Group Leader: Tulauan, Athena Marielle, Victorino

Group Members:
Garcelis, Arvin Lei, Sebastian
Baluyot, Geraldine Allyna, Interompa
Manahan, Euanne Margaret, Vengco
INQUIRY CHART Mendoza, Eannah Yshie, Lopez
Trono, Angela Kristel
Research Topic: Joy Miners: The Impact of Impulsive Online Buying Diongco, Josh Dominic, Pana

on Emotion Control and Savings of Pupils at St. Mary’s Academy of Hagonoy

Research Question 1: Research Question 3: Research Question 4:
Research Question 2:
How does the following
factors affect the How can students Is there a significance
What are the factors that
Impulsive Online identify their needs relationship between
cause the students to
Buying; compared to their wants Impulsive Online
impulsively buy online?
when it comes to buying Buying and Emotional
1.1 Social Media online to avoid Regulation of the
1.2 Advertisements unnecessary expenses? students?
1.3 Trends
What we know Social media brings Stress. Stress makes Students must classify There is a significance
peer pressure to the people impulsively buy their expenditure and relationship between
students, for instance online because the think about whether it is Impulsive Online
they saw a friend having products they buy a need or a want. To buying and Emotional
a new accessory, there’ brings joy to them. give specificity, a Regulation of the
s a tendency that they Social Media has student’s needs in terms students, many of us
will thought they must become everyone's time of material things are students treat theirselves
have that same item as killer. It's where people books, pens, and bags with a reward when they
well. Alongside that, find entertainment and and are the things they feel they they deserve it
social media reviews of part of this, is online should focus on that leads to online
products leads to selling and buying. Too spending money on; a impulsive buyig. One
Impulsive Online much products have student’s wants are also possible theory is
Buying as well. been exposed on social those things that may that students who
Advertisements is a media that makes satisfy their struggle with emotional
factor of Impulsive everyone buy them. extravagance and regulation may be more
Online Buying due to Influence. Friends, enhance their likely to engage in
the stores’ excellent Family, and Influencers performance but would impulsive online buying
marketing strategy (like makes people buy items definitely not affect or as a way to cope with
 online because they
the famous artists). In
have tested it.
Trends, it is a factor of
Packaging. Product
Impulsive Online do a big help with the their emotions or to seek
Layout makes consumer
Buying, because results. immediate gratification
buy the product because
students go along with
it is eye-catching and
the flow of modernity.
beautiful.
A video posted on tiktok
by @adellacos where
she gets ready for
According to
school and exhibits the
Triardiyani and Retno
products she uses. Aside
(2014), Savings have an
from her followers
Acc. to Didit Darmawan important meaning for
commenting how
and John Gatheru school students not just
beautiful she is, there
(2021), Impulsive to have their own
are also some who
buying behavior arises money, but are
Source A asked in the comment
as a result of the accustomed to
section about the
existence of an easy and managing themselves
products she’s using. A
practical online solidly so they can be
comment by @ajkyline2
shopping system. wise people in
who asked, ‘Ma’am
managing their finances
anong gamit sa hair
and not being wasteful
mo?’ and
or excessive.
@user9674127544408,
‘Te san mo nabili bag
mo?’
Source B According to "Consumers are more “When we are the sole
shopify.com, dated 25 likely to buy decision maker, then we
June 2021, the top 3 impulsively when they are the sole determiner
most trending products see free product and of what is essential.”
in the Philippines are price discounts offers by said Prateek Vasisht
Skincare Products. It is a store" said Vishnu P. (2017)
expected that Filipino and Raheem (2013)
 buyers will spend over
$2 billion anually on
skincare products by the
year 2027.
Acc. to Wu, Chen, Chiu
Offering Free Shipping As a student, it is crucial
(2016), Consumer
vouchers can influence to differentiate what you
unintended and
students to do more need from what you
spontaneous purchase
Source C impulsive buying. Most want, especially when
might be derived from
of their purchases are making a budget and
the simplicity or
clothes, foods, or even saving your money.
complexity of the
beverages.
website layout.
According to Sam
Lipscomb (2022), Aside
Because of the store’s "Compared with the from needs and wants,
strategic product great product diversity, expenses can also be
placement, students get consumers have higher split into “fixed” and
so attracted to its items online impulse buying “variable” categories.
Source D that they impulsively willingness when they By organizing your
buy them. They don't do not have many budget this way, you
put it by accident, choices." said Yingyi can begin to figure out
there's a lot of work that Wu and Haiquan Chen exactly what your costs
goes into it. (2019) will look like on a
month-to-month basis.

SUMMARY Adelina Eugenio II Darmawan D. and Triardiyani and Retno

(2023) Tiktok video Gatheru J. (2021) stated (2014) want to make us
suggests that it that the existence of aware that budgeting
influences her followers online shops results to and savings help
to buy the products she impulsive buying students become wise in
has. Osman Husain behavior. Parmar managing their finances.
(2021) blog states that Vishnu and Rizwan Prateek Vasisht (2017)
the skincare trend Raheem (2013) stated states that wants and
 needs can be
interchanged depending
on desires and
products are the most in motivations.
demand among buyers. that price discounts and Ryan Laspina (2014)
Tyler Ashe (2022) free products make wants to tell us that it's
stated that Offering free consumers buy important to tell the
shipping vouchers can impulsively. Wu, Chen, difference between what
influence or attract the Chiu (2016) stated that you need and what you
students to buy online shop website want as a student,
impulsively. layout makes consumers especially when creating
Michael Keenan (2023) buy impulsively. Yingyi a budget and conserving
stated that because of Wu and Haiquan Chen money.
the strategic product stated that the cause of Sam Lipscomb (2022)
placement of an item consumers impulsive advised to organize
will lure the students to buying is when they do budget by splitting
buy with no hesitations. not have many choices. expenses into fixed and
variable categories.

REFERENCES:
Reference A

Adelina Eugenio II (2023). GRWM for School. Retrieved from

https://www.tiktok.com/@adellacos/video/7197728433563110683?_r=1&_t=8bjXUBfwoOA.

Darmawan, D. & Gatheru, J. (2021). Understanding Buying Behavior in Marketplace. Retrieved from
 https://ejournal.metromedia.education/index.php/jos3/article/view/2.

Reference B
Osman Husain (2021). 12 Trending Products in the Philippines to Sell in 2021 (and Ideas for How to Market Them). Retrieved June
25, 2021, from https://www.shopify.com/ph/blog/trending-products.

Vishnu, P. & Raheem, R. (2023). Impact of Product Packaging on Consumer’s Buying Behavior. Retrieved April 2014 from
https://d1wqtxts1xzle7.cloudfront.net/34332103/Research_Article-libre.pdf?1406821502=&response-content-
disposition=inline%3B+filename
%3DFACTORS_INFLUENCING_IMPULSE_BUYING_BEHAV.pdf&Expires=1682221298&Signature=JWNp1NUwX5BD
zJ9yDMf6kVfiC0Hva4TGUqzRkrWNYVF1sKYHf3vIpf-
uZEUO8sGGEz9HaKm6aXX2zCikkapguXN0hyXzY64hUSzktGBxvvEZh1HM0u6o38xq~HdQ~J~kXbzXVDhGoeU7pdwB
Myt7hRLc9sAjcrEiarS6cP0TSmc2YitZctX5wwFCZWMP4A5mlKdmteqMaWdUfWKMAmLR55E7nhMOBBtTiM~02f-
f56LhGwu9HtXTUV8SWp6VebDIgO4YfJwmsgg-4WRubuip--
xGsrQuyup7gEmpyQcvQ6XQdgapDMy2VOp1Dud36~46Ael2WhHcN2kkmKEMisIQXQ__&Key-Pair-
Id=APKAJLOHF5GGSLRBV4ZA.

Reference C
Ashe Tyler (2022). Impulse Purchase Trends You Can Wear on Your Sleeve. Retrieved from https://blog.gwi.com/chart-of-the-
 week/fashion-impulse-purchase-trends/.

Habib, M. D. & Qayyum, D. (2018). Cognitive Emotion Theory and Emotion-Action Tendency in Online Impulsive Buying Behavior.
Retrieved from https://journals.iqra.edu.pk/JMS/Issue1-18/Article5/JMS1805105.pdf.

Reference D
Keenan Michael (2023). What Is Impulse Buying and How Do You Encourage It (2023). Retrieved April 2023 from
https://www.shopify.com/ph/retail/10-tactics-for-impulse-buying#:~:text=Impulsive%20buying%20is%20a%20consumer,such
%20as%20excitement%20or%20happiness.
Wu, Y. & Chen, H. (2019). The influence of product diversity on consumers' impulsive purchase in online shopping environment.
Retrieved from http://ojs.jecr.org/jecr/sites/default/files/2019vol20no4_Paper4.pdf