Case Study 1 :

Mr Anil is a market manager for Shimla in HP. The house hold count is 12500 and the market is
unorganized in trade criteria, we have already 3 stores in the market (Avg sale from the store is Rs
90,000) & delivering a BRC of 10%.

Questions:

1. Do this market have a potential to open one more store?

2. If yes, then please note out of 3 stores each is been located in IT Park, Mall and finally in one of
the high streets.do we think we have a potential to have one more store accommodated in this
market? What are the major points to be considered while accepting the same?
3. If planned do a bench plan for the upcoming store?
4. Is the P&L looking healthy with the ADS OF Rs 90,000 and BRC of 10%?

Case Study 2
P& L Analysis – Multiple store data to be analyzed and conclusive action to be taken as MM

Case Study 3
Life Of MM
Task flow as follows:

1. Calendar management
2. Daily connect with Area Coach or RGM
3. Review the sales performance for previous day
4. Administrative tasks (Review and analysis of task flow – Weekly, HR Follow up, Project review
etc.)
5. New site visit
6. A worm was found in the smoky chicken and customer is completely paranoid & making a scene
inside the store & RGM is also on his week off & the store team called up to seek help as the
Area Manager mobile is not reachable
7. Store closer due to equipment break down/BBMP official visit (Garbage segregation
issue/unavailability of license documents).
8. P&L Review (AM & COO)
9. Follow up on marketing collateral and communication on a upcoming offer to be rolled
10. Meet and evaluate with BD Team on new sites analysis post visit
11. PPR review with RGMs
12. People capability initiatives and execution at planned store
13. One-one review with AM
Case Study 4
People Matrix – Bench Plan (Internal vs external)

Plan for one quarter bench planning for upcoming stores considering the manpower cost and UT
& trained manpower for the planned stores (3-5) for a market.