Innovation and Design Thinking

EXPLORE, EMPATHIZE AND DEFINE

Innovation and Design Thinking: “EXPLORE, EMPATHIZE AND DEFINE”

What is Design Challenge ?

❑ When you want to work on real project using Design Thinking, begin the process with a specific and
purposeful situation or problem to solve called Design Challenge.
❑ The Design Challenge should be doable, clear, actionable and hopefully inspiring. Your problem
statement should be an outcome and not a solution.

2 Dr. Ramesh Babu N, Dr. Chethan KS,

Mr. Manjunath HN
Innovation and Design Thinking: “EXPLORE, EMPATHIZE AND DEFINE”

3 Dr. Ramesh Babu N, Dr. Chethan KS,

Mr. Manjunath HN
Innovation and Design Thinking: “EXPLORE, EMPATHIZE AND DEFINE”

4 Dr. Ramesh Babu N, Dr. Chethan KS,

Mr. Manjunath HN
Innovation and Design Thinking: “EXPLORE, EMPATHIZE AND DEFINE”

5 Dr. Ramesh Babu N, Dr. Chethan KS,

Mr. Manjunath HN
Innovation and Design Thinking: “EXPLORE, EMPATHIZE AND DEFINE”

6 Dr. Ramesh Babu N, Dr. Chethan KS,

Mr. Manjunath HN
Innovation and Design Thinking: “EXPLORE, EMPATHIZE AND DEFINE”

7 Dr. Ramesh Babu N, Dr. Chethan KS,

Mr. Manjunath HN
Innovation and Design Thinking: “EXPLORE, EMPATHIZE AND DEFINE”

STEEP Analysis is also known

as PESTLE Analysis

8 Dr. Ramesh Babu N, Dr. Chethan KS,

Mr. Manjunath HN
Innovation and Design Thinking: “EXPLORE, EMPATHIZE AND DEFINE”

9 Dr. Ramesh Babu N, Dr. Chethan KS,

Mr. Manjunath HN
Innovation and Design Thinking: “EXPLORE, EMPATHIZE AND DEFINE”

Templates to conduct STEEP Analysis

10 Dr. Ramesh Babu N, Dr. Chethan KS,

Mr. Manjunath HN
Innovation and Design Thinking: “EXPLORE, EMPATHIZE AND DEFINE”

Examples of
STEEP /PESTLE
Analysis

11 Dr. Ramesh Babu N, Dr. Chethan KS,

Mr. Manjunath HN
Innovation and Design Thinking: “EXPLORE, EMPATHIZE AND DEFINE”

12 Dr. Ramesh Babu N, Dr. Chethan KS,

Mr. Manjunath HN
Innovation and Design Thinking: “EXPLORE, EMPATHIZE AND DEFINE”

13 Dr. Ramesh Babu N, Dr. Chethan KS,

Mr. Manjunath HN
Innovation and Design Thinking: “EXPLORE, EMPATHIZE AND DEFINE”

14 Dr. Ramesh Babu N, Dr. Chethan KS,

Mr. Manjunath HN
Innovation and Design Thinking: “EXPLORE, EMPATHIZE AND DEFINE”

15 Dr. Ramesh Babu N, Dr. Chethan KS,

Mr. Manjunath HN
Innovation and Design Thinking: “EXPLORE, EMPATHIZE AND DEFINE”

16 Dr. Ramesh Babu N, Dr. Chethan KS,

Mr. Manjunath HN
Innovation and Design Thinking: “EXPLORE, EMPATHIZE AND DEFINE”

17 Dr. Ramesh Babu N, Dr. Chethan KS,

Mr. Manjunath HN
Innovation and Design Thinking: “EXPLORE, EMPATHIZE AND DEFINE”

18 Dr. Ramesh Babu N, Dr. Chethan KS,

Mr. Manjunath HN
Innovation and Design Thinking: “EXPLORE, EMPATHIZE AND DEFINE”

EMPATHY OBJECTIVES

❖ The ability to step into the shoes of another person

and identify.
❖ Aiming to understand that situation, feelings and
perspectives, attitudes and motives.
❖ To use that understanding to guide our actions.

19 Dr. Ramesh Babu N, Dr. Chethan KS,

Mr. Manjunath HN
Innovation and Design Thinking: “EXPLORE, EMPATHIZE AND DEFINE”

20 Dr. Ramesh Babu N, Dr. Chethan KS,

Mr. Manjunath HN
Innovation and Design Thinking: “EXPLORE, EMPATHIZE AND DEFINE”

21 Dr. Ramesh Babu N, Dr. Chethan KS,

Mr. Manjunath HN
Innovation and Design Thinking: “EXPLORE, EMPATHIZE AND DEFINE”

22 Dr. Ramesh Babu N, Dr. Chethan KS,

Mr. Manjunath HN
Innovation and Design Thinking: “EXPLORE, EMPATHIZE AND DEFINE”

23 Dr. Ramesh Babu N, Dr. Chethan KS,

Mr. Manjunath HN
Innovation and Design Thinking: “EXPLORE, EMPATHIZE AND DEFINE”

24 Dr. Ramesh Babu N, Dr. Chethan KS,

Mr. Manjunath HN
Innovation and Design Thinking: “EXPLORE, EMPATHIZE AND DEFINE”

25 Dr. Ramesh Babu N, Dr. Chethan KS,

Mr. Manjunath HN
Innovation and Design Thinking: “EXPLORE, EMPATHIZE AND DEFINE”

Empathy Experiences

26 Dr. Ramesh Babu N, Dr. Chethan KS,

Mr. Manjunath HN
Innovation and Design Thinking: “EXPLORE, EMPATHIZE AND DEFINE”

27 Dr. Ramesh Babu N, Dr. Chethan KS,

Mr. Manjunath HN
Innovation and Design Thinking: “EXPLORE, EMPATHIZE AND DEFINE”

28 Dr. Ramesh Babu N, Dr. Chethan KS,

Mr. Manjunath HN
Innovation and Design Thinking: “EXPLORE, EMPATHIZE AND DEFINE”

29 Dr. Ramesh Babu N, Dr. Chethan KS,

Mr. Manjunath HN
Innovation and Design Thinking: “EXPLORE, EMPATHIZE AND DEFINE”

30 Dr. Ramesh Babu N, Dr. Chethan KS,

Mr. Manjunath HN
Innovation and Design Thinking: “EXPLORE, EMPATHIZE AND DEFINE”

31 Dr. Ramesh Babu N, Dr. Chethan KS,

Mr. Manjunath HN
Innovation and Design Thinking: “EXPLORE, EMPATHIZE AND DEFINE”

32 Dr. Ramesh Babu N, Dr. Chethan KS,

Mr. Manjunath HN