12-Dec

10-Jun

12-Jun

10-Jun

13-Jun

Jun-15

11-Jun

11-Dec

10-Jun
13-Jun

14-Dec

13-Dec

11-Dec

15-Jun
strategic position
Evaluate the strategic position of the estate with specific reference to the expectations of stakeholders, to the external en
the control of the estate and to the strategic capabilities of the estate itself. (15 marks)

The new CEO, Sheila Jenkins, recognises that she should understand the strategic position of WET before
considering strategic options and changes. She wants a concise assessment of the strategic position; covering
environment, strategic capability, stakeholder expectations and organisational mission.
Undertake the assessment, required by Sheila Jenkins, of the strategic position of WET. (21 marks)
Professional marks will be awarded in part (a) for the scope, structure and tone of the answer. (4 marks)

mission , goals , objectives.

(c) Advise the Hammond family on the importance of mission, values and objectives in defining and communicating the str

The new CEO, Sheila Jenkins, recognises that she should understand the strategic position of WET before
considering strategic options and changes. She wants a concise assessment of the strategic position; covering
environment, strategic capability, stakeholder expectations and organisational mission.

The strategy lenses

(b)
Johnson, Scholes and Whittington identify three strategy lenses: design, experience and ideas.
Evaluate the strategic planning project at MidShire Health through each of these three strategy

The macro-environment 6/15, 12/11, 6/11, 12/10, 6/10

(a) Write the briefing paper required by 2Tel. The briefing paper should:
(i) Analyse the macro-environmental factors affecting the TFS mobile operator industry;
(14 marks)

Analyse the external macro-environment and marketplace (industry) environment of EcoCar.

(16 marks)
Professional marks will be awarded in part (a) for the inclusion of appropriate model(s) and the
structure and clarity of the analysis.
(4 marks)

The competitive advantage of nations 12/13, 6/10

Porter’s Diamond can be used to explore the competitive advantage of nations and could be a useful model for Joe
Swift to use in his analysis of countries that he might move his company to.
Examine using Porter’s Diamond (or an appropriate alternative model/framework) the factors which could
infl uence Swift’s decision to move a large part of its logistics business to Ecuria. (10 marks)
Scenario building
(b) Discuss the potential use of scenarios by NESTA’s managers as part of their analysis of NE
entry into the discount fixed-price retail market in Eurobia.
(10 marks)

Quantitative forecasting techniques: linear regression analysis 12/14, 12/13, 12/11

(a) Evaluate the strengths and weaknesses of the Milton plant from the perspective of the primary activit
a value chain analysis.

(a) Explain and analyse the data in the least squares regression and time series analysis sprea
and 2) left by the business analyst and evaluate the appropriateness of both techniques to sales
at ATD.
(15 marks)

Regression analysis-on scenario

Competitive forces 6/15, 6/13, 12/11, 6/11, 6/10, 12/09

(b) Examine the relevance of each of the four generic strategies shown in Table two to the com
environment in which YTR operates and evaluate the choice of a cost leadership strategy by YT
director.
(10 marks)
 exam QUESTION

d Shoes. (12 marks) 1

2
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