DEPARTMENT OF MASS COMMUNICATION

SM 346 MASS COMMUNICATION PROJECT

JANUARY – APRIL 2024

Student Name/ID:

Criteria Excellent Good Fair Poor Score

(7-8) (5-6) (3-4) (1-2)
Organization The Report is The Report is The Report can be The Report is very
clear and logical, generally clear. A followed with confusing and /8
making it easy to few minor points some effort. unclear, making it
follow the line of may be confusing. Organization is not difficult to follow.
reasoning. properly thought-
out.
Report Style The overall style The style is The Report is often The Report is
is engaging and generally under-prepared and consistently at an
appropriate. The appropriate, difficult to inappropriate level. /8
impact and although there may understand. Much Information is not
purpose of the be lack of clarity in of the material well-synthesized,
work is explaining the lacks focus and and lacks
accessible. results or purpose clarity. comprehension.
of the work.
Content: Design, methods, The descriptions of Some components The descriptions of
Depth results, the project and of project project and results /8
discussion, and results are description are are difficult to
conclusions are generally clear. minimal or follow. There is no
all clearly and There is some missing. There is discussion of
coherently discussion of what little discussion of meaning of results.
elucidated. results mean. what results mean.
Content: Information No significant Information Information is so
Accuracy given is errors are made. presented is inaccurate that the
consistently Readers recognize generally accurate, reader cannot /8
accurate. Facts errors as the result but there are some depend on the
are correct. of oversight and significant reported results and
offer advice to mistakes. work.
correct.
DiscussionThe discussion There is a sound Important The discussion or
and and conclusions discussion and components of the conclusions are
conclusions
tie the problem conclusions are discussion or lacking in content, /8
statement, drawn, but some conclusion are with several key
experiments, and points are missing either unclear or elements missing or
results well to tell in terms of linkage missing. badly presented.
an engaging of the results to the
overall story. problem statement
TOTAL MARKS /40

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 COMMENTS

The content for the Final Report

1.0 Executive Summary

2.0 Main Event Background of Issues
3.0 Main Event Problem Statement
4.0 Main Event Purpose and Aim
5.0 Main Event Objectives
6.0 Sustainable Development Goals
7.0 Target Audiences
8.0 Collaborators & Sponsorship
9.0 Organization Chart
10.0 Progress Chart
11.0 Event Flow
12.0 Pathway Report
12.1 Marketing Communication Pathway
12.1.1 Sponsorship Package
12.1.2 Publicity
12.1.3 Marketing Strategies
12.1.4 Audience and Market Reach
12.1.5 Marketing Materials
12.1.6 Expected Outcomes
12.1.7 Instagram Content
12.1.8 Instagram Layout
12.1.9 Giveaways
12.1.10 Promotional Platforms
12.1.11 Official Website
12.1.12 Website Content
12.1.13 Website Layout

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 12.1.14 Posting Schedule
12.1.15 Press Release
12.1.16 Post Press Release
12.1.17 Name List and Task Allocation
12.2 Film and Television Pathway
12.2.1 Video Production
12.2.2 Name List and Task Allocation
12.3 Journalism Pathway
12.3.1 Website Articles
12.3.2 Social Media Captions
12.3.3 Name List and Task Allocation 102
13.0 All About the Sub-Events 102
13.1 The Future of Documentary Makers Forum 102
13.1.1 About Event 103
13.1.2 Objectives 103
12.1.3 Event Details 103
12.1.5 Event Participants 105
13.1.6 Participants Feedback 106
13.1.8 Certification of Appreciation 116
13.1.8.1 Participants Certificate 116
13.1.8.2 Speakers Certificate 116
13.2 Movie Night Masterclass Day 1 & 2 117
13.2.1 About Event 117
13.2.2 Objectives 118
13.2.3 Event Details 118
13.2.4 Event Programme Flow 119
13.2.5 Guest Speakers 119
13.2.6 Event Participants 119
13.2.7 Participants Feedback 123
13.2.8 Event Visuals 127
13.2.9 Certificate of Appreciation 133
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 13.2.9.1 Participants Certificate 133
13.2.9.2 Speakers Certificate 134
13.3 The Screen Masters 134
13.3.1 About Event 134
13.3.2 Objectives 135
13.3.3 Event Details 135
13.3.4 Guest Speakers 137
13.3.5 Event Participants 137
13.3.6 Participants Feedback 138
13.3.7 Event Visuals 141
13.3.8 Certificate of Appreciation 144
13.3.8.1 Participants Certificate 144
13.3.8.2 Speakers Certificate 144
13.3.8.3 Dean Speech 145
13.4 Film Fanatic 146
13.4.1 About Event 146
13.4.2 Objectives 146
13.4.3 Event Details 147
13.4.4 Guest Speakers 148
13.4.5 Event Participants 148
13.4.6 Participants Feedback 149
13.4.7 Event Visuals 150
13.4.8 Certificate of Appreciation 157
13.4.8.1 Participants Certificate 157
13.4.8.2 Speakers Certificate 157
14.0 Pre-Launch Ceremony 158
14.1 About Pre-Launch Ceremony 158
14.2 Objectives 158
14.3 Event Details 158
14.4 Event Pictures 159
15.0 Launching Ceremony 161
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 15.1 About Launching Ceremony 161
15.3 Event Details 161
15.4 Event Visuals 162
15.5 Event Pictures 163
16.0 Donation to NGO 165
17.0 Post-Mortem & Recommendation 167
18.0 Conclusion 169
19.0 Appendix 169
19.1 Checklist Launching Ceremony 169
19.2 Collaboration Letter for UCSI Club & Association 170
19.3 Dato Peter Invitation 171
19.4 Invitation to speaker 172
19.5 Invitation to speaker 172
19.6 Invitation to Deputy Vice-Chancellor 173
19.7 Launching Ceremony Emcee Script 173
19.8 Interview Questions for the Dean, FOSSLA 174
19.9 Letter for Charity Home/s 175
19.10 Launching Ceremony Speech by Founder UCSI 175
19.11 Sponsorship Letter 176
19.12 Invitation to Vice-Chancellor 180
19.13 Launching Ceremony Welcome Address 180
19.14 Welcome Remarks Chairperson 181
19.15 Meeting Minutes 181
19.16 Marketing Visuals 288
19.17 Letters 290

19.18 Event Vouchers

19.19 Treasury Records
19.19.1 Objective
19.19.2 Required Budget
19.19.3 Expected Funds Raised
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 19.19.4 Collection Mechanism
19.19.5 Collection Time Flow
19.19.6 Funds Received 310
19.19.7 Donation of Funds Raised 317
19.19.9 Treasurer’s Recommendations 320
19.19.10 Treasurer Screenshots 322
19.20 Event Pictures 327
19.21 Event Items 331
19.21.1 The Event 331
19.21.1.1 Mastersheet 331
19.21.1.2 Topics & Questions 332
19.21.1.3 Emcee Script 333
19.21.1.4 Promotional Videos 335
19.21.1.5 Event Slides 337

19.21.5 Film Fanatic Items

19.21.5.1 Mastersheet
19.21.5.2 Topics & Questions
19.21.5.3 Emcee Script
19.21.5.4 Promotional Video
19.21.5.5 Event Slides
19.21.5.6 Script & Front Cover
19.21.5.7 Prize Giving Ceremony
19.21.6 Pitch Deck
20.0 Closing