YouTube
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Concept 1: Community Curation
Features:
Allow popular/trusted YouTubers to curate playlists from videos
across YouTube
Viewers can subscribe to these curated playlists made by their
favorite creators
The curated playlists are regularly updated by creators with new
relevant videos
Benefits for Users:
Discover new interesting content through playlists made by
creators they trust
Get a filtered, curated experience catered to their interests
Stay up-to-date with new videos on topics they care about
Benefits for YouTube:
Increased engagement and watch time as users explore curated
playlists
Creators can build deeper connections with their audience
Surfaces more long-tail content that may otherwise get lost
Concept 2: Collaborative Video Editing
Features:
Allow multiple creators to seamlessly collaborate on editing a
single video project
Real-time synced editing timeline that multiple users can work on
Built-in communication tools for feedback and coordination
Benefits for Users:
Creators can work together more easily on ambitious video projects
Facilitates collaboration between creators in different locations
Learning opportunities as creators can study each other's editing
workflows
Benefits for YouTube:
Drives creation of higher quality, more polished videos
Encourages collaboration between creators, building the creator
community
Differentiated editing experience that makes YouTube attractive
for creators