Assignment 3

Writing to Inform
Sthefanny Carrion Cobarrubias

1. Answer the following questions

1) What is the purpose of a media advisory?

A media advisory is an alert sent to the media to inform them about an
upcoming event without actually telling them the news. It includes the
information of who is coming and what is going to happen in order to lure
journalists to cover the event.

2) What is a major challenge of a media advisory?

The major challenge of a media advisory would be trying to obtain the
attention of the media with all the information they have upcoming massively
everyday. The media advisory needs to stand out. We need to provide all the
information for the event so they feel compelled to come to ours instead of
others.

3) What is the typical timing for posting an advisory?

Usually, it’s done 5 days previous. Then, the repeat is sent the day before the
event and, finally, the reminder on the same day of the event.

2. Write and format an advisory for this news release.

 MEDIA ALERT - Women Entrepreneurship Knowledge Hub (WEKH) releases
preliminary findings from its annually produced State of Women's
Entrepreneurship (SOWE) in Canada

TORONTO, March 13, 2024 – The Women Entrepreneurship Knowledge Hub

(WEKH) is releasing the preliminary findings from its annually produced State of
Women's Entrepreneurship (SOWE) in Canada report on March 18, 2024 at Toronto
Metropolitan University. More than 100 diverse women entrepreneurs and women
entrepreneurship ecosystem partners from across Canada will be participating.

When: March 18, 2024

Where: Toronto Metropolitan University

Why: The research underscores the effectiveness of Canada's Women

Entrepreneurship Strategy in supporting women entrepreneurs and
highlights areas for continued progress and investment.

Photo/Interview Opportunities
● Shannon Pestun, senior advisor, business & finance, WEKH
● Tania Saba, BMO Chair in Diversity and Governance
● Magnolia Perron, Indigenous women and youth program manager
● Nadine Spencer, CEO, BrandEQ Group
● Rechie Valdez, Minister of Small Business
● Dr. Wendy Cukier, founder and academic director, Diversity Institute and WEKH
● Vicki Saunders, founder and CEO, Coralus
● Sabine Soumare, executive director, WEKH

About WEKH:
The Women Entrepreneurship Knowledge Hub (WEKH) produces the State of
Women's Entrepreneurship in Canada report annually to inform policy and
practice. Supported by the Women Entrepreneurship Strategy (WES), WEKH aims
to tackle barriers, enablers, and progress in women entrepreneurship in Canada.

SOURCE
Diversity Institute at Toronto Metropolitan University

For further information, contact Kathleen Powderley, +1 (416) 803-5597,

kathleen@responsiblecomm.ca