A

FIELD PROJECT REPORT

ON

“CSR INITIATIVE TAKEN BY EXPORT HOUSES IN

MORADABAD”

Submitted in partial fulfillment of the requirement for the

award of degree
of

MASTER OF BUSINESS ADMINISTRATION

SESSION (2023-2024)

SUBMITTED TO: - SUBMITTED BY: -

Kunwar Ankush Saxena Name: Hemant Kumar

Asst. Professor Class: MBA II Sem

Coordinator – MBA II Semester Roll No: 23021106

 STUDENT’S DECLARATION
I Hemant Kumar Roll No. 23021106 am a full-time bona fide student of IFTM
University, Moradabad. I hereby certify that this field project work carried out by
me and the report submitted in partial fulfillment of the requirements of the
programme is an original work of mine under the guidance of the class coordinator,
Kunwar Ankush Saxena and is not based or reproduced from any existing work
of any other person or on any earlier work undertaken at any other time or for any
other purpose, and has not been submitted anywhere else at anytime.

(Student's Signature)
Date: _______________

(Class Coordinator's Signature)

Date: _________________

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 IFTM UNIVERSITY
Established under UP Govt. Act No. 24 of 2010 and approved under section 22 of UGC Act 1956)

Lodhipur Rajput, Delhi Road, Moradabad - 244102, U.P. Telephone: 0591-2360817

2360818 Email: info@iftmuniversity.ac.in Website: www.iftmuniversity.ac.in

CERTIFICATE
This is to certify that Mr. Hemant Kumar, a student of MBA II Sem School of
Business Management, IFTM University, has successfully completed the field project
work entitled “CSR initiative taken by export houses in moradabad” in partial
fulfillment of requirement for the completion of Master of Business Administration
programme. This project report is the record of authentic work carried by him/her.

_________________________

Prof. (Dr.) Nisha Agarwal

Director,
School of Business Managament, IFTM
University.

Date: _________________

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 INDEX

Sr. No. CONTENTS Page No.

1. INTRODUCTION 1-2

2. OBJECTIVE OF THE STUDY 3-3

3. RESEARCH METHODOLOGY 4-4

4. DATA ANALYSIS 5-8

5. FINDINGS AND CONCLUSION 9-9

6. BIBLIOGRAPHY 10-10

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 INTRODUCTION
The broad rationale for a new set of ethics for corporate decision making, which clearly
constructs and upholds an organization’s social responsibility, arises from the fact that a
business enterprise derives several benefits from the society, which must, therefore,
require the enterprise to provide return to society as well. Corporate Social
Responsibility is not a new concept in India; this is an obligation to extend beyond the
statutory obligation to comply with legislation and sees organization’s voluntarily taking
further steps to improve the quality of life for employees and their families as well as for
the local community and society at large. CSR commitments and activities typically
address aspects of a firm's behaviour (including its policies and practices) with respect to
such key elements as; health and safety, environmental protection, human rights,
human resource management practices, corporate governance, community
development, and consumer protection, labour protection, supplier relations,
business ethics and stakeholder rights.
CURRENT STATE OF CSR IN INDIA
CSR is not a new concept in India. Ever since their inception, corporates like the Tata
Group, the Aditya Birla Group and Indian Oil Corporation, to name a few, have been
involved in serving the community. Through donations and charity events, many other
organizations have been doing their part for the society. The basic objective of CSR in
these days is to maximize the company's overall impact on the society and stakeholders.
CSR policies, practices and programs are being comprehensively integrated by an
increasing number of companies throughout their business operations and processes.
A growing number of corporates feel that CSR is not just another form of indirect
expense but is important for protecting the goodwill and reputation, defending attacks
and increasing business competitiveness. Corporates increasingly join hands with
non-governmental organizations (NGOs) also and use their expertise in devising
programs which address wider social problems. Companies have specialised CSR teams
that formulate policies, strategies and goals for their CSR programs and set aside budgets
to fund them. CSR programs ranges from community development to development in
education, environment and healthcare etc.
CSR TRENDS IN INDIA:-
FY 2015-16 witnessed a 28 percent growth in CSR spending in comparison to the
previous year. Listed companies in India spent US$1.23 billion (Rs 83.45 billion) in

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various programs ranging from educational programs, skill development, social
welfare, healthcare, and environment conservation. The Prime Minister‟s Relief
Fund saw an increase of 418 percent to US$103 million (Rs 7.01 billion) in comparison
to US$24.5 million (Rs 1.68 billion) in 2014-15.
The education sector received the maximum funding of US$300 million (Rs 20.42
billion) followed by healthcare at US$240.88 million (Rs 16.38 billion), while programs
such as child mortality, maternal health, gender equality and social projects saw
negligible spend. In terms of absolute spending, Reliance Industries spent the most
followed by the government-owned National Thermal Power Corporation (NTPC) and
Oil & Natural Gas (ONGC). Projects implemented through foundations have gone up
from 99 in FY15 to 153 in FY16 with an increasing number of companies setting up
their own foundations rather than working with existing NGOs to have more control over
their CSR spending. 2017 CSR spends are predicted to further rise as corporates
aligning their initiatives with government programs such as „Swash Bharat‟ (Clean
India) and „Digital India‟ to foster inclusive growth.

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 OBJECTIVE OF THE STUDY
1. To study CSR initiative taken by export houses in Moradabad.

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 RESEARCH METHODOLOGY
RESEARCH DESIGN
Methodology refers to the technique used in the gathering of relevant data and
keeping of such record. This chapter intends to identify the various methods and
procedures used for this research. It includes the definition of population and target
sample size, data collection methods and description of data analysis procedures.
DATA COLLECTION METHOD
Data collection is an activity aimed at obtaining relevant information for decision
making. The researcher therefore opted to the use of both primary and secondary
method of data collection for this research.
SECONDARY DATA
These are data collected from already published text books, magazines, newspapers
and articles. This method usually covers a wide range of data; it does not always cost
much to obtain the data. The types use by the researcher is text books and lecturer
note.
TYPE OF STUDY: Descriptive
AREA: Moradabad

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 DATA ANALYSIS
Corporate social responsibility (CSR) initiatives are increasingly becoming integral to
the operations of export houses. Here's a detailed explanation of initiative taken by
export houses.
1. GULATI EXPORTS
Address- Delhi Road, behind Hotel Rahi, Moradabad, Uttar Pradesh 244001
CSR initiatives taken by Gulati Exports-
 They provide financial aid and insurance coverage to artisans during
emergencies or health crises.
 Skill development workshops are conducted to enhance the expertise of
artisans and equip them with modern techniques.
 Housing assistance programs are implemented to improve the living conditions
of artisans by constructing or renovating residential facilities.
 Promotes eco-friendly production practices by investing in renewable energy
sources and waste management systems.
2. C.L. GUPTA OVERSEAS LLP
Address- Special Economic Zone SEZ, Plot No. A-1, Dingarpur Rd, Pakwara,
Moradabad, Uttar Pradesh, 244413
CSR initiatives taken by CL Gupta overseas house-
 Designers collaborate with cultural institutions and heritage organizations to
preserve and promote traditional crafts and art forms.
 They document indigenous knowledge and traditional techniques through
research and documentation projects, ensuring their preservation for future
generations.
 Cultural heritage festivals and exhibitions are organized to showcase the
richness and diversity of local arts and crafts.
 Artisan exchange programs are facilitated to encourage cross-cultural learning
and collaboration among craftsmen from different regions.

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3. HASTKALA EXPORTS
Address- Milan Vihar, D-17, Road Khushalpur, Delhi, Moradabad, Uttar
Pradesh, 244001
CSR initiatives taken by Hastkala Exports-
 Provides training and skill development workshops to artisans, enhancing their
craftsmanship and empowering them with new techniques.
 They establish artisan cooperatives and self-help groups, fostering
collaboration and collective decision-making among craftsmen.
 Access to microfinance schemes and credit facilities is facilitated to enable
artisans to invest in their businesses and livelihoods.
 Marketing support and market linkages are provided to artisans, helping them
showcase their products and access wider markets.
4. ATOZ EXPORTS
Address- Delhi Rd, Majholi, Khushalpur, Moradabad, Uttar Pradesh 244001
CSR initiatives taken by ATOZ Exports-
 Heritage conservation projects are supported, including the restoration of
historical monuments and architectural landmarks.
 Prioritize artistic expression and creativity, producing one-of-a-kind pieces
that serve as statement pieces in both residential and commercial spaces.
 Runs welfare programs for artisans and their families, offering healthcare
facilities, financial assistance, and vocational training to improve their
standard of living and well-being.

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5. S.K. EXPORTS
Address- Delhi Rd, Mansarover Colony, Line Par, Majholi, Moradabad, Uttar
Pradesh 244001
CSR initiatives taken by SK Exports-
 Export houses may partner with educational institutions to develop curriculum
tailored to the needs of the industry, ensuring a skilled workforce.
 Offering internship opportunities to students from local communities allows
them to gain practical experience and exposure to the export sector.
 Introducing digital learning platforms or providing access to educational
resources online can bridge the gap in educational disparities.
 Often set up healthcare centers or partner with local hospitals to provide
medical services and healthcare facilities to the community.
6. W S EXPORT HOUSE- WALL ART
Address- Khari Kuan, Mugalpura-Ist, Moradabad, Uttar Pradesh 244001
CSR initiatives taken by WS Export House-
 Providing training opportunities and skill enhancement programs enables
employees to grow professionally and contribute effectively to the
organization.
 Offering counseling services, financial assistance, or support for personal
emergencies demonstrates care for the holistic well-being of employees.
 Flexible work arrangements, childcare support, or wellness programs promote
a healthy work-life balance among employees.
 Implementing policies that promote diversity, equity, and inclusion fosters a
culture of respect and equality within the workplace.

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7. FANTASY EXPORTS
Address- Opposite Rahi Hotel, Delhi Road, NH 24, Moradabad, Uttar Pradesh
CSR initiatives taken by Fantasy Export-
 Encouraging employees to participate in volunteering activities or community
service initiatives strengthens their sense of social responsibility and
teamwork.
 Promoting fair trade principles and engaging in fair trade certifications uphold
ethical sourcing practices and support livelihoods of marginalized producers.
 Maintaining transparency in the supply chain by disclosing sourcing practices
and production processes fosters trust among stakeholders and consumers.
 Export houses undertake measures to ensure that raw materials sourced from
conflict-prone regions are ethically obtained and do not contribute to human
rights violations.
 Collaborating with suppliers to provide training, capacity building, and fair
wages empowers workers along the supply chain and promotes social justice.
 Promoting digital payment solutions or mobile banking facilitates financial
inclusion and empowers individuals in rural or marginalized areas.

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 FINDINGS & CONCLUSION
Today the concept of CSR has undergone radical change. It has integrated social as well
as environmental issues into their missions and decisions. Companies take keen interest
in informing about their CSR activities to their stakeholders as well. However, the
challenge for the companies is to determine a strong and innovative CSR strategy which
should deliver high performance in ethical, environmental and social areas and meet
all the stakeholders‟ objectives. Not one but all corporates should try and bring about a
change in the current social situation in India in order to have an effective and lasting
solution to the social woes. Partnerships between companies, NGOs and the government
should be facilitated so that a combination of their skills such as expertise, strategic
thinking, manpower and money to initiate extensive social change will put the socio-
economic development of India on a fast track.

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 BIBLIOGRAPHY
Websites:
www.google.com
www.wikipedia.com
References:
1. Arora, B. &Puranik. (2004). A Review of Corporate Social Responsibility in
India, Development, 47(3), 93-100
2. Bansal, H., Parida, V. & Kumar, P. (2012).Emerging trends of Corporate Social
Responsibility in India.KAIM Journal of Management. Vol.4. No. 1-2 |
3. Gajare, R.S. (2014). A conceptual study of CSR development in India. In
D.B. Patil& D.D. Bhakkad, Redefining Management Practices and Marketing in
Modern Age, India: Atharva Publications (p. 152-154).
4. Gautam, Richa and Anju Singh (2010): Corporate Social Responsibility Practices
in India: A Study of Top 500 Companies, Global Business and Management
Research: An International Journal, 2(1), pp. 41-56, (excerpted on 16-02-2015
from http://www.gbmr.ioksp.com/pdf/Gautam%20&%20Singh,%202010.pdf ).
5. Gupta, Ananda Das (2013): Business Ethics: Texts and Cases from the Indian
Perspective, New Delhi, Springer (ISBN 978-81-322-1518-9).
6. Hartman, M. (2011). Green Paper: Promoting a European Framework for
Corporate Social Responsibility (2001). Retrieved from
http://europa.eu/rapid/press-release_DOC-01-9_en.pdf.
7. http;//www.m.economictimes.com/news/company/corporate-trends/Mahindra-
mahindra-tops-csr-list-in-India –even-as-companies-scale-up-operations/

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