BUSINESS PLAN

NAME: Spin & Fold Laundry Co.

BUSINESS PLAN FOR: EDUCATIONAL PURPOSES

1 Executive summary

1.1 Name of Business

Spin & Fold Laundry Co. is a professional laundry service committed to providing efficient and quality laundering for
the residents of Golden Country Homes, Alangilan, Batangas City. Our brand focuses on simplicity, reliability, and
affordability, making laundry an effortless and convenient experience.

1.2 Business address

The business is to be situated Outside and inside Batangas State University at Golden Country Homes, Alangilan,
Batangas City.
1.3 Nature of business
Spin & Fold Laundry Co. specializes in offering comprehensive laundry services, including washing, drying, folding,
and ironing. Our mission is to make laundry hassle-free for our customers, providing a convenient solution to their
laundry needs.

1.4 Business Vision

Our vision is to be the preferred laundry service in Golden Country Homes, Alangilan, Batangas City to redefine the
laundry experience, making it a seamless and enjoyable part of our customers' routines.

1.5 Business Mission

To provide a convenient, reliable, and affordable laundry service to the residents of Golden Country Homes, Alangilan,
Batangas, ensuring their garments are treated with care and returned in impeccable condition.

Product/ Service to sell

PRODUCT DESCRIPTION
Spin & Fold Laundry Co. offers a full suite of laundry services, including washing, drying, folding, and ironing. We
use high-quality detergents and equipment to ensure the cleanliness and longevity of our customers' clothes.

UNIQUE SELLING PROPOSITION

Our unique selling proposition lies in our commitment to efficiency and quality. Spin & Fold Laundry Co. employs
direct laundry processes, ensuring a quick turnaround time without compromising on the quality of service. We
prioritize customer convenience and garment care.

BENEFIT
Customers benefit from our services by saving time and effort on laundry chores. Spin & Fold Laundry Co. ensures that
garments are handled with care, extending their lifespan. Affordable pricing makes our services accessible to a broad
customer base.
CORE COMPETENCIES
Our core competencies include advanced laundry technology, efficient processes, quality detergents, attentive
customer service, and a commitment to environmental sustainability through responsible water and energy use.

B. Target Market
Target market: Students, Residents of Golden Country Homes at Alangilan, Batangas City

Demographic

Age. 12-20
Gender. Female & male
Income.
Occupation. Student
Generation. Generation Z

Pyschographic
Social class. Middle class, upper class
Our target market values time, convenience, and quality service. They appreciate the importance of well-maintained
clothing and are willing to invest in a reliable laundry service.

Coverage area
The coverage area of Spin & Fold Laundry Co. will be Batangas State University in Alangilan, Batangas City. This
strategic choice is driven by the university's significant student population and esteemed academic reputation. Focusing
on Batangas State University allows us to establish a strong presence and foster brand loyalty among the students and
faculty.

C. EXPENSES
Spin & Fold Laundry Co. prioritizes transparency and accountability. The following table outlines the comprehensive
breakdown of the various expenses incurred to maintain the seamless operation of this esteemed laundry shop business.
These expenses encompass essential elements such as detergents, machinery maintenance, staff salaries, delivery
expenditures, marketing initiatives, and miscellaneous costs. Through a careful allocation of resources, the total
expenses amount to PHP 105,000, underscoring Spin & Fold Laundry Co.'s commitment to quality service and
operation.

EXPENSES
ingredients Possible Costs
Detergents 20,000
Machinery Maintenance 15,000
Staff Salaries 50,000
Delivery Expenses 10,000
Marketing 5,000
Miscellaneous 5,000
TOTAL PHP 105,000

D. Marketing program and strategies

Practices of competitors
Identify local laundry businesses, analyze their services, pricing, and customer reviews. Differentiate Spin & Fold
Laundry Co. by emphasizing advanced technology, quick turnaround, and attentive customer service.

Product Strategy
Highlight the efficiency and quality of our laundry services. Offer promotions such as loyalty programs, discounts for
bulk orders, and express services to attract and retain customers.

Price Strategy
Set competitive yet profitable prices based on local market rates. Consider offering bundle packages and subscription
plans for regular customers.

Place strategy

Alangilan Batangas State University is situated in the bustling area of Alangilan, Batangas. With a significant student
population and active campus life, Spin & Fold Laundry Co. sees a promising opportunity to establish its laundry
services within the university community. The proximity to the university, coupled with the diverse laundry needs of
students and faculty, provides a prime setting for Spin & Fold Laundry Co. to be recognized as the go-to laundry
solution for the Batangas State University community.
.
Promotion strategy
Utilize social media platforms, local advertising, and partnerships with residential communities to create awareness.
Offer promotions during the launch and collaborate with influencers for a wider reach.

Marketing strategy

Focus on online marketing through a user-friendly website and social media channels. Implement SEO strategies to
ensure visibility in online searches. Engage with the community through sponsorships and participation in local events.
SEO stands for "Search Engine Optimization." It is a set of practices and strategies aimed at improving a website's
visibility in search engine results pages (SERPs). The primary goal of SEO is to increase organic (non-paid) traffic to a
website by optimizing various elements, such as content, keywords, on-page elements, and technical aspects, to align
with search engine algorithms. The purpose is to enhance the website's relevance and authority, making it more likely
to appear prominently in search results when users enter relevant queries. SEO is crucial for businesses and websites
seeking to reach a broader audience and improve their online presence.

By implementing these strategies, Spin & Fold Laundry Co. aims to establish a strong presence in the Batangas City
laundry service market, providing a reliable and efficient solution for residents' laundry needs.