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Essentials of MIS
Over the past two decades, mass adoption of information technology and systems has revolutionized
the way business is conducted across the world. Essentials of MIS takes an in-depth look at how
companies use the latest technologies to achieve their objectives and solve key business challenges.
Its rich coverage includes up-to-date case studies from familiar names, such as Uber, Facebook, and
Amazon, and the Career Opportunities section in every chapter illustrates how the skills discussed
are relevant to employers.
Covering the most current and essential topics in MIS, the fifteenth edition features cases, figures,
and tables that have been revised and updated to offer a cohesive and comprehensive view of this
rapidly changing field.
Key Highlights
• Cloud computing, Big Data, and the Internet of Things: The coverage of these topics now
includes more details on cloud services, private and public clouds, hybrid clouds, and managing
Essentials of MIS
cloud services.
FIFTEENTH
EDITION
• Sustainability and ESG: This edition features new coverage of how information systems
promote sustainability and environmental, social, and governance (ESG) goals. Chapter 1 now
includes ESG leadership as a major objective of information systems, while many of the case
studies discuss sustainability issues.
• Updated and expanded coverage of AI: Chapter 11 has been rewritten to include expanded
FIFTEENTH EDITION
coverage of machine learning, deep learning, natural language systems, computer vision systems,
and robotics, reflecting the surging interest in business uses of AI and “intelligent” techniques.
Laudon • Laudon • Traver

• Impact of the coronavirus pandemic: This edition examines the impact of the coronavirus Kenneth C. Laudon
pandemic on business uses of information systems through up-to-date coverage of topics such as
working remotely, supply chain disruptions, and global supply chains. Jane P. Laudon
Available separately for purchase is MyLab MIS for Essentials of Management Information Systems, the Carol G. Traver
teaching and learning platform that empowers instructors to personalize learning for every student.
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Integrating Business with Technology
By completing the projects in this text, students will be able to demonstrate business knowledge, appli-
cation software proficiency, and Internet skills. These projects can be used by instructors as learning
assessment tools and by students as demonstrations of business, software, and problem-solving skills to
future employers. Here are some of the skills and competencies students using this text will be able to
demonstrate:
Business Application skills: Use of both business and software skills in real-world business applications.
Demonstrates both business knowledge and proficiency in spreadsheet, database, and web page/blog
creation tools.
Internet skills: Ability to use Internet tools to access information, conduct research, or perform online
calculations and analysis.
Analytical, writing and presentation skills: Ability to research a specific topic, analyze a problem, think
creatively, suggest a solution, and prepare a clear written or oral presentation of the solution, working either
individually or with others in a group.
* Dirt Bikes Running Case in MyLab MIS
Business Application Skills

Business Skills Software Skills Chapter
Finance and Accounting

Payroll accounting Spreadsheet formulas Chapter 1
SUM, AVERAGE functions
Absolute and relative addressing
Financial statement analysis Spreadsheet formulas Chapter 2*
Spreadsheet charts
Budgeting Spreadsheet formulas Chapter 2
Spreadsheet charts
Pricing hardware and software Spreadsheet formulas Chapter 5
Technology Rent vs. Buy Decision Spreadsheet formulas Chapter 5*
Total Cost of Ownership (TCO) analysis SUM, VLOOKUP
Analyzing wireless services and costs Spreadsheet formulas Chapter 7
Financial statement analysis Spreadsheet formulas Chapter 10
Spreadsheet downloading and formatting
Human Resources
Analyzing security events Spreadsheet sorting, data filtering Chapter 8
Employee training and skills tracking Database design Chapter 12*
Database querying and reporting
Manufacturing and Production

Inventory management Database design, querying, and reporting Chapter 6
Analyzing supplier performance and pricing Spreadsheet date functions Chapter 9
Data filtering, AVERAGE function
Bill of materials cost sensitivity analysis Spreadsheet data tables Chapter 11*
Spreadsheet formulas
Sales and Marketing

Sales trend analysis Database querying and reporting Chapter 3
Blog creation and design Blog creation tool Chapter 4
Marketing decisions Spreadsheet pivot tables Chapter 11

Customer reservation system Database querying and reporting Chapter 12
Customer profiling Database design Chapter 6*
Database querying and reporting
Internet Skills
Using online software tools for job hunting and career development Chapter 1
Using online interactive mapping software to plan efficient transportation routes Chapter 2
Researching product information Chapter 3

Evaluating websites for auto sales
Analyzing web browser privacy protection Chapter 4
Researching travel costs using online travel sites Chapter 5
Searching online databases for products and services Chapter 6
Using web search engines for business research Chapter 7
Researching and evaluating business outsourcing services Chapter 8
Researching and evaluating supply chain management services Chapter 9
Evaluating e-commerce hosting services Chapter 10
Using shopping bots to compare product price, features, and availability Chapter 11
Analyzing websites design Chapter 12
Analytical, Writing, and Presentation Skills*

Business Problem Chapter
Management analysis of a business Chapter 1
Value chain and competitive forces analysis Chapter 3

Business strategy formulation
Formulating a corporate privacy policy Chapter 4
Employee productivity analysis Chapter 7
Disaster recovery planning Chapter 8
Locating and evaluating suppliers Chapter 9

Developing an e-commerce strategy Chapter 10

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Fifteenth Edition Global Edition
Essentials of
Management
Information Systems
Kenneth C. Laudon
New York University
Jane P. Laudon
Azimuth Information Systems
Carol Guercio Traver

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Brief Contents
Preface 18
I Information Systems in the Digital Age 31

1 Business Information Systems in Your Career 32
2 Global E-business and Collaboration 70
3 Achieving Competitive Advantage with Information Systems 110
4 Ethical and Social Issues in Information Systems 146
II Information Technology Infrastructure 185

5 IT Infrastructure: Hardware and Software 186
6 Foundations of Business Intelligence: Databases and Information Management 224
7 Telecommunications, the Internet, and Wireless Technology 260
8 Securing Information Systems 302
III Key System Applications for the Digital Age 345

9 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications 346
10 E-commerce: Digital Markets, Digital Goods 378
11 Improving Decision Making and Managing Artificial Intelligence 420
IV Building and Managing Systems 461

12 Making the Business Case for Information Systems and Managing Projects 462
Glossary 500
Index 515

Contents
Preface 18 Review Summary 62 •
Key Terms 63 • Review
I Information Systems in the Questions 63 • Discussion
Digital Age 31 Questions 64 • Hands-On
MIS Projects 64
Management Decision
1 Business Information Systems in Your
Problem 64 • Achieving Operational Excellence:
Career 32 Creating an Executive Payroll Register with Spreadsheet
Chapter-Opening Case Software 65 • Improving Decision Making: Using
Smart Shelves Reinvent the Retail Space 33 the Internet to Locate Jobs Requiring Information
1-1 Understand why information systems are essential Systems Knowledge 65 • Collaboration and Teamwork
for running and managing a business. 35 Project 65
How Information Systems are Transforming Business Problem-Solving Case
Business 35 • Key Challenges in Management Adyen and Fintech: Driving Change in the Financial
Information Systems 36 • Globalization Challenges Services Industry 66
and Opportunities: A Flattened World 36 • Business Chapter 1 References 68
Drivers of Information Systems 38
1-2 Define an information system, explain how it
works, and identify its people, organizational, 2 Global E-business and
and technology components. 41 Collaboration 70
What is An Information System? 41 • It Isn’t Chapter-Opening Case
Simply Technology: The Role of People and
Organizations 43 • Dimensions of Information
Microsoft Teams Helps Toyota Motor North
Systems 44
America (TMNA) Do Even Better 71
Spotlight On: Technology 2-1 Identify the major features of a business that
UPS Competes Globally with Information are important for understanding the role of
Technology 48 information systems. 73
Organizing a Business: Basic Business Functions 73 •
1-3 Apply a four-step method for business problem Business Processes 74 • Managing a Business and
solving to solve information system-related Firm Hierarchies 76 • The Business Environment 77
problems. 49 • The Role of Information Systems in a Business 78
The Problem-Solving Approach 50 • A Model of the 2-2 Explain how information systems serve
Problem-Solving Process 50 • The Role of Critical different management groups in a business, and
Thinking in Problem Solving 53 • The Connections how systems that link the enterprise improve
among Business Objectives, Problems, and Solutions 53 organizational performance. 78
1-4 Describe the information systems skills and Systems for Different Management Groups 79
knowledge that are essential for business
careers. 54 Spotlight On: Organizations
How Information Systems Will Affect Business
Carbon Lighthouse Lights Up with the
Careers 54 • Information Systems and Business
Internet of Things (IoT), Big Data, and Cloud
Careers: Wrap-Up 57 • How This Book Prepares You
Computing 83
for the Future 57 Systems for Linking the Enterprise 85 • E-business,
E-commerce, and E-government 87
Spotlight On: People
Will a Robot Steal Your Job? 58 2-3 Understand why systems for collaboration,
social business, and knowledge management are
1-5 Understand how MIS can help your
so important and the technologies they use. 88
career. 61
What is Collaboration? 88 • What is Social Business?
The Company 61 • Position Description 61 • Job
89 • Business Benefits of Collaboration and Social
Requirements 61 • Interview Questions 61 • Author
Business 90 • Building a Collaborative Culture and
Tips 62
Business Processes 90 • Tools and Technologies for
Collaboration and Social Business 92
9

Spotlight On: Technology The Internet and Globalization 127 • Global
Zoom: Quality Videoconferencing for Every Budget 94 Business and System Strategies 127 • Global System
Systems for Knowledge Management 97 Configuration 128
2-4 Describe the role of the information systems 3-3 Describe how information systems help
function in a business. 98 businesses compete using quality and
The Information Systems Department 98 • design. 129
Information Systems Services 99 What is Quality? 129 • How Information Systems
2-5 Understand how MIS can help your Improve Quality 130
career. 100 3-4 Explain the role of business process
The Company 100 • Position Description 100 • Job management (BPM) in enhancing
Requirements 100 • Interview Questions 101 • competitiveness. 132
Author Tips 101 What is Business Process Management? 132
Review Summary 101 • Spotlight On: Organizations
Key Terms 102 • Review GCB Bank: A Digital Transformation 135
Questions 103 • 3-5 Understand how MIS can help your
Discussion Questions 103 career. 136
• Hands-On MIS The Company 136 • Position Description 136 •
Projects 104 Job Requirements 137 • Interview Questions 137 •
Management Decision Problem 104 • Improving Author Tips 137
Decision Making: Using a Spreadsheet to Review Summary 137 •
Create a Town Budget 104 • Achieving Operational Key Terms 138 •
Excellence: Using Internet Software to Plan Efficient Review Questions 139 •
Transportation Routes 105 • Collaboration and Discussion Questions 139 •
Teamwork Project 105 Hands-On MIS
Business Problem-Solving Case Projects 140
How Much Does Technology Help Management Decision Problem 140 • Improving
Collaboration? 106 Decision Making: Using a Database to Analyze Sales
Chapter 2 References 108 Performance 140 • Improving Decision Making: Using
Web Tools to Configure and Price an Automobile 141
• Collaboration and Teamwork Project 141
3 Achieving Competitive Advantage with Business Problem-Solving Case
Information Systems 110 Offline, Online, and Back: The Evolution of the UK
Chapter-Opening Case Grocery Market 142
N26: A Bank Without Branches 111 Chapter 3 References 144
3-1 Demonstrate how Porter’s competitive forces
model, the value chain model, synergies, core 4 Ethical and Social Issues in Information
competencies, and network-based strategies
help companies use information systems for
Systems 146
competitive advantage. 113 Chapter-Opening Case
Porter’s Competitive Forces Model 113 • Apps That Track: A Double-Edged Sword 147
Information System Strategies for Dealing
4-1 Identify the ethical, social, and political issues
with Competitive Forces 114
raised by information systems. 149
Spotlight On: People A Model for Thinking about Ethical, Social, and
Customer Experience Management: A New Strategic Political Issues 150 • Five Moral Dimensions of the
Weapon 117 Information Age 151 • Key Technology Trends that
The Internet’s Impact on Competitive Raise Ethical Issues 152
Advantage 119 • The Business Value Chain 4-2 Describe principles for conduct that can be
Model 120 • Synergies, Core Competencies, used to guide ethical decisions. 154
and Network-Based Strategies 123 • Disruptive Basic Concepts: Responsibility, Accountability,
Technologies: Riding the Wave 125 Liability, and Due Process 154 • Ethical
3-2 Describe how information systems help Analysis 155 • Ethical Principles 155 • Professional
businesses compete globally. 126 Codes of Conduct 156 • Some Real-World Ethical
Dilemmas 156
10

4-3 Explain how contemporary information IT Infrastructure Components 189
systems technologies and the Internet pose 5-2 Describe the major computer hardware, data
challenges to the protection of individual storage, input, and output technologies used
privacy and intellectual property. 157 in business and major hardware trends. 191
Information Rights: Privacy and Freedom in the Types of Computers 191 • Storage, Input, and Output
Internet Age 157 • Property Rights: Intellectual Technology 193 • Contemporary Hardware Trends 193
Property 163 Spotlight On: People
4-4 Discuss the issues that contemporary The Mobile Platform Visits Disney Theme Parks 195
information systems raise with respect to
system quality, accountability and control, and Spotlight On: Technology
the quality of everyday life. 166 “Smart” Cities Become Smarter with Edge
System Quality: Data Quality and System Computing 201
Errors 166 • Accountability and Control: Software 5-3 Describe the major types of computer
and Internet Liability Issues 167 software used in business and major software
Spotlight On: Organizations trends. 204
Section 230: Should the Law That “Created” Today’s Operating System Software 204 • Application Software
Internet Be Repealed or Revised? 168 and Desktop Productivity Tools 206 • HTML
and HTML5 207 • Web Services 208 • Software
Quality of Life: Equity, Access, Boundaries, and
Trends 209
Health 170
5-4 Identify the principal issues in managing
hardware and software technology. 211
career. 174
Capacity Planning and Scalability 211 • Total Cost
The Company 174
of Ownership (TCO) of Technology Assets 211 •
potlight On: Technology
S Using Technology Service Providers 212 • Managing
Immersed in the Metaverse: What Will It Mean for Mobile Platforms 213 • Managing Software
the Future? 175 Localization for Global Business 214
Position Description 176 • Job Requirements 177 • 5-5 Understand how MIS can help your
Interview Questions 177 • Author Tips 177 career. 214
Review Summary 177 • The Company 214 • Position Description 214 • Job
Key Terms 178 • Review Requirements 214 • Interview Questions 215 •
Questions 178 • Discussion Author Tips 215
Questions 179 • Hands-On Review Summary 215 •
MIS Projects 179 Key Terms 217 • Review
Management Decision Problem 179 • Achieving Questions 217 • Discussion
Operational Excellence: Creating a Simple Blog 179 • Questions 218 • Hands-On
Improving Decision Making: Analyzing Web Browser MIS Projects 218
Privacy 180 • Collaboration and Teamwork Project 180 Management Decision Problem 218 • Improving
Business Problem-Solving Case Decision Making: Using a Spreadsheet to Evaluate
Facebook’s Many Ethical Challenges 181 Total Cost of Ownership (TCO) for PC Desktop
Systems 218 • Improving Decision Making: Using
Chapter 4 References 183 Web Research to Budget for a Sales Conference 219 •
Collaboration and Teamwork Project 219
II Information Technology Business Problem-Solving Case
Infrastructure 185 How Green Is the Cloud? 220
Chapter 5 References 222
5 IT Infrastructure: Hardware and
Software 186 6 Foundations of Business Intelligence:
Chapter-Opening Case Databases and Information
Southeast Asia’s Grab Leverages Information Management 224
Technology to Enhance Its Services 187
Chapter-Opening Case
5-1 Identify the components of IT Data Insights Send Envision Virgin Racing to the
infrastructure. 188 Finish Line 225
11

6-1 Define a database and explain how a relational 7-1 Identify the principal components of
database organizes data. 227 telecommunications networks and key
Entities and Attributes 228 • Organizing Data networking technologies. 263
in a Relational Database 228 • Establishing Networking and Communication Trends 263 •
Relationships 230 What is a Computer Network? 264 • Key Digital
6-2 Describe the principles of a database Networking Technologies 266
management system. 233 7-2 Compare the different types of networks. 268
Operations of a Relational DBMS 234 • Capabilities Signals: Digital Versus Analog 268 • Types of
of Database Management Systems 234 • Nonrelational Networks 269 • Transmission Media and
Databases, Cloud Databases, and Blockchain 236 Transmission Speed 270
Spotlight On: Technology 7-3 Explain how the Internet and Internet
New Cloud Database Tools Help Vodafone Fiji Make technology work, and how they support
Better Decisions 238 communication and e-business. 270
What is the Internet? 271 • Internet Addressing and
6-3 Identify the principal tools and technologies for
Architecture 271
accessing information from databases to improve
business performance and decision making. 240 potlight On: Technology
S
The Challenge of Big Data 241 • Business Intelligence Can Low Earth Orbit (LEO) Satellite Internet
Technology Infrastructure 241 • Analytical Tools: Systems Solve the Digital Divide? 274
Relationships, Patterns, Trends 244 • Databases and Internet Services and Communication Tools 275
the Web 247 Spotlight On: People
6-4 Explain why data governance and data quality Monitoring Employees on Networks: Unethical or
assurance are essential for managing a firm’s Good Business? 278
data resources. 248
The Web 281
Ensuring Data Quality 248
7-4 Identify the principal technologies
6-5 Understand how MIS can help your career. 249
and standards for wireless networking,
The Company 249 • Position Description 249
communication, and Internet access. 287
Spotlight On: Organizations Cellular Systems 287 • Wireless Computer Networks
Higher Data Quality Helps Vyaire Save Lives 250 and Internet Access 288 • RFID and Wireless Sensor
Job Requirements 251 • Interview Questions 251 • Networks 290
Author Tips 251 7-5 Understand how MIS can help your
Review Summary 252 • career. 292
Key Terms 253 • The Company 292 • Position Description 292 • Job
Review Questions 253 • Requirements 293 • Interview Questions 293 •
Discussion Questions 254 Author Tips 293
• Hands-On MIS Review Summary 294 •
Projects 254 Key Terms 295 • Review
Management Decision Problem 254 • Achieving Questions 296 • Discussion
Operational Excellence: Building a Relational Database Questions 296 •
for Inventory Management 254 • Improving Decision Hands-On MIS
Making: Searching Online Databases for Overseas Business Projects 296
Resources 255 • Collaboration and Teamwork Project 255 Management Decision Problem 296 • Improving
Business Problem-Solving Case Decision Making: Using Spreadsheet Software
Pursuing Sustainability with Blockchain 256 to Evaluate Wireless Services 297 • Achieving
Operational Excellence: Using Search Engines
Chapter 6 References 258 for Business Research 297 • Collaboration and
Teamwork Project 297
7 Telecommunications, the Internet, and Business Problem-Solving Case
Wireless Technology 260 Google, Apple, and Meta Battle for Your Internet
Experience 298
Digital Twin Helps Doosan Optimize Its Wind Chapter 7 References 300
Farms 261
12

Analyze Security Events 338 • Improving Decision
8 Securing Information Systems 302 Making: Evaluating Security Outsourcing Services 339 •
Ransomware Everywhere: Cyberattacks in the Asia- Business Problem-Solving Case
Pacific 303 Solarwinds Shines a Light on Software Supply Chain
Attacks 340
8-1 Explain why information systems are vulnerable
to destruction, error, and abuse. 304 Chapter 8 References 342
Why Systems Are Vulnerable 305 • Malicious
Software (Malware) 307 • Hackers and Computer III Key System Applications for
Crime 309 • Internal Threats: Employees 314 • the Digital Age 345
Software Vulnerability 314
Spotlight On: Technology
Race Against Time: The Scramble to Fix the 9 Achieving Operational Excellence
Log4Shell Zero-Day Vulnerability 315 and Customer Intimacy: Enterprise
8-2 Describe the business value of security and Applications 346
control. 317 Chapter-Opening Case
Legal and Regulatory Requirements for Electronic Lenzing Sustainably Balances Supply and Demand 347
Records Management 317 • Electronic Evidence and 9-1 Explain how enterprise systems help businesses
Computer Forensics 318 achieve operational excellence. 348
8-3 Identify the components of an organizational What are Enterprise Systems? 349 • Enterprise
framework for security and control. 319 Software 350 • Business Value of Enterprise
Information Systems Controls 319 • Risk Systems 351
Assessment 320 • Security Policy 321 • Disaster 9-2 Describe how supply chain management
Recovery Planning and Business Continuity systems coordinate planning, production, and
Planning 322 • The Role of Auditing 322 logistics with suppliers. 352
8-4 Identify the most important tools and technologies The Supply Chain 352 • Information Systems and
for safeguarding information resources. 323 Supply Chain Management 353 • Supply Chain
Identity and Access Management and Management Software 355 • Global Supply Chains
Authentication 323 • Firewalls, Intrusion Detection and and the Internet 355 • Business Value of Supply Chain
Prevention Systems, and Anti-Malware Software 324 • Management Systems 357
Securing Wireless Networks 326 • Encryption and 9-3 Explain how customer relationship
Public Key Infrastructure 327 • Securing Tran management systems help firms achieve
sactions with Blockchain 328 • Ensuring System customer intimacy. 357
Availability 329 • Achieving Digital Resiliency 329 • What is Customer Relationship Management? 358 •
Internet of Things, Cloud Computing, and Mobile Customer Relationship Management Software 358 •
Platform Security Issues 330 Operational and Analytical CRM 362 • Business Value
Spotlight On: Organizations of Customer Relationship Management Systems 362
DHL: Digital Resilience Strategy 331 Spotlight On: Organizations
Ensuring Software Quality 334 MillerKnoll Uses Salesforce.com to Transform Its
8-5 Understand how MIS can help your career. 334 Business Strategy 363
The Company 334 • Position Description 334 • 9-4 Describe the challenges that enterprise
Job Requirements 335 • Interview Questions 335 • applications pose and how enterprise
Author Tips 335 applications are taking advantage of new
Review Summary 335 • technologies. 364
Key Terms 336 • Review Enterprise Application Challenges 364 •
Questions 337 • Next-Generation Enterprise Applications 365
Discussion Questions 338 Spotlight On: Technology
• Hands-On MIS Versum’s ERP Transformation 367
Projects 338
Management Decision Problem 338 • Improving career. 368
Decision Making: Using Spreadsheet Software to
13

The Company 368 • Position Description 369 • Job Location-Based Services and Applications 407 •
Requirements 369 • Interview Questions 369 • Mobile App Payment Systems 407
Author Tips 369 10-6 Identify the issues that must be addressed when
Review Summary 370 • building an e-commerce presence. 408
Key Terms 371 • Review Develop an E-commerce Presence Map 409 • Develop
Questions 371 • Discussion a Timeline: Milestones 410
Questions 371 • Hands-On 10-7 Understand how MIS can help your career. 410
MIS Projects 372 The Company 410 • Position Description 410 •
Job Requirements 411 • Interview Questions 411 •
Management Decision Problem 372 • Improving Author Tips 411
Decision Making: Using Spreadheet Software to Select Review Summary 411 • Key Terms 412 • Review
Suppliers 372 • Achieving Operational Excellence: Questions 413 • Discussion Questions 413 •
Evaluating Supply Chain Management Services 373 • Hands-On MIS Projects 414
Management Decision
Business Problem-Solving Case Problem 414 • Improving
The Coronavirus Pandemic Disrupts Supply Chains Decision Making: Using
Around the World 374 Spreadsheet Software to
Chapter 9 References 376 Analyze an E-commerce
Business 414 • Achieving
Operational Excellence:
10 E-commerce: Digital Markets, Digital Evaluating E-commerce Hosting Services 415 •
Goods 378 Collaboration and Teamwork Project 415
Chapter-Opening Case: Business Problem-Solving Case
Chewy Blends B2C and B2B E-commerce 379 Uber Discovers That Becoming the Uber of
10-1 Identify the unique features of e-commerce, Everything Is Not So Easy 416
digital markets, and digital goods. 380 Chapter 10 References 418
E-commerce Today: Social, Local, Mobile 381 •
Why E-commerce is Different 383 • Key Concepts
in E-commerce: Digital Markets and Digital Goods in 11 Improving Decision Making and
a Global Marketplace 386 • Digital Markets 387 • Managing Artificial Intelligence 420
Digital Goods 388
10-2 Compare the principal e-commerce business
Big Data Analytics: A New Way to Fight Wildfires 421
and revenue models. 389
Types of E-commerce 389 • E-commerce Business 11-1 Identify the different types of decisions and explain
Models 389 how the decision-making process works. 423
Business Value of Improved Decision
Spotlight On: Technology
Making 423 • Types of Decisions 423 • The
Lemonade Disrupts the Insurance Industry with
Decision-Making Process 425 • High-Velocity
“Insurtech” 392
Automated Decision Making 426 • Quality of
E-commerce Revenue Models 394 Decisions and Decision Making 426
10-3 Explain how e-commerce has transformed 11-2 Describe how business intelligence and business
marketing. 395 analytics support decision making. 426
Behavioral Targeting 396 • Social Network Marketing What is Business Intelligence? 427 • The Business
and Social E-commerce 399 Intelligence Environment 427 • Business Intelligence
Spotlight On: Organizations and Analytics Capabilities 430 • Business
Engaging “Socially” with Customers on TikTok 401 Intelligence Users 433
10-4 Describe how e-commerce has affected 11-3 Define artificial intelligence (AI) and explain
business-to-business transactions. 403 how it differs from human intelligence. 437
Electronic Data Interchange (EDI) 403 • New Ways of Evolution of AI 437
B2B Buying and Selling 404 11-4 Identify the major types of AI techniques and
10-5 Describe the role m-commerce has in business show how they benefit organizations. 437
and the most important m-commerce Expert Systems 438 • Machine Learning 439 •
applications. 406 Neural Networks 442 • Genetic Algorithms 445
14

• Natural Language Processing, Computer Vision Defining and Understanding the Problem 471 •
Systems, and Robotics 446 Developing Alternative Solutions 472 • Evaluating
Spotlight On: Technology and Choosing Solutions 473 • Implementing the
What Happened to Watson Health? 447 Solution 473
12-3 Compare the alternative methods for building
Spotlight On: People
information systems. 475
Do You Know Who Is Using Your Face? 449
Traditional Systems Development Life Cycle 476 •
Intelligent Agents 450 Prototyping 476 • E nd-User Development 477 •
11-5 Understand how MIS can help your career. 451 Application Software Packages, Software Services, and
The Company 451 • Position Description 451 • Outsourcing 478 • Mobile Application Development:
Job Requirements 451 • Interview Questions 452 • Designing for a Multiscreen World 480 • Rapid
Author Tips 452 Application Development for E-business 481
Review Summary 452 • Spotlight On: Technology
Key Terms 453 • Review McAfee Turns to Automated Software Testing 482
Questions 454 • Discussion
12-4 Describe how information systems projects
Questions 454 •
should be managed. 483
Hands-On MIS
Project Management Objectives 484 • Managing
Projects 455
Project Risk and System-Related Change 484
Management Decision Problem 455 • Improving 12-5 Understand how MIS can help your
Decision Making: Using Pivot Tables to Analyze career 488
Sales Data 455 • Improving Decision Making: Using The Company 488 • Position Description 488 • Job
Intelligent Agents for Comparison Shopping 455 • Requirements 488
Spotlight On: Organizations
Business Problem-Solving Case Sauder Woodworking Gets ERP Implementation
Should an Algorithm Make Our Decisions? 457 Right 489
Chapter 11 References 459 Interview Questions 490 • Author Tips 490
Review Summary 491 •
IV Building and Managing Key Terms 492 • Review
Questions 492 • Discussion
Systems 461 Questions 493 •
Hands-On MIS
12 Making the Business Case for Projects 493
Information Systems and Managing Management Decision Problem 493 • Improving
Projects 462 Decision Making: Using a Database to Clarify
Business Strategy 494 • Achieving Operational
Chapter-Opening Case: Excellence: Analyzing Website Design and Information
Al-Asasyah Implements a Modern ERP Requirements 494 • Collaboration and Teamwork
Solution 463 Project 494
12-1 Explain how managers should build a business Business Problem-Solving Case
case for the acquisition and development of a Can Blockchain Digitize the Global Supply
new information system. 465 Chain? 495
The Information Systems Plan 466 • Portfolio Analysis
and Scoring Models 467 • Determining Solution Costs Chapter 12 References 498
and Benefits 468
Glossary 500
12-2 Identify the core problem-solving steps
for developing a new information system. 471 Index 515
15

Business Cases
Here are some of the business firms described in the cases in this book:
Chapter 1: Business Information Systems in Your Career
Smart Shelves Reinvent the Retail Space
UPS Competes Globally with Information Technology
Will a Robot Steal Your Job?
Adyen and Fintech: Driving Change in the Financial Services Industry
Chapter 2: Global E-business and Collaboration
Microsoft Teams Helps Toyota Motor North America (TMNA) Do Even Better
Carbon Lighthouse Lights Up with the Internet of Things (IoT), Big Data, and Cloud
Computing
Zoom: Quality Videoconferencing for Every Budget
How Much Does Technology Help Collaboration?
Chapter 3: Achieving Competitive Advantage with Information Systems
N26: A Bank Without Branches
Customer Experience Management: A New Strategic Weapon
GCB Bank: A Digital Transformation
Offline, Online, and Back: The Evolution of the UK Grocery Market
Chapter 4: Ethical and Social Issues in Information Systems
Apps That Track: A Double-Edged Sword
Section 230: Should the Law That “Created” Today’s Internet Be Repealed or Revised?
Immersed in the Metaverse: What Will It Mean for the Future?
Facebook’s Many Ethical Challenges
Chapter 5: IT Infrastructure: Hardware and Software
Southeast Asia’s Grab Leverages Information Technology to Enhance Its Services
The Mobile Platform Visits Disney Theme Parks
“Smart” Cities Become Smarter with Edge Computing
How Green Is the Cloud?
Chapter 6: Foundations of Business Intelligence: Databases and Information
Management
Data Insights Send Envision Virgin Racing to the Finish Line
New Cloud Database Tools Help Vodafone Fiji Make Better Decisions
Higher Data Quality Helps Vyaire Save Lives
Pursuing Sustainability with Blockchain
Chapter 7: Telecommunications, the Internet, and Wireless Technology
Digital Twin Helps Doosan Optimize Its Wind Farms
Can Low Earth Orbit (LEO) Satellite Internet Systems Solve the Digital Divide?
Monitoring Employees on Networks: Unethical or Good Business?
Google, Apple, and Meta Battle for Your Internet Experience
16

Chapter 8: Securing Information Systems
Ransomware Everywhere: Cyberattacks in the Asia-Pacific
Race Against Time: The Scramble to Fix the Log4Shell Zero-Day Vulnerability
DHL: Digital Resilience Strategy
SolarWinds Shines a Light on Software Supply Chain Attacks
hapter 9: Achieving Operational Excellence and Customer Intimacy:
C
Enterprise Applications
Lenzing Sustainably Balances Supply and Demand
MillerKnoll Uses Salesforce.com to Transform Its Business Strategy
Versum’s ERP Transformation
The Coronavirus Pandemic Disrupts Supply Chains Around the World
Chapter 10: E-commerce: Digital Markets, Digital Goods
Chewy Blends B2C and B2B E-commerce
Lemonade Disrupts the Insurance Industry with “Insurtech”
Engaging “Socially” with Customers on TikTok
Uber Discovers That Becoming the Uber of Everything Is Not So Easy
Chapter 11: Improving Decision Making and Managing Artificial Intelligence
Big Data Analytics: A New Way to Fight Wildfires
What Happened to Watson Health?
Do You Know Who Is Using Your Face?
Should an Algorithm Make Our Decisions?
Chapter 12: Making the Business Case for Information Systems and Managing
Projects
Al-Asasyah Implements a Modern ERP Solution
McAfee Turns to Automated Software Testing
Sauder Woodworking Gets ERP Implementation Right
Can Blockchain Digitize the Global Supply Chain?
17

Preface
New to This Edition
Essentials of Management Information Systems, 15th edition, has been thoroughly
updated to cover the latest industry and technology changes that impact the course
and to provide new interactive learning opportunities.
MyLab MIS
The goal of Essentials of Management Information Systems is to provide students and
instructors with an authoritative, up-to-date, interactive, and engaging introduction
to the MIS field. MyLab MIS for Essentials of Management Information Systems is an
extension of this goal in an interactive digital environment.
MyLab is the teaching and learning platform that empowers you to reach every stu-
dent. By combining trusted author content with digital tools and a flexible platform,
MyLab personalizes the learning experience and improves results for each student.
MyLab MIS features videos, animations, and interactive quizzes to foster stu-
dent comprehension of concepts, theories, and issues. The MyLab MIS environment
reflects the new learning styles of students, which are more social, interactive, and
usable on digital devices such as smartphones and tablets.
WHAT’S INCLUDED
• Pearson eTextbook – Enhances learning both in and out of the classroom. Stu-
dents can highlight, take notes, and review key vocabulary all in one place, even
when offline. Seamlessly integrated interactivities and Figure Videos bring con-
cepts to life via MyLab or the app.
• Figure Videos – Have author Ken Laudon walk students through important con-
cepts in each chapter (23 total) using a contemporary animation platform.
• New Video Cases – A brand new collection of video cases (one per chapter) draws
from Pearson’s extensive library of business and technology video clips. The cases
cover key concepts and experiences in the MIS world, illustrating how real-world
businesses and managers are using information technology and systems. Video cases
are listed at the beginning of each chapter.
• MIS Simulations – Foster critical decision making skills with these interactive
exercises that allow students to play the role of a manager and make business
decisions.
• Chapter Warm Ups, Chapter Quizzes – These objective-based quizzes evaluate
comprehension.
• Excel & Access Activities provided inside MyLab MIS support classes covering
Office tools. In addition, Hands-On MIS Projects from the book are available.
• Running Case on Dirt Bikes USA provides additional hands-on projects for each
chapter.
• Dynamic Study Modules help students study chapter topics and the language of
MIS on their own by continuously assessing their knowledge application and per-
formance in real time. These are available as graded assignments prior to class,
and are accessible on smartphones, tablets, and computers.
• Learning Catalytics is a student response tool that helps you generate class discussion,
customize your lecture, and promote peer-to-peer learning based on real-time analytics.
Learning Catalytics uses students’ devices to engage them in more interactive tasks.
18

PEARSON eTEXTBOOK
Essentials of Management Information Systems is also available as a stand-alone
eTextbook which extends the learning experience, anytime and anywhere: The mobile
app lets students use their eTextbook whenever they have a moment in their day, on
Android and iPhone mobile phones and tablets. Students can also take notes and
highlight or bookmark important content. Both the MyLab MIS and eTextbook
platforms provide an affordable, simple-to-use mobile reading experience that lets
instructors and students extend learning beyond class time.
NEW AND UPDATED TOPICS

The 15th edition features all new opening, closing, and “Spotlight on” cases as well
as new in-text examples of organizations using IT applications. There are 4 cases per
chapter. The text, figures, tables, and cases have been updated through July 2022 with
the latest sources from industry and MIS research. New topics and coverage include:
• Cloud computing, Big Data, and the Internet of Things (IoT): We have added more
coverage of these topics throughout the text and learning package because of their
importance in the MIS world. Chapter 1 now contains an introduction to these
topics, followed by in-depth coverage in Chapters 2, 5, 6, 7, and 11. Case studies
on Big Data can be found in Chapters 1, 4, 6, 7, and 11. There are case studies on
IoT in Chapters 1, 2, 5, 6, and 7.
We have updated and expanded coverage of cloud computing in Chapter 5 (IT
Infrastructure) with more detail on types of cloud services, private and public clouds,
hybrid clouds, and managing cloud services. Cloud computing is also covered in
Chapter 6 (databases in the cloud), Chapter 8 (cloud security), Chapter 9 (cloud-
based CRM and ERP), Chapter 10 (e-commerce), and Chapter 12 (cloud software
services). There are case studies on cloud computing in Chapters 2, 5, 6, and 12.
• Sustainability and ESG: We have added new coverage of how information systems
promote sustainability and Environmental, Social, and Governance (ESG) goals.
Chapter 1 now includes ESG leadership as a major objective of information sys-
tems. Case studies on sustainability can be found in Chapters 2, 5, 6, 9, and 11.
• Updated and expanded coverage of artificial intelligence (AI): Chapter 11 has been
rewritten to include new expanded coverage of machine learning, “deep learn-
ing,” natural language systems, computer vision systems, and robotics, reflecting
the surging interest in business uses of AI and “intelligent” techniques.
• System impacts of the coronavirus pandemic: Up-to-date coverage of the impact of
the coronavirus pandemic on business uses of information systems. Two “Spotlight
on” cases (Chapters 2 and 6) and the Chapters 9 and 12 ending cases cover topics
such as working remotely, supply chain disruptions, and rethinking global supply
chains.
• Expanded coverage of blockchain, including a new Chapter 6 case study on block-
chain and sustainability. New and/or expanded coverage of the following topics:
• Digital resiliency
• Cryptocurrencies
• Metaverse
• Customer experience management
• Low-code and no-code development
• Automated testing
• Windows 11
• JavaScript
• Zero trust
The Laudon text, MyLab MIS, and eTextbook provide the most up-to-date and
comprehensive overview of information systems used by business firms today. After
using this learning package, we expect students will be able to participate in, and
even lead, management discussions of information systems for their firms and under-
19

stand how to use information technology in their jobs to achieve bottom-line busi-
ness results. Regardless of whether students are accounting, finance, management,
operations management, marketing, or information systems majors, the knowledge
and information in this book will be valuable throughout their business careers.
NEW VIDEO CASES

The Video Cases are all new to this edition and based on Pearson’s collection of busi-
ness and technology video clips. They are available in MyLab MIS.
Chapter Video
1. Business Information Systems in Your Career The New HQ Is in the Cloud: Salesforce President
2. Global E-business and Collaboration How Slack Is Preparing for the Future of Work
3. Achieving Competitive Advantage with Information Systems Celonis Tops $11 Billion Valuation with New Round of Funding
4. Ethical and Social Issues in Information Systems Australia Passes Law Forcing Tech Giants to Pay for News
5. IT Infrastructure: Hardware and Software IBM Expands Cloud to Daimler
6. Foundations of Business Intelligence: Databases and Information Management Stitch Fix CEO Sees Business of Personalization as Key to Success;
Stitch Fix President on Booming Growth Amid Pandemic
7. Telecommunications, the Internet, and Wireless Technology Nokia CEO Suri Sees 5G Market Maturity in 2021
8. Securing Information Systems Fastly Internet Outage Exposes Vulnerability of Major Websites; Ransomware Is a Worldwide
Problem: Palo Alto Networks
9. Achieving Operational Excellence and Customer Intimacy: Enterprise Applications Software Startup Freshworks Not in a Rush to Raise Capital
10. E-commerce: Digital Markets, Digital Goods Shopify Earnings Soar Even as Economies Reopen;
Shopify is Writing the Future of Commerce, Says President
11. Improving Decision Making and Managing Artificial Intelligence Predictive Tech Can Save $3B-$4B A Year: Tom Siebel
12. M aking the Business Case for Information Systems and Managing Projects Software Design Is “Really on a Tear,” Figma CEO Says
Solving Teaching and Learning Challenges

MyLab MIS is the teaching and learning platform that empowers you to reach every stu-
dent. By combining trusted authors’ content with digital tools and a flexible platform,
MyLab MIS personalizes the learning experience and improves results for each student.
And with MIS Sims and Excel and Access Activities, students understand how MIS con-
cepts will help them succeed in their future careers.
MyLab MIS and the Pearson eTextbook offer unique digital interactive features
that hold student attention spans longer and make learning more effective, including
23 Figure Videos that walk students through key concepts in each chapter, a collection
of online video cases, and interactive quizzes. All of this is available anytime, any-
where, on any digital device. The result is a comprehensive learning environment that
will heighten student engagement and learning in the MIS course.
The Laudon learning package is more current, real-world, and authoritative than
competitors’. Essentials of MIS, 15e; MyLab MIS; and Pearson eTextbook help students
20

understand MIS concepts and issues through extensive use of real-world company exam-
ples, a wide variety of text and video cases based on real-world organizations, and numer-
ous line art illustrations, interactive animations, and hands-on software projects.
The Laudons are known for their outstanding real-world case studies, which describe
how well-known business firms are using IT to solve problems and achieve objectives. Stu-
dents are often asked to analyze the business problem and propose alternative solutions.
The Laudons also provide hands-on MIS software and management decision-making
problems in each chapter that are based on real-world companies and business scenarios.
The Laudon text and learning package now has a very strong career focus, which
incentivizes students to learn by showing exactly how each chapter will help them pre-
pare for future jobs. In addition to Career Opportunities, MyLab MIS features Career
Resources, including how to incorporate MIS knowledge into resumes, cover letters, and
job interviews.
THE CORE TEXT

The Core text provides an overview of fundamental MIS concepts using an integrated
framework for describing and analyzing information systems. This framework shows
information systems composed of people, organization, and technology elements and is
reinforced in student projects and case studies. The Core text consists of 12 chapters with
hands-on projects covering the most essential topics in MIS. An important part of the
Core text are the Video Cases, a case study for each chapter built around one or two videos
available on the Pearson Clips platform. Videos are keyed to the topics of each chapter.
Chapter Organization
Each chapter contains the following elements:
• A list of Learning Objectives
• Lists of the Case Studies and Video Cases for each chapter
• A chapter-opening case describing a real-world organization to establish the
theme and importance of the chapter
• A diagram analyzing the opening case in terms of the people, organization, and
technology model used throughout the text
• Two “Spotlight on” case studies with Case Study Questions
Business
Challenges
• Devise technology • Mounting competition from

strategy online retailers
People • Opportunities from new
• Select technologies
technology
• Revise job functions

• Revise business Information Business
processes Organization System Solutions
AWM Smart Shelf • Increase sales

• View and track products • Improve service
in real time • Improve operations
• Smartphones • Personalize shopper
• Object-recognition experiences
technology Technology
• HD cameras
• Sensors
A diagram accompanying each chapter-opening case graphically illustrates how people, organization, and technology elements work together to create an
information system solution to the business challenges discussed in the case.
21

•A Career Opportunities section showing students how to use the text for job hunt-
ing and career preparation
• A Review Summary keyed to the Student Learning Objectives
• A list of Key Terms that students can use to review concepts
• Review questions for students to test their comprehension of chapter material
• Discussion questions raised by the broader themes of the chapter
• A series of Hands-on MIS Projects consisting of one Management Decision Prob-
lem, a hands-on application software project, and a project to develop Internet skills
• A Collaboration and Teamwork Project to develop teamwork and presentation
skills with options for using open source collaboration tools
• A chapter-ending case study for students to apply chapter concepts
• Chapter references
Student Learning-Focused
Student Learning Objectives are organized to focus student attention. Each major
chapter section is based on a Learning Objective and each chapter concludes with a
Review Summary and Review Questions organized around these Learning Objectives.
KEY FEATURES
We have enhanced the text to make it more interactive, leading edge, and appealing
to both students and instructors. The features and learning tools are described in the
following sections.
Business-Driven with Real-World Business Cases and Examples

The text helps students see the direct connection between information systems and
business performance. It describes the main business objectives driving the use of
information systems and technologies in corporations all over the world: operational
excellence, new products and services, customer and supplier intimacy, improved
decision making, competitive advantage, survival and promoting ESG leadership. In-
text examples and case studies show students how specific companies use informa-
tion systems to achieve these objectives.
We use current (2022) examples from business and public organizations through-
out the text to illustrate the important concepts in each chapter. Most of the case stud-
ies describe companies or organizations that are familiar to students, such as Uber,
Facebook, Tesco, Amazon, PayPal, Coca Cola, Disney, DHL, and Zoom.
Hands-On Text Activities

Real-world business scenarios and data help students to learn firsthand what MIS is
all about. These projects heighten student involvement in this exciting subject.
• “Spotlight on” Cases. Two short cases in each chapter can be used to stimulate stu-
dent interest and active learning. Each case concludes with case study questions.
The case study questions provide topics for discussion or written assignments.
• Hands-On MIS Projects. Every chapter concludes with a Hands-On MIS Projects
section containing three types of projects: one Management Decision Problem; a
hands-on application software exercise using Microsoft Excel, Access, or web page
and blog creation tools; and a project that develops Internet business skills. Files for
these projects are available in MyLab MIS. As mentioned, the Dirt Bikes USA run-
ning case in MyLab MIS provides additional hands-on projects for each chapter.
• Collaboration and Teamwork Projects. Each chapter features a collaborative proj-
ect that encourages students working in teams to use Google Drive, Google Docs,
or other open source collaboration tools. The first team project in Chapter 1 asks
students to build a collaborative Google site.
22

Carbon Lighthouse Lights Up with the Internet of
SPOTLIGHT ON: ORGANIZATIONS Things (IoT), Big Data, and Cloud Computing
According to the US Environmental Protection better. Internet of Things (IoT) sensors, Big Data,
Agency (EPA), more carbon emissions come from cloud computing, and powerful data analysis soft-
operating commercial, residential, and commercial ware rather than expensive capital upgrades allow
properties than from transportation. Emissions Carbon Lighthouse to unlock hidden returns in
from cars, trucks, and aircraft account for only existing building mechanical systems and translate
energy efficiency into tangible long-term savings.
comes from generation of electric power, (manu- One of Carbon Lighthouse’s clients is L&B
facturing) industry, commercial and residential Realty Advisors, a Dallas-based real estate invest-
property, and agriculture. ment advisor with $9 billion under management.
San Francisco–based Carbon Lighthouse is L&B has over 50 years’ experience acquiring,
tackling this problem head-on by focusing on re- managing, and selling real estate for its clients.
Each chapter contains ducing carbon emissions produced by commer- For L&B, sustainability is a key consideration
cial and industrial buildings. The company offers when evaluating and managing investments.
two Spotlight on energy savings services that make it profitable L&B worked with Carbon Lighthouse on its One
cases on People, for building owners to reduce their energy con- Biscayne Tower property. The building was al-
sumption using their existing equipment. Carbon ready rated as highly energy-efficient, with engi-
Organizations, or Lighthouse has reduced more than 260,000 met- neering staff using a dashboard to track overall
Technology, using ric tons of emissions, equivalent to the energy utility consumption.
produced by 18 power plants, while providing Carbon Lighthouse first established a data
real-world companies stream that fed detailed heating, ventilation, and
to illustrate chapter How is this possible? Many businesses com- air conditioning (HVAC); lighting; and occupancy
plain that it costs more money to be environmen- data into the CLUES platform. The company then
concepts and issues. tally responsible. This does not have to be so. worked with the L&B property and engineering
Acting on findings from advanced data analytics, teams to assess One Biscayne Tower’s existing build-
commercial and building owners can reduce car- ing systems and look for energy savings and opera-
bon emissions while producing cost savings. tional improvements. CLUES analysis of the data
Carbon Lighthouse uses a software platform stream identified and quantified new HVAC control
called Carbon Lighthouse Unified Engineering optimizations as well as lighting retrofits that prop-
erty and building engineering teams had long sought
square feet of clients’ commercial and industrial to implement. (A lighting retrofit is an upgrade to
real estate and 5 billion data points. CLUES col- light fixtures or lamps, increasing energy efficiency.)
lects the building data in real time as it is gener- The annual expense savings from these energy
ated. It then develops models that lead to insights conservation measures for One Biscayne Tower
about how to reduce the client’s carbon emis- are financially guaranteed by Carbon Lighthouse.
sions and how much money will be saved. Carbon And as CLUES collects more data, its algorithms
Lighthouse uses Amazon’s cloud services to run become more accurate and provide additional
its computers and store data such as building ad- zone isolation and central plant measures for One
dresses and square footage, along with time-series Biscayne Tower, generating more energy efficiency
data such as the data collected on-site at buildings. and cost savings than projected.
When a new client contracts for Carbon The building engineering and property man-
Lighthouse services, the company sends a sen- ager knew what lighting fixtures and aesthetic
sor kit to start new data streaming from the cli- output they wanted, but they did not have the
Case Study Questions

encourage students
CASE STUDY QUESTIONS
to apply chapter 1. Identify the problem described in this case 3. Describe Carbon Lighthouse’s problem-
concepts to real-world study. Is it a people problem, an organizational solving methodology for reducing both carbon
problem, or a technology problem? Explain emissions and costs.
companies in class your answer.
discussions, student 2. What role have the IoT, Big Data analytics,
presentations, or and cloud computing played in developing a
solution for this problem?
writing assignments.
Students can practice

using software in real-
world settings for
achieving operational
excellence and
enhancing decision
making.
23

Chapter 111
IMPROVING DECISION MAKING: USING WEB TOOLS TO CONFIGURE

AND PRICE AN AUTOMOBILE
Software skills: Internet-based software
Each chapter features Business skills: Researching product information and pricing
a project to develop 3-10 In this exercise, you will use software at car-selling websites to find product in-
Internet skills for formation about a car of your choice and then use that information to make an
accessing information, important purchase decision. You will also evaluate two of these sites as selling
tools.
conducting research, You are interested in purchasing a lightly used, low-mileage Honda CR-V (or
and performing online some other car of your choice). Go to the Carsdirect.com website, and begin your
calculations and investigation. Research the various used Honda CR-V models for sale; choose
one you prefer in terms of price, features, and safety ratings. Then visit the
analysis. Carvana.com website. Compare the information on pricing and available inven-
tory at Carvana’s website with that of Carsdirect for the Honda CR-V. Try to
locate the lowest price for the car you want in inventory along with financing
and vehicle pickup or delivery. Compare the buying experience at both websites.
Which website do you prefer for this type of purchase? Explain your answer.
Developing Career Skills

For students to succeed in a rapidly changing job market, they should be aware of
their career options and how to go about developing a variety of skills. With MyLab
MIS and Essentials of Management Information Systems 15e, we focus on these skills
in the following ways.
CAREER OPPORTUNITIES AND RESOURCES

Every student who reads this text wants to know: How will this book help my career?
The Career Opportunities feature shows how to use this book and MyLab MIS as tools
for job-hunting and career-building. Job interviewers will typically ask about why you
want the job, along with your ability to communicate, multitask, work in a team, show
leadership, solve problems, and meet goals. These are general skills and behaviors
you’ll need to succeed in any job, and you should be prepared to provide examples from
your course work and job experiences that demonstrate these skills. But there are also
business knowledge and professional skills that employers will ask you about. Career
Opportunities will show you how to use what you have learned in this text to demon-
strate these skills.
The Career Opportunities section, identified by this icon is the last major sec-
tion of each chapter under the heading “Understand how MIS can help your career”.
There you will find a description of an entry-level job for a recent college graduate
based on a real-world job description from major online job sites related to the top-
ics covered in that chapter. The name of the company offering the job and its loca-
tion have been changed. Each chapter’s job posting describes the required educational
background and specific job skills, and suggests some of the business-related ques-
tions that might arise during the job interview. The authors provide tips for answering
the questions and preparing for the interview. Career Opportunities also show where
students can find out more information about the technical and business knowledge
required for the job in this text and on the web and social media.
Below are the job descriptions covered by the Career Opportunities sections. They are
based on real-world job postings from both large and small businesses. Many are new to
this edition. A few of these jobs call for an MIS major, others for MIS course work, but
many postings are not that specific. Some require some previous internship or job experi-
ence, but many are entry-level positions suitable for new college graduates, and some of
these positions provide on-the-job training. However, all require knowledge of business
information systems and applications and the ability to work in a digital environment.
24

Chapter Career Opportunity Job Description
1. Business Information Systems in Your Career Client Support Assistant
2. Global E-business and Collaboration Customer Success Analyst
3. Achieving Competitive Advantage with Information Systems Entry Level Business Development Representative
4. Ethical and Social Issues in Information Systems Junior Privacy Analyst
5. IT Infrastructure: Hardware and Software Coordinating Product Manager
6. Foundations of Business Intelligence: Databases and Information Management Entry Level Data Analyst
7. Telecommunications, the Internet, and Wireless Technology Web Developer
8. Securing Information Systems Identity and Access Management Support Specialist
9. Achieving Operational Excellence and Customer Intimacy: Enterprise Applications Supply Chain Analyst
10. E-commerce: Digital Markets, Digital Goods Junior E-Commerce Associate
11. Improving Decision Making and Managing Artificial Intelligence Sales Coordinator
12. M aking the Business Case for Information Systems and Managing Projects Junior Business Systems Analyst
Students can use Career Opportunities to shape their resumes and career plans as
well as to prepare for interviews. For instructors, Career Opportunities are potential
projects for student research and in-class discussion.
In MyLab MIS we have provided additional Career Resources, including
job-hunting guides and instructions on how to build a Digital Portfolio demonstrating
the business knowledge, application software proficiency, and Internet skills acquired
from using the text. The portfolio can be included in a resume or job application or
used as a learning assessment tool for instructors.
Instructor Teaching Resources
Supplements available to Features of the Supplement
instructors at
www.pearson.com
Instructor’s Manual • Chapter-by-chapter summaries

• Examples and activities not in the main book
• Teaching outlines
• Teaching tips
• Solutions to all questions and problems in the book
Test Bank The authors have worked closely with skilled test item writers to ensure that higher-level cognitive skills are tested. Test bank
authored by Professor Kenneth Laudon, New York University multiple-choice questions include questions on content but also include many questions that require analysis, synthesis, and
evaluation skills.
AACSB Assessment Guidelines
As a part of its accreditation activities, the AACSB has developed an Assurance of Learning Program designed to ensure that
schools do in fact teach students what they promise. Schools are required to state a clear mission, develop a coherent business
program, identify student learning objectives, and then prove that students do in fact achieve the objectives.
We have attempted in this book to support AACSB efforts to encourage assessment-based education. The end papers of this
edition identify student learning objectives and anticipated outcomes for our Hands-On MIS projects. The authors will provide
custom advice on how to use this text in colleges with different missions and assessment needs. Please email the authors or
contact your local Pearson representative for contact information.
25

Supplements available to Features of the Supplement
instructors at
www.pearson.com
Computerized TestGen TestGen allows instructors to:

• Customize, save, and generate classroom tests
• Edit, add, or delete questions from the Test Item Files
• Analyze test results
• Organize a database of tests and student results
PowerPoints The authors have prepared a comprehensive collection of PowerPoint slides for each chapter to be used in your lectures. Many
authored by Professor Kenneth Laudon, New York University of these slides are the same as used by Ken Laudon in his MIS classes and executive education presentations. Each of the slides
is annotated with teaching suggestions for asking students questions, developing in-class lists that illustrate key concepts, and
recommending other firms as examples in addition to those provided in the text. The annotations are like an Instructor’s Manual
built into the slides and make it easier to teach the course effectively.
PowerPoints meet accessibility standards for students with disabilities. Features include but are not limited to:
• Keyboard and Screen Reader access
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26

About the Authors
Kenneth C. Laudon has been a Professor of Information Systems at New
York University’s Stern School of Business. He holds a B.A. in Economics from Stan-
ford and a Ph.D. from Columbia University. He has authored twelve books dealing
with electronic commerce, information systems, organizations, and society. Professor
Laudon has also written more than forty articles concerned with the social, organiza-
tional, and management impacts of information systems, privacy, ethics, and multime-
dia technology. At NYU’s Stern School of Business, Ken Laudon has taught courses
on Managing the Digital Firm, Information Technology and Corporate Strategy, Pro-
fessional Responsibility (Ethics), and Electronic Commerce and Digital Markets.
Jane Price Laudon is a management consultant in the information systems

area and the author of seven books. Her special interests include systems analysis, data
management, MIS auditing, software evaluation, and teaching business professionals
how to design and use information systems. Jane received her Ph.D. from Columbia
University, her M.A. from Harvard University, and her B.A. from Barnard College.
She has taught at Columbia University and the New York University Stern School of
Business. She maintains a lifelong interest in languages and civilizations of Asia.
Carol Guercio Traver is a graduate of Yale Law School and Vassar Col-
lege. She has had many years of experience representing major corporations, as well
as small and medium-sized businesses, as an attorney with a leading international
law firm, with specific expertise in technology law, Internet law, privacy law, intellec-
tual property law, and general corporate law. Carol is the co-author of E-commerce:
business. technology. society (Pearson), as well as several other texts on information
technology, and has been the lead project manager/editor on a number of technology-
related projects. Carol is the co-founder and president of Azimuth Interactive, one of
the first edtech firms and a provider of digital media and publisher services for the
education industry.
27

Acknowledgments
The production of any book involves valued contributions from a number of persons.
We would like to thank all of our editors for encouragement, insight, and strong sup-
port for many years. We thank our editors, Ellen Thibault, Jenifer Niles, and Con-
tent Producer, Purnima Narayanan, for their roles in managing the project. Thanks
also to Product Manager Marcus Scherer for his contributions and to Gowthaman
Sadhanandham and his Integra team for their production work.
We want to thank our supplement authors for their work, including the follow-
ing MyLab MIS content contributors: Robert J. Mills, Utah State University; Chris
Parent, Rivier University; Maureen Steddin; Roberta Roth, University of Northern
Iowa; Gipsi Sera, Indiana University; and John Hupp, Columbus State University.
We are indebted to Todd Traver for his help with security topics, to Erica Laudon
for her contributions to Career Opportunities, and to Megan Miller for her help
during production. We thank Christopher Traver for his help with database topics and
software projects.
Special thanks to Professor Mark Gillenson, Fogelman College of Business and
Economics, University of Memphis for his contributions to the discussion of agile
development and testing.
We also want to especially thank all our reviewers whose suggestions helped
improve our texts. Reviewers for recent editions include:
Abdullah Albizri, Montclair State University Channa J. Kumarage, Saint Cloud State
Robert M. Benavides, Collin College University
Gordon Bloom, Virginia Commonwealth Weiqi Li, University of Michigan-Flint
University Liu Liu, Old Dominion University
Brett Cabradillia, Coastal Carolina Susan Mahon, Collin College
Community College Robert Morphew, Texas Woman’s University
Qiyang Chen, Montclair State University John Newman, Coppin State University
Amita Chin, Virginia Commonwealth Jose Ng, Montclair State University
University Richard Peterson, Montclair State
Lynn Collen, St. Cloud State University University
Reet Cronk, Harding University Robin Poston, University of Memphis
Uldarico Rex Dumdum, Marywood University Dr. Michael Raisinghani, Texas Woman’s
Mahmoud Elhussini, Montclair State University
University Patricia Ryan, Southeast Missouri State
Anne Formalarie, Plymouth State University University
Sue Furnas, Collin College Ethné Swartz, Montclair State University
Scott Hamerink, Oakland University Amir Talaei-Khoei, University of Nevada
Terry Howard, University of Detroit Mercy Reno
Dae Youp Kang, University of Memphis Paulus Van Vliet, University of Nebraska at
Rajkumar Kempaiah, College of Mount Omaha
Saint Vincent
Global Edition Acknowledgments

Pearson would like to thank the following people for their work on the Global Edition:
Contributors Reviewers
Bernard Bouwman Nash Milic, American University of Sharjah
Joyce Chan, City University of Hong Kong Bernd Schenk, University of Liechtenstein
June Clarke, Sheffield Hallam University Yuen Yee Yen, Multimedia University
Imran Medi, Asia Pacific University of
Technology and Innovation
Yasser Mohamed Ibrahim Sabri, Cairo
University
Bernd Schenk, University of Liechtenstein
PK Senyo, University of Southampton
Jon and Diane Sutherland
28

Another random document with
no related content on Scribd:
Watt, from old stern-hearted but at last relenting Tanna. The Church
of Victoria has again summoned me to visit the Colonial
Congregations, to tell the story of my Mission life, and to promote
the interests of its now grand and growing Foreign Scheme. It is in
the midst of such labours, while addressing at least one meeting
every day, and three or four every Sabbath day, that I have penned
the preceding pages; and I leave them to speak for themselves,
without any attempt at ornament or style. The Lord whom I serve in
the Gospel knows my motive and my hope, and I very calmly leave
this book to His disposal, and the succeeding volume to His
guidance, if such there shall ever be—as the reader well knows I have
had to leave heavier and darker issues in the same blessed Hands. I
offer every one, who has done me the favour to read or to listen, my
kindly greeting. May you and I meet in the glory of Jesus, and
continue our fellowship there! Good-bye.
APPENDIX.
APPENDIX A.
(See p. 354.)
THE PRAYER OF THE TANNESE, WHO LOVE THE WORD OF

JEHOVAH, TO THE GREAT CHIEF OF SYDNEY.
[Written at the urgent request and dictation of the Missionary’s
friends on Tanna to be presented to the Governor of New South
Wales. Literally translated by me, John G. Paton.]
To the Chief of Sydney, the servant of Queen Victoria of Britannia,
saying—We great men of Tanna dwell in a dark land. Our people are
very dark hearted. They know nothing good.
Missi Paton the man, Missi Mathieson the man, and Missi
Mathieson the woman, have dwelt here four yams (= years) to teach
us the worship of Jehovah. Their conduct has been straight and very
good; therefore we love these three Missionaries, and the worship of
Jehovah which they three have taught us, the Tannese.
Alas! a part, as it were, only three of our Chiefs, whose names are
Nauka, Miaki, and Karewick, besides Ringian, Enukarupi, Attica, and
Namaka, they and their people hate the worship and all good
conduct like that which the Word of Jehovah teaches us and the
people of all lands. These men all belong to four Villages only. They
have stolen all Missi’s property; they have broken into his house.
They have cut down his bananas. They have scolded and persecuted
him; and they desire to kill Missi and to eat him, so that they may
destroy the Worship of God from the land of Tanna.
We hate exceedingly their bad conduct, and pray you, the Great
Chief of Sydney, to punish these dark Tannese, who have persecuted
Missi, who have deceived Missi, who have altogether deceived the
Great Chief (= Commodore Seymour) and the Chief (= Captain
Hume) of the men-of-war, and who deceived the Chief and the
Missionaries in the John Williams, who murdered one of Missi
Paton’s Aneityum Teachers, who fought Missi Turner and Missi
Nisbet, who killed Vasa and his Samoan people, who killed the
foreigners, who have now fought and driven away our three
Missionaries. Their conduct has been exceedingly bad. They destroy
the Kingdom of Tanna, kill the people and eat them, and are guilty of
bad conduct every day. Our hearts hate their bad conduct; we are
pained by it.
Therefore we earnestly pray you, the Chief of Sydney, to send
quickly a man-of-war to punish them, and to revenge all their bad
conduct towards Missi. Then truly we will rejoice; then it will be
good and safe for the three Missionaries to dwell here, and to teach
us, men of the devil. Our hearts are very dark; we know nothing; we
are just like pigs. Therefore it is good for Missi to teach us the Word
and the Worship of Jehovah the Great King. Long ago He was
unknown here. Missi brought His knowledge to us.
Our love to you, the Great Chief of Sydney, the servant of Queen
Victoria, and we earnestly pray you to protect us, and to protect our
Missionaries and the Worship of God in our land, the land of Tanna.
We weep for our Missionaries. They three gave us medicine in our
sickness, and clothing for our bodies; taught us what is good
conduct, and taught us the way to Heaven. Of all these things long
ago we had no knowledge whatever; therefore we weep, and our
hearts cling to these three, our Missionaries. If they three are not
here, who will teach us the way to Heaven? Who will prevent our bad
conduct? Who will protect us from the bad conduct of foreigners?
And who will love us, and teach us all good things?
Oh, compassionate us, Chief of Sydney! Hold fast these three, our
Missionaries, and give them back to us, and we will love you and
your people. You and your people know the Word of Jehovah; you
are going on the path to Heaven; you all love the Word of Jehovah.
Oh, look in mercy on us, dark-hearted men, going to the bad land, to
the great eternal fire, just like our fathers who are dead!
May Jehovah make your heart and the hearts of your people sweet
towards us, to compassionate us, and to look in mercy on our dark
land; and we will pray Jehovah to make you good, and give you a rich
reward.
The names of us, the Chiefs of Tanna, who worship towards
Jehovah:—
Yarisi, x his mark.
Ruawa, x his mark.
Kapuka, x his mark.
Taura, x his mark.
Faimungo, x his mark.
Manuman, x his mark.
Nuara, x his mark.
Nebusak, x his mark.
Kaua, x his mark.
Nowar, x his mark.
APPENDIX B.
NOTES ON THE NEW HEBRIDES
By the Editor.
The South Seas—so named by Vasco Nugnez de Balboa, who in 1513
first saw the Ocean on the other side of Darien, and marched into it
as far as he durst, waving his sword, and taking possession of it in
name of his master, the King of Spain.
The Pacific Ocean—so named by Ferdinand Magellan, who in
1521 sailed westwards in his Victory seven thousand miles, and
found the sea exceptionally peaceful—for that trip at least.
The New Hebrides—so named by Captain Cook, who in 1773 first
fully explored and described the whole of the group. As far back,
however, as 1606, Captain Pedro Fernandez de Quiros had landed on
the largest and most northerly island of the group. He at once
fancied it to be the great Southern Continent, deemed to be essential
to balance the great Continents of the North, and eagerly looked for
both by sailors and men of science. He named the bay, Vera Cruz,—
the river that flowed into it, Jordan,—and the city which he founded
there, New Jerusalem. The land itself he called by the preposterous
designation of Tierra Australis del Espiritu Santo. In 1768 a French
explorer, Bougainville, sailed round Santo, discovering that it was
but an island, and through the Straits that still bear his name;
whereon, finding many islands all around, he re-baptized them
L’Archipel des Grandes Cyclades. But Cook, being the first who
sailed in and out amongst all the group, and put on record the most
faithful descriptions and details, which to this hour remain generally
authoritative, considered himself entitled to name them the New
Hebrides; and history since has been well pleased to adopt his views,
seeing, doubtless, the geographical analogy betwixt the
multitudinous scattered isles and islets of the old Hebrides and those
of the new.
From Santo in the north to Aneityum in the south, a distance of
about 400 miles, there are scattered over the Ocean thirty islands,
twenty being well inhabited, and eleven of them being of
considerable size, from Aneityum, which is forty miles in
circumference, to Santo, which measures seventy miles by forty. The
Islands lie 1,000 miles to the North of New Zealand, 1,400 miles
North-East from Sydney, 400 miles West of Fiji, and 200 East of
New Caledonia. The population is now estimated at 70,000; but, in
the early days of Missions, before Traders and Kanaka-collectors,
and the new Epidemics of Civilization (!) had decimated them, their
numbers were certainly three times greater.
The general appearance of the Islands is that of a range of
mountains bursting up out of the sea, clothed with forests, and
severed from each other by deep valleys, through which the tides
now flow. They are all volcanic in origin, but the lava has poured
itself out over a bed of coral, and the mountains have reared
themselves up on a coral base. The fires are still active on Tanna,
Ambrym, and Polevi—the volcano on Tanna being now, as in the
days of Cook, a pillar of cloud by day and of fire by night, a far-
shining light-house for the sailor, kindled by the finger of God
Himself. The climate is moist and humid, with a thermometer
seldom below 60° and seldom above 90° in the shade; their winter is
called the Rainy Season, and their vegetation is tropical in its
luxuriance.
On one Island may be found a hundred varieties of ferns alone.
The damara or kauri-pine, so prized in New Zealand, grows there, as
also the bread-fruit tree, the banana, the papua-apple, the chestnut,
and above all the cocoa-nut, which for refreshing drink competes
with the vine of other lands, and for varied uses and services to man
almost rivals the very palmtree of Palestine. The sandal-wood, for its
sacred odours and idol incense, has been almost swept entirely away,
—as much as £70,000 worth being carried off from Erromanga
alone!
Among native foods, the yam and the taro hold the foremost place,
not inferior to our finest potatoes; besides the banana, the sugar-
cane, the bread-fruit, and the cocoa-nut, which flourish to perfection.
Their arrowroot is in some respects the finest in the world, and is
kept only for special uses as yet, but may develop into a great and
valuable industry, as Commerce opens up her markets and stretches
out her hands. The English cabbage has been introduced and grows
well; also the planting of cotton and of coffee.
The scarcity of animals is marvellous. The pig, the dog, and the rat
are their only four-footed creatures; and some affirm that the rat is
the alone indigenous quadruped in all the New Hebrides! Lizards
and snakes abound, but are declared not to be poisonous. There are
many small and beautiful pigeons, also wild ducks and turkeys,
besides multitudes of ordinary fowls. Goats have now been largely
introduced, as well as sheep, and various European animals. Fish, of
course, swarm in millions around the shores, and a whaling station
on Aneityum sent into the market £2,000 worth of oil in a year.
The Natives are practically quite naked, till induced by the
Missionary to “wear a shirt”—the first sign of renouncing
Heathenism and inclining towards Christianity. They are Cannibals
of a very pronounced type, and Savages without any traces of
civilization, except those connected with war(!),—without a
literature, and almost without a religion, except only the dread of evil
spirits, the worship of ancestors, and the lowest forms of fetishism,
trees, stones, etc. They are partly Malay and partly Papuan,—a
mixture of Ham and of Shem,—some with hair crisp and woolly,
stuck full of feathers and shells, others with hair long and wavy,
twisted into as many as 700 separate whipcords on a single head,
and taking five years to finish the job! Their bows and arrows,
tomahawks, clubs and spears, are sometimes elaborately carved and
adorned; and they can twist and weave grasses and fibres into
wondrously beautiful mats, bags, and girdles. They make bracelets
out of shells, sliced and carved in marvellous ways, as also ear-rings
and nose-rings; and in many similar methods they show some savage
sense of beauty.
Polygamy, with all its accompanying cruelties and degradations,
universally prevails. Infanticide is systematically practised; and even
the despatch of parents, when they grow old and helpless. Widows
are put to death on almost every island to bear their husbands
company into the spirit world. There is not an unmentionable vice
hinted at in Romans i. which is not unblushingly practised on those
Islands, wheresoever the Gospel has not dawned.
For the best published information on all these subjects, consult

the work by Dr. John Inglis: “In the New Hebrides” (Nelson &
Sons, 1887),—Reminiscences of noble Missionary Service for three-
and-thirty years.
A SELECTION FROM
Fleming H. Revell Company’s
CATALOGUE
Important Missionary Publications.
TOBIOGRAPHY OF JOHN G. PATON. Missionary to the New Hebrides.

Introductory note by Arthur T. Pierson, D.D. 2 vols., 12mo., portrait and map, in
neat box, net $2.00.
One of the most remarkable biographies of modern times.
“I have just laid down the most robust and the most fascinating piece of
autobiography that I have met with in many a day.... It is the story of the wonderful
work wrought by John G. Paton, the famous missionary to the New Hebrides; he
was made of the same stuff with Livingstone.”—T. L. Cuyler.
“It stands with such books as those Dr. Livingstone gave the world, and shows to
men that the heroes of the cross are not merely to be sought in past ages.”—
Christian Intelligencer.
HE LIFE OF JOHN KENNETH MACKENZIE. Medical

Missionary to China; with the story of the First Chinese Hospital by
Mrs. Bryson, author of “Child Life in Chinese Homes,” etc. 12mo.,
cloth, 400 pages, price $1.50 with portrait in photogravure.
“The story of a singularly beautiful life, sympathetically and ably written.... A
really helpful, elevating book.”—London Missionary Chronicle.
“The volume records much that is fresh and interesting bearing on Chinese
customs and manners as seen and vividly described by a missionary who had
ample opportunities of studying them under most varied circumstances and
conditions.”—Scotsman.
HE GREATEST WORK IN THE WORLD. The Evangelization of

all Peoples in the Present Century. By Rev. Arthur T. Pierson, D.D.
12mo., leatherette, gilt top. 35c.
The subject itself is an inspiration, but this latest production of Dr. Pierson
thrills with the life which the Master Himself has imparted to it. It will be a
welcome addition to Missionary literature.
HE CRISIS OF MISSIONS. By Rev. Arthur T. Pierson, D.D. Cloth,

$1.25; paper, 35c.
“We do not hesitate to say that this book is the most purposeful, earnest and
intelligent review of the mission work and field which has ever been given to the
Church.”—Christian Statesman.
EDICAL MISSIONS. Their Place and Power. By John Lowe, F. R. C.

S. E., Secretary of the Edinburgh Medical Mission Society. 12mo.,
308 pages, cloth, $1.50.
“This book contains an exhaustive account of the benefits that may, and in point
of fact do, accrue from the use of the medical art as a Christian agency. Mr. Lowe is
eminently qualified to instruct us in this matter, having himself been so long
engaged in the same field.”—From Introduction by Sir William Muir.
NCE HINDU: NOW CHRISTIAN. The early life of Baba Padmanji.

Translated from the Marathi. Edited by J. Murray Mitchell, M. A.,
LLD. 12mo., 155 pages, with appendix. Cloth, 75c.
“A more instructive or more interesting narrative of a human soul, once held
firmly in the grip of oriental superstition, idolatry and caste, gradually emerging
into the light, liberty and peace of a regenerate child of God, does not often come to
hand.”—Missionary Herald.
N INTENSE LIFE. By George F. Herrick. A sketch of the life and

work of Rev. Andrew T. Pratt, M.D., Missionary of the A. B. C. F. M.,
in Turkey, 1852–1872. 16mo., cloth, 50c.
VERY-DAY LIFE IN SOUTH INDIA, or, the Story of

Coopooswamey. An Autobiography. With fine engravings by E.
Whymper. 12mo., cloth, $1.00.
HE CHILDREN OF INDIA. Written for children by one of their
friends. Illustrations and map. Small 4to., cloth, $1.25.
“These are good books for the Sunday-School Library, and will help young
people in missionary societies who desire to have an intelligent idea of the people
in India whom they are sending their money and their missionaries to convert.”—
Missionary Herald.
NDUISM, PAST AND PRESENT. With an account of recent

Hindu reformers, and a brief comparison between Hinduism and
Christianity. By J. Murray Mitchell, M.A., LLD. 12mo., cloth, $1.60.
“A praiseworthy attempt to present a popular view of a vast and important
subject.”—Saturday Review.
OSPEL ETHNOLOGY. With illustrations. By S. R. Paterson, F. G. S.

12mo., cloth, $1.00.
“The first attempt to treat this subject from a thorough-going scientific
standpoint. A very powerful argument for the truth of Christianity.”—English
Churchman.
“A book to refer to for information not easily to be obtained otherwise.”—Church
Missionary Intelligencer.
ATIVE LIFE IN SOUTH INDIA. Being sketches of the social and

religious characteristics of the Hindus. By the Rev. Henry Rice. With
many illustrations from native sketches. 12mo., cloth boards, $1.00.
“Those who have heard Mr. Rice’s missionary addresses will be prepared to hear
that this is a fascinating book.”—Life and Work.
HRISTIAN PROGRESS IN CHINA. Gleanings from the writings

and speaches of many workers. By Arnold Foster, B.A., London
Missionary, Hankow. With map of China. 12mo., cloth, $1.00.
MONG THE MONGOLS. By Rev. James Gilmour, M.A., London

Mission, Peking. Numerous engravings from photographs and native
sketches. 12mo., gilt edges, cloth, $1.25.
“The newness and value of the book consists solely in its Defoe quality, that
when you have read it you know, and will never forget, all Mr. Gilmour knows and
tells of how Mongols live.”—Spectator.
VERY-DAY LIFE IN CHINA, or, Scenes along River and Road in the
Celestial Empire. By Edwin J. Dukes. Illustrations from the author’s
sketches. 12mo., with embellished cover, $2.00.
That China is a mysterious problem to all who interest themselves in its affairs is
the only excuse for offering another book on the subject.
• MISSIONARY PUBLICATIONS •
PORT OF THE CENTENARY CONFERENCE on the Protestant Missions

of the World. Held in London, June, 1888. Edited by the Rev. James Johnston,
F. S. S., Secretary of the Conference. Two large 8vo. vols., 1200 pages, $2.00 net
per set.
An important feature in this report, lack of which has prejudiced many against
reports in general, is the special care taken by the Editor, who has succeeded in
making the work an interesting and accurate reproduction of the most important
accumulation of facts from the Mission Fields of the World, as given by the
representatives of all the Evangelical Societies of Christendom.
And another: The exceptionally complete and helpful indexing of the entire work
in such a thorough manner as to make it of the greatest value as a Reference
Encyclopedia on mission topics for years to come.
HE MISSIONARY YEAR BOOK FOR 1889–90. Containing

Historical and Statistical accounts of the Principle Protestant
Missionary Societies in America, Great Britain and the Continent of
Europe.
The American edition, edited by Rev. J. T. Gracey, D.D., of Buffalo, embraces
about 450 pages, one-fourth being devoted to the work of American Societies, and
will contain Maps of India, China, Japan, Burmah, and Siam; also a language Map
of India and comparative diagrams illustrating areas, population and progress of
Mission work. This compilation will be the best presentation of the work of the
American Societies in Pagan Lands that has yet been given to the public. The book
is strongly recommended by Rev. Jas. Johnston, F.S.S., as a companion volume to
the Report of the Century Conference on Missions. Cloth, 12mo. $1.25.
ARENGANZE: or, Seven Years’ Pioneer Missionary Work in

Central Africa. By Fred. S. Arnot, with introduction by Rev. A. T.
Pierson, D.D. Twenty Illustrations and an original Map.
The author’s two trips across Africa, entirely unarmed and unattended except by
the local and constantly changing carriers, and in such marked contrast with many
modern adventurers, strongly impress one to ask if another Livingstone has not
appeared among us. Traversing where no white man had ever been seen before,
and meeting kings and chiefs accustomed only to absolute power, he demanded
and received attention in the name of his God. Cloth 8vo, 290 pages, $1.25.
THE FAR EAST: China Illustrated. Letters from Geraldine

Guinness. Edited by her sister, with Introduction by Rev. J.
Hudson Taylor. A characteristic Chinese cover. Cloth 4to, 224
pages, $1.50.
CONTENTS.
“Good-Bye!”
Second Class.
On the Way to China.
Hong-Kong and Shanghai.
First days in the Flowery Land.
Opium Suicides amongst Women.
Ten Days on a Chinese Canal.
At Home in our Chinese “Haddon Hall.”
By Wheelbarrow to Antong.
Life on a Chinese Farm.
A Visit to the “Shun” City.
Blessing—and Need of Blessing—In the Far East.
Rev. C. H. Spurgeon, writes:

“I have greatly enjoyed ‘In the Far East.’ God blessing it, the book should send
armies of believers to invade the Flowry Land.”
The author is to be congratulated for the taste and beauty with which these
letters are now put into permanent form. A full page colored map of China
enhances this admirable gift book.
NEW YORK. :: Fleming H. Revell Company :: CHICAGO.
TRANSCRIBER’S NOTES
1. Silently corrected obvious typographical errors and
variations in spelling.
2. Retained archaic, non-standard, and uncertain spellings
as printed.
*** END OF THE PROJECT GUTENBERG EBOOK JOHN G.
PATON, MISSIONARY TO THE NEW HEBRIDES ***
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Essentials of Mis Management Information Systems 15Th Global Edition Kenneth C Laudon 2 Full Chapter

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Essentials of MIS (Management

Information Systems), 15th Global

Laudon • Laudon • Traver

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Business Application Skills

Finance and Accounting

Manufacturing and Production

Sales and Marketing

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Researching product information Chapter 3

Analyzing web browser privacy protection Chapter 4

Researching travel costs using online travel sites Chapter 5

Searching online databases for products and services Chapter 6

Using web search engines for business research Chapter 7

Researching and evaluating business outsourcing services Chapter 8

Researching and evaluating supply chain management services Chapter 9

Evaluating e-commerce hosting services Chapter 10

Analyzing websites design Chapter 12

Analytical, Writing, and Presentation Skills*

Value chain and competitive forces analysis Chapter 3

Formulating a corporate privacy policy Chapter 4

Employee productivity analysis Chapter 7

Disaster recovery planning Chapter 8

Locating and evaluating suppliers Chapter 9

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I Information Systems in the Digital Age 31

II Information Technology Infrastructure 185

III Key System Applications for the Digital Age 345

IV Building and Managing Systems 461

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