Professional Documents
Culture Documents
Escape Studios Industry Beginner-S Guide 2022 2022
Escape Studios Industry Beginner-S Guide 2022 2022
N
ATI O S
IM E
A N GA M N
TIO S
MOPHIC
A
GR
UNDERSTANDING
THE VFX, ANIMATION, INDUSTRY 04
GAMES AND MOTION
GRAPHICS INDUSTRIES DISCIPLINE GUIDE 06
CAN BE A MINEFIELD. VFX
Animation
06
08
There’s a tonne of jargon to decipher, studios ranging from
Motion Graphics 09
global to independent who may work from different pipelines, Game Art 10
not to mention the heaps of different job roles available – it’s no
wonder those who are new to the industry find it so confusing!
STUDIO GUIDE 12
The creative
economy is not only
one of the most
rapidly growing
sectors of the
world economy,
but also a highly
Image courtesy of Framestore
transformative
one in terms of
income generation
and job creation.
un report on
creative economy
02 03
MADE IN
BRITAIN
Audience demand for The creative industries Almost 1 in 8 UK Between 2011 and 2018,
The UK’s creative industries animation has nearly are predicted to be businesses are creative creative industries
make a major contribution doubled since the worth around £128.4bn businesses. 3.5 million employment has
beginning of 2020. by 2025, a 3.9% year jobs across the UK increased by 30.6%,
to the UK economy and have Cartoon Brew on year increase. are supported by the compared to the UK
an outstanding reputation Business Leader creative industries. average growth of 10.1%
for driving innovations Game Art makes up 40-
The Creative Industries during that period.
Federation
in product, services, 50% of resources and
Creative Industries Council
software and games, film and TV, advertising, 98% of the UK The UK film and TV The global animation
publishing, design and fashion, architecture, VFX workforce is market is renowned market is projected to
The UK games industry
crafts and music, art and culture. based in London. for its creativity – witness a compound
is worth nearly £5.26bn
Creative Skillset post production skills annual growth rate of 4.79%
in consumer spend.
are at the core of this. during the forecast period,
Employment in the creative industries UKIE
Creative Industries reaching a total market size
has not suffered during the pandemic Council of US$405bn in 2023 from
and accounts for 6.9% of all UK jobs
The global video games US$306bn in 2017.
(the creative industries federation)!
industry was worth Research and Markets
With the largest proportion of people US$195.65bn in 2021.
working in London and the South East, Grand View Research
including 98% of the UK VFX workforce DID YOU KNOW?
based in London (creative skillset). Our alumni have worked
on some of the highest
grossing films of all time,
As the demand for work increases
including Avengers: End
within the creative industries, so too Game, Star Wars The Force
does the need for skilled, creative and Awakens and Spider-
technically talented individuals. Man: No Way Home
04 05
3D VFX 2D VFX S H OW
NT
STUDDE VFX
2D / 3 RE E L
Ch e
ck
ou
A
to
I
D KJ ur...
A RK CK AU
M E VI KL RMA
SP CE
2D/Compositing Artists sit
Job title at Escape Studios: Head of Industry Training Job title at Escape Studios: VFX Compositing Tutor
within the last department
Industry experience: 24+ years Industry experience: 35 years
a shot must go through in
Teaching: 11+ years Teaching: 7+ years
the VFX pipeline before
Top companies include: digital effects companies: Top companies include: Mill Film,
being finalised by the VFX
Peerless Camera Company, MPC, DNEG, Framestore
3D production is a huge Glassworks, DNEG, Framestore
/ physical effects companies: BBC and Artem Supervisor and Director.
CV includes: Casino Royale, The Imaginarium of
umbrella term for many skills CV includes: Black Mirror, Harry Potter,
Gladiator, Troy, Captain America,
Doctor Parnassus, Angels & Demons, The Golden within the CGI industry; skills Wonder Woman and Brittania
Since all the elements necessary for the shot
Compass, The Legend of Zorro and Moon Knight
are as diverse as modelling Speciality: Post-production Supervision culminate here, it is the Artist’s responsibility
Speciality: all things 3D and VFX for
movies and camera tracking to writing computer code. Software of choice: Nuke and Flame to make the shot look totally believable!
Favourite film: Spirited Away Fun fact: My name is on a magic wand box
at Warner Brothers Harry Potter Studios
06 07
ANIMATION S TU D
ANIMW
ENT
ATION
RE E L
MOTION GRAPHICS NT
STUDIEON
MOT IC S
GR APH
S H O RE E L
SHOW
Ch e
Ch e
ck
ck
ou ou
to to
ur... ur...
LE X MS DA M ET T
A ILLIA A NN
W BE
Job title at Escape Studios: Dean/Director Job title at Escape Studios: Motion Graphics Tutor Motion Graphics is a term
Computer animation is an in-
of Animation and Visual Effects
Industry experience: 20+ years surrounded by controversy,
Industry experience: 35+ years
demand department in the VFX Teaching: 4+ years nobody agrees on a definition
Teaching: 35+ years
pipeline where 3D figures are Top companies include: Adam has been working but it serves to encapsulate
Top companies include: Walt Disney Animation manipulated with techniques as a freelancer since 2012. His clients have
under a name, a bunch of
Studios, Warner Bros. Feature Animation, included Paramount, BT, Sony, Sky, Universal,
DreamWorks Animation, Blue Sky Studio, Sony such as key framing or motion Conde Nast, Warner Brothers and ITV. creators who use 2D, 3D, live
Pictures Imageworks, Cinesite, MPC, News
International, Royal Parks Foundation capture to move within a 3D CV includes: hand drawn animation for the Son of action, animation, stop-motion
CV includes: The Lion King, Pocahontas, Who
or live-action background. Rambow DVD / blu-ray menus; worked on the home
entertainment release of Monty Python: Only the and different techniques
Framed Roger Rabbit?, Piglet’s Big Movie,
Alexander Petrov’s Coca Cola commercial, Robots,
Truth, with positive feedback from Terry Gilliam
to create imaginative
Whatever is being animated, it is very
Monster House and The Chronicles of Narnia Speciality: Motion Graphics images in motion.
important to make sure the movements
Speciality: animation, concept art, Software of choice: After Effects
character design, illustrations, cartoons, are very realistic and believable.
visual effects, teaching animation Favourite film(s): Spider-Man: Into The Spider-Verse
Software of choice: Maya, Photoshop and Premiere Fun fact: Only one of my answers is true
There are different types of animation, the most Animation is one of the fastest-growing parts videos full of graphics where we can not avoid
common being 3D animation as seen in Toy of the entertainment industry, having gone watching images in motion pumping into our eyes.
INDUSTRY BACKGROUND
Story, 2D animation as seen in the original Lion from a small cottage industry just a few short Motion Graphics Artists can work in a variety
King and CGI creature animation in feature decades ago to a multi-billion dollar industry JOBS of companies, from film production to
films, seen in the recently released Lion King with creative centres all over the globe. advertising or marketing agencies as well
Motion Graphics is a versatile skill that can be
(2019), Fantastic Beasts or Stranger Things. as for small creative studios or start ups.
applied in a range of sectors such as advertising,
STUDIOS broadcasting, games and film. The industry is
JOBS The UK has some of the best animation studios demanding more and more Motion Designers, STUDIOS
Animators make up the majority of the in the world, including Aardman Animation people who can create those animations. Film production companies (The Mill, Framestore
occupational groups in the VFX industry (59%). (of Wallace and Gromit fame), Blue Zoo, and and MPC all have Cinema 4D departments!),
companies like Framestore which compete WHAT IT TAKES advertising agencies, small creative studios, digital
WHAT IT TAKES globally to produce some of the finest character
Motion Graphics skills are increasingly being
agencies and start ups, all need more and more
Animation is for people with a sense and creature animation in the world. Motion Designers. London also has some big Motion
applied to the growing UX and UI industry.
of timing and character acting. Graphics studios such as Man Vs Machine, Found,
Motion Graphics is one of the only art forms
Future Deluxe and Mainframe.
that encompasses such a broad range of subjects.
08 09
GAME
ART WHERE WE SEE IT
You can find game art in many different
platforms such as mobile, PC, Xbox,
PlayStation and Nintendo. The use
of computer games is diverse and
opportunities for employment are
widening. They're now being used
N
in a range of industries, including:
O
SIMNTON
broadcasting, education, entertainment,
gambling/betting, learning and
JOBS
Fortunately, it's almost impossible not to
Job title at Escape Studios: Dean/ improve on a daily basis. As a Game Artist
Director of Interactive and Real Time
you will be working alongside some very
Industry experience: 28+ years skilled people across all the disciplines
of games, from Designers, Animators
Teaching: 15+ years
and Programmers to name just a few.
Top companies Include: Bits Studios,
Sony Computer Entertainment
WHAT IT TAKES
CV includes: Senior lead role on Total
NBA ’97, This is Football, Getaway, Black Most Game Artists are genuinely passionate
Monday, Kinetic, Kinetic Combat and Sony about game-play and enjoy drawing or
Playstation Home. Created bespoke courses
using graphic or photo editing software.
for Rare, Big Big Studios and the BBC
One of the greatest things about being
Speciality: Art direction, Environment Design and
a Games Artist is that you never stop
creation using Maya, Zbrush, Substance Painter,
Photoshop, Unreal Engine 4 and Speed Tree learning and are always looking at the latest
techniques and tools which means the job
Favourite software: Unreal
never gets boring. There is nothing quite
Favourite game: Skyrim like the thrill of creating some artwork and
Favourite TV show: Supernatural then seeing it in the game and playable.
INDUSTRY BACKGROUND
The games industry is one of the most
creative, diverse and exciting industries
SHOW
Director of Interactive and (Xbox), King (Candy Crush), Rare (Sea
Ch e
ou
to
ur...
10 11
STUDIO
GUIDE OUR INDUSTRY PARTNERS INCLUDE
12 13
We’ve worked Studio name: Framestore Studio name: DNEG Studio name: Creative Assembly
www.dneg.com
ud
ud
io
io
io
s' s
s' s
s' s
how
how
how
reel
reel
reel
TV FILM
DNEG
14 15
Framestore Images Courtesy of DNEG. Dune © 2021 Legendary and Creative Assembly
Guardians of the Galaxy Vol. 2 – Marvel Studios / Framestore, 2017 Warner Bros. Entertainment Inc. All Rights Reserved. © SEGA
Studio name: Jellyfish Pictures Studio name: Blue Zoo Animation Studio Studio name: BlueBolt Studio name: The Mill
Studio locations: London and Sheffield Studio locations: London Studio locations: London Studio locations: London, LA , New
York, Chicago, Bangalore
Size: 200 employees Size: 260 employees Size: 100 employees
Size: 1,000+ employees
Speciality: Founded in 2001, Jellyfish Pictures Speciality: Blue Zoo are experts in characterful Speciality: BlueBolt specialises in compositing,
has grown from the original “two-man band” animation. The studio's reputation for creating computer graphics and digital matte painting Speciality: The Mill is a visual effects and
into an internationally recognised operation charming, comedic and educational children's for the global film and television industry. content creation studio collaborating on VFX,
with over 200 employees working across content is second to none. They have 20 BlueBolt's team has extensive experience on digital and design projects for the advertising,
five studios. VFX credits include blockbuster years experience of production long-form film and TV productions of all budgets. They games and music industries. They partner with
movies such as Lucas Films’ Star Wars series; episodic content. Their recently opened specialise in producing photoreal work using the world’s best agencies, groundbreaking
TV Dramas including Black Mirror: Hated in dedicated 70-seat 2D animation studio means digital matte painting, compositing, 3D and FX. directors, creative firms and visionary brands.
the Nation; TV Documentaries such as Planet they can now extend their 3D capabilities
Recent credits include: Game of Thrones Recent credits include: commercials
Dinosaur and Inside the Human Body. Since to 2D shows using Toon-Boom Harmony.
(Season 1), The Little Drummer Girl, James for Nike (Awaken The Phantom), Audi
2014, Jellyfish has taken on the design, story and
Recent credits include: Go Jetters Series Bond: Skyfall, The Night Manager, Peaky (Synchronised Swim), PlayStation (This
execution of top rated kids’ series including the
3, Numberblocks Series 2, Paddington, Blinders, Mission Impossible – Fallout, Could Be You), Corona (Paraiso Secreto), EA
reinvention of Dennis and Gnasher: Unleashed
Ada (short film), Supertato (CBBC) Cobra, Belgravia, The Last Kingdom (Seasons Sports (Volta Fifa 2020) and ITV (Television).
(Beano Studios/CBBC), Floogals (Universal
and Superworm, Miffy (TV series). 1 – 3), The Northman and The Great.
Kids/Nevision) and Bitz & Bob (Cbeebies). Awards include: Cannes Gold Lions,
Awards include: BAFTA Winning Studio. Awards include: BAFTA, AEAF and VES an array of D&AD Pencils, APA’s, British
Recent credits include: Watchmen (HBO), awards, two Emmy Nominations. Arrows, AICP's, CLIOS and VES awards.
www.blue-zoo.co.uk
The Innocents (Netflix), Star Wars: The
Fun fact: Every month BlueBolt puts on a www.themill.com
Last Jedi (Lucas Film), Stranger Things,
Bake Off competition where staff can bake
Dennis and Gnasher: Unleashed and How
and judge each other's homemade treats!
To Train Your Dragon: Homecoming.
www.blue-bolt.com
Awards include: 2 VES Awards for
Outstanding Visual Effects in a Broadcast
Miniseries, Movie or Special, BAFTA for Best
Visual Effects and Emmy for Outstanding
Art Direction and Graphic Design.
www.jellyfishpictures.co.uk
ud
ud
ud
io
io
io
io
s' s
s' s
s' s
s' s
how
how
how
how
reel
reel
reel
reel
16 17
Jellyfish Pictures Blue Zoo BlueBolt The Mill
Image courtesy of Jellyfish Pictures. © Lucas Film © Blue Zoo Productions Ltd credit. Caryn Mandabach Productions / Screen Yorkshire / Tiger Aspect Image courtesy of The Mill
ESCAPEES
Escape Studios has
thousands of Escapees
(alumni) working throughout EVGENIA GOLUBEVA GEORGE O’KEEFFE ANDREA LACEDELLI JAIME RIVERA
the VFX, Animation, Games Award-winning Animation Environment Artist at EA – Senior CFX Artist at Design, Motion, 3D & AR
Director, Character Designer Criterion Games – Studied on TRIXTER – Studied on the Artist at TikTok, Creative
and Motion Graphics and Screenwriter (clients have the MA Game Art course in 2017 3D VFX course in 2017 Lab Europe – Studied on the
industries. included Disney, BBC, Nickelodeon
“Work hard but enjoy it! It is a
3D Foundation course
and Blue Zoo) – Studied on the
tough industry to break into,
Animation course in 2011
Some of them now work in typical VFX or and it does involve a lot of hard
Games roles that we all know about at big “It’s great to be able to create work, but it is definitely worth it
studios like Pixar, Industrial Light & characters, worlds and bring when you get there. Whenever
Magic or Sony PlayStation, but others it all to life. I love going to I get stressed, I remind myself
have chosen slightly less common routes. animation festivals, meeting “Well, you are making art
other creatives and watching for video games, life could
my films with an audience.” definitely be a lot harder.”
Whether they work at Virgin Atlantic
or they’re an award-winning Animation TERESA TANG HOLLY PICKERING
Director and Screenwriter or a freelance Freelance Senior Motion Senior Artist at ustwo games
Graphics Designer and Animator and Narrative Designer (Feminist
Motion Graphics Designer having
(clients have included Google meetup and games showcase
worked for Google, they’ve all used the
and YouTube) – Studied on the event celebrating diversity
skills they gained at Escape Studios Motion Graphics course in 2014 in the games industry) –
to build their own path and apply Studied on the Game Art
them to the career of their dreams. Production course in 2009
CARLOS MIRAS
KAJSA CHRISTIANSSON
2D Compositing Supervisor
Senior Roto/Prep Artist at Cinesite
at ReDefine – Studied
– Studied on the Compositing
on the Compositing for
for VFX course in 2013
VFX course in 2009
18 19
JARGON
AGILE BLUE SCREEN COLOUR DIFFERENCE
A method of project Often used referring to blue METHOD
BUSTER
management (mostly used screen photography, can A technique that uses the
in software development) use other colours than blue. difference in colour between
by which tasks are divided Technique used to remove elements to extract a matte.
and solutions are adapted a background from the To apply this technique, the
through a collaborative effort object or subject of an image. subject should be shot in
and constant reassessment. See also Green Screen. front a coloured background
such as a blue screen.
It can be easy to feel like you’re
ANIMATION BLUE SPILL
drowning amongst all the industry The technique of developing an Any reflection coming off the COLOUR GRADING /
terminology, but don’t worry apparent continuous motion blue screen which appears
COLOUR CORRECTION
you’re not alone! Our A-Z by creating moving imagery on the foreground subject.
Process of altering the colour
of an image using a computer
jargon buster will help on a frame-by-frame basis. See also Spill, Green Spill.
as part of the final steps of a
you demystify it all. AMBIENT LIGHT CAMERA MAPPING
post-production process.
20 21
EFFECTS ANIMATION GLOBAL ILLUMINATION KEY OR KEYING MATCHMOVE MULTIPLE-PASS PHOTOREALISM
The animation of non- A process that models all The process of isolating an The process of extracting RENDERING A generic term used to describe
character elements such as the light reflected and object from its background the camera move from The process of rendering a 3D computer generated images
fire, rain, sparks, smoke, etc. transmitted from a surface to and compositing it onto a live-action footage in order object or scene multiple times to that can’t be distinguished from
Usually created using digital others in a scene as opposed different background. to replicate it in CG. create a series of images which real-world scenes or shots.
rotoscoping or cel animation. to being limited to the direct all have different characteristics.
to a travelling matte. A technique used to keying The process of producing 3D sound design…) that is done
NORMAL MAPS OR on the footage once the
GREEN SCREEN and compositing two frames objects with a computer.
NORMAL MAPPING
FORCED PERSPECTIVE COMPOSITING or images (or a subject principal photography has been
A technique used to create the
A technique that creates an Process of replacing all the green and a background) based MOTION BLUR illusion of depth, relief or bumps
completed. It is the final stage
optical illusion of depth in a elements of a background by a on brightness levels. of the filmmaking process.
An effect that causes moving with high resolution details using
scene by making objects appear different digital image to give objects to appear blurred in an lighting and colour (RGB) values
farther away or closer by making the illusion that the subject LIGHT MAP OR image or film. It is caused by
POSTVIS OR POST-
shot in front of the green screen LIGHTMAPPING
without using more polygons. VISUALISATION
them smaller or bigger. rapid movement of the subjects
is in a different location. The process of precalculating The process of incorporating
or long exposure of the camera. ON-SET PREVIS digital elements or Previs
FOUR-POINT TRACK See also Chroma Keying. and storing (in a light map) the OR ON-SET
elements into live-action plates,
A method that allows to capture brightness of surfaces in a level MOTION CONTROL PREVISUALISATION
GREYBOX or scene. It is done by baking providing placeholder shots
a subject’s movement related The use of mechanisms The production of real-time
A term used to describe static lights into the textures of to use for test screening and
to a camera by recording the controlled by computer visualizations on-set to help
the blocking out of a a level to reduce the amount production budgeting and
position and movement data to dictate an object’s the crew to evaluate the
game environment. of memory used for lighting. planning before the film goes
of four points selected from a movement in order to allow imagery before it is fully shot
into final VFX production.
shot. See also Corner Pin Track. for continuous repetition. and sent to post-production.
HIGH DYNAMIC RANGE MANDREL
IMAGING (HDRI) OPTIMIZATION PRACTICAL EFFECTS
FRAME A form used to simulate the MOTION CAPTURE
A technique used in imaging and Effects that are created live,
A single image, which volume and shape of an OR MO-CAP The process of reducing the
photography to reproducing a object for on-set acting and without using post-production.
when viewed as part of a The process of digitally recording amount of memory used for
greater luminosity by shooting shooting. The final image of They include explosions,
group will eventually form the movements of a subject. an asset. E.g. reducing the
multiple images at different the subject will be composited rain, and smoke, etc.
a moving sequence. polycount of a model without
exposures to finally combine in post-production. PERFORMANCE affecting its silhouette.
them into one final image. CAPTURE OR MOTION PLATE SHOT
GARBAGE MATTE
MASK CAPTURE ACTING PHOTOGRAMMETRY An empty shot including a
A matte designed to define
INTERACTIVE LIGHTING A selection of (or the process A Motion Capture process with
The process of analysing
background only without any
which area of an image should
Lighting that evolves over of selecting) part of an image the emphasis of recording the other elements such as actors
be removed or ignored. several 2D images shot from
time to respond to the to then be able to modify its more detailed and intricate or objects. Often used to clean
different angles in order to
activity within a scene. properties separately from movements of the actor’s facial a scene from elements such
create texture 3D geometry.
the rest of the image. expressions and hand gestures as wires and light stands.
for more precise results.
22 23
PREVIS OR STABILISATION TRAVELING MATTE
PREVISUALISATION The process of repositioning A travelling matte is a matte
The process of creating a frame for all elements in a that changes frame by frame
preliminary versions of shots or scene to stay in place, which in order to reveal or mask the
scenes mainly using 3D animation cancels out any undesired frame shape of a moving subject.
tools. Enables filmmakers and movement (often caused by an
producers to discuss creative accidental camera movement). UV MAPPING OR UV MAPS
ideas and plan production. The process of laying out a 3D
STOP MOTION model into flat UV coordinates
RENDERING An animation technique used in order to project a 2D
The action of generating to bring inanimate objects to texture or image onto it.
an image from a 2D or 3D life by animating them by hand
model using a computer. and photographing them shot- VISUAL EFFECTS (VFX)
by-shot. See also Go Motion. A generic term used to refer
RENDER FARM to all the elements that can’t
A collection of computers that are TECHNICAL PREVIS be captured using traditional
used to render images without The process of generating photographic techniques.
interactive human input. information about a scene (layout, Incorporates a wide range of
lighting, design, equipment…) in post-production processes and
ROTOSCOPING order to help define the technical is often abbreviated as ‘VFX’.
OR ROTOING
needs of a production. Often
An animation technique used
presented through diagrams. WIRE REMOVAL
to trace mattes frame by frame
The process of digitally removing
around subjects. The matte
TEXTURE MAPPING wires, harnesses or other on-
produced is a Rotoscoped Matte.
The process of applying an set materials that were used to
image or pattern to a CG object support stunts or practical effects.
SHADER
to enhance its realism.
A type of simple computer
WITNESS CAMERA
programme used to store the
TILING TEXTURE A camera that is used to film
information (texture, colour,
A method used to apply a small an action from a different
position, lighting, etc) to be
texture to a model and repeat viewpoint than the primary
applied to a model. There are
it infinitely. Often used on large camera’s. Used to provide
different types of shaders:
surfaces like walls or floors. animation and 3D reference.
geometry shaders, vertex shaders,
fragment shaders… They allow the
TOPOLOGY WITNESS POINTS OR
user to change the parameters
The organisation and layout of the TRACKING MARKER
of the model at any point. A collection of items intentionally
edges and vertices of a 3D model.
positioned in a scene allowing
SHADOW PASS
TRACKING for the motion and set-up of
A specific render used in the cameras to be determined
The process of capturing
compositing that only shows through different image-tracking
the movements of a subject
the shadows cast by a subject. processes in post production.
within film footage and
relative to the camera.
SPILL
24 25
UNDERGRADUATE COURSE QUERIES
hello@escapestudios.ac.uk
GIVE US A CALL
+44 (0)203 441 1303
escapestudios.ac.uk