1.

Geographic Area:

What is the first step in analyzing your industry according to the SBTDC guide? a. Identifying key competitors b. Evaluating
economic forces c. Defining the geographic area d. Assessing product attributes
 Answer: c. Defining the geographic area
2. Industry (as to size):

In industry analysis, what factors should be considered regarding industry size? a. Color trends and developments b. Number of
firms and trends in the industry c. Cultural preferences of customers d. Product characteristics and uses
 Answer: b. Number of firms and trends in the industry
3. Product:

What aspect of the product should be described in an industry analysis? a. Brand popularity b. Physical attributes and
characteristics c. Pricing strategy d. Distribution channels
 Answer: b. Physical attributes and characteristics
4. Buyers:

What does the SBTDC recommend including in the analysis of target customers? a. Competitor analysis b. Demographics and
psychographics c. Regulatory environment d. Economic forces
 Answer: b. Demographics and psychographics
5. Regulatory Environment:

What should be considered under regulatory environment in industry analysis? a. Historical industry trends b. Government laws
and regulations c. Competitor market share d. Marketing strategies
 Answer: b. Government laws and regulations
6. Company Information:

What information should be listed under company information in an industry analysis? a. Current sales trends b. Successful
businesses in the industry c. Marketing strategies d. Physical environment factors
 Answer: b. Successful businesses in the industry
7. Industry History:

According to the SBTDC, what aspect should be covered in a brief history of the industry? a. Political factors b. Economic forces
c. Industry development and starting point d. Cultural preferences
 Answer: c. Industry development and starting point
8. Growth Factors:

What is a factor that may affect the growth of an industry, as mentioned in the guide? a. Color trends b. Migration of population
c. Physical environment d. Competitor market share
 Answer: b. Migration of population
9. Trends in Sales:

What does the SBTDC recommend showing in an industry analysis regarding sales? a. Projected sales for the next 5 years b.
Actual sales over the past 5 years c. Sales of individual competitors d. Regulatory environment impact on sales
 Answer: b. Actual sales over the past 5 years
10. Operational/Management Trends:

What aspect of the industry should be covered under current operational/management trends? a. Economic forces b. Buyer
demographics c. Standard practices among firms d. Industry history
 Answer: c. Standard practices among firms
11. Marketing Strategies:

What information should be included when discussing marketing strategies in the industry analysis? a. Political factors b.
Regulatory environment c. Physical environment d. Types of marketing strategies prevalent
 Answer: d. Types of marketing strategies prevalent
12. Competitor Information:

According to the SBTDC, what should be included in competitor information? a. Economic forces b. Competitor location,
duration in business, and market share c. Buyer demographics d. Industry history
 Answer: b. Competitor location, duration in business, and market share
Environmental Analysis Questions:

13. Economic Forces:

What external factors fall under economic forces in environmental analysis? a. Geographic area b. Physical environment c.
Political factors d. Trends in sales
 Answer: a. Geographic area
14. Physical Environment:

Which factor is considered part of the physical environment in environmental analysis? a. Competition b. Cultural preferences c.
Geographic area d. Regulatory environment
 Answer: c. Geographic area
15. Political Factors:

What external elements are covered under political factors in environmental analysis? a. Buyer demographics b. Regulatory
environment c. Company information d. Growth factors
 Answer: b. Regulatory environment
16. Cultures and Lifestyles:

What external factors are included in cultures and lifestyles in environmental analysis? a. Operational/management trends b.
Product characteristics c. Regulatory environment d. Competitor information
 Answer: b. Product characteristics
17. Competition (Environmental Analysis):

In environmental analysis, which factor is analyzed separately and is common to both industry and environmental analysis? a.
Geographic area b. Competition c. Regulatory environment d. Buyer demographics
 Answer: b. Competition
18-20. Wha is SBTDC stand for?

- Small Business and Technology Development Center