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BRAND EXTERNAL BRAND EXPERIENCE BRAND GROWTH BRAND BRAND brand outputS
PLAYBOOK LANDCAPE FOUNDATIONS JOURNEY STRATEGY ACTIVATION DASHBOARD

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Brand Activation
Brand activations are the way we’ll activate each of
our Growth Priority Stories.

Activations are planned at both Campaign and Annual Level

CAMPAIGN ACTIVATION
We are introducing the Campaign Activation Journey to
help us make our activations more relevant, empathetic
and engaging, and in doing so drive brand growth

ANNUAL ACTIVATION
The annual Brand Activation Plan, summarises the key
campaigns across the year

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