CLEANLINESS

LAUNDRY AND IRONING SERVICE

PROPOSED BY

NGO HOAI THUONG

 Executive Summary
Our business is a laundry and
ironing service. We follow
self-service and coin laundry
where customers insert coins
to start the washers. This can
give our customers care and
comfort when using our
services.

We not only offer washing

and ironing services where
customers drop off their
laundry, but also partner up
with a delivery company to
send the clean clothes back,
or they can pick them up.
MARKET ANALYSIS

In Da Nang area, there are many customers using laundry services such
as households, students, tourists and hotels.

Competition in the laundry sector in Da Nang is quite large with many

shops and businesses providing similar services. Competitors are usually
laundromats, household laundry and ironing shops, and laundry services
provided by hotels.

There are many factors that a customer will determine when choosing
laundry service include: price, laundry quality, laundry speed, convenience,
customer interaction, and environmental friendliness.

For laundry shops in Da Nang, convenience and customer interaction is an

important factor. Many customers want to be able to use remote laundry
services, pay online and book appointments online.
SERVICES AND PRICING
The service of a self-service laundromat includes automatic washers and
dryers, which customers can use themselves to wash and dry their own
clothes. This allows customers to save time and effort compared to
doing their laundry at home or searching traditional laundromats.

In addition, we also offer some services such as selling detergents, tapes

and irons for customer use.

In terms of pricing, self-service laundromats often charge by the quantity

or weight of laundry, rather than by the type of clothing. Prices can be
depended on the location of the store, the type of laundry and drying
equipment, and also the time of service.

However, the prices of self-service laundromats are often cheaper than

traditional laundromats or hotel laundry services. This helps attract many
customers who want to use laundry services but want to save up their
money.
Marketing and Sales Strategy
To attract customers, it is necessary to invest in building a recognizable
brand. We can achieve by coming up with a unique brand name and logo,
along with an impressive message.

We choose a automatic washing

machine to symbolize for our
business. It also presents clearly
what our service is.

2023
Furthermore, we'd like to
offer the best experience to
the customers. Our message
is: "Get your laundry done
your way with our self-
service machines - fast, easy,
and always reliable."
 Advertising &
Promotions

We can use advertising media Vourcher, discount or coupon

such as banners, flyers, social are an effective way to attract
media ads or Google Ads to new customers and retain
promote your products to existing customers.
customers.

We can create value packages, attractive incentives for customers to use

our service more often. This can be a voucher such as 50% off on all services
for first time using, 10% off for more than 10kg clothes...
CONTINGENCY PLAN IN CASE OF LACKING
CUSTOMERS AT THE BEGINNING

Besides enhancing advertising and creating a promotion, we have to

find other ways to increase the quantity of customers. Our business
can look for new regions or expand your services to attract new
customers.

Another way is cooperation with partners. To illustrate, we will look

for other partners such as hotels, apartments, office areas to
cooperate and provide self-service laundry services for them. This
will help you increase your ability to attract new customers and
increase your revenue.