling
20k Users Filled
200k Total User Request for Diet Plan
Point of Sale
E-Commerce Gyms/Fitness Diagnostics

Amazon- Best Seller (Top 3) Golds gym , fitness first Boutique gyms - 500+ Healthkart- 30 Retail Stores

HAL-500 Health kiosks 500 more coming in oct

Activating Flipkart & 20+ Reward Platforms Sarva- 50+
(po recd).

Cred- Rs. 10- 15 Lakh Sale Per Month Cult.fit- 750+ Boutique hospitals like medanta & 100+ Nutritionists.

Cross promotions with complimentary brands Chisel fitness centre 25+ 200 diagnostics from Max Healthcare.
listed on 20+ reard platforms.
Exercise Form Correction b2b SDK/API layer 8
Upper Body Strength

Vital Form Training

32 min

1. Incorrect form in remote workout .

1. Computer vision tracking users form over
2. No personalized coaching possible in larger phone or laptop camera real time

groups
2. Ready stack low code solution for fitness app

10
Unfair Advantage 30 Minutes HIIT

30 min

Tech ML built to allow scalability of exercises faster than competition

Existing distribution lines to be integrated.

Tailor made scalable solutions across the spectrum of use-cases 4

Lower Body Strength

Training

Existing Alternatives 24 min

Freelatics 2. Burncal
3. Aaptive Coach 4. Vi Trainer
 Calburn Form Track Vision Track
Fitness Trainer Tech.
Activity Score Available Available Available

Vital Form is Easy to Use MET Available Available Available

Realtime Calorie Burn Available Available Available

Device with

Camera
3rd Party Integration Available Available Available

API Available Available

Available

Personal Plan Not Available Available Not Applicable

Video Guided Workout Not Available Not Available Available

Vital Form
Database Live Video
Post Session

Feed Data Fitness Status Not Available Available Available

AI Guided Workout Available Available Available

App Compatibility Available Native Available

Rep Count Not Available Available Available

Form Feedback Not Available Available Available

Sets Count Not Available Not Applicable Available

Vital Form AI
Rep Time Not Available Available Available
Cloud
 Single hand Dumbell Rowing

63

Posture
Rep
Real time form

Detection Count detection Go Deep

13/14

Voice & Visual

Real time

Assistance feedback
IOS • Android •

Web integration Raise your both hand Horizontally

8
Types of workout
Upper Body Strength
Select workout you want to do!
Training

32 min Exercise
Automatic form
Custom
Yoga HIIT Home Training Weight Training

videos tracking Workouts

Continue
Growth Plan

Vital Form’s development strategy

Product Growth Plan Pilot Launches & Rev Targets Market Size & Scaling Up
Zoom integration
Hustle by RCB
Video conferences training fitness
Health & Fitness Club CRM Softwares
App users: 1M

Fitness Growth Plan Targeted Conversion: 50k users

Average Monthly Price: 30/User/Month

MRR: 15 Lakhs 16%, $0.8B
36%, $44.57B

Increase from 150 to 300 exercise.

Kotak
Physiotherapy exercise to be scaled Wellness
Yoga pilates zumba to be initiated
Total Subscribers: 2M

Targeted Conversion: 10k users

Average Monthly Price: 50/User/Month MRR: 5 Lakhs Equipment Manufacturing

Business Growth Plan Other 29%, $11.15B
2%
All tech infra crms to be activated CBPhysiotherapy
physio
Physiotherapy Apps &

International expansion Services Provider

Integrations with video library App users: 60k

licensing players Targeted conversion :3k

MRR: 7.5 Lakhs 17%, $19.10B

Avrage monthly price:250 /user/month

Gamified Fitness Equipment App

X- Cardio
PROBLEM: SOLUTION:
Difficult to track performance
Build performance driven culture with live scoreboard and
during cardio group training. leaderboard
Lack of motivation Easily connect with bluetooth cardio equipments
Missing progress tracking. Gamifying fitness improve high rate of engagement.
Advanced reporting and analytics.

Unfair Advantage
Existing Ecosystem

Universal communication protocol can

connect to any machine .

Superior product / more comprehensive.

Existing Alternatives
 Rowing

X- Cardi X- Cardio partner Gym

Gamified Fitness Equipment App

Connects Home Users & Gym

Treadmill

User

Connects wearables & cardio

equipment

Unified scorecards for Cycling

challenges to drive

footfall & engagement

Gamified Fitness Equipment.

X- Cardio
Business Model Traction
Joint Venture (50/50) with 3rd biggest cardio equipment manufacturer in
USA having 4,000 Gyms in USA & 40 International Distributors
X- Cardio App Subscription

Growth Plan Projection (Year 1)

Improving product by adding new

games Target Conversions: 100 Gyms
Userbase: 50k

Launch in 40+ countries with Annual Subscription: $50

existing distributors
Extend relationship to other
equipment manufacturers ARR:
Sell devices+services to same userbase
$2.5M
@ 5% Member Conversion

100 Gyms * 50 Members =
50k Members
4,000 Gyms
Corporate Connected Fitness.

30 Always

PROBLEM:
Having unhealthy lifestyle leads to lack of
focus ,efficiency and motivation at
workplace.
Lack of service providers at the corporate
Gyms & hiring Trainers being a vertical cost.

SOLUTION:
Free automated workout plans with video
tutorials to all employee
Reports & analytics back to Employer
Gamified, fun, social tools & wearable
trackers to drive engagement on floor.

Existing Alternatives
 Device

Actofit Chest Strap

Steps, Heart Rate, Sleep Count

Health test via Smartscale Receive Group Workout Schedule on

App
Device

Start Actofit Impulse

Steps, Heart Rate, Sleep Count

Available on play store

Device

Actofit Arm Band

30 Always user flow

Available on app store Steps, Heart Rate, Sleep Count

1 2 3 4 5

Download 30 Always App

Fitness Assessment Test on
Pickup fitness band/heart rate monitor from
from Play store or App store App.
-
the front desk and sync with App

Analytics/Progress reports over a week/ Post workout report can be Track your Heart rat e

month or a set period can be reviewed. reviewed and also shared on social and calories informatio n

,
Group Workout Latest Batch

media etc.
Session short description

on the large screen Workout Schedule

7th May 2022

Start Timing

03:00 PM - 04:00 PM

Trainer : Bravo Book

7 6 5 4 3 2 1 Group training

Weekly Monthly Quarterly

Week 1 Week 2 Week 3 Week 4

Perform workout a s
Booking for Group Classes
Compete with your friends on
Calories

Health Assessment Test done every Slot

Heart Rate 05 March 2022 Heart Rate Today, 19 Apr

Max Heart Rate 102

72
78
instructed by a human trainer
bpm
bpm
Min Heart Rate 56

,600

150

month on Smartscale directly via App.

Avg. Heart Rate
1

the live leaderboard.

100

kcal
50
200

160

120
on the studio floor. 0 2 4 6 8 min

80

40

01 02 03 04 05 06 07 Device

BOOK FLOOR

6
Perform workout program as
instructed via app including rep
Heart rate and calories
targets or time targets and exercise
information synced in real time
Health Assessment Test done every
Receive Customised
list.
on app
month on Smartscale
program from nstructor for I

3 months/6months/1 month

7 6 5
4 4
3 2 1 Individual training

MOST POPULAR

Calories CUSTOME PROGRAM

6 Month
diet, workout, etc.

Heart Rate Today, 19 Apr

1 ,600
Post workout report can be reviewed Watch form videos on App for CUSTOME PROGRAM

Booking for Gym Floor

kcal 3 Month
and also shared on social media. every exercise in real time on the Slot
72
diet, workout, etc.

bpm

same screen directly via App. CUSTOME PROGRAM

150 1 Month
diet, workout, etc.

100

50

0 2 4 6 8 min
30 Always
Business Model

Traction Hardware Sale (B2B)

Exclusive Contracts with India’s largest Corporate Fitness Facility Management

Company that leases equipments & manages operations Software Subscription (B2B)

Current Status
User Database Monetization (B2C)

Live across 10+ Corporates and contracted with 150+ to go live during

the course of the next 12-18 months

Projection (Year 1)

Projected Hardware Rev

₹1.5 Crore
Growth Plan

Expansion to international market for Corporate Wellness

Projected Software ARR

Going Horizontal or Vertical such as Gated Communities, University & College Gyms.

Selling Direct services to Corporate Employees ₹90 Lakhs

Fitness Trainer Tech.

Coach Pro
PROBLEM:
Freelance fitness trainers can't compete with
Cult, HealthifyMe & Fittr

SOLUTION:
A business management tool that provides
Realtime Fitness tracking via livestrea
Template based workout builde
Affiliate sales porta
All in one!

Unfair Advantage

First Mover

Next-to-nothing price point

Fitness Trainer Tech.

PROB LEM : S L I N
O UT O : Status
Freelance fitness trainers

are getting s q
uashed by

Real-time fitness
tracking +
Affiliate sales
plug-in +
Easy Workout
Planner = Current Under Beta Test

Test Parameter

EXIS ING AL E NA IVES

T T R T : U NFAI ADVAN AGE
R T :
50 trainer

2 months
First over.

Exly Next-to-nothing price point.

Testing fo

E ase of Use for client and

Business Model Growth Plan & Fund Requirement

traine

Client feedback for traine

Usage of downtim
Ph1 Ph2 Ph3 Ph4
Service Layer

10,000 trainers x 10 clients each x Payment collectio

Real-time smart livestream Batch-wise subscription + Third party lead gen Nutrition + VOD + Training

Rs.2,000 monthly fee x 12 months x

+ affiliate sales workout builder integrations (Growfitter) School solution Affiliate sales collection

3% Convenience Fe

Affiliate Sales Layer

One-time fund requirement: One-time fund requirement: Recurring fund requirement for year 1:
5 Year Total Investment: 3.83Cr

(10% clients x Rs.13,000 purchase

UI Design: 25 UI Design: 25 Sales: 2L p.
5 Year Total Revenue:

M &
37.5Cr

Branding: 25 Branding: 25 arketing PR: 5L p.

per year x 10% commission) - 5%

Tech: 25 Tech: 25 Lean-gen: 2L p.

trainer commission
Total: 75L one-time Total: 75L one-time Total: 1.0 8 Cr for year 1 ~10x return
Trainer Solution

Optional 2.99% txn fee on In-App Payments. No

other hidden charges.
Rs.850 pm

Rs.1,300 pm

VOD
Livestream
Exly 1 Client Fitness Tracking & Reports

5% Transaction Fee

Client Mgmt & Landing Page 2 Affiliate Outreach & Management

2% Transaction Fee

Payment Management
Fixed Rs.9,500/month

3 VOD
+ Countless hours

+ countless passwords

Rs. 4,300 pm
4 Workout Builder
Workout Builder
5 to 10% txn fee
5 Schedule Management

Management
6 Payment Management
Rs. 1,050 pm

Schedule Management
7 Livestream
10% Transaction Fee
8 Client Management
Affilate Mgmnt Rs. 2,000 pm

Website
MetaFit provides a solution at all fitness touchpoints

X- Cardio

Online Business Management AI-based Exercise form Connected Fitness at Connected Devices & Cardio Gamification
Tool for fitness trainers correction software Corporate gyms Services

At Home At Work At Gym

Financial
 Competitive Landscape

MetaFit Fittr Healthifyme Cult.fit UltraHuman FitterFly Twin Health Sugar Fit Burn Cal Fitelo

Year Founded 2015 2016 2012 2016 2019 2016 2018 2021 2021 2016

Focus - - - - - - - - - -

In- House Devices Yes No Yes No Yes No Yes No No No

Bio Hacking Yes No Yes No Yes Yes Yes Yes No No

Coach Layer (Workout) Yes Yes Yes Yes Yes No Yes No Yes No

Coach Layer (Diet) Yes No Yes No Yes Yes Yes Yes Yes Yes

Metabolic Fitness Yes No Yes No Yes Yes Yes Yes No No

Nutraceuticals Yes No No Yes No No No No No No

Revenue ( INR Cr) 4.5 - 182 300 1.75 N.A 35 - - 3.5

Funding till Date ( INR Cr ) 4 97.5 750 4,687.5 187.5 135 1,485 75 2.475 11.25

EBITDA Positive Yes No No No No No No No No No


Pratik Saraogi
(Chief Executive Officer)
Business background in equity markets, product
launches, a certified kettlebell trainer and domain
expert in fitness. Network with 100s of gyms,
wearables & fitness technology speaker and
holding patents in the space. Proven experience
with supply chain and distribution, looking to
disrupt the fitness ecosystem.
Rizwan Sayed
(CMO/CBO)
A graduate in marketing and sales has
accumulated vast experience in managing health
and fitness clubs. he is the founder and director of
YFC gyms and celebrity trainer
Founding Team
Tushar Patil
(Chief Technology Officer)
With a strong R & D background in BME, ML & AI
Tushar comes with more than 9 years of experience
in product design & development for the Fitness
Wearable Industry. Led innovative projects “auto
workout tracking” & “MQTT driven remote group
workout tech” in both hardware and software.
Nehal Challani
(VP at Coach Pro & AdKitty)
Founder of Adkitty India Pvt Ltd, and now Co-
founder and CEO at CoachPro.fit. With 5 years of
experience in the marketing industry, Nehal was the
one-man-army behind Adkitty for a year before its
acquisition, and is now running the show at
CoachPro.
Shailesh Jain
(Chief Operating Officer)
A strategic Risk Manager & an experienced
business executive, Shailesh comes from the
Manufacturing & Hardware Industry. Owning
multiple factories, with the right processes,
Shailesh insures the production and hardware risk
at Actofit.
Dr. Ateeb Shaikh
(VP Product)
Sports Performance Scientist, A Tech savvy Data
Driven Biohacking Metabolic Health, Neuro
marketing & Product Management
Ex-HealthifyMe, Co-founder Karmaved