Define “Marketing”

 The term marketing refers to the range of business strategies that are used to satisfy customers
needs by creating, communicating, delivering, and exchanging products, that is, goods and
services
Marketing Strategies
 Is the plan of action to sell the product or service
An effective marketing strategy require careful planning, creativity, and a good understanding of the
target Market.
information presented in Marketing strategy
 Define the business, Outlining its vision, Mission, and goals
 Describe its products or services
 Provide description of the Target Market
Marketing Plan
 A marketing Plan outlines the specific activities that will be performed to achieve the goals that
are outlined in the strategy.
Information Presented in Marketing Strategy
1. How you will let people know that your business exits
2. What the needs are of the customers you are aiming to satisfy
3. What unique aspect of your products or services you will feature
4. How will you convince customers that your product or service will satisfy their needs.
Marketing Tasks/ Activities
1. Sales
2. Product promotion
3. Packaging design – Creation of the exterior of a product this includes graphics, colours and fonts
that are used on wrapping, a box, a can or a bottle.
4. Distribution
5. Pricing
6. Research
7. Product Development
Duties of a marketing Clerk-
1. Assisting in preparing press releases- The clerk will prepare what the manager will have to say at
the press about the launch of the product.
2. Assisting in preparing advertising Material
3. Assisting with Promotion activities
4. Organizing Travel
 Functions of Marketing Office
1. Organizing Promotional activities- Promotional activities are designed to attract customers and
convince them purchase the product. For example, advertisements. Advertising is a business
communication that is designed to attract and inform the public and persuade them to choose the
advertised product or service.

2. Publishing -A catalogue is a commonly used Marketing publication. The catalogue lists describe
products, providing details such as size, colour, special features and price.

3. Budgeting- A Marketing budget contain s an estimate of all expected expenses fand cots that will
be incurred to market the products or services.

4. 4. Liasing with entities internal and external to the office

Define Sales
 Refer to all activities that lead to the selling of goods and services
Duties of a clerk in Sales office
 Preparing sales documents
Sales documents such as the quotation, invoice, and Performa invoice, are all legally binding
agreements. This means that a buyer or seller who fails to fulfil the agreement can be sued.
Therefore, these documents must be prepared accurately, in keeping with specific guidelines

 Filling Sales records

Businesses are required to keep books or computer files the document all purchases and sales, as
well as the source documents such as receipt and invoices.

 Maintaining mailing lists

The marketing office often depends on information gathered by the sales office clerks to ensure
that marketing Material is sent out to suitable recipients.
Functions of sales Office
1. Stock Control
2. Customers follow up
3. Maintaining Sales Records
4. Liase with other departments
Sales and Marketing Documents
1. Quotation- A quotation is an offer to sell products under stated terms and conditions, including
costs, delivery dates, methods of delivery, terms of payment and period for which the quotation is
valid.
2. Invoices- An Invoice is a document showing the details of goods bought or sold.
3. Performa Invoice- A Performa Invoice Is an Invoice that is issued before the actual sale of an item
 Function of sales department
Liaising with other department
 The sales department must liase with other deparjment specifically the marketing department
because they will advise the marketing department based on its feedback with customers and
focuses on customer contact to drive sales.
 Customer Follow up
 Maintaing sales records
 Stock Control
Customer Servies
Is catering to customers wants and needs to ensure they are satisfied and contributes to the success of
the business.
Function of the Customer Service Dept
 Ensuring customer satisfaction
 Handling Customer complaints
 Advising Customers on product offerings
 Answering questions and quarries
 Liasing with customers and the company
Duties of CS clerk
1. Interacting with customers
2. Answering customer queries
3. Liasng with customers
4. Informing customers about promotion and offers