Manager : Irfan

Secretary : Ayu Apriliya - as moderator to open the meeting

Finance team : Feni Ambar Ningsih

Marketing team : Rehan

Production team : Sesilia

Irfan : Good morning everyone

All participant : Good morning

Irfan : If we are all here let's start the meeting

Ayu : Okay, morning all. My name is Ayu Aprilia Kusuma the secretary's of Hype Meal and
here I am serving as moderator who will guide our meeting today. So, please welcome our
participant in this meeting, the first participant is Muhammad Irfan as Manager, next Fenni
Ambar Ningsih as finance team, and then Muhammad Rehan as marketing team and lastly
Sesilia Zulianty as production team.

Ayu : The purpose of holding this meeting this morning is to discuss a new cost-cutting proposal.
Precisely is cutting advertising costs.

Ayu : No need to elaborate, let's start today's meeting.

Ayu : The agenda for our meeting this time will start with a presentation from the finance team,
then from the production team and end with marketing. For the finance team, time is yours.

Feni : Thank you everyone! Well I will present a report for the last 2 months. We can see from
the table that Sales of product so far are quite stable, only here the problem is the prices of basic
goods for production are soaring rapidly in the market, so even though our sales are stable, the
turnover we get is not comparable to the sales we get. What's more we have to pay a fee for
advertising our products by 25%.

Sesilia : Permission sir, that's right. The production team experienced problems in meeting food
ingredients. This is due to the increase in food prices in the market, one of which is caused by
current conditions abroad and the dollar exchange rate. So there is a little swelling in the finances
in the production team.

Irfan : Then to overcome the problem, what steps or alternatives will we take? Are any of you
have a idea?
Sesilia : For now, my team are trying to find alternative raw ingredient, but alternative materials
will make our product slightly different from before, because of the difference in ingredient
quality.

Ayu : A little advice from me, one of the alternatives in the marketing strategy so that profits
remain stable by increasing the selling price and adding new, more interesting variants of the
food being sold, it is a strategy to cover if food ingredients go up and selling prices automatically
have to go up too.

Feni : I'm afraid im disagree, ms Ayu because it can reduce the number of our customers and it
will make our sales decline. Let's just say, what if we cut the budget on advertising, because for
advertising alone we have spent 25% of revenue.

Rehan : Excuse me ms Feni, but advertising that stabilizes the sales of our products by opening
up new markets widely and spreading our Hype Meal brand. Im afraid if we cut the advertising
budget will decrease our income.

Sesilia : By changing the quality of our ingredient and will also affect income, if customers with
disappointed with our products.

Feni : looks like we all have different opinions, looks like we need a view from our Manager

Irfan : I can understand with all of you opinion, you all want the best Solution for this problem,
but I need to made decision. Im sorry Rehan, I think we need to cut our Advertising budged.

Rehan : Pardon me manager, but advertising is the most essential aspect to sell our product,
customers has increase after we increase the advertising cost. our brand engagement will increase
if we team up with a well-known brand ambassador.

Irfan : I take your point, advertise our product is important but customer satisfaction must still be
our priority, we have to made our own team of ambassadors to introduce in our own media. Like
a instagram or youtube chanel.

Rehan : that is interesting idea manager, By collaborating with the previous brand ambassadors,
our brand is quite well known on social media, it's great chance to make our own.

Sesilia : Well I also hold the same opinion, and how about the other?

Feni : I agree

Ayu : Fair enough, seems like we are made our decision to cut the advertising budged to stabilize
our cash flow
Ayu : Okey because we already make a deal, lest end our meeting today. Thankyou for your
participation and see you next time