INTEGRATED LIVE PROJECT REPORT

AT
Vanayu Organics
A Project Report Submitted In Partial Fulfillment of the Requirements
For The Award of the
POST GRADUATE DIPLOMA IN MANAGEMENT
TO
RAMAIAH INSTITUTE OF MANAGEMENT
BY

K SAIESH
REG.NO. 231173
BATCH 2023-25

RAMAIAH INSTITUTE OF MANAGEMENT

NEW BEL ROAD, BANGALORE-560054

 STUDENT'S DECLARATION

I hereby declare that the Project Report conducted at Vanayu Organics

Under the guidance of Mr. Vijay Loni (Director) Submitted in Partial fulfillment of the require-
ments for the
POST GRADUATE DIPLOMA IN MANAGEMENT

TO

RAMAIAH INSTITUTE OF MANAGEMENT

Is my original work and the same has not been submitted for the award of any other Degree/
Diploma/Fellowship or other similar titles or prizes

Signature of the Student

Place: Bangalore STUDENT NAME (IN CAPITAL LETTERS):

K SAIESH

Date: 25.04.2024

Reg. No.: 231173

Guide certificate/ letter
 ACKNOWLEDGEMENT

I extend my special gratitude to our Director (A, R&A), Dr. Manasa Nagabhushanam, for
inspiring me to take up this project and for their guidance and support in completing this in-
ternship.

I wish to acknowledge my sincere gratitude and indebtedness to my project guide Mr. Vi-
jay Loni of Vanayu Organics, Bangalore, for her valuable guidance and constructive sugges-
tions in the preparation of the project report.

STUDENT NAME: K Saiesh

Register Number: 231173

 ```` May 24th 2023 RAMA-
IAH INSTITUTE OF MANAGEMENT

PGDM – AICTE II SEMESTER BATCH 2023-25

INTEGRATED LIVE PROJECT REPORT

EXECUTIVE SUMMARY
In the given report, I have mentioned in detail my internship experience at Vanayu Organics, a
company specializing in manufacturing of organic cooking oil. During my internship, I engaged
in on-field marketing projects aimed at attracting potential clients for joining Vanayu Organics
as customers. Collaborating closely with experienced professionals, I participated in tasks such
as marketing identification for potential clients and collaborating with businesses for adopting
products of Vanayu organics in the food production. These experiences provided me with first-
hand insight into the complexities and opportunities involved sales and marketing of a business.
Joining a startup in the organic oil production industry can be an exciting and rewarding experi-
ence. It offered me opportunities for significant personal and professional growth, innovative
thinking, and direct impact on shaping the company's products and processes. Additionally, the
alignment with sustainable practices and eco-friendly products can provide a sense of purpose.
While the my journey comes with challenges like research for clients thus provides career ad-
vancement, and being part of an emerging industry.

CHAPTER I – INTRODUCTION

Vanayu Organics is a startup based in Bengaluru, Karnataka. The startup aims to provide organi-
cally procured, pure, unadulterated, cold pressed cooking oil to target customers

CHAPTER II – COMPANY ANALYSIS

Strategic intent
Vision
To be the leading provider of pure, unadulterated cold-pressed oils, crafted with traditional meth-
ods using sustainable wood presses.

Mission
To nourish families and empower communities by delivering the goodness of nature in every
bottle of our 100% natural wood-pressed oil. To educate consumers about the health benefits of
wood & cold-pressed oils and promote a shift towards conscious, healthy living. To foster sus-
tainable practices throughout our supply chain, from sourcing wood to manufacturing and pack-
aging.
Organizational Hierarchy-

Chief Director: Mr. Vijay Loni - Responsible for overall strategic direction and leadership
Research head: Mr. Akshay Joshi

Reporting Structure:

Each department head reports directly to the director Mr. Vijay Loni

Designations and Responsibilities:

Roles and responsibilities are clearly defined within each department to ensure clarity and effi-
ciency.

Designations may vary based on the size and specific needs of the company but are typically
structured to support the company's goals and objectives.

This structure allows for clear communication, efficient decision-making, and effective service
delivery within the organization.

SWOT Analysis
 SWOT ANALYSIS of Vanayu Organics

Strengths: Innovative business model,

strong workforce, strong product

Weakness: Small workforce, limited

investment on advertisement

Opportunities: Growing craze of people

towards organic products

Threats: Large number of competitors

CHAPTER III – TASKS ACCOMPLISHED DURING THE INTERNSHIP

1. Roles and Responsibilities: Accomplish tasks allotted by manager for sales and mar-
keting of Vanayu Organics internship program and
2. Description of tasks handled: marketing research and sales of Vanayu Organics prod-
ucts and competitor analysis(Marico,Patanjali Foods,Adani Wilmar).
3. Contribution to the Organization: Helped in identify the market segmentation and
promotion of the company.
CHAPTER IV: Key Learnings from the Internship Program.

· Learning gained during the internship:

Talking to potential clients, negotiating with clients, marketing of products

· New skills acquired

a) B2B sales and marketing

b) Negotiation
c) Consumer Behavior Model

· Compare and contrast theory and Practice

 In theory, marketing and sales a product sounds like a very simple task. However,
in practice deciding upon what kind of target audience to choose, what offerings
to propose, how to negotiate to convert them into our clients requires lot of dili-
gent efforts. This is because if the message is not clearly conveyed during dealing
and it is not ensured that the message reaches target audience, all the effort put on
converting a client into a consumer.

Areas of application of Management concepts in the line of work assigned

a) Sales and marketing

b) Segmentation Strategies
c) Pricing Models
d) Distribution Channels
e) Niche Market understanding
Bibliography

https://www.linkedin.com/in/vanayu-organics-1842b02b9/?originalSubdomain=in